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India Laptop Market Share, Size, Growth, Trends, Analysis: By Product Type: Traditional, 2-in-1; By Design: Ultrabook, Notebook, Others; By Screen Size: Up to 10.9" Inch, 11" to 12.9" Inch, 13" to 14.9" Inch, 15.0" to 16.9" Inch, More than 17" Inch; By Price; By End Use; Regional Analysis; Market Dynamics; Competitive Landscape; 2024-2032
India Laptop Market Outlook
The India laptop market size reached a value of more than USD 6.82 billion in 2023. The market is projected to grow at a CAGR of 4.2% between 2024 and 2032, reaching a value of around USD 10.02 billion by 2032.
Key Takeaways
- Reportedly, 95% of consumers in India read online reviews before making a purchase and 58% say they would pay more for a high review score product.
- According to reports, in 2024 , global spending on consumer electronics is expected to decline by around USD 5 billion this year.
- India's PC market saw a 30.1% decline in the 2023 March quarter, with shipments dropping to almost 3 million units compared to the previous year.
A laptop is a small, portable personal computer with a built-in keyboard, speaker, monitor and touchpad which runs on battery power. It is used for educational purposes, web browsing, work, playing games, general home computer use, and multimedia. Laptops vary based on size and processor capabilities.
The growth of the India laptop market is being aided by technological advancements and the rapid adoption of cutting-edge technologies within the personal computing space. Innovations such as ultraportable designs, extended battery lives, faster and more energy-efficient processors, and enhanced connectivity options have significantly improved the user experience, making laptops indispensable for a wide range of applications, ranging from professional work and education to gaming and entertainment.
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Key Trends and Developments
Increasing demand for portable laptops; growing adoption of hybrid work culture; rising popularity of e-commerce platforms; and rapid innovations in technologies are positively impacting the market growth
| Date | Company/Country | Details |
| Feb 8th 2023 | Lenovo | announced its aims to boost Motorola mobile phones and laptops' production for domestic needs and exports in India. |
| November 26th 2023 | Thomson | announced its aim to enter the Indian market, planning Windows 11 laptops under Rs 19,990 at online and offline channels from January 2024. |
| November 3rd 2023 | Intel | partnered with EMS and ODMs to fast-track entry-level laptop production in India, utilising its expertise to enhance manufacturing capabilities. |
| May 17th 2023 | India | initiated a $2 billion drive to attract laptop manufacturers like Apple, aiming to become electronics manufacturing hub, building on smartphone production success. |
| Trends | Impact |
| Increasing demand for laptops from businesses | Rising demand for laptops from small, medium, and large enterprises is aiding the India laptop market growth. |
| Rising popularity of work-from-home culture | The growing popularity of work-from-home and online studying is fuelling the demand for personal computers and laptops from both students and working professionals. |
| The rapid expansion of e-commerce platforms | As consumers are increasingly shifting towards shopping from online retail platforms owing to their convenience and availability of customer reviews, the demand for laptops is rising. |
| Implementation of innovative features and technologies | Laptops are becoming thinner, lighter, and more powerful. Innovations such as OLED displays, touchscreens, better battery life, and fast charging are becoming standard features in new models. |
India Laptop Market Trends
The market is expected to develop rapidly in the coming years with the government's push towards digitisation. Through initiatives like Digital India, there has been a surge in demand for digital services and devices. This trend is further supported by the rising adoption of remote working and work-from-home culture. This shift has necessitated the purchase of laptops for many households owing to the persisting embrace of hybrid work and learning models.
Moreover, with the government's push towards digitisation through initiatives like Digital India, there has been a surge in demand for digital services and devices. This has directly impacted the laptop market, as individuals and businesses alike invest in technology to stay connected and competitive.
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Market Segmentation
“India Laptop Market Report and Forecast 2024-2032” offers a detailed analysis of the market based on the following segments:
| Market Breakup | Categories |
| Product Type | Traditional, 2-in-1 |
| Design | Ultrabook, Notebook, Others |
| Screen Size | Up to 10.9" Inch, 11" to 12.9" Inch, 13" to 14.9" Inch, 15.0" to 16.9" Inch, More than 17" Inch |
| Price | Less than INR 40,000, INR 40,000 to INR 80,000, More than INR 80,000 |
| End-Use | Personal, Business, Gaming, Others |
| Region | North India, East India, West India, South India |
2-in-1 Laptops are witnessing a surge in popularity in India
2-in-1 laptops are expected to witness a significant growth in the coming years when compared to traditional laptops. The 2-in-1 laptops are flexible and can act both as a laptop and a tablet. Accordingly, consumers are increasingly preferring 2-in-1 laptops rather than purchasing separate tablets and traditional laptops. These laptops facilitate easy drawing, writing, and marking up documents without a bulky keyboard, by directly writing on the screen.
When connected with a keyboard, the 2-in-1 laptops function the same as traditional laptops and can be used for heavy-duty operations. As a single device acts as both a tablet and a laptop, the storage is unified, simplifying operations as there is no need to transfer data between tablets and laptops.
Meanwhile, traditional laptops are preferred by users who require a system capable of carrying out more intensive tasks, such as professional-grade video editing, 3D modelling, or high-end gaming. Although they might be bulkier and less portable than 2-in-1s, they provide a wider range of options in terms of hardware configurations and capabilities.
Notebooks and ultrabooks are expected to dominate the India laptop market share in the coming years
Notebooks are a generalised term for slim and sleek laptops that weigh less than 3 to 4 pounds. They are available in varying screen sizes and have a wide range of display technology and form options. As a majority of laptops in the market are classified as notebooks, the notebook design occupies a dominating position in the India laptop market.
Ultrabook is a high-class Intel-specified notebook that is thin and lightweight and is usually designed for multimedia, work, or entertainment purposes. They have an affordable price with high mobility, which is enhancing their growth in the market. They boast high-performance solid-state drives and recently developed Intel processors for reliability and better performance.
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Competitive Landscape
Some of the major players are increasingly expanding manufacturing facilities to align with the Make in India movement
| Company Name | Year Founded | Headquarters | Products/Services |
| Lenovo Group Limited | 1984 | Hong Kong | Provides consumer electronics such as laptops, tablets, desktops, business solutions, personal computers, software solutions, and infrastructure solutions |
| Dell Inc. | 1984 | United States | computers, gaming PCs, workstations, monitors, desktops, and related products |
| HP Development Company L.P. | 1998 | United States | Delivers computer systems, adapters, laptops, monitors, chargers, desktops, and printers |
| HCL Technologies Limited | 1976 | India | Offers services including digital transformation, engineering, remote infrastructure management, IT consulting, and software development |
Other key players in the India laptop market are ASUSTeK Computer Inc., Apple Inc., Acer Inc., Samsung Electronics Co., Ltd., Micromax Informatics, and Lava International Limited, among others.
Companies in the India laptop market are developing and expanding through a variety of strategies, tailored to meet the increasing demand, technological advancements, and changing consumer preferences. To align with the Indian government's push for 'Make in India' and recent policy changes aimed at boosting domestic manufacturing, companies are setting up or expanding their manufacturing units in India. This not only helps in reducing costs associated with import tariffs but also aligns with government incentives for local production.
India Laptop Market Analysis by Region
South India, particularly states like Karnataka (home to Bengaluru, the IT capital of India), Tamil Nadu, Telangana, and Kerala, has historically been a strong market for computer and laptop sales. This is due to the region's robust IT infrastructure, numerous tech parks, and a strong emphasis on education and digital literacy.
Meanwhile, North India, with Delhi NCR (which includes cities like New Delhi, Gurgaon, and Noida) serves as a major IT and educational hub. The presence of multinational corporations, IT companies, and prestigious universities and colleges contributes to the high demand for computers and laptops in this region.
Key Highlights of the Report
| REPORT FEATURES | DETAILS |
| Base Year | 2023 |
| Historical Period | 2018-2023 |
| Forecast Period | 2024-2032 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Breakup by Product Type |
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| Breakup by Design |
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| Breakup by Screen Size |
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| Breakup by Price |
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| Breakup by End Use |
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| Breakup by Region |
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| Market Dynamics |
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| Competitive Landscape |
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| Companies Covered |
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*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.
1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Market Snapshot
7 Opportunities and Challenges in the Market
8 India Laptop Market Analysis
8.1 Key Industry Highlights
8.2 India Laptop Historical Market (2018-2023)
8.3 India Laptop Market Forecast (2024-2032)
8.4 India Laptop Market by Product Type
8.4.1 Traditional
8.4.1.1 Historical Trend (2018-2023)
8.4.1.2 Forecast Trend (2024-2032)
8.4.2 2-in-1
8.4.2.1 Historical Trend (2018-2023)
8.4.2.2 Forecast Trend (2024-2032)
8.5 India Laptop Market by Design
8.5.1 Ultrabook
8.5.1.1 Historical Trend (2018-2023)
8.5.1.2 Forecast Trend (2024-2032)
8.5.2 Notebook
8.5.2.1 Historical Trend (2018-2023)
8.5.2.2 Forecast Trend (2024-2032)
8.5.3 Others
8.6 India Laptop Market by Screen Size
8.6.1 Up to 10.9" Inch
8.6.1.1 Historical Trend (2018-2023)
8.6.1.2 Forecast Trend (2024-2032)
8.6.2 11" to 12.9" Inch
8.6.2.1 Historical Trend (2018-2023)
8.6.2.2 Forecast Trend (2024-2032)
8.6.3 13" to 14.9" Inch
8.6.3.1 Historical Trend (2018-2023)
8.6.3.2 Forecast Trend (2024-2032)
8.6.4 15.0" to 16.9" Inch
8.6.4.1 Historical Trend (2018-2023)
8.6.4.2 Forecast Trend (2024-2032)
8.6.5 More than 17" Inch
8.6.5.1 Historical Trend (2018-2023)
8.6.5.2 Forecast Trend (2024-2032)
8.7 India Laptop Market by Price
8.7.1 Less than INR 40,000
8.7.1.1 Historical Trend (2018-2023)
8.7.1.2 Forecast Trend (2024-2032)
8.7.2 INR 40,000 to INR 80,000
8.7.2.1 Historical Trend (2018-2023)
8.7.2.2 Forecast Trend (2024-2032)
8.7.3 More than INR 80,000
8.7.3.1 Historical Trend (2018-2023)
8.7.3.2 Forecast Trend (2024-2032)
8.8 India Laptop Market by End Use
8.8.1 Personal
8.8.1.1 Historical Trend (2018-2023)
8.8.1.2 Forecast Trend (2024-2032)
8.8.2 Business
8.8.2.1 Historical Trend (2018-2023)
8.8.2.2 Forecast Trend (2024-2032)
8.8.3 Gaming
8.8.3.1 Historical Trend (2018-2023)
8.8.3.2 Forecast Trend (2024-2032)
8.8.4 Others
8.9 India Laptop Market by Region
8.9.1 North India
8.9.2 East India
8.9.3 West India
8.9.4 South India
9 Regional Analysis
9.1 North India
9.1.1 Historical Trend (2018-2023)
9.1.2 Forecast Trend (2024-2032)
9.2 East India
9.2.1 Historical Trend (2018-2023)
9.2.2 Forecast Trend (2024-2032)
9.3 West India
9.3.1 Historical Trend (2018-2023)
9.3.2 Forecast Trend (2024-2032)
9.4 South India
9.4.1 Historical Trend (2018-2023)
9.4.2 Forecast Trend (2024-2032)
10 Market Dynamics
10.1 SWOT Analysis
10.1.1 Strengths
10.1.2 Weaknesses
10.1.3 Opportunities
10.1.4 Threats
10.2 Porter’s Five Forces Analysis
10.2.1 Supplier’s Power
10.2.2 Buyer’s Power
10.2.3 Threat of New Entrants
10.2.4 Degree of Rivalry
10.2.5 Threat of Substitutes
11 Competitive Landscape
11.1 Market Structure
11.2 Company Profiles
11.2.1 Lenovo Group Limited
11.2.1.1 Company Overview
11.2.1.2 Product Portfolio
11.2.1.3 Demographic Reach and Achievements
11.2.1.4 Certifications
11.2.2 Dell Inc.
11.2.2.1 Company Overview
11.2.2.2 Product Portfolio
11.2.2.3 Demographic Reach and Achievements
11.2.2.4 Certifications
11.2.3 HP Development Company, L.P.
11.2.3.1 Company Overview
11.2.3.2 Product Portfolio
11.2.3.3 Demographic Reach and Achievements
11.2.3.4 Certifications
11.2.4 HCL Technologies Limited
11.2.4.1 Company Overview
11.2.4.2 Product Portfolio
11.2.4.3 Demographic Reach and Achievements
11.2.4.4 Certifications
11.2.5 ASUSTeK Computer Inc.
11.2.5.1 Company Overview
11.2.5.2 Product Portfolio
11.2.5.3 Demographic Reach and Achievements
11.2.5.4 Certifications
11.2.6 Apple Inc.
11.2.6.1 Company Overview
11.2.6.2 Product Portfolio
11.2.6.3 Demographic Reach and Achievements
11.2.6.4 Certifications
11.2.7 Acer Inc.
11.2.7.1 Company Overview
11.2.7.2 Product Portfolio
11.2.7.3 Demographic Reach and Achievements
11.2.7.4 Certifications
11.2.8 Samsung Electronics Co., Ltd.
11.2.8.1 Company Overview
11.2.8.2 Product Portfolio
11.2.8.3 Demographic Reach and Achievements
11.2.8.4 Certifications
11.2.9 Micromax Informatics
11.2.9.1 Company Overview
11.2.9.2 Product Portfolio
11.2.9.3 Demographic Reach and Achievements
11.2.9.4 Certifications
11.2.10 Lava International Limited
11.2.10.1 Company Overview
11.2.10.2 Product Portfolio
11.2.10.3 Demographic Reach and Achievements
11.2.10.4 Certifications
11.2.11 Others
12 Key Trends and Developments in the Market
List of Key Figures and Tables
1. India Laptop Market: Key Industry Highlights, 2018 and 2032
2. India Laptop Historical Market: Breakup by Product Type (INR Billion), 2018-2023
3. India Laptop Market Forecast: Breakup by Product Type (INR Billion), 2024-2032
4. India Laptop Historical Market: Breakup by Design (INR Billion), 2018-2023
5. India Laptop Market Forecast: Breakup by Design (INR Billion), 2024-2032
6. India Laptop Historical Market: Breakup by Screen Size (INR Billion), 2018-2023
7. India Laptop Market Forecast: Breakup by Screen Size (INR Billion), 2024-2032
8. India Laptop Historical Market: Breakup by Price (INR Billion), 2018-2023
9. India Laptop Market Forecast: Breakup by Price (INR Billion), 2024-2032
10. India Laptop Historical Market: Breakup by End Use (INR Billion), 2018-2023
11. India Laptop Market Forecast: Breakup by End Use (INR Billion), 2024-2032
12. India Laptop Historical Market: Breakup by Region (INR Billion), 2018-2023
13. India Laptop Market Forecast: Breakup by Region (INR Billion), 2024-2032
14. India Laptop Market Structure
Key Questions Answered in the Report
In 2023, the market reached a value of over USD 6.82 billion.
The market is projected to grow at a CAGR of 4.2% between 2024 and 2032.
The market is expected to witness a healthy growth in the forecast period to reach around USD 10.02 billion by 2032.
The major market drivers include increasing digitisation, rising purchasing power of consumers, availability of low-cost laptops, and widespread usage of laptops.
The key trends prevalent in the market are the increasing demand from SMEs and large enterprises, the growing prevalence of online education and remote working, innovations and development activities, and the presence of a large number of key players.
The primary product types for laptops are traditional and 2-in-1 laptops.
The different end uses of laptops are personal, business, and gaming, among others.
The key players in the market are Lenovo Group Limited, Dell Inc., HP Development Company L.P., HCL Technologies Limited, ASUSTeK Computer Inc., Apple Inc., Acer Inc., Samsung Electronics Co., Ltd., Micromax Informatics, and Lava International Limited, among others.
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