The India kids nutrition market is poised to grow at a CAGR of 7.20% during the forecast period of 2026-2035. The market growth is driven by the increasing awareness of child health and the rising demand for fortified foods, supplements, and protein-rich products. Expansion of organized retail, e-commerce channels, and innovative product launches tailored for different age groups are enhancing market reach. Growing parental focus on immunity, brain development, and overall wellness is expected to support market growth in the forecast period.
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According to a study by Deepshikha Raj et al., India records approximately 67,385 births daily, with 3.5 million premature births annually and 1 million newborns discharged from special newborn care units. This high-risk population is driving demand for fortified and specialized kids’ nutrition, significantly boosting market growth.
In November 2024, Nestlé India celebrated 15 years of its Healthy Kids Programme, reaching over 600,000 adolescents across 26 states. Such initiatives are driving nutrition awareness, fostering healthy habits, and supporting market growth in India.
Rising awareness of child health and nutrition, coupled with increasing demand for fortified foods and supplements, is driving growth in the market, with key players enhancing product innovation and distribution to expand reach.
Compound Annual Growth Rate
7.2%
2026-2035
*this image is indicative*
Children’s health and well-being have become a major focus for parents and caregivers, emphasizing the importance of proper nutrition during formative years. The demand for nutrient-rich foods and supplements that support growth, immunity, and cognitive development is steadily increasing worldwide. In India, the market is witnessing robust growth, driven by rising disposable incomes, urbanization, and heightened awareness of child health. The market is expected to grow at a CAGR of 7.20% during the forecast period of 2026-2035, with strong adoption of fortified milk, snacks, and dietary supplements, reflecting a growing commitment to providing children with comprehensive and balanced nutritional solutions.
Rising Demand for Nutrient-Rich Products to Accelerate the Market Growth
The growing preference for nutrient-dense and sugar-free products is a key driver of the kid’s nutrition market in India. In March 2025, Nestlé India launched a new variant of CEREGROW multigrain cereal with no refined sugar, specifically formulated for toddlers aged 2 to 6 years. This product provides over 30% of the recommended daily allowance of essential nutrients, including protein, calcium, iron, zinc, vitamins A and C, and Omega-3 to support bone, muscle, and brain development. Such innovations highlight the increasing focus on child health and wellness, bolstering market growth across the country.
The market is witnessing several trends, including increasing government initiatives to improve child nutrition and a growing emphasis on nutrient-rich formulations aimed at combating child undernutrition.
Rising Government Initiatives on Child Nutrition are Likely to Enhance the India Kids Nutrition Market Value
The market is witnessing a significant trend towards government-led initiatives that prioritize child health and dietary improvements. For instance, in September 2025, Prime Minister Narendra Modi launched the 8th Rashtriya Poshan Maah, reinforcing programs like PM POSHAN and the Swasth Nari Sashakt Parivar Abhiyan, which collectively aim to reduce stunting and underweight prevalence among children. Companies and nutrition brands are increasingly aligning their product offerings with these initiatives, promoting fortified foods and supplements. This growing emphasis on early childhood nutrition is expected to drive sustained growth and innovation within the market.
Growing Focus on Nutrient-Rich Formulations are Poised to Boost the India Kids Nutrition Market Demand
The increasing emphasis on nutrient-dense products aimed at combating chronic undernutrition and stunting among children is a significant trend shaping the market. According to a report by downtoearth.org, as of 2024, approximately 37 million children under the age of five in India are stunted, reflecting significant nutritional deficiencies, while over 172 million people face undernourishment nationwide. In response, companies such as Nestlé and Abbott are developing fortified infant formulas and protein-rich snacks to address these gaps. This rising focus on health-oriented nutrition is expected to drive sustained market growth.
Market Breakup by Ingredients
Market Breakup by Product Type
Market Breakup by Age Group
Market Breakup by Formulation
Market Breakup by Distribution Channel
Powder Expected to Dominate the Market Share by Formulation
The market is segmented into liquid, powder, ready-to-feed, capsules/gummies, and other formulations. Among these, the powder segment historically held approximately 35% of the revenue share, reflecting its widespread consumer preference. It is expected to continue leading the market due to its cost-effectiveness, longer shelf life, ease of storage, and flexibility in preparation. Additionally, powders offer customizable serving sizes and can be easily mixed with other foods or beverages, making them convenient for both parents and children. While liquid, ready-to-feed, and gummy formats are gaining traction, the versatility and established adoption of powder formulations position them as the primary growth driver in the segment.
The key features of the market report comprise strategic initiatives by the leading players. The major companies in the market are as follows:
Nestlé S.A., a global leader in nutrition and health, is actively engaged in promoting balanced diets and healthy lifestyle habits for children through its Nestlé for Healthier Kids program. In India, Nestlé supports child nutrition with products like Cerelac, fortified with essential micronutrients for young children, and Nido, which aids in growth and development. The company also encourages families to adopt healthy habits through interactive campaigns, educational resources, and initiatives that make nutrition and physical activity engaging for kids. Nestlé’s programs emphasize early nutrition, parental guidance, and awareness, strengthening its presence in the India Kids Nutrition Market.
Danone S.A. is a global leader in dairy and nutrition products, with a strong presence in the market through its flagship brand, Danonino. The company has provided spoonable fresh cheese, stirred yogurts, and drinkable yogurts fortified with calcium and vitamin D to support bone development in children above three years old. Sold in 20 countries and consumed by over 60 million families annually, Danone emphasizes creating healthy eating habits early in childhood. In India, Danonino products contribute to the growing focus on nutritious, child-friendly snacks, promoting healthier food choices among young consumers.
Abbott is a global healthcare company dedicated to improving children’s health through innovative nutritional and medical solutions. In the kids’ nutrition space, Abbott offers products designed to address childhood malnutrition and support overall growth and development. The company actively engages in programs that promote pediatric health awareness and nutrition education, including collaborations with organizations like the Real Madrid Foundation to combat malnutrition. Abbott’s commitment extends beyond product offerings, emphasizing technology-driven interventions and community initiatives that ensure children maintain good health, reach their potential, and have access to a healthier future.
The Perrigo Company plc is a global healthcare provider focused on developing and supplying over-the-counter and prescription products that promote health and wellness. In the kids nutrition market, Perrigo demonstrates its commitment through philanthropic initiatives such as supporting Kids’ Food Basket, a program providing nutritious take-home meals for elementary-aged children affected by hunger. Through donations and volunteer efforts, Perrigo helps sustain and expand programs that reach thousands of at-risk children, ensuring they receive essential nutrition to support growth, learning, and long-term healthy eating habits.
*Please note that this is only a partial list; the complete list of key players is available in the full report. Additionally, the list of key players can be customized to better suit your needs.*
Other key players in the market are Meiji Holdings Co., Ltd., The Kraft Heinz Company, Arla Foods amba, FrieslandCampina, and Else Nutrition.
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*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
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| REPORT FEATURES | DETAILS |
| Base Year | 2025 |
| Historical Period | 2019-2025 |
| Forecast Period | 2026-2035 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Breakup by Ingredients |
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| Breakup by Product Type |
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| Breakup by Age Group |
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| Breakup by Formulation |
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| Breakup by Distribution Channel |
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| Market Dynamics |
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| Supplier Landscape |
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| Companies Covered |
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