India OSS/BSS Market Size and Share Outlook - Forecast Trends and Growth Analysis Report (2026-2035)

India OSS/BSS Market Overview

Heavy Demand for Digital-Tech Services Has Propelled the Market Growth

The India OSS/BSS market is expanding considerably, propelled by heavy demand for digital-tech services especially 5G enablement that serves to enhance the customer experience. Telecom carriers are investing heavily to introduce cloud platforms, automation, artificial intelligence (AI)-driven-product analytics to make their processes smoother and to render services better. Market participants are gradually shifting to deploy next-generation platforms which demonstrate flexibility, with real-time insights into it, for better scalability. Major players are looking towards strategic partnerships and technological transformations to stay competitive in this dynamic landscape.

India OSS/BSS Market Drivers

The Dual Drag of Digital Transformation and 5G Deployment

Digital transformation along with the rollout of 5G technology acts as the leading catalyst for the India OSS/BSS market expansion. Telecom operators are transforming their infrastructure to support high-speed connections and in operating systems and business support software. These are sufficient for efficiently managing the network, orchestrating the services, and performing real-time billing that is essential for meeting the capabilities promised by the 5G technology.

Strong Cloud Adoption and AI Integration

The adoption of cloud-based OSS/BSS solutions in India is gaining traction and offers an opportunity to telecom operators for guaranteeing scalability, cost-effectiveness, and flexibility. The integration of artificial intelligence into these systems enhances predictive maintenance, customer service automation, and data analytics. These, in synchronization with cloud and AI technology, enable operators to optimize network performance and deliver personalized customer experiences.

Trends in the India OSS/BSS Market

Growing Adoption of Cloud-Native Platforms

Telecom operators are increasingly embracing cloud-native OSS/BSS platforms with the aim of improving efficiency and reaction time, thereby boosting the demand in the India OSS/BSS market. These platforms allow integration with the current system so that operators can scale up the services quickly and respond to the growing demand. Companies like Amdocs and Ericsson are providing cloud-native solutions supporting microservices architecture that are agile and flexible in deployment.

Rapid Shift Towards Automation and AI-Powered Operations

Automation and AI are transforming the entire India OSS/BSS market dynamics. These advanced technologies are automating manual tasks like network optimization, thereby cutting down on operational costs and improving service quality. In fact, the use of machine learning algorithms for predictive analytics has been much on the rise ensuring proactive issue resolution and proactive decision-making.

India OSS/BSS Industry Segmentation

India OSS/BSS Market Share

By Component, Services Tend to Dominate the Market Revenue Share

Currently, the India OSS/BSS market is dominated by services-, such as consulting services, integration services, and managed services. Operators and enterprise customers are looking for vendors who provide end-to-end solutions that include system integration and full customization along with support. Complicated implementation and maintenance procedures for OSS/BSS systems, especially when organizations are changing to cloud-native and 5G-ready architectures, have created demand for this segment.

Solutions constitute the fastest-growing segment in the India OSS/BSS market share due to the increased usage of advanced technologies like artificial intelligence, machine learning, and automation. These solutions enable telecom operators to manage network performance, enhance customer experience, and facilitate operations. The increase in demand in this segment has been primarily due to ongoing digitalization and the rising need for real-time analytics to provide companies with a competitive edge in the market.

By Solution Type, Service Assurance Account for the Dominant Share of the Market

The segment of service assurance has been majorly contributing to the India OSS/BSS market value. With increasing demand from customers needing high-quality services and highly personalized experiences, telecom operators have invested largely in service assurance systems, which involve continuous monitoring to detect issues before they affect the customer and real-time performance management of service delivery to keep services up above borderline standard. However, introducing 5G technology has heightened the complexity of networks, necessitating a sound assurance platform.

Account Management-the fastest-growing solution type in the India OSS/BSS market. The segment growth has been driven by the accelerating demand from telecom operators in providing increasingly complex services, advanced pricing models, and real-time usage. Strong account management systems are necessary to enable accurate audit-tracking of customer accounts for timely and accurate invoicing. The real-time account management capability allows telecom operators to deal with changes in the market in real-time and offer flexible options for billing to create customer satisfaction, thereby offering an edge over competition.

Cloud-Based Deployment Mode Secure the Leading Position in the Market

Cloud-based deployment is the dominant mode in the India OSS/BSS market. The growing shift towards cloud platforms is because these offer telecom operators scalability, flexibility, and cost efficiency. Such cloud-based solutions allow operators to launch new services in a few weeks, manage resources in near real-time, and minimize infrastructure costs. The segment has also gained popularity due to the requirement of real-time analytics and their capability to handle complex, distribution-heavy applications.

As per the India OSS/BSS market analysis, hybrid deployment is expected to be the fastest-growing segment. Enhanced flexibility has been provided by hybrid cloud solutions, as telecom operators can store their sensitive data on private clouds and leverage public clouds for scale and cost efficiency. This, in turn, optimizes the operators' infrastructure, enhances disaster management capabilities, and ensures compliance with regulatory requirements.

By Organization Size, Large Enterprises Register the Biggest Market Share

The India OSS/BSS market value is led by large enterprises. These enterprises need the adoption of OSS/BSS systems to support their large networks, large customer bases, and wide service range. Additionally, these large enterprises require comprehensive OSS/BSS solutions for scalability, integration with existing systems, while supporting cutting-edge technologies like AI and automation.

The small and medium-sized enterprise (SME) sector presently forms the largest and fastest-growing segment of the India OSS/BSS market. With the growing awareness of digital transformation, SMEs have started implementing OSS/BSS solutions for ensuring effective operations, strengthening customer experience, and fostering growth. Particularly, the nature of OSS/BSS solutions being cloud-based and modular attracted the SMEs, mainly due to cost-effectiveness and easy scaling.

By End Use, IT and Telecom Majorly Widened the India OSS/BSS Market Opportunities

The IT and telecom sectors form the major end-use segment in the India OSS/BSS industry. Telecom operators require modern OSS/BSS solutions to cope with network complexity, ensure quality of service and optimize their operations. Sector-wide, the omnipresent 5G rollout and demand for data services require automation, propelling the OSS/BSS solution adoption in this space.

As per the India OSS/BSS industry analysis, the BFSI segment is considered to be the fastest-growing end-use application as a result of increased digitalization. BFSI institutions are increasingly adopting OSS/BSS solutions for improving operations, customer experience, and service delivery. Real-time analytics, secure transactions, and compliance with regulatory requirements are the major drivers behind the adoption of the OSS/BSS systems in the BFSI sector. Therefore, with the growth of digital banking, the demand for comprehensive OSS/BSS solutions in this segment is expected to grow.

Purchase the Regional Overview for USD 1099

If you choose to purchase the full report at a later stage, the amount already paid will be adjusted, and you will only need to pay the remaining balance.

Purchase the Regional Overview for USD 1099

If you choose to purchase the full report at a later stage, the amount already paid will be adjusted, and you will only need to pay the remaining balance.

India OSS/BSS Market Regional Analysis

By Region, North India is Projected to Hold the Dominant Share in the Market

Demand in the North India OSS/BSS market is boosted by states like Delhi, Haryana, Punjab, and Uttar Pradesh. The strong industrial base of the region, presence of major telecom operators, and government initiatives for promoting digital infrastructure have led to the region's dominance. In addition, the fast pace of adoption of 4G and 5G technologies in urban centers such as Delhi and Chandigarh has further augmented demand for advanced OSS/BSS solutions in North India.

The growing demand for new OSS/BSS solutions in South India has been mainly fueled by the development of the IT and telecom sectors along with the developing startup ecosystem. Bengaluru and Hyderabad are seen as technology hubs that attract investments, facilitating the growth of digital infrastructure and the uptake of cloud-based and AI-enabled OSS/BSS systems. The focus of the government towards smart city initiatives and digital transformation is an additional accelerator for the market growth in South India.

Competitive Landscape

Other players in the India OSS/BSS market include Huawei Technologies Co. Ltd., Infosys Limited, Netcracker Technology Corporation (NEC Corporation), Nokia Corporation, Oracle Corporation, Suntech S.A., and Telefonaktiebolaget LM Ericsson, among others.

Recent Developments

May 2025

Torry Harris Integration Solutions, a specialist in software integration, GCC advisory, GCC setup, AI, and digital ecosystem enablement, was named the 'Operation Support/Business Support System (OSS/BSS) Transformation Excellence Company of the Year' at the prestigious Economic Times Telecom Awards.

February 2025

Bharti Airtel, an Indian operator, announced plans to provide satellite communication services in India. Bharti Enterprises has previously deployed 635 satellites and is actively providing services in a variety of foreign markets.

December 2024

Echelon Edge, an Indian global information technology and system integration company, teamed with a number of IT enterprises to support the state-owned operator BSNL's continuing 4G network deployment, which is said to reach over 100,000 sites nationally.

July 2023

Prodapt, one of the largest and fastest-growing specialist enterprises in the Connectedness industry, announced a collaboration with Amazon Web Services (AWS) to help Communications Service Providers (CSPs) realize commercial benefits by accelerating their digital transformation.

Market Outlook: 2026-2035

The prospects for growth in the India OSS/BSS market include the ramping up of 5G networks, the adoption of cloud-native architecture, and enabling AI/ML for predictive analytics and automation. Demand from sectors that have emerged in recent years, such as BFSI, e-commerce, and media, will accelerate OSS/BSS adoption beyond the telecom area. Investments in digital infrastructure and government policies is expected tp further fuel the growth of the market.

Why This Report?

The India OSS/BSS Market Report and Forecast 2026-2035 delivers a thorough and strategic analysis, offering key insights into:

• Market size, share, and growth forecasts, with a special focus on regional dynamics across North, South, East, and West India, highlighting investment hotspots and production clusters.
• In-depth SWOT and Porter’s Five Forces analyses to examine the competitive landscape, supplier and buyer dynamics, new entrants, and the bargaining power of players within the ecosystem.
• Insights into key demand and price indicators, such as the impact of procurement policies, offset obligations, indigenization mandates, and international collaborations on pricing and investment trends.
• Actionable recommendations for stakeholders include investing in AI-based platforms, developing cloud-native capabilities, and focusing on modular architectures to address dynamic telecom requirements and provide future scalability across industries.

This report equips government bodies, industry leaders, investors, and innovators with the data and foresight needed to navigate India OSS/BSS landscape, seize new opportunities, and build resilience against market shifts. Stay ahead with Expert Market Research’s trusted intelligence and forecasts.