The India multivitamins market is expected to grow at a CAGR of 12.10% during the forecast period of 2026-2035. Rising corporate wellness tie-ups push multivitamin brands into B2B supply programs, where employers fund preventive nutrition, creating predictable bulk demand and long-term contracts without heavy consumer marketing investments.
Digital health platforms and supplement manufacturers are increasingly collaborating to deliver more personalized, data-backed nutrition solutions rather than generic multivitamin SKUs. In January 2024, Tata 1mg joined forces with Vitonnix, a United Kingdom-based company, known for health and wellness innovation, to introduce Vitamin Sublingual Sprays in India. According to the India multivitamins market analysis, more than half of the population consumes inadequate levels of several micronutrients essential to health, including calcium, iron, and vitamins C and E. This has pushed organized players to move away from imported, one-size formulations and invest in products built around local dietary gaps, medical testing patterns, and physician feedback rather than mass wellness claims.
Apart from individual launches, the India multivitamins market is becoming more segmented and technically driven. Leading manufacturers are narrowing their focus toward condition-specific and life-stage products, replacing generic daily supplements. In July 2025, Suprady announced the launch of Supradyn Naturals Ginseng, the company’s first-ever formulation designed specifically for men. Energy metabolism blends, women-focused hormonal support, and aging-related nutrient stacks have now become common in new pipelines. Product teams are prioritizing formats that improve compliance, such as low-sugar gummies, effervescent tablets, and plant-based capsules. Bioavailability has also become a key differentiator, with chelated minerals and liposomal delivery systems gaining preference because they allow brands to justify higher price positioning without aggressive marketing.
Base Year
Historical Period
Forecast Period
Compound Annual Growth Rate
12.1%
2026-2035
*this image is indicative*
Increasing clinical tailoring is pushing multivitamin R&D toward India-specific deficiencies. Companies are designing iron, B12, and vitamin D centric stacks rather than generic formulas. For example, Tata 1mg offers clinician-led products and targeted gummies and shows how brands leverage lab data and urban deficiency reports to justify SKUs and premium pricing, reshaping the India multivitamins market trends and dynamics. In September 2025, Bayer’s Consumer Health Division announced its strategic entry into the prenatal nutrition category with the launch of Supradyn Mom’s and Supradyn Naturals Calcium+, under its trusted multivitamin brand Supradyn.
Regulatory clarity from Food Safety and Standards Authority of India compels brands to rework formulations and claims. The Health Supplements and Nutraceuticals rules demand nutrient limits and evidence tied to ICMR recommended daily allowances. As a result, companies document sources, stability and permissible health claims to avoid recalls, accelerating the India multivitamins market value. For example, in January 2023, HealthOK, a vegetarian multivitamin tablet from the house of Mankind Pharma refreshed its offering to provide a differentiated experience by repackaging the whole product.
Format innovation is changing how Indians consume multivitamins. Gummies are now being targeted at adults and children who dislike pills. Manufacturers launch low-sugar, natural-ingredient chewable products to widen acceptance. Indian ingredient firms introduce liposomal ingredient lines so formulators can claim faster absorption. In July 2025, Plix announced its entry into the kids segment with the launch of Plix Kids, a dedicated range of clean, plant-powered nutritional gummy products for kids aged 2 to 12 years. For product leaders, this trend opens new India multivitamins market opportunities for premium positioning and justifies higher margins.
E-pharmacies bundle labs, consultations and supplements into recurring programs. For example, Tata 1mg offers lab bookings and care plans that provide brand teams with consumer health data. For multivitamin brands, this India multivitamins market trend entails precise targeting deficiency as product teams now work with labs for packaging, dosing and refill cadence. The result is predictable B2B deals with insurers and corporates who prefer measurable interventions over generic giveaways. This trend attracts employer wellness contracts and accelerates bulk procurement by healthcare chains.
Public health programs drive baseline demand for targeted multivitamins. Anemia Mukt Bharat highlights persistent iron and folate gaps among women and adolescents. When governments prioritize testing and fortified food in public programs, private brands follow this trend with condition-specific SKUs and tenders. Suppliers who can meet procurement rules and provide evidence of composition gain access to institutional volumes, driving demand in the India multivitamins market. In September 2022, Centrum announced the launch of Centrum Multivitamin range recognizing the difference in nutritional requirements by gender and age in India and offers 4 multivitamin variants tailored to meet the new-age nutrition needs of different consumer cohorts.
The EMR’s report titled “India Multivitamins Market Report and Forecast 2026-2035” offers a detailed analysis of the market based on the following segments:
Market Breakup by Form
Key Insight: Tablets and capsules capture significant shares in the India multivitamins market because they support precision dosing, regulation, and institutional supply. Powders appeal to sports and recovery users who want flexible intake. Liquids address pediatric and geriatric needs but face stability challenges. Gummies grow at the fastest pace by lowering resistance among new users, while other formats exist for niche positioning.
Market Breakup by Age Group
Key Insight: Adults hold the dominant share of the market due to routine use, work pressure, and employer programs. Growth in the kids’ category is driven by parental behavior and format innovation. Geriatric products focus on absorption and joint or cognitive support, propelling the overall growth of the India multivitamins market. Most brands anchor volumes in adult SKUs, then expand into children’s or senior lines with tailored claims and formats. Portfolio balance depends on risk tolerance and manufacturing capability.
Market Breakup by Gender
Key Insight: Women hold the dominant share within the India multivitamins market dynamics because nutrition is tied to lifecycle needs, routine testing, and long-term adherence. Iron, calcium, and hormonal balance keep consumption trends stable. The men’s category is growing considerably faster as brands reposition multivitamins around stamina, stress handling, and work performance. Messaging avoids medical framing and leans toward daily efficiency.
Market Breakup by Distribution Channel
Key Insight: As per the India multivitamins market report, pharmacies account for a huge share of the total revenue because they provide trust and steady repeat demand. Online channels grow through education, subscriptions, and data visibility. Supermarkets drive impulse purchases but rely on promotion. Direct-to-consumer models offer brand control and faster feedback. Specialist stores serve fitness and condition-specific needs.
Market Breakup by Region
Key Insight: Regional performance reflects infrastructure maturity and health behavior. The North India multivitamins market leads due to scale, urban concentration, and retail penetration. South India grows faster because of preventive habits and consistent adherence. West India supports premium positioning and experimentation. East India remains price sensitive but shows improving awareness. Regional insights now influence formulation choices, pack sizing, and distribution channel strategies to boost overall penetration.
By form, tablets and capsules lead the market due to dosing familiarity and cost efficiency
Tablets and capsules represent the dominant format because they fit existing manufacturing, regulation, and prescribing habits. Brands favor them for stability, longer shelf life, and accurate nutrient delivery. Indian contract manufacturers already operate tablet lines at scale, keeping costs predictable. Packaging efficiency also matters, for example, blister packs protect formulations from humidity and suit pharmacy shelves. In October 2023, Amway India introduced an all-new Multivitamin and multimineral health supplement tablets called Nutrilite Daily Plus. For B2B buyers, tablets allow easy private labeling and institutional supply. The format also simplifies FSSAI compliance since dosage precision is easier to document.
Gummies observe fast-paced growth in the India multivitamins market because they remove compliance friction. Adults who dislike pills prefer chewable formats, especially for daily use. Brands use gummies to attract first-time supplement users rather than replacing core tablet buyers. Texture, flavor masking, and sugar control drive formulation work. Companies are investing in low-sugar bases to maintain health positioning. Gummies also perform well online, where visual appeal influences conversion.
By age group, adults lead the market driven by work stress nutrition gaps and preventive habits
Adults represent the dominant segment because work routines, stress, and diet gaps drive steady supplementation. Brands target fatigue, immunity, and metabolism rather than general wellness. Adult-focused SKUs allow differentiation by lifestyle claims while staying compliant. In May 2025, Rasayanam announced the launch of its latest innovation called Rasayanam Multivitamin Tablets for Men, formulated to meet the everyday nutritional needs of modern Indian men. Corporate employers prefer adult multivitamins tied to productivity and attendance outcomes. Subscription models work best with this group since routines are predictable, boosting the overall India multivitamins market penetration.
Supplements for kids grow at a much faster pace due to parental concern around immunity and nutrition gaps. Gummies dominate this space because children resist pills. Brands invest heavily in flavor and packaging. In May 2023, Health OK expanded its product offering with the launch of Gummies for Children under the age group of 7-17 years old. For companies, this category builds long-term brand loyalty early, however, formulation costs are higher due to safety thresholds and taste masking.
By gender, the women’s category leads the market supported by anemia focus and hormonal nutrition needs
Women lead the gender category because their nutritional needs are highly segmented across life stages, creating consistent and recurring demand rather than one-time supplementation. Iron, folate, and hormonal balance drive repeat consumption. Products address menstruation, pregnancy support, and energy maintenance. For example, ZeoNutra offers ‘Active Woman’ tablets, a daily multivitamin formula that is beneficial for the overall health of women.
Men’s health products are gaining traction as brands reposition multivitamins around performance, recovery, and stress management rather than general wellness. Claims linked to energy and stamina resonate more strongly than clinical messaging. Simple labeling and convenient formats reduce adoption barriers. Product teams benefit from leaner formulations with fewer ingredients. Growth in this India multivitamins market category is accelerating through gym partnerships and digital channels. While volumes remain lower than women-focused products, changing attitudes toward preventive health are driving sustained momentum.
By distribution channel, pharmacies account for the largest share of the market, supported by trust prescription linkage and repeat purchase orders
Pharmacies continue to be the dominant channel because trust continues to drive supplement purchases. Consumers associate drug stores with authenticity, safety, and correct guidance. Pharmacist recommendations strongly influence brand selection, especially for deficiency-focused multivitamins. For manufacturers, pharmacies allow better explanation of formulations and support higher-priced SKUs, accelerating the India multivitamins market expansion.
Online channels are also gaining considerable momentum because they reduce friction and expand discovery. Consumers explore ingredients, compare formats, and read reviews before trial. Subscription models perform well, locking in routine consumption. Brands use online platforms to test new SKUs, pack sizes, and pricing before wider rollout. Competition among online channels is intense, and price pressure exists, especially from private labels. Brands accept thinner margins to gain consumer insight and retention.
By region, North India secures the leading position in the market due to dense urban demand and organized retail reach
North India dominates the multivitamins market due to urban density and organized retail strength. Large working populations drive demand for fatigue, immunity, and daily wellness supplements. Organized pharmacy chains are well established, supporting premium SKUs. E-commerce adoption is high, enabling subscription usage. Brands prioritize North India for launches, pilots, and early feedback. Logistics infrastructure is stronger, allowing faster replenishment and lower supply risk.
The South India multivitamins market, on the other hand, is growing faster as preventive healthcare, in this region, is already normalized. Consumers routinely undergo diagnostics and accept supplementation as maintenance rather than correction. Pharmacies, clinics, and diagnostics platforms are closely integrated, improving recommendation quality. Brands report higher compliance and longer subscription cycles. Companies increasingly test refined formulations and coaching-linked programs here. South India attracts long-term investment focus because it delivers sustainable expansion rather than short-term sales spikes.
Competition in the market is shifting from volume-led expansion to formulation depth and channel control. Leading India multivitamins market players are focusing on India-specific deficiency profiles rather than global formulations. Iron, vitamin D, and B-complex blends remain central, but delivery systems and absorption claim now separate premium brands from mass offerings. Companies are also prioritizing compliance-led innovation to stay ahead of tighter FSSAI scrutiny.
E-pharmacy partnerships, diagnostics-linked recommendations, and subscription models are opening repeat-demand opportunities for India multivitamin companies. Sports nutrition market players are expanding their scope with daily wellness trends, while pharmaceutical firms leverage doctor-trust to defend pharmacy shelf space. White-label manufacturing and private brands are increasing competitive pressure on pricing. Players that balance clinical credibility with consumer-friendly formats are gaining faster traction than those relying on brand legacy alone.
Established in 2014 and headquartered in Mumbai, India, Glanbia Performance Nutrition India operates at the intersection of sports nutrition and daily supplementation. The company leverages its international formulation expertise to introduce multivitamin blends designed for active adults. Its focus remains on performance-linked nutrition, often combining micronutrients with functional ingredients.
Founded in 1983 and headquartered in Kolkata, India, Sun Pharmaceutical Industries applies its pharmaceutical credibility to nutraceuticals. Its multivitamin offerings are aligned with clinical recommendations and distributed mainly through pharmacies. Sun focuses on deficiency-led formulations rather than lifestyle branding.
Established in 1995 with headquarters located in Punjab, India, GlaxoSmithKline Asia brings long-standing consumer health expertise to the multivitamins space. The company emphasizes science-backed nutrition and brand trust. Its products are positioned for family and adult wellness, supported by strong pharmacy and retail penetration.
Founded in 2015 and based in Delhi, India, Bright Nutricare operates as a fast-moving nutraceutical manufacturer. The company caters to both branded and private-label multivitamin demand in India. It invests heavily in format flexibility, including gummies, effervescents, and sachets. Bright Nutricare works closely with emerging brands and online sellers. Its strength lies in rapid formulation turnaround and cost-efficient manufacturing, making it a preferred partner for differentiated product launches.
*Please note that this is only a partial list; the complete list of key players is available in the full report. Additionally, the list of key players can be customized to better suit your needs.*
Other players in the market include The Hut.com Ltd, Novus Life Sciences Pvt Ltd, Nutricare Private Limited, Bayer Pharmaceuticals Pvt Ltd, INLIFE Pharma Private Limited, and Nutritionalab Private Limited (Wellbeing Nutrition), among others.
Explore the latest trends shaping the India multivitamins Market 2026-2035 with our in-depth report. Gain strategic insights, future forecasts, and key market developments that can help you stay competitive. Download your free sample report today and drive informed decisions in the market.
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*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
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The market is projected to grow at a CAGR of 12.10% between 2026 and 2035.
India’s multivitamins market shows growth in condition-specific formulations, gummies and alternative formats, e-pharmacy led personalization, tighter FSSAI compliance shaping SKUs, and rising corporate wellness driven bulk demand.
The key players in the market include Glanbia Performance Nutrition India Pvt Ltd, Sun Pharmaceutical Industries Ltd, GlaxoSmithKline Asia Pvt Ltd, Bright Nutricare Private Limited, The Hut.com Ltd, Novus Life Sciences Pvt Ltd, Nutricare Private Limited, Bayer Pharmaceuticals Pvt Ltd, INLIFE Pharma Private Limited, and Nutritionalab Private Limited, among others.
Stakeholders are prioritizing compliant formulation upgrades, expanding diagnostic partnerships, optimizing multi-format portfolios, strengthening pharmacy credibility, and building repeat demand through subscription-based digital channels.
Companies face regulatory compliance pressure, formulation cost inflation, intense price competition from private labels, and rising scrutiny on health claims, which slows innovation and increases development timelines.
Explore our key highlights of the report and gain a concise overview of key findings, trends, and actionable insights that will empower your strategic decisions.
| REPORT FEATURES | DETAILS |
| Base Year | 2025 |
| Historical Period | 2019-2025 |
| Forecast Period | 2026-2035 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Breakup by Form |
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| Breakup by Age Group |
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| Breakup by Gender |
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| Breakup by Distribution Channel |
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| Breakup by Region |
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| Market Dynamics |
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| Competitive Landscape |
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| Companies Covered |
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