The India household care market reached approximately USD 10.00 Billion in 2025. The market is projected to grow at a CAGR of 14.80% between 2026 and 2035, reaching a value of around USD 39.76 Billion by 2035.
Base Year
Historical Period
Forecast Period
A study by Dyson revealed that 46% of Indians substantially surged their household cleaning frequency in 2022. It also confirmed that 2 in 3 Indians clean their houses 5-7 times a week.
In 2023, a report on the India Consumer Sentiment Index (CSI) by Axis My India revealed that overall household spending surged for 58% of Indian families in September 2023.
The latest data released by the Indian Ministry of Statistics and Programme Implementation showed that the average Monthly Per Capita Consumption Expenditure (MPCE) in rural areas reached INR 3,773 in 2022-2032.
Compound Annual Growth Rate
14.8%
Value in USD Billion
2026-2035
*this image is indicative*
| India Household Care Market Report Summary | Description | Value |
| Base Year | USD Billion | 2025 |
| Historical Period | USD Billion | 2019-2025 |
| Forecast Period | USD Billion | 2026-2035 |
| Market Size 2025 | USD Billion | 10.00 |
| Market Size 2035 | USD Billion | 39.76 |
| CAGR 2019-2025 | Percentage | XX% |
| CAGR 2026-2035 | Percentage | 14.80% |
| CAGR 2026-2035 - Market by Region | West India and Central India | 15.7% |
| CAGR 2026-2035 - Market by Region | North India | 14.2% |
| CAGR 2026-2035 - Market by Products | Laundry Additives | 16.0% |
| CAGR 2026-2035 - Market by Distribution Channel | Online Channels | 19.3% |
| 2025 Market Share by Region | South India | 18.6% |
It is projected that 590 million people will reside in Indian cities by 2030. The rapid urbanisation has resulted in busier lifestyles among city dwellers, leading to a greater reliance on convenient and efficient household care solutions. Additionally, the rise in disposable income among Indian consumers has contributed to increased spending on household care products. Disposable personal income in India saw an increase to 296,383,300 INR million in 2023 from 273,364,818.90 INR million in 2022. With more individuals transitioning into the middle and upper-middle-income brackets, their purchasing power has grown, allowing them to invest in premium household care products.
The rise in consciousness regarding environmental and health issues has resulted in a higher demand for sustainable and environmentally friendly disinfectants. For instance, in 2021, HydroCleaner, an eco-friendly cleaning and disinfectant product, was introduced to the market in Telangana. These disinfectants are formulated to efficiently eradicate pathogens while reducing their environmental footprint.
Public awareness has been heightened and the use of household care products has increased due to government campaigns like the Swachh Bharat Abhiyan (Clean India Mission) that promote cleanliness and hygiene.
The market has seen substantial growth, largely due to the proliferation of online platforms. India's e-commerce revenues are projected to increase from $46.2 billion in 2020 to $136.47 billion by 2026. The emergence of e-commerce has revolutionised the shopping experience for consumers of household care items, providing them with convenience, a wide range of choices, and easy access.
“India Household Care Market Report and Forecast 2026-2035” offers a detailed analysis of the market based on the following segments:
Market Breakup by Products
Market Breakup by Distribution Channel
Market Breakup by Region
| CAGR 2026-2035 - Market by | Region |
| West India and Central India | 15.7% |
| North India | 14.2% |
| East India | XX% |
| South India | XX% |
Based on distribution channels, the market is segmented into supermarkets and hypermarkets, convenience stores, and online, among others. The online segment is projected to grow at a CAGR of 19.3% during the forecast period of 2026-2035. The popularity of online distribution for household care products has risen significantly due to the convenience and accessibility it provides to consumers. This distribution method utilises a variety of channels such as major e-commerce platforms, direct-to-consumer websites, subscription services, social media, online grocery stores, and B2B platforms.
The market players are focusing on the production of sustainable and eco-friendly products to gain a competitive edge in the market.
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In 2025, the market reached an approximate value of USD 10.00 Billion.
The market is estimated to grow at a CAGR of 14.80% between 2026 and 2035.
The market is estimated to witness a healthy growth during 2026-2035 to reach around USD 39.76 Billion by 2035.
The market is being driven by the high disposable income, rapid urbanisation, and the growth of the e-commerce sector.
The key trends aiding the market expansion include the growing adoption of sustainable household care products and rising hygiene consciousness among consumers.
The major regions considered in the market are East India, West India and Central India, North India, and South India.
The different distribution channels include hypermarkets/supermarkets, convenience stores, and online, among others.
The major players in the market are Unilever plc, Procter & Gamble Company, Reckitt Benckiser Group Plc, Godrej Consumer Products Limited, Dabur India Ltd., Jyothy Laboratories Ltd., ITC Limited, Nirma Limited, Marico Ltd., and Emami Ltd., among others.
Explore our key highlights of the report and gain a concise overview of key findings, trends, and actionable insights that will empower your strategic decisions.
| REPORT FEATURES | DETAILS |
| Base Year | 2025 |
| Historical Period | 2019-2025 |
| Forecast Period | 2026-2035 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Breakup by Products |
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| Breakup by Distribution Channel |
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| Breakup by Region |
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| Market Dynamics |
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| Competitive Landscape |
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| Companies Covered |
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