The India professional hair care market was valued at USD 513.64 Million in 2025. The industry is expected to grow at a CAGR of 11.20% during the forecast period of 2026-2035 to reach a value of USD 1484.93 Million by 2035.
The rising popularity of K-beauty haircare is influencing India’s professional salon segment, particularly in metros like Mumbai, Bengaluru, and Delhi. Brands such as L’Oreal Professional K-Style and Schwarzkopf Keratin Therapy are introducing Korean-inspired treatments, like scalp serums, hair masks, and multi-step salon protocols, driving demand for innovative, high-performance solutions among style-conscious urban consumers.
Premium and professional segments are witnessing a surge in demand for products and services that combine efficacy, aesthetics, and wellness, reflecting a shift toward experience-driven grooming. In September 2025, Nykaa launched Mise En Scène and RYO, introducing Indian consumers to “Glass Hair” technology, advanced scalp science, and herbal formulations rooted in K-beauty rituals, catering to the rising demand for sleek, shiny, and healthy hair.
Complementing this, in May 2025, Lakmē Salon rolled out the K-ssence Head Ritual, bringing the Korean hair spa experience to over 100 salons, featuring multi-step treatments powered by Bio Ferment Technology to detoxify, nourish, and strengthen hair while enhancing scalp health. Collectively, these Korean-inspired trends in India professional hair care market are setting new benchmarks, appealing to consumers seeking efficacy, indulgence, and modern grooming experiences.
Base Year
Historical Period
Forecast Period
Compound Annual Growth Rate
11.2%
Value in USD Million
2026-2035
*this image is indicative*
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India Professional Hair Care Market Report Summary |
Description |
Value |
|
Base Year |
USD Million |
2025 |
|
Historical Period |
USD Million |
2019-2025 |
|
Forecast Period |
USD Million |
2026-2035 |
|
Market Size 2025 |
USD Million |
513.64 |
|
Market Size 2035 |
USD Million |
1484.93 |
|
CAGR 2019-2025 |
Percentage |
XX% |
|
CAGR 2026-2035 |
Percentage |
11.20% |
|
CAGR 2026-2035 - Market by Region |
South India |
12.3% |
|
CAGR 2026-2035 - Market by Region |
North India |
11.9% |
|
CAGR 2026-2035 - Market by Product |
Styling Products & Sprays |
12.8% |
|
CAGR 2026-2035 - Market by Gender |
Female |
12.1% |
|
2025 Market Share by Region |
East India |
19.2% |
The India professional hair care market is experiencing a consumer shift towards clean and scalp-friendly hair color solutions, pushing brands to focusing on eliminating harsh chemicals like ammonia. Schwarzkopf Professional, in collaboration with Lakmé Salon addressed this issue, with the launch of IGORA Zero Amm range in January 2024, offering vibrant, long-lasting shades without compromising hair health. This initiative highlights the company’s commitment to safer, ammonia-free formulations that protect hair integrity while delivering professional-grade color experiences across India’s salon network.
Consumers are highly inclined towards value products that blend global innovation with cultural relevance. Foreign brands are responding by adapting formulations to suit the local hair types and traditions, ensuring their offerings resonate with Indian preferences. For instance, Sachajuan’s Dark Volume Powder, launched in India in June 2025, caters specifically to dark hair tones, merging advanced science with traditional haircare values. By offering premium, effective solutions that feel familiar and culturally aligned, this approach allows international brands to benefit from the India professional hair care market opportunities.
India’s premium haircare market is increasingly driven by consumer demand for salon-quality results at home. Addressing this trend, in May 2025, Hindustan Unilever launched Nexxus, introducing Trillion Protein Transfusion Technology to repair hair from within, strengthen strands, and restore shine (HUL Press Release). By combining advanced proteomic science with luxurious, clean formulations, HUL actively provides a salon-grade experience, setting new benchmarks for performance-driven, professional haircare tailored to Indian consumers’ needs.
Brands in the India professional hair care market are actively reimagining their portfolios through sustainability-led design and technology. To cite a prime instance, in February 2024, Tata Elxsi joined forces with Dabur International to reinvent the Vatika Haircare range, introducing eco-conscious packaging that cuts plastic use by 15% per pack and greenhouse gas emissions by 20%. By embedding sustainability into product engineering, Vatika is strengthening its market relevance and driving conscious consumer engagement.
The market is expanding beyond traditional adult-focused products, with consumers seeking specialized solutions for distinct age groups. Addressing this gap, KT Professional and JioStar launched KT Kids in May 2025, India’s first paediatric-approved, dermatologically-tested, and natural haircare range for children aged 3–12, featuring SpongeBob SquarePants to make haircare fun and safe. This innovation drives category creation, parental trust, and adoption nationwide.
The EMR’s report titled “India Professional Hair Care Market Report and Forecast 2026-2035” offers a detailed analysis of the market based on the following segments:
Market Breakup by Product
Key Insight: The professional hair care market in India is witnessing dynamic growth across its product offerings. Hair colouring continues to attract attention as consumers experiment with self-expression and style, with Streax introducing its Insta Shampoo Hair Colour in South India at an accessible INR 10 price point in November 2024, aiming to drive category penetration and reach a wider audience. Shampoos and conditioners remain daily essentials, supported by innovations like hair serums and hair masks, while hair styling products are propelled by social media trends. Other specialty solutions, including serums and treatment masks, cater to targeted concerns, encouraging salon visits and repeat purchases.
Market Breakup by Product Nature
Key Insight: Consumers are increasingly gravitating towards organic hair care due to the demand for chemical-free, wellness-focused solutions, while chemical and synthetic products remain popular for their proven effectiveness and quick results. In September 2024, Indus Valley Organic launched ready-to-use herbal hair care pastes made with shikakai, bhringraj, brahmi, amla, and over 24 herbs, catering to busy professionals and tradition-conscious users. Other specialized formulations, including Ayurvedic and niche treatments, are gaining notable demand in the India professional hair care market, further meet diverse hair care needs, reflecting consumers’ pursuit of efficacy, convenience, and sustainability.
Market Breakup by Gender
Key Insight: The market is driven by distinct gender-specific needs. Male consumers increasingly seek functional, science-backed solutions for hair fall, scalp health, and styling, favoring convenient and effective routines. Female consumers focus on nourishment, shine, frizz control, and damage repair, often opting for premium or innovative formulations. Together, these evolving preferences, combined with awareness of ingredients and efficacy, are fueling product innovation, diversified portfolios, and sustained growth in the India professional haircare industry across both male and female segments.
Market Breakup by Price Range
Key Insight: Premium products focus on advanced formulations and salon-quality experiences, attracting consumers seeking indulgence and efficacy. In September 2025, Marico expanded its premium portfolio with the launch of Parachute Advansed Olive Enriched Coconut Hair Oil, combining coconut and olive oils to reduce hair fall and strengthen hair, catering to digitally savvy consumers. Mid-range options balance performance with affordability, appealing to value-conscious buyers, while economy products prioritize accessibility, ensuring daily-use haircare solutions for a wider audience. This structured pricing approach drives adoption, repeat purchases, and sustained market growth.
Market Breakup by Distribution Channel
Key Insight: E-commerce is increasingly driving growth in the India professional hair care market by offering convenience, product variety, and direct-to-consumer accessibility. Brands like Mermade Hair, which debuted in India in January 2025 exclusively on the Tira platform, are leveraging digital channels to reach urban, digitally savvy consumers. Salons continue to play a pivotal role in professional treatments and premium product trials, while supermarkets, hypermarkets, and specialty stores ensure wide visibility and accessibility, collectively sustaining growth across all consumer segments.
Market Breakup by Region
Key Insight: North India’s haircare demand is driven by metro salons and premium outlets, attracting consumers seeking high-end and professional-grade products. South India thrives on heritage brands and accessible innovations, highlighted by CavinKare’s July 2025 push to modernize traditional rituals and Velvette’s relaunch. East India experiences steady growth through emerging urban centers, while West India balances premium and economy segments via diverse distribution channels. Tailored regional strategies allow brands to cater to local preferences and expand their reach effectively.
By product, shampoos to record consistent demand
Shampoos are evolving as brands actively integrate biotechnology into their formulations to deliver deeper, faster, and more visible results. In this shift, K Formula is driving innovation by launching India’s first peptide-based molecular haircare brand in September 2025. The company is introducing a six-step peptide repair system that rebuilds broken keratin chains and restores strength from within, setting new performance standards in India’s premium shampoo and conditioner category.
On the other hand, professional hair colors are witnessing high demand as brands introduce trend-led, science-backed formulations to meet seasonal styling demand. To cite an instance, in October 2025, Godrej Professional unveiled its Aurum Browns Collection under the Colour Play range (Pinkerala), blending rich, festive tones with advanced care ingredients like hyaluronic acid and hydrolysed keratin. This launch reflects the brand’s active push toward salon-led transformations, driving festive color adoption and redefining premium haircare experiences across India.
By product nature, organic hair care products are gaining preference
The India professional hair care market value is demonstrating a rapid shift toward clean beauty and ingredient transparency is fueling demand for organic hair care solutions. Consumers now seek safe, plant-based formulations that nourish without harsh chemicals. Reflecting this, Puddles launched an organic haircare line for teenagers in February 2025, featuring turmeric, basil, cica, and willow bark to target dandruff and scalp irritation. Such dermatologist-approved innovations are reinforcing consumer trust and reshaping perceptions of effective, sustainable hair care.
On the other hand, the demand for chemical/synthetic hair care products propelled by consumers’ demand for rapid, high-performance hair solutions that deliver visible results in a short time. Brands are innovating with potent active ingredients and salon-grade formulations to address concerns like hair fall, frizz control, and damage repair. Frequent launches of products such as anti-dandruff shampoos, keratin treatments, and hair colors showcase the segment’s focus on efficacy, consistency, and convenience, driving adoption and repeat purchases.
By gender, women continue to represent the biggest market portion
Women continue to contribute the highest to the India professional hair care market share, actively seeking solutions that address hair fall, premature greying, and overall hair health. Products featuring advanced, clinically backed formulations that combine natural and high-performance actives are gaining significant traction. For instance, Soulflower’s Tetragain Hair Growth Serum, launched in 2025, blends redensyl, melanogray, anagain, and rosemary oil to promote regrowth and strengthen hair, reflecting the market’s focus on empowering women with effective, safe, and tailored solutions.
Meanwhile, men are increasingly demanding haircare solutions that are targeted, effective, and backed by science. Responding to this shift, COCKY launched THE ONE Hair Serum in October 2025, featuring clinically studied actives like Redensyl®, Capilia Longa, and Burgeon Up®, making a first-of-its-kind entry for men in India. The brand is actively driving adoption through lightweight, non-greasy, and dermatologist-tested formulations that improve scalp health, reduce hair fall, and deliver visible results.
By price range, premium hair care products are picking up robust momentum
Indian consumers are increasingly gravitating toward high-quality, safe, and luxurious hair care, brands are actively innovating to meet this evolving demand in the India professional hair care market. In August 2023, UAE-based D2C brand GorgyLook entered the market with a professional shampoo range formulated from five select natural ingredients, completely free from parabens and synthetic additives. By distributing through salons, specialty stores, and online platforms, the brand is tapping into the growing segment of discerning, health-conscious consumers seeking premium hair solutions.
Economy haircare segment is shaped by consumers seeking accessible, effective, and nourishing solutions that deliver visible results. In November 2024, CavinKare launched Indica Natural & Nourish Creme Hair Color at INR 15, combining vibrant color with nourishment from onion, argan, and coconut oils for 100% grey coverage (MN4U). By offering salon-quality results at an affordable price, the brand expands its reach across urban and rural markets, strengthening adoption in the economy segment.
By distribution channel, ecommerce registers notable growth
E-commerce is emerging as a preferred distribution channel for brands, as they leverage online platforms to reach a wider, tech-savvy audience, which is substantially contributing to the India professional hair care market revenue. In October 2025, Anomaly by actress Priyanka Chopra Jonas marked its first anniversary in India by launching a Strengthening Shampoo and Repairing Conditioner exclusively on Nykaa, highlighting a strategic focus on online sales. By offering curated, nature-inspired haircare solutions directly to consumers, the brand taps into growing demand for convenience, targeted products, and digital-first engagement.
Salons continue to be a primary distribution channel for premium and professional haircare, driving consumer engagement and brand loyalty. In line with this, Aveda has partnered with Nykaa to open its first Indian salon in Bengaluru, offering 100% vegan hair services including color, styling, and botanical treatments. By combining international expertise with Indian consumer insights, the salons deliver a luxurious, personalized experience while strengthening brand presence and fueling growth in the professional haircare segment.
|
CAGR 2026-2035 - Market by |
Region |
|
South India |
12.3% |
|
North India |
11.9% |
|
East India |
XX% |
|
West India |
XX% |
By region, South India registers significant growth
In South India, consumer demand is rising as brands actively modernize regional haircare legacies. Reliance relaunched Velvette in October 2025, updating its shampoo and conditioner range with Aqualoc Technology to enhance moisture, manageability, and smoothness while preserving traditional formulations (ET Online). By appointing Krithi Shetty as brand ambassador, the company strengthens regional appeal, drives salon and at-home adoption, and positions Velvette’s haircare products as a trusted choice for consumers seeking a blend of heritage and modern efficacy.
Meanwhile, the West India professional hair care market is primarily driven by the region’s urban, style-conscious consumer base, who prioritize premium and salon-inspired products. Rising disposable incomes and exposure to global beauty trends are pushing demand for high-performance shampoos, conditioners, and serums that promise visible results. Brands are responding with advanced formulations and localized campaigns, making trend-led, efficacy-focused products the preferred choice for consumers in metropolitan hubs like Mumbai, Pune, and Ahmedabad.
India professional hair care market players are competing aggressively on product innovation and premiumization to satisfy changing consumer tastes. L'Oréal and Redken are introducing salon-only color, treatment, and styling products, while Hindustan Unilever and Henkel highlight scientifically formulated products. Brands are also increasing local manufacturing capacity and using digital platforms to take professional-grade products to urban and semi-urban consumers.
To consolidate their market base, professional hair care companies are entering into strategic alliances with salon chains and e-commerce websites, offering professional training programs, and making investments in brand promotion campaigns. Unilever's purchase of Minimalist and Myntra's partnership with L'Oréal are instances of such activities. Sustainability, ethical sourcing, and wellness-oriented product offerings are also picking up steam, enabling companies to establish trust, ensure repeat buys, and fit in with the Indian consumer's contemporary values.
Established in 1909 and based in Clichy, France, L'Oréal Group is a worldwide beauty and personal care company. The company has a wide range of professional hair care products to suit various hair types and salon requirements. Its innovations range from coloring, styling, to treatment solutions that are relied upon by professionals globally. L'Oréal has broadly extended its demographic coverage through salons as well as retail.
Founded in 1837 and having its headquarters in Cincinnati, Ohio, USA, Procter & Gamble is a global multinational consumer goods giant with a dominant hair care presence. The company is engaged in offering professional and salon-based products with an emphasis on quality, effectiveness, and innovation. P&G's product offerings are backed by extensive demographic reach in both urban and semi-urban markets, augmented by international certifications, which again enhances its market share in the India professional hair care sector.
Established in 1876 and located in Düsseldorf, Germany, Henkel AG & Co. KGaA is known for professional hair care and adhesive solutions. The company provides salon-exclusive shampoos, conditioners, and styling products that focus on advanced formulations. Henkel has an extensive global presence and is renowned for maintaining strict quality and safety certifications.
Established in 1933 and having its headquarters in Mumbai, India, Hindustan Unilever Limited is a prominent FMCG player with a strong hair care business. HUL has professional-strength shampoos, conditioners, and treatments that resonate well with Indian consumer needs. The offerings of the company are accessible to a broad base of people, backed by certification and ongoing development of hair wellness solutions.
*Please note that this is only a partial list; the complete list of key players is available in the full report. Additionally, the list of key players can be customized to better suit your needs.*
Other places in the industry include Dabur India Limited, Marico Limited, Godrej Consumer Products, Wella Operations US LLC, and Himalaya Wellness Company.
Explore the latest trends shaping the India Professional Hair Care Market 2026-2035 with our in-depth report. Gain strategic insights, future forecasts, and key market developments that can help you stay competitive. Download a free sample report or contact our team for customized consultation on India professional hair care market trends 2026.
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*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
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In 2025, the market reached an approximate value of USD 513.64 Million.
The market is projected to grow at a CAGR of 11.20% between 2026 and 2035.
The key players in the market include L’Oréal Group, Procter & Gamble Co., Henkel AG & Co. KGaA, Hindustan Unilever Limited, Dabur India Limited, Marico Limited, Godrej Consumer Products, Wella Operations US LLC, and Himalaya Wellness Company, among others.
Key strategies driving the market include product innovation, salon partnerships, expansion of professional training programs, focus on sustainable and premium formulations, and targeted marketing to urban consumers.
South India holds substantial share of the India professional hair care market revenue and is set to expand at CAGR of 12.3% through 2035.
Explore our key highlights of the report and gain a concise overview of key findings, trends, and actionable insights that will empower your strategic decisions.
| REPORT FEATURES | DETAILS |
| Base Year | 2025 |
| Historical Period | 2019-2025 |
| Forecast Period | 2026-2035 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Breakup by Product |
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| Breakup by Product Nature |
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| Breakup by Gender |
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| Breakup by Price Range |
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| Breakup by Distribution Channel |
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| Breakup by Region |
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| Market Dynamics |
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| Competitive Landscape |
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| Companies Covered |
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