The India kids nutrition market is projected to expand at a CAGR of 7.20% through 2034 due to supportive government regulations, awareness of early childhood nutrition and e-commerce expansion.
Brands are adapting nomenclature and positioning to align with compliance while broadening consumer appeal following regulatory directives. This move underscores an industry-wide transition toward functional, evidence-based nutrition rather than generic health claims. For example, in April 2024, Hindustan Unilever’s rebranding of its “health food drinks” portfolio to “functional nutritional drinks” (FND) reflects a strategic shift within the kids nutrition segment in India. Companies are targeting a wider audience segment and reinforcing trust through scientific and regulatory alignment by repositioning flagship products like Horlicks under the FND umbrella. This is directly signaling towards a broader evolution in brand strategy across India’s kids’ nutrition and wellness beverage market.
The India kids nutrition market outlook is further impacted with urbanization and dual income households that are becoming more common. As per the World Bank, Indian towns as well as cities would be soon home to 600 million people by 2036. This drives demand for convenient, packaged, ready-to-eat or easy-to-prepare kids nutrition products, such as cereals, purees, and snacks. Urban consumers also have higher exposure to international diets, trends, and nutritional knowledge, thus widening the consumer base for the existing companies in the Indian market.
Base Year
Historical Period
Forecast Period
Compound Annual Growth Rate
7.2%
2025-2034
*this image is indicative*
Government initiatives, public health campaigns, and regulations such as FSSAI’s food safety and labeling standards are driving the growth of India kids nutrition market. These programs not only ensure compliance but also raise awareness about healthy eating habits. For instance, in October 2023, FSSAI launched the ‘Eat Right Creativity Challenge for Millets’, encouraging schoolchildren to incorporate millets into their diets. Regulatory frameworks further reinforce quality, safety, and labeling, boosting consumer confidence. In line with this, HUL introduced Millet Horlicks in February 2023 in Tamil Nadu, a chocolate-flavored multi-millet drink enriched with calcium, iron, protein, and fiber, supporting children’s nutrition while promoting the adoption of government-endorsed super grains.
There is a growing demand in India for functional foods that go beyond basic nutrition, offering targeted health benefits like improved growth, immunity, and cognitive development. In August 2025, Wholviz Foods launched the YBE Kids range, a protein-enriched supplement designed for children aged 7 and above. This product addresses the growing concern of protein deficiency among Indian children, especially in urban areas. The launch reflects a broader trend of integrating functional ingredients into children's nutrition to support their growth and development.
Clean label, organic, non-GMO, and plant-based ingredients are become more appealing to the Indian consumers. Brands are thus moving towards introducing such ingredients in their products. For example, Plantigo launched its plant-based vegan protein powder for kids in November 2023. This product is designed to meet the growing demand among Indian consumers for clean-label, organic, non-GMO, and plant-based nutrition options for children. Eco-friendly and sustainable sourcing and packaging are also becoming considerations for the companies.
As Indian parents and schools increasingly prioritize healthier eating habits for children, brands are focusing on low-sugar, high-energy snack options that provide nutrition without compromising taste. For instance, Hullo Food exemplifies this trend with its Only Fruit Bars, made from 100% naturally ripened fruits and completely free from added sugars, preservatives, or chemicals. These bars are rich in fiber and essential vitamins and minerals, offering children a convenient, nutrient-dense snack while meeting the rising demand for clean-label, wholesome, and energizing foods.
In India, probiotics and prebiotics are emerging as a key trend in kids’ nutrition due to their benefits for gut health, nutrient absorption, and immunity. An example is Projoy Kids Wellness Probiotic, which combines probiotics and prebiotics in a child-friendly formula. Designed for Indian children, it supports digestive health, enhances nutrient uptake, and strengthens the immune system. This product reflects the growing demand for functional nutrition solutions that go beyond basic dietary supplements, catering to health-conscious parents.
The EMR’s report titled “India Kids Nutrition Market Report and Forecast 2025-2034” offers a detailed analysis of the market based on the following segments:
Market Breakup by Product Type
Key Insight: The India kids nutrition market is witnessing robust growth, driven by increasing health awareness among parents. Health and food drinks are becoming increasingly popular in India, with brands focusing on providing nutritious options for children. For instance, Gritzo Supermilk Powder offers a nutritional drink enriched with essential vitamins, minerals, and nutrients to support growth and development in kids. This product is designed to meet the dietary needs of children, ensuring they receive the necessary nutrients for their overall well-being. Vitamins and mineral supplements are gaining attention through products like Horlicks Multi-Vitamin Syrup, designed to support overall growth and immunity. Additionally, probiotics and prebiotics are rising in demand, with brands such as Nestlé’s Yogurt-based snacks promoting gut health and digestive wellness for young children.
Market Breakup by Form
Key Insight: Powder forms lead the India kids nutrition market share as they are easy to consume, cost-effective, and can be used for a variety of purposes. Moreover, protein and growth supplements in powder form like those provided by Amul, like the Amul Whey Protein powder, are much preferred because of their adjustable serving sizes. Another example is Pro360 KidoPro is a specially formulated protein powder, launched in 2025, designed for children aged 2 and above. It aims to support healthy growth and development by providing essential nutrients to boost stamina and energy among the kids.
Market Breakup by Distribution Channel
Key Insight: The offline channel continues to be the dominant distribution category for kids nutrition products in India. Traditional retail channels, pharmacies, and supermarkets are the initial points of purchase for parents in tier 2 and tier 3 cities. Strong offline presence backed by widespread distribution channels for brands such as Horlicks, Amul, and Dabur propels offline sales, which contributes to the India kids nutrition industry value.
Market Breakup by Region
Key Insight: North India is anticipated to take up the significant market share during the forecast period. This is mainly due to a massive population base, growing income levels, and rising health consciousness among parents. Urban areas such as Delhi, Chandigarh, and Lucknow witness huge demand for fortified foods, protein supplements, and immunity boosters. There is a strong presence of brands such as Horlicks and Amul here, following wide reach and aggressive promotion. For example, Amul launched the world's first high-protein kulfi in April 2025 to meet the ever-rising demand for protein-based snacks from children and adults alike.
Vitamins and Supplements Dominate the Market Via Expanding Vegetarianism
Protein supplements high in popularity in the India kids nutrition market, especially with rising vegetarianism and protein deficiency concerns. In March 2022, OZiva launched a kids’ Superfood Growth Protein Drink to combat protein deficiency in Indian children using natural, plant-based ingredients. These supplements are favored not only by young athletes but also by parents aiming to improve their children’s immunity and physical development.
Vitamins constitute a significant segment, addressing common deficiencies like Vitamin D, Vitamin C, and multivitamins to support immunity and growth. Products are available in chewables, syrups, and gummies, making consumption easy and appealing for children. Brands, such as Revital and Cadila Pharmaceuticals, offer vitamin-rich supplements specifically designed for kids. Vitamins remain a staple due to widespread nutritional gaps among Indian children.
Liquid Dominates the Market Via Higher Suitability
In the India kids nutrition industry, liquid supplements are becoming popular due to their ease of digestion and suitability for younger children who may struggle with swallowing tablets or capsules. Syrups and tonics enriched with vitamins, minerals, and herbal extracts are common in this category. Liquids are also widely used to address specific deficiencies like iron and calcium. Brands are using various kinds of marketing strategies to promote and educate consumers about their offerings. In June 2025, GluconD’s “Energy Ka Gola” campaign distributed vitamin C and glucose-infused juice ice golas to energize thousands of children in India.
Tablets are a growing segment, especially chewable and gummy vitamins designed for older children who can easily consume solid forms. They are convenient, shelf-stable, and come in child-friendly flavors. Brands like Revital and Centrum offer multivitamin tablets tailored for children, focusing on immune support and overall wellness. For example, Horlicks Little Stars Chewable Multivitamins provide essential vitamins and minerals in a tasty, easy-to-chew format, focusing on immunity and overall wellness However, tablets are less dominant than powders and liquids, as very young kids often find them hard to swallow, limiting their use primarily to school-aged children.
Online Channels to Drive Market with E-commerce Expansion
Online sales in the kid’s nutrition market in India are rapidly growing but still trail offline in overall market share. E-commerce platforms like Amazon, Flipkart, and specialized health portals provide convenience, wider product variety, and access to niche or international brands. Urban, tech-savvy parents increasingly prefer online purchases for subscription options, detailed product information, and attractive discounts. Brands like Nutricia actively promote their products on digital channels.
The offline distribution channel in the India kids nutrition market is driven by the strong consumer preference for in-person product verification and the widespread presence of retail outlets across urban and rural areas. Parents often rely on pharmacies, supermarkets, and local kirana stores for trusted nutritional products. In action, Hyderabad-based Earthful launched its millet mix and plant-protein powder in 2024, expanding offline availability to strengthen its “junk-free” kids nutrition portfolio through credible retail networks.
South India Leads the Market Growth with Focus on Natural Nutrition
South India holds a large share, driven by health-conscious consumers in cities like Bangalore, Chennai, and Hyderabad. The region shows strong demand for organic and natural nutrition products, with brands like Nutricia and Organic India performing well. High literacy rates and better healthcare infrastructure contribute to increased awareness about child nutrition. The India kids nutrition market here also benefits from tech-savvy consumers who engage with digital health platforms, boosting online sales of kids’ supplements and fortified foods. For example, in July 2022, Southern Health Foods, under its brand Manna, launched Manna Go Grain Crunchies in Chennai, a micronutrient-enriched multigrain breakfast cereal for kids. It contains nine grains, including two super grains, providing 50% of key micronutrients per serving for 12-hour nutrition.
West India, including Maharashtra and Gujarat, ranks higher. The region’s urban hubs like Mumbai and Pune show strong demand for protein supplements, vitamins, and minerals. In August 2024, ITC Sunfeast launched Sunfeast Super Egg & Milk Biscuit in Goa, combining protein-rich egg and milk for kids. Focusing more on child nutrition, the biscuit offers a tasty, crunchy experience, reflecting the brand’s commitment to delivering nutritious and appealing products. Key players target cities like Mumbai and Pune with regional advertising and localized product variants. The market also benefits from well-established retail chains and growing e-commerce penetration, supporting a balanced presence of offline and online sales.
Leading players in India kids nutrition industry are adopting major strategies to achieve competitive advantage. For startups, they concentrate a lot on diversification of products through the introduction of a vast array of nutritional supplements, fortified foods, and milk products tailored to the growth requirements of children. Many companies also stress on clean-label offerings based on organic and natural ingredients to target health-focused parents. Firms spend on effective branding and awareness-building campaigns, leveraging digital media, influencer sponsorships, and expert endorsements to induce trust and inform consumers regarding child nutrition benefits.
They reach out to wider populations through multi-channel distribution channels such as modern retail stores, pharmacies, and expanding e-commerce sites, making products readily accessible in urban and rural areas. Pricing strategies like economical packaging and promotional discounts aid in reaching multiple socio-economic segments. For example, Amul’s Nutrimilk is available in both retail stores and online platforms at affordable pack sizes, appealing to a broad audience. Finally, some players partner with healthcare professionals, schools, and government programs to enhance their market strength and reputation. These collaborations enable brands to remain strong in the fast-evolving and competitive India kids nutrition market.
It was established in 2016 and has its corporate office in Mumbai. Nuflower Foods deals with natural and fortified children's nutrition products. It is known for combining conventional ingredients with contemporary nutrition science in providing clean-label solutions that fuel wholesome development in children.
Founded in 2013 in New Delhi, Bright Nutricare specializes in cutting-edge pediatric nutrition solutions. The company is famous for its vitamin- and mineral-fortified products that target child health improvement and immunity boosting. It remains committed to developing innovative solutions through research and development to address the changing nutritional requirements of children.
Since 1972 and based in Mumbai, Nutricia International is the world's leading specialized nutrition company. Acclaimed for its clinically tested, research-backed children's nutrition products aimed at promoting growth, development, as well as medical nutrition requirements, the business is today a global leader.
Established in 2006 with an office in New Delhi, Zeon Lifesciences Ltd. is a leading nutraceutical player. It is recognized for breakthrough nutrient delivery technologies and a comprehensive list of fortified nutritional supplements for children's health.
*Please note that this is only a partial list; the complete list of key players is available in the full report. Additionally, the list of key players can be customized to better suit your needs.*
Other key players in the India kids nutrition market report include Amway Corporation, Herbalife International of America, Inc. and others.
Unlock the latest insights into the India kids nutrition market trends 2025 with our comprehensive report. Stay ahead with valuable data on product innovations, consumer demand, and regional growth hotspots. Whether you are launching a new supplement or expanding your brand, this report offers the clarity you need. Download your free sample now and discover key opportunities in the booming Indian child nutrition sector.
Upto 15% Off
USD
$2499 $2249
$3999 $3599
$4999 $4249
$5999 $5099
*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
Get in touch with us for a customized solution tailored to your unique requirements and save upto 35%!
Major trends in the market include a shift to clean-label, natural ingredients, and plant-based proteins. There is also increasing demand for fortified liquids and gummies and for age-based products and formulations, as well as products that support immunity. Digital marketing and the growth of e-commerce are also increasing availability and awareness, particularly among young parents.
The market is projected to grow at a CAGR of 7.20% between 2025 and 2034.
The key players in the market include Nuflower Foods & Nutrition Pvt. Ltd, Bright Nutricare Private Limited, Zeon Lifesciences Ltd., Nutricia International Private Limited, Amway Corporation, Herbalife International of America, Inc. and others.
Major challenges in the market are low awareness among parents, price sensitivity, limited access in rural areas, and regulatory hurdles. There are also challenges with children's taste preferences and resistance to supplements. Product safety, misinformation, and malnutrition across varied socioeconomic groups are other ongoing challenges for brands.
Key strategies driving the market include the growing awareness of early childhood nutrition and the demand for fortified functional foods. Key strategies include product innovation with clean-label, organic, and allergen-free options, and convenient ready-to-eat (RTE) formats. Growth is influenced by digital marketing and e-commerce, expansion, and the government's supportive regulations on food safety and fortification.
Explore our key highlights of the report and gain a concise overview of key findings, trends, and actionable insights that will empower your strategic decisions.
| REPORT FEATURES | DETAILS |
| Base Year | 2024 |
| Historical Period | 2018-2024 |
| Forecast Period | 2025-2034 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
|
| Breakup by Product Type |
|
| Breakup by Form |
|
| Breakup by Distribution Channel |
|
| Breakup by Region |
|
| Market Dynamics |
|
| Competitive Landscape |
|
| Companies Covered |
|
Datasheet
One User
USD 2,499
USD 2,249
tax inclusive*
Single User License
One User
USD 3,999
USD 3,599
tax inclusive*
Five User License
Five User
USD 4,999
USD 4,249
tax inclusive*
Corporate License
Unlimited Users
USD 5,999
USD 5,099
tax inclusive*
*Please note that the prices mentioned below are starting prices for each bundle type. Kindly contact our team for further details.*
Flash Bundle
Small Business Bundle
Growth Bundle
Enterprise Bundle
*Please note that the prices mentioned below are starting prices for each bundle type. Kindly contact our team for further details.*
Flash Bundle
Number of Reports: 3
20%
tax inclusive*
Small Business Bundle
Number of Reports: 5
25%
tax inclusive*
Growth Bundle
Number of Reports: 8
30%
tax inclusive*
Enterprise Bundle
Number of Reports: 10
35%
tax inclusive*
How To Order
Select License Type
Choose the right license for your needs and access rights.
Click on ‘Buy Now’
Add the report to your cart with one click and proceed to register.
Select Mode of Payment
Choose a payment option for a secure checkout. You will be redirected accordingly.
Gain insights to stay ahead and seize opportunities.
Get insights & trends for a competitive edge.
Track prices with detailed trend reports.
Analyse trade data for supply chain insights.
Leverage cost reports for smart savings
Enhance supply chain with partnerships.
Connect For More Information
Our expert team of analysts will offer full support and resolve any queries regarding the report, before and after the purchase.
Our expert team of analysts will offer full support and resolve any queries regarding the report, before and after the purchase.
We employ meticulous research methods, blending advanced analytics and expert insights to deliver accurate, actionable industry intelligence, staying ahead of competitors.
Our skilled analysts offer unparalleled competitive advantage with detailed insights on current and emerging markets, ensuring your strategic edge.
We offer an in-depth yet simplified presentation of industry insights and analysis to meet your specific requirements effectively.
Share