The India K-Beauty products market attained a value of INR 3139.31 Crores in 2025 and is projected to expand at a CAGR of 26.30% through 2035. Rapid urbanization, innovations in formulations and surge in beauty subscription services are propelling the market to achieve INR 32424.08 Crores by 2035.
The India K-Beauty products market growth is rooted in surging consumer interest in innovative, ingredient-centric skincare. As local awareness around specialized skincare increases, demand for imported K-Beauty items has soared. For instance, Nykaa has exclusively launched the Korean skincare brand Numbuzin in India, offering a range of numbered products targeting specific skin concerns. This move reflects the growing consumer preference for personalized skincare solutions and the increasing availability of K-Beauty products across the Indian market.
Community engagement through micro-influencers and native content creators is a mechanism for receiving grassroots adoption of K-Beauty. These individuals are important for establishing trust with new participants and communicating with customers in Hindi and regional languages. For example, Tira Beauty partnered with prominent influencers to demonstrate their products, specifically, Milktouch Jelly Fit Tinted Glow Tint and Hedera Helix Relaxing Cream. These influencers will share tutorials and reviews about products on platforms like Instagram and YouTube. Their content reached the tech-native youth and first-time buyers in semi-urban and rural markets, increasing awareness and promoting adoption.
Collagen-infused products are rapidly gaining traction in the India K-beauty market as consumers increasingly seek solutions for anti-aging, skin elasticity, and hydration. Inspired by Korean skincare routines emphasizing youthful, radiant skin, Indian buyers are adopting collagen-based serums, creams, and supplements, thus bolstering the India k-beauty products demand. For example, brands like Renee Cosmetics, Innisfree, and The Face Shop are capitalizing on India’s growing fascination with K-beauty by launching collagen-infused creams, serums, and sheet masks. Renee’s Glass Glow Serum and Hydra Boost Collagen Cream mirror Korean skincare principles focusing on hydration and radiance.
Base Year
Historical Period
Forecast Period
Compound Annual Growth Rate
26.3%
Value in INR Crores
2026-2035
*this image is indicative*
|
India K-Beauty Products Market Report Summary |
Description |
Value |
|
Base Year |
INR Crores |
2025 |
|
Historical Period |
INR Crores |
2019-2025 |
|
Forecast Period |
INR Crores |
2026-2035 |
|
Market Size 2025 |
INR Crores |
3139.31 |
|
Market Size 2035 |
INR Crores |
32424.08 |
|
CAGR 2019-2025 |
Percentage |
XX% |
|
CAGR 2026-2035 |
Percentage |
26.30% |
|
CAGR 2026-2035 - Market by Region |
South India |
28.9% |
|
CAGR 2026-2035 - Market by Region |
West India |
27.9% |
|
CAGR 2026-2035 - Market by Product |
Skin Care |
28.6% |
|
CAGR 2026-2035 - Market by End-User |
Men |
28.1% |
|
2025 Market Share by Region |
South India |
33.1% |
Eco-friendly packaging and sustainability are picking up pace in the India K-Beauty products market, particularly among environmentally conscious consumers. Companies adopting biodegradable materials, refillable packaging, and minimalist packaging have a favorable image, supporting their adoption among socially responsible groups. WakeMake, a Korean retailer brand, introduced in December 2022 a cushion compact produced from bio-based plastic, with PHA and PLA included, as a sustainable substitute for ABS.
Premiumization and the ascendancy of luxury K-Beauty targets India's high-end segments with high-end products such as ampoules, anti-aging creams, and customised regimens. With the luxury beauty market growing, brands place their most innovative lines in front of sophisticated consumers, promoting both value and prestige appeal in the K-Beauty market. In December 2024, Dior re-launched its timeless Capture Totale Serum under Dior Capture, featuring new formulas and luxurious silver packaging, in line with India K-Beauty products market trends towards high-end anti-aging solutions.
Cutting-edge ingredients such as PDRN (polydeoxyribonucleotide) are becoming increasingly popular due to their anti-aging and regenerative skin benefits. Such ingredients are formulated into products to treat skin issues efficiently. For example, Dr. Jart+ introduced its Cicapair PDRN Ampoule in India via Nykaa, which contains PDRN to stimulate skin regeneration, reduce inflammation, and enhance elasticity, showing the increasing consumer interest in goal-oriented, high-performance skincare solutions that integrate advanced science with noticeable outcomes.
Product format and delivery system innovation is at the core of the India K-Beauty products market. The new textures of gels, essences, and sleeping packs and tools in facial rollers or LED masks are both innovative and fun to use. In June 2024, the prominent K-Beauty player, Laneige launched its Bouncy & Firm Sleeping Mask in India, featuring a gel texture that nourishes and tightens the skin at night. This continuous wave of innovation sustains consumer interest and motivates local brands to adopt similar product development strategies to stay competitive.
Subscription boxes with curated packs of K-Beauty products are gaining huge traction in India. BelleBox and Bomibox are some of the services that offer consumers a chance to experience new K-Beauty products via monthly or quarterly shipments of expertly curated boxes. The boxes usually contain full-size and sample-size products from popular Korean beauty and skincare brands. Such a subscription offers consumers a chance to find products that meet their individualized skincare needs and preferences without having to spend money on full products initially.
The EMR’s report titled “India K-Beauty Products Market Report and Forecast 2026-2035” offers a detailed analysis of the market based on the following segments:
Market Breakup by Product
Key Insight: Skin care continues to dominate as consumer trends lean toward targeted products influenced by the popularity of advanced products such as sheet masks, serums, cleansers, and sunscreens. Quench launched its Snail Mucin line in India in September 2024, featuring a serum and moisturizer with 96% authentic snail mucin as a hydrating agent. Demand has been generated by the increase in consumer awareness around skin health, with the rising disposable income further driving demand. The India K-Beauty products market has also benefitted from an influx of Korean pop/television culture and the concept of glass skin and naturally beautiful looks.
Market Breakup by Price Range
Key Insight: The premium/luxury K-Beauty segment leads in India, catering to high-income consumers, looking for skincare products that are advanced, high-performing, using cutting-edge formulations and products. These products often include the concept of innovative ingredients, like PDRN, ceramides, and snail mucin, which deliver benefits of anti-aging, hydration, and rejuvenating results. Sulwhasoo launched its Concentrated Ginseng Rejuvenating line in August 2024, formulated using ginseng extract to improve skin elasticity and reduce visible signs of aging.
Market Breakup by End-User
Key Insight: The men category of the India K-Beauty products industry is growing rapidly due to the rising consciousness about men's grooming and skincare routines, moving from simple cleansing to specific solutions such as anti-aging, brightening, and acne. Brands are developing products specifically for men's skin texture and concerns. For example, Dr. Jart+ offers its Cicapair PDRN Ampoule for men in India, highlighting its repairing and calming properties.
Market Breakup by Distribution Channel
Key Insight: Online/e-commerce platforms dominate due to convenience, wide product variety, and access to international brands. E-commerce supports targeted marketing, influencer marketing, and easy viewing of product reviews, and is therefore especially popular among urban millennials and Gen Z. In April 2024, Tira, a multi-brand beauty retailer, exclusively launched the Korean beauty brand Kundal on Tira e-commerce. Such occurrences will further bolster the demand for K-Beauty products in India.
Market Breakup by Region
Key Insight: North India powers the market because of higher rates of urbanization, disposable income, and digital penetration in metropolitan cities such as Delhi, Gurugram, and Chandigarh. According to the World Population Review, Delhi’s population is estimated to be 34,665,600 in 2025. As consumers embrace and adopt sheet masks, serums, and toners, trends like “glass skin” propel their demand. Cities such as Delhi, Chandigarh, and Gurgaon have strong influencer networks and premium retail presence on platforms like Nykaa and Tira. Brands such as Laneige, Renee, and The Face Shop are particularly popular for their moisturizers and serums, aligning with North India’s preference for glow-enhancing, winter-friendly skincare solutions inspired by Korean routines.
Hair Care to Fuel Market Expansion Because of Innovations
The hair care segment of the India K-Beauty products market is growing at a fast pace. Shampoos, conditioners, hair masks, scalp treatments, and serums are being consumed with greater popularity by Indian consumers, particularly urban youth. Most Korean companies have diversified their hair care lines to cater to the demand for overall beauty that goes beyond skin. Isntree, in 2024, launched its Green Tea Fresh Shampoo with Jeju green tea extracts in India with a strategic tie-up with Nykaa.
Masstige Captures the Market Through Expanding Middle-class Population
The masstige segment aims at aspirational middle-class buyers who seek premium benefits at value pricing. K-Beauty brands under this category compromise neither efficacy nor affordability, resorting to lesser packaging or mid-range product pricing. Etude House's Dear Darling Water Gel Tint recently launched in India in 2023 through Kindlife, with a high-performance quality at an affordable price. The segment survives influencer-led communications, DIY skincare, and the appeal of Korean innovation shipped in, reconciling luxury experiences with mass-market pricing.
The mass segment of the India K-Beauty products industry is centered around value and functional skincare efficacy. Such products are offered in major online platforms and pharmacies, suiting the first-generation K-Beauty users as well as budget-driven buyers. JM Solution's India-launched Glow Luminous Sheet Masks on Amazon and Nykaa during 2023–2024 are some examples. The growth of the mass segment is fueled by increased awareness of Korean beauty trends among young urban consumers and expanding availability of entry-level K-Beauty products online.
Women to Power Market with Complex Skin and Hair Care Solutions
The women segment is fueled by increased interest in complex skincare routines and increased experimentation with cosmetics. Female consumers actively embrace products, including sheet masks, essences and serums, driven by mainstream trends like "glass skin" and anti-aging options. In March 2025, Laneige, the iconic Korean beauty brand, introduced its Bouncy & Firm Serum in Mumbai, India. The serum, featuring the Peony & Collagen Complex™, aims at skin elasticity and moisturization, which fit the trend of "glass skin" that Indian women are so fond of.
Specialty Stores to propel the market with increased Premiumization
Specialty stores, such as beauty boutiques and K-Beauty specialty stores, are expanding in the India K-Beauty products market. They stock curated Korean skincare products and offer personalized consultations. For instance, Sephora India retails brands such as Sulwhasoo, Innisfree, and Dr. Jart+, enabling customers to try products before they buy. Likewise, free-standing K-Beauty stores in major cities such as Mumbai and Delhi sell sheet masks, serums, and essences, with a focus on premium positioning. Additionally, the rising popularity of Korean facials, such as the glass skin and hydra-glow facial offered by salons like Jean-Claude Biguine and Looks Salon, is fueling demand for supporting at-home products like serums, ampoules, and sheet masks.
Pharmacies are an important channel of distribution for K-Beauty products, offering consumers functional skincare with dermatological legitimacy. Some of these shops include Health & Glow, Guardian, and Apollo Pharmacy, which stock certain K-Beauty toners, creams, and serums with established efficacy. An example is Dr. Jart+ Cicapair PDRN Ampoule and Isntree toner pads, which are sold through certain city-based pharmacy chains. This channel is attractive to consumers who value clinical effectiveness, safety, and skin specificity over luxury or lifestyle prestige.
|
CAGR 2026-2035 - Market by |
Region |
|
South India |
28.9% |
|
West India |
27.9% |
|
East India |
XX% |
|
North India |
XX% |
South India Leads the K-Beauty Products Usage with Retail Expansion
South India K-Beauty products industry value is growing, as urban hubs like Bengaluru, Chennai, and Hyderabad show significant appeal to product innovations in the skincare space. In May 2025, the Korean skincare clinic brand KorinMi announced raising INR 3 crore for expansion by opening clinics in Chennai and Hyderabad focused on Korean skincare. Notably, South Indian consumers place high value on hydrating and sun protection products given the tropical climate in the region, leading to innovation opportunities in products such as serums, sheet masks, and toners with brightening effects.
West India is emerging as a potential K-Beauty market, with increasing adoption among both working professionals and students. Given the high exposure to fashion and lifestyle trends in these cities, a keen interest and consumption behavior is evident in experimenting with Korean skincare routines. While specialty retailers and e-commerce platforms dominate the channel for these types of products, offline hypermarkets and supermarkets may have a few mass market sheet masks available for consumers. Within the market, even consumer interest across anti-aging serums, essences, and toners is increasing, particularly for women aged 25-40 years old.
Major players in the India K-Beauty products market are embracing a mix of strategic strategies. Companies such as Laneige and The Face Shop have increased their product offerings, providing more SKUs to address various consumer needs. Strategic promotions and pricing are common practices, with companies such as Etude House providing moderate markdowns while high-end brands retain exclusivity. Social media and influencer partnerships, like that of Nykaa with Snapchat, enable digital outreach to effectively reach Gen Z consumers.
Localized product innovation, such as Innisfree's oil-free moisturizers and sunscreens, is congruent with the Indian climate and consumer behavior. Furthermore, an omnichannel retail approach, marrying physical stores in metro cities with e-commerce, facilitates a seamless shopping experience. These approaches help K-Beauty brands to deepen market reach, engage a wider customer base, and keep up with India's ever-changing beauty landscape, putting them on the path to enduring growth and competitive edge.
It was founded in 2005 and is headquartered in Seoul, South Korea. Banila Co. is famous for its Clean It Zero cleansing balm, which started the double-cleansing phenomenon. Its innovations are efficient makeup removers, skincare solutions for sensitive skin, and products for both domestic and global markets.
It was established in 1945 and has its headquarters in Seoul, South Korea. Amorepacific is famous for introducing the world’s first cushion foundation. Its innovations include the use of green tea and ginseng in cosmetics, advanced skincare research, and a portfolio of products that combine tradition with modern technology.
It was founded in 1988 and is headquartered in Los Angeles, the United States. The Crème Shop has a reputation for innovative collaborations with artists and influencers. Its innovations involve fashionable skincare and make-up items, eye-catching packaging designs, and formulations targeting a fashion-conscious young audience.
It is based in 1993 and headquartered in Seoul, South Korea. Clio Cosmetics is known for its high-performance makeup products, such as the best-selling Kill Cover foundation line. Its breakthroughs are long-lasting products, strong cosmetic packaging, and products that are designed to address current beauty trends.
*Please note that this is only a partial list; the complete list of key players is available in the full report. Additionally, the list of key players can be customized to better suit your needs.*
Other key players in the India K-Beauty products market report are The Face Shop, Inc., Nature Republic, TolyMoly, LG H&H Co Ltd. and others.
Download a free sample of the India K-Beauty products market report to explore the latest industry insights, emerging product trends, and growth opportunities. Stay updated on India K-Beauty products market trends 2026 and make informed business decisions with detailed quantitative analysis and expert recommendations.
Upto 15% Off
USD
$2499 $2249
$3999 $3599
$4999 $4249
$5999 $5099
*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
Get in touch with us for a customized solution tailored to your unique requirements and save upto 35%!
The market is projected to grow at a CAGR of 26.30% between 2026 and 2035.
The key players in the market include Banila Co., Amorepacific Corporation, The Crème Shop, Clio, The Face Shop, Inc., Nature Republic, TolyMoly, LG H&H Co Ltd. and others.
The market faces several significant challenges. High price sensitivity among Indian consumers, especially in tier-2 and tier-3 cities, limits the appeal of premium-priced Korean beauty products, leading some to opt for more affordable domestic alternatives.
Key strategies driving the market include localized product development, such as Innisfree’s oil-free moisturizers and sunscreens tailored to India’s climate, enhancing relevance and appeal. Brands leverage digital engagement and influencer collaborations.
Key trends in the market include expanding product portfolios to cater to diverse consumer needs. Localized product development, such as oil-free moisturizers and sunscreens, aligns with India’s climate, and omnichannel retail strategies ensure a seamless shopping experience across online and offline platforms.
Explore our key highlights of the report and gain a concise overview of key findings, trends, and actionable insights that will empower your strategic decisions.
| REPORT FEATURES | DETAILS |
| Base Year | 2025 |
| Historical Period | 2019-2025 |
| Forecast Period | 2026-2035 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
|
| Breakup by Product |
|
| Breakup by Price Range |
|
| Breakup by End-User |
|
| Breakup by Distribution Channel |
|
| Breakup by Region |
|
| Market Dynamics |
|
| Competitive Landscape |
|
| Companies Covered |
|
Datasheet
One User
USD 2,499
USD 2,249
tax inclusive*
Single User License
One User
USD 3,999
USD 3,599
tax inclusive*
Five User License
Five User
USD 4,999
USD 4,249
tax inclusive*
Corporate License
Unlimited Users
USD 5,999
USD 5,099
tax inclusive*
*Please note that the prices mentioned below are starting prices for each bundle type. Kindly contact our team for further details.*
Flash Bundle
Small Business Bundle
Growth Bundle
Enterprise Bundle
*Please note that the prices mentioned below are starting prices for each bundle type. Kindly contact our team for further details.*
Flash Bundle
Number of Reports: 3
20%
tax inclusive*
Small Business Bundle
Number of Reports: 5
25%
tax inclusive*
Growth Bundle
Number of Reports: 8
30%
tax inclusive*
Enterprise Bundle
Number of Reports: 10
35%
tax inclusive*
How To Order
Select License Type
Choose the right license for your needs and access rights.
Click on ‘Buy Now’
Add the report to your cart with one click and proceed to register.
Select Mode of Payment
Choose a payment option for a secure checkout. You will be redirected accordingly.
Gain insights to stay ahead and seize opportunities.
Get insights & trends for a competitive edge.
Track prices with detailed trend reports.
Analyse trade data for supply chain insights.
Leverage cost reports for smart savings
Enhance supply chain with partnerships.
Connect For More Information
Our expert team of analysts will offer full support and resolve any queries regarding the report, before and after the purchase.
Our expert team of analysts will offer full support and resolve any queries regarding the report, before and after the purchase.
We employ meticulous research methods, blending advanced analytics and expert insights to deliver accurate, actionable industry intelligence, staying ahead of competitors.
Our skilled analysts offer unparalleled competitive advantage with detailed insights on current and emerging markets, ensuring your strategic edge.
We offer an in-depth yet simplified presentation of industry insights and analysis to meet your specific requirements effectively.
Share