The India packaged jaggery market size was valued at USD 84.73 Billion in 2025. The industry is expected to grow at a CAGR of 12.10% during the forecast period of 2026-2035 to reach a value of USD 265.52 Billion by 2035.
The India packaged jaggery market growth is mainly attributed to the steadily rising demand for organic and clean-label sweeteners driven by growing health awareness and a shift toward chemical-free, natural food products.
Companies are actively innovating and expanding supply chains to meet this evolving consumer preference. For instance, in February 2023, Karnataka-Tamil Nadu-based Anitha’s Enterprises has launched its naturally processed jaggery powder, free from chemicals and hygienically packed in 100% food-grade packets. By sourcing sugarcane directly from farmers in the Cauvery River basin and leveraging five years of research & development and supply chain development, Anitha’s ensures quality, purity, and consistent availability, while trial runs across urban and rural markets have shown strong consumer acceptance.
In addition to this, in June 2024, established player Amul also announced plans to expand its organic portfolio with jaggery and sugar creating structured market opportunities and boosting awareness of organic products. These strategic initiatives, coupled with sustainable sourcing and consumer-focused efforts, are enhancing accessibility and adoption of organic jaggery. As a result, the market is witnessing robust growth, with organic, clean-label jaggery increasingly becoming a mainstream choice for health-conscious Indian consumers, further expanding the India packaged jaggery market scope.
Base Year
Historical Period
Forecast Period
Compound Annual Growth Rate
12.1%
Value in USD Billion
2026-2035
*this image is indicative*
|
India Packaged Jaggery Market Report Summary |
Description |
Value |
|
Base Year |
USD Billion |
2025 |
|
Historical Period |
USD Billion |
2019-2025 |
|
Forecast Period |
USD Billion |
2026-2035 |
|
Market Size 2025 |
USD Billion |
84.73 |
|
Market Size 2035 |
USD Billion |
265.52 |
|
CAGR 2019-2025 |
Percentage |
XX% |
|
CAGR 2026-2035 |
Percentage |
12.10% |
|
CAGR 2026-2035 - Market by Region |
West India |
13.3% |
|
CAGR 2026-2035 - Market by Region |
East India |
12.8% |
|
CAGR 2026-2035 - Market by Product Type |
Sugarcane Jaggery |
13.1% |
|
CAGR 2026-2035 - Market by Pack Type |
Plastic Pouches |
12.7% |
|
2025 Market Share by Region |
West India |
29.7% |
Companies are accelerating the reach of premium jaggery by leveraging online retail platforms, making organic and chemical-free options more accessible to urban and health-conscious consumers. In May 2025, UEIR Organic launched its Karupatti palm jaggery line from southern India, offering solid and powder formats that emphasize purity and sustainable sourcing. By combining high-quality products with convenient nationwide online distribution, brands are actively shaping consumption habits, expanding awareness of organic jaggery, and reinforcing the India packaged jaggery market toward clean-label, wellness-oriented sweeteners.
Rising consumer interest in traditional, minimally processed sweeteners is encouraging producers worldwide to explore culturally authentic offerings. In Far North Queensland, this trend materialized when Arjun Singh and Brendan Rich introduced Australia’s first commercially produced jaggery in 2024, targeting the local Asian community seeking natural sugar alternatives. By refining production techniques and scaling from small experimental batches to commercial output, they are demonstrating that locally made, high-quality jaggery can meet niche demand while expanding the global appeal of unrefined sweeteners.
Sustainable jaggery production is taking a leap forward with boiler-less sugarcane processing, boosting the India packaged jaggery market growth. In April 2025, Eco Tech Agro Mills in Assam rolled out Spray Engineering Devices Ltd’s (SEDL) Low Temperature-Evaporation system, producing jaggery without burning residual biomass. The fuel-free, water-recycling process integrates solar power and converts bagasse into biofuel and 2G ethanol, boosting profitability for farmers and manufacturers. By combining efficiency with environmental responsibility, this innovation is actively transforming India’s jaggery industry toward greener, more sustainable operations.
Sustainable packaging is becoming a key driver in India’s packaged jaggery market, as consumers increasingly favor eco-friendly alternatives over conventional plastics. In 2025, Bebe Foods responded by introducing paper jar packaging for its jaggery range, combining biodegradability with food-grade hygiene. This move highlights the industry’s shift toward environmentally responsible solutions, promoting reduced plastic usage while maintaining product quality. Such innovations are setting new benchmarks for sustainable packaging trends in the India packaged jaggery market.
India is emerging as a leading player in the global palm jaggery trade, driven by growing demand for eco-labeled and naturally processed sweeteners. In 2024–2025, exporters, such as Visnukumar Traders Pvt Ltd and Global Export accelerated shipments to Southeast Asian markets, promoting palm-derived jaggery as a sustainable, nutrient-rich sugar alternative. This export momentum is strengthening India’s footprint in the global clean-label sweetener segment.
The EMR’s report titled “India Packaged Jaggery Market Report and Forecast 2026-2035” offers a detailed analysis of the market based on the following segments:
Market Breakup by Jaggery Source
Key Insight: Sugarcane-based jaggery dominates shelves due to its deep cultural roots and widespread availability across India’s agrarian belts. Brands are increasingly focusing on organic and unrefined sugarcane sources to cater to health-conscious consumers. Meanwhile, palm and coconut jaggery are gaining urban traction, fueled by their nutrient density and artisanal appeal. In November 2023, Dhampur Green introduced a packaged Coconut Jaggery Powder (250g), targeting health-conscious buyers through online and retail channels. This diverse sourcing mix is reinforcing India packaged jaggery market growth as both a traditional and premium wellness category.
Market Breakup by Form
Key Insight: Powdered and granulated jaggery are gaining prominence as consumers prefer convenience, easy portioning, and versatility in beverages, desserts, and cooking. Traditional jaggery blocks continue to hold value for household and artisanal use, while liquid jaggery is emerging in ready-to-use health drinks and culinary applications, further boosted by innovations like the Directorate of Cashew Research developing liquid jaggery from cashew apples in September 2025, offering a nutritious, functional alternative. Companies are also enhancing usability through hygienic and portion-controlled packaging. This shift toward diverse, user-friendly forms is driving demand in the India packaged jaggery market.
Market Breakup by Packaging
Key Insight: Plastic pouches remain the preferred choice due to their affordability, convenience, and extended shelf life. However, eco-conscious consumers are increasingly favoring jars and sustainable alternatives that preserve product integrity and visual appeal. Premium brands are using airtight jars and biodegradable films to enhance freshness and align with sustainability goals, reflecting how packaging innovations are driving consumer trust and product differentiation in the packaged jaggery space.
Market Breakup by Distribution Channel
Key Insight: Supermarkets and hypermarkets have become the primary points of sale in the India packaged jaggery market landscape , offering branded jaggery with strong visibility and trust assurance. Online platforms are rapidly expanding the market’s reach, driven by rising health awareness and convenient doorstep delivery, exemplified by Swiggy’s October 2025 launch of the ‘No Added Sugar’ category across 10 cities, featuring healthy and naturally sweetened options. Specialty and organic stores are also carving a niche for artisanal and chemical-free jaggery. Together, these diversified channels bridge rural production with evolving urban consumption patterns.
Market Breakup by Application
Key Insight: Food and beverage manufacturers are increasingly incorporating jaggery as a natural sweetener in snacks, confectioneries, and traditional drinks. In July 2024, Jaggercane advanced this trend by launching a range of jaggery-based alternatives to refined sugar, including ketchup, granola, and Indian treats, catering to health-conscious consumers and supporting sustainable farming practices in Punjab. Pharmaceutical and nutraceutical sectors leverage jaggery’s iron-rich profile for immunity and detox formulations, while personal care brands explore its exfoliating and moisturizing properties in herbal cosmetics. These multifaceted uses and the evolution from traditional sugar substitute to a versatile functional ingredient boosts India packaged jaggery market share across industries.
Market Breakup by Region
Key Insight: North India continues to anchor jaggery production with extensive sugarcane cultivation and established trade networks. South India, supported by palm and coconut-based variants, is witnessing steady growth across wellness and export-oriented segments, highlighted by Chennai-based Palm Era launching organic palm jaggery sweeteners in July 2025 to promote natural alternatives and fair-trade practices. Eastern regions are promoting organic jaggery cooperatives, while western markets see rising urban retail adoption. Each region contributes distinct strengths, collectively shaping India’s robust and regionally diverse packaged jaggery landscape.
By jaggery source, sugarcane jaggery continue to maintain noteworthy market interest
Sugarcane jaggery continues to remain the preferred choice for health-conscious consumers, driven by its natural sweetness and nutritional profile. In July 2024, Varun Agro partnered with domestic nutraceutical brands to incorporate fortified liquid jaggery into immunity-boosting formulations. This strategic move highlights sugarcane jaggery’s growing relevance as a functional ingredient, bridging traditional taste with modern wellness demands, and expanding the consumption of packaged jaggery across health food and nutraceutical markets.
Palm jaggery is gaining momentum as a sustainable and premium sweetener, fueled by initiatives that blend entrepreneurship with social impact. In 2025, Palm Era teamed up with Tamil Nadu’s Handicrafts and Rural Development Department to nurture palm jaggery clusters in Kanyakumari and Thoothukudi. Local women producers receive hands-on training in hygienic palm tapping and processing, producing high-quality jaggery while boosting livelihoods. This approach strengthens the market’s appeal for ethically sourced, artisanal jaggery.
By form, jaggery blocks are gaining traction
Jaggery blocks remain a preferred choice for traditional households and artisanal uses, valued for their authentic flavor and long shelf life. Companies are innovating within this segment to cater to health-conscious consumers and expand market reach. In June 2023, Good Graze launched Coconut Jaggery Cubes made from organic coconut sap in Goa and Tamil Nadu, positioning them as a natural, healthy sweetener for both domestic and export markets. These initiatives are enhancing adoption of blocks in India packaged jaggery market.
Rising demand for convenient, ready-to-use natural sweeteners is driving innovation in the liquid jaggery segment. In late 2023, Dhampur Green responded by launching a fortified liquid jaggery syrup crafted from chemical-free sugarcane. Positioned under its organic brand, the product emphasizes sustainable agro-processing and eco-conscious production. By offering a versatile, pourable format suitable for beverages, cooking, and desserts, the brand is catering to health-conscious consumers seeking both purity and ease in their daily sweetening choices.
By packaging, jars continue to witness significant growth
Jars are emerging as a preferred packaging format for jaggery, offering convenience, hygiene, and premium shelf appeal for modern consumers. Brands are leveraging this format to showcase artisanal and single-origin varieties. For example, in winter 2024, Burlap & Barrel introduced Satara Jaggery Brown Sugar in jars, emphasizing hand-processed cane juice and unique regional flavors. By combining attractive, resealable packaging with high-quality product positioning, companies are driving adoption of jar-packed jaggery and enhancing its visibility in both urban and specialty retail markets.
Growing awareness of hygiene and product integrity is reshaping jaggery consumption in urban India. Consumers increasingly prefer packaged solutions that guarantee purity, freshness, and convenience. In line with this trend, Dhampur Green expanded its organic jaggery portfolio in November 2023, introducing resealable pouches designed for metro buyers who seek both quality and ease of use. This move underscores the market’s pivot from traditional loose jaggery toward branded, ready-to-use formats that align with modern lifestyles.
By distribution channel, online store to generate substantial revenue
Brands are benefiting from the India packaged jaggery market opportunities by actively leveraging e-commerce to reach health-conscious and urban consumers seeking natural sweeteners. In 2024, Urban Platter expanded its clean-label portfolio by launching Palm Jaggery Powder (Karupatti), specifically targeting vegan bakers and wellness-focused buyers across metro cities. By distributing through major online marketplaces, the company is boosting visibility, driving adoption of premium jaggery products, and reinforcing its position in India’s rapidly growing digital wellness and clean-label food segment.
Supermarkets and hypermarkets are increasingly becoming key distribution channels for packaged jaggery, enabling brands to reach a wider, health-conscious consumer base. Companies are strategically partnering with these retail formats to showcase organic, unrefined, and premium jaggery products, often with attractive in-store displays and bulk packaging. By ensuring visibility, convenience, and trust through organized retail, brands are driving adoption, strengthening brand recognition, and expanding the market footprint of jaggery across urban and semi-urban India.
By application, food & beverages sector continue to lead market growth
The India packaged jaggery market participants are expanding applications of jaggery in modern food and beverage products to meet rising health-conscious demand. In April 2025, Granos launched Better Ketchup, India’s first jaggery-sweetened ketchup with no refined sugar or preservatives. By integrating jaggery as a natural sweetener in everyday condiments, and distributing via e-commerce and select retail stores, the brand is driving awareness and adoption of jaggery beyond traditional uses, reinforcing its relevance in contemporary packaged foods.
Pharmaceutical applications are registering notable growth as manufacturers increasingly turn to natural sweeteners with functional benefits. Jaggery, valued for its minerals and bioactive compounds, is gaining traction as an ingredient in wellness and immunity-boosting formulations. For instance, in July 2024, Varun Agro partnered with domestic nutraceutical brands to integrate fortified liquid jaggery into immunity supplements, reflecting this trend. This shift underscores jaggery’s expanding role in the pharmaceutical and nutraceutical sectors, combining traditional sweetness with modern health-focused innovation.
By region, East India to continue to lead the market growth
The Eastern India packaged jaggery market is witnessing robust growth, registering a notable CAGR as consumers increasingly seek traditional and healthier sweeteners. In August 2024, brands like FarrmB expanded their reach across Western Odisha, bringing high-quality jaggery powder and related products to more households through organized distribution channels. This surge highlights a broader trend of shifting preferences toward natural, minimally processed sweeteners, prompting manufacturers to scale operations, enhance supply chains, and strengthen their foothold in the region.
Rising demand for traditional, fortified, and minimally processed jaggery is driving South India market growth. Consumers are actively choosing these natural sweeteners over refined sugar for their nutritional benefits and authentic taste. Manufacturers are responding by expanding production of fortified jaggery variants, ensuring minimal processing to retain natural goodness, and strengthening distribution across urban and semi-urban areas. This focus on wholesome, health-oriented products is positioning jaggery as a preferred choice among health-conscious households in southern India.
|
CAGR 2026-2035 - Market by |
Region |
|
West India |
13.3% |
|
East India |
12.8% |
|
South India |
XX% |
|
North India |
XX% |
Leading India packaged jaggery market players are actively focusing on product innovation and diversification to meet evolving consumer demands. Companies are introducing various forms such as powder, cubes, and liquid jaggery, often fortified with natural additives to enhance taste and nutritional value. Investments in research and development aim to improve product quality, shelf life, and hygiene, catering to both traditional and modern consumer preferences.
To expand their reach, major companies are leveraging modern retail channels and e-commerce platforms. Strategic marketing campaigns highlight the health benefits and natural origins of their products, targeting urban and health-conscious consumers. Many companies are also emphasizing sustainable sourcing, eco-friendly packaging, and certifications, strengthening brand credibility. These strategies collectively boost consumer trust, drive repeated purchases, and contribute to the overall growth of the packaged jaggery market.
Founded in 2015 and headquartered in Gurugram, The Jaggery Company specializes in organic, unrefined sweeteners. Their product range includes organic jaggery powder, cubes, and bricks, catering to health-conscious consumers. The company emphasizes sustainable practices and clean-label products.
Established in 1992 and based in New Delhi, Dhampur Green is a leading manufacturer and exporter of specialty sugars and jaggery products. Their offerings encompass a variety of jaggery forms, including powder, cubes, and syrups, along with fortified and spiced variants. The company is committed to producing chemical-free, high-quality sweeteners.
Incorporated in 2012, Mehrotra Consumer Products Pvt. Ltd. is located in Uttar Pradesh. The company manufactures a diverse range of food products, including jaggery-based items. They focus on delivering quality products to meet the evolving tastes of consumers.
Founded in 1995 and headquartered in Mandya, Karnataka, MK Agrotech Pvt. Ltd. is a prominent player in the agro-processing industry. The company produces a variety of products, including refined oils and jaggery, under the brand name Sunpure. Their commitment to quality and innovation drives their success in the market.
*Please note that this is only a partial list; the complete list of key players is available in the full report. Additionally, the list of key players can be customized to better suit your needs.*
Other companies operating in the India packaged jaggery industry include Brightcrop Agro, and several others
Explore the latest trends shaping the India Packaged Jaggery Market 2026-2035 with our in-depth report. Gain strategic insights, future forecasts, and key market developments that can help you stay competitive. Get a free sample report or contact our team for customized consultation on India packaged jaggery market trends 2026.
Upto 15% Off
USD
$3999 $3599
$2499 $2249
$4999 $4249
$5999 $5099
*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
Get in touch with us for a customized solution tailored to your unique requirements and save upto 35%!
In 2025, the market reached an approximate value of USD 84.73 Billion.
The market is projected to grow at a CAGR of 12.10% between 2026 and 2035.
The key players in the market include the Jaggery Company, Dhampur Green, Mehrotra Consumer Products Pvt. Ltd., MK Agrotech, Brightcrop Agro, and several others,
Key strategies driving the market include product innovation with fortified and organic jaggery, expanding distribution through online and retail channels, adopting sustainable and hygienic packaging, targeting health-conscious and urban consumers, and leveraging regional strengths to enhance market reach and brand visibility.
West India leads the market growth with a CAGR of 13.3% through 2035.
Explore our key highlights of the report and gain a concise overview of key findings, trends, and actionable insights that will empower your strategic decisions.
| REPORT FEATURES | DETAILS |
| Base Year | 2025 |
| Historical Period | 2019-2025 |
| Forecast Period | 2026-2035 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
|
| Breakup by Jaggery Source |
|
| Breakup by Form |
|
| Breakup by Packaging |
|
| Breakup by Distribution Channel |
|
| Breakup by Application |
|
| Breakup by Region |
|
| Market Dynamics |
|
| Competitive Landscape |
|
| Companies Covered |
|
Single User License
One User
USD 3,999
USD 3,599
tax inclusive*
Datasheet
One User
USD 2,499
USD 2,249
tax inclusive*
Five User License
Five User
USD 4,999
USD 4,249
tax inclusive*
Corporate License
Unlimited Users
USD 5,999
USD 5,099
tax inclusive*
*Please note that the prices mentioned below are starting prices for each bundle type. Kindly contact our team for further details.*
Flash Bundle
Small Business Bundle
Growth Bundle
Enterprise Bundle
*Please note that the prices mentioned below are starting prices for each bundle type. Kindly contact our team for further details.*
Flash Bundle
Number of Reports: 3
20%
tax inclusive*
Small Business Bundle
Number of Reports: 5
25%
tax inclusive*
Growth Bundle
Number of Reports: 8
30%
tax inclusive*
Enterprise Bundle
Number of Reports: 10
35%
tax inclusive*
How To Order
Select License Type
Choose the right license for your needs and access rights.
Click on ‘Buy Now’
Add the report to your cart with one click and proceed to register.
Select Mode of Payment
Choose a payment option for a secure checkout. You will be redirected accordingly.
Gain insights to stay ahead and seize opportunities.
Get insights & trends for a competitive edge.
Track prices with detailed trend reports.
Analyse trade data for supply chain insights.
Leverage cost reports for smart savings
Enhance supply chain with partnerships.
Connect For More Information
Our expert team of analysts will offer full support and resolve any queries regarding the report, before and after the purchase.
Our expert team of analysts will offer full support and resolve any queries regarding the report, before and after the purchase.
We employ meticulous research methods, blending advanced analytics and expert insights to deliver accurate, actionable industry intelligence, staying ahead of competitors.
Our skilled analysts offer unparalleled competitive advantage with detailed insights on current and emerging markets, ensuring your strategic edge.
We offer an in-depth yet simplified presentation of industry insights and analysis to meet your specific requirements effectively.
Share