The India protein supplements market size is expected to expand at a CAGR of 9.10% during the forecast period of 2025-2034. This growth is attributed to the increasing focus on addressing widespread nutritional deficiencies, particularly among children and vulnerable populations across the nation.
Around 73% of Indian diets lack adequate protein, coupled with widespread iron deficiency, creating a strong demand for protein-enriched solutions that support early childhood growth, cognitive development, and overall wellbeing. To meet this need, public-private collaborations have emerged as a key strategy. For instance, in August 2025, Danone India partnered with the Government of Maharashtra to conduct health camps in Mumbai’s Govandi and Dharavi centres, focusing on children aged 2–6 years. These camps offered non-invasive screenings for iron deficiency, distributed free Protinex supplements, and educated families on protein- and iron-rich diets. The initiative also highlighted specialized products such as the IronBiotics engine, designed to enhance iron absorption and combat anemia effectively.
Such programs exemplify how awareness campaigns, nutrition-focused education, and fortified supplements collectively address protein and micronutrient gaps, expanding the India protein supplements market scope. By empowering communities with knowledge and easy access to quality nutrition, these efforts are accelerating adoption of protein supplements across India.
Companies in India are also formulating protein supplements tailored to bridge nutritional gaps by incorporating plant-based, lactose-free, and fortified variants suitable for diverse dietary needs. Many brands are enhancing formulations with essential amino acids, vitamins, and minerals to support muscle growth, immunity, and child nutrition. Innovations include ready-to-drink shakes, flavored powders, and convenient sachets for on-the-go use. For example, in May 2025, Danone India launched DEXOGROW, a scientifically formulated milk drink containing 36 proteins and nutrients to support toddler growth and immunity, reflecting the industry’s focus on accessible, balanced, and science-backed nutrition solutions for various age groups and health requirements.
Base Year
Historical Period
Forecast Period
Compound Annual Growth Rate
9.1%
2025-2034
*this image is indicative*
The rise of convenient protein-based snacking options that merge health with indulgence is fueling the demand for the protein supplements market. As busy urban consumers increasingly seek nutritious yet portable formats, brands are innovating beyond conventional powders and shakes. This shift is evident in SuperYou’s launch of India’s first protein wafer bar in November 2024, which uses advanced fermented yeast protein technology to deliver taste and nutrition together. Such innovations are actively expanding protein supplement adoption among mainstream and lifestyle-driven consumers.
The growing focus on sustainability and clean-label nutrition is shaping the India protein supplements market, as consumers increasingly prefer products that benefit both health and the environment. Plant-based formulations are at the forefront of this shift, offering nutrition with a lower ecological footprint. Supporting this trend, Immunosciences launched Pure Plant Protein in June 2025, a 100% vegan blend of peas, brown rice, and pumpkin seeds, enriched with vitamins and minerals, demonstrating how eco-conscious innovation can meet wellness goals responsibly, further supporting the India protein supplements market development.
Private investment is reshaping the the industry by fueling innovation and expanding consumer access. Venture capital firms are not just funding brands but championing clean-label, transparent nutrition that resonates with health-conscious buyers. A striking example emerged in early 2025 when Rainmatter, backed by Zerodha, infused capital into twelve homegrown startups, including The Whole Truth Foods and Trunativ. This investment is enabling startups to scale production, experiment with new formulations, and bring science-backed, honest nutrition to a broader audience across the country.
The ongoing flavor innovations in protein beverages has emerged as a notable trend in the India protein supplements market, as consumers seek products that combine nutrition with enjoyable taste experiences. Brands are exploring creative formulations to make protein consumption more appealing beyond traditional powders. Supporting this trend, Keventers partnered with Myprotein in October 2023 to launch Butterscotch Whey Protein, blending nostalgic flavors with sports nutrition expertise. This collaboration exemplifies how indulgent, flavorful options can attract fitness enthusiasts, making protein intake both effective and enjoyable.
The India protein supplements industry is gaining momentum with increasing demand for women-specific formulations that support muscle growth, bone health, immunity, and overall wellness. Products like the government-launched Jan Aushadhi Women Protein, a whey-based powder enriched with vitamins, minerals, prebiotics, and DHA, provide convenient, nutrient-dense solutions for daily nutrition while addressing age-related muscle loss and bone density concerns. By combining fast-absorbing protein with targeted health benefits, such initiatives are driving adoption, promoting gender-focused nutrition, and expanding the reach of protein supplements across India.
The EMR’s report titled “India Protein Supplements Market Report and Forecast 2025-2034” offers a detailed analysis of the market based on the following segments:
Market Breakup by Type
Key Insight: Protein powders anchor the market as the most versatile option, fitting seamlessly into shakes, smoothies, and meal replacements. RTDs are gaining remarkable traction, catering to urban professionals and fitness enthusiasts who prioritize convenience without compromising nutrition. Bars, promoted as guilt-free snacks, are growing in popularity among young consumers managing active schedules. Phab’s launch of India’s first savory Bhel protein bar in August 2025, illustrates the rising trend of protein-packed, convenient snacks. The “others” category, including fortified snacks and dairy beverages, continues to evolve in the India protein supplements market landscape.
Market Breakup by Source
Key Insight: Animal-based proteins continue to dominate the market, with whey and casein preferred for their complete amino acid profiles and superior digestibility. These attributes drive strong consumer loyalty, particularly among fitness enthusiasts, athletes, and bodybuilders seeking effective muscle recovery and performance enhancement. Plant-based proteins are reshaping growth, driven by veganism, sustainability, and demand for clean-label alternatives. Soy, pea, and rice proteins now appear in beverages, snacks, and meal solutions. In July 2023, Israeli startup Nextferm partnered with Kothari Fermentation to produce ProteVin, a yeast-based vegan protein in India, reflecting rising interest in neutral-tasting, cost-effective plant options. This shift positions plant-based proteins as a fast-growing revenue source in India protein supplements market.
Market Breakup by Distribution Channel
Key Insight: Supermarkets and hypermarkets remain the backbone of distribution, ensuring visibility and consumer trust through established retail shelves. Yet, online platforms are racing ahead, supported by influencer marketing, subscription-based models, and personalized nutrition packs appealing to tech-savvy buyers. Pharmacies continue to serve niche demand, especially for medically oriented protein products. The rapid growth of e-commerce, coupled with doorstep convenience and bundled discounts, is transforming purchasing behavior.
Market Breakup by Region
Key Insight: North India commands a significant share of the India protein supplements market, supported by dense urban populations, widespread gym culture, and rising corporate wellness trends. South India follows as a dynamic growth hub, where vegetarian diets and awareness of plant-based proteins encourage experimentation. West India benefits from higher disposable incomes and stronger exposure to international health trends, while East India, though smaller in scale, is advancing steadily with improved awareness campaigns and expanding retail presence. North and South India remain pivotal growth drivers.
By type, powders witness high demand
The consumption of protein powders is surging as consumers actively seek clean, gut-friendly, and high-performance nutrition that fuels workouts and daily wellness. Modern lifestyles demand products that deliver complete protein, easy digestion, and allergen-free convenience, turning supplementation into a seamless habit. Illustrating this shift, the launch of SuperYou Pro, India’s first bio-fermented yeast protein powder, brings probiotics and digestive enzymes to the forefront. The product innovation is transforming protein consumption into an empowering, functional, and inclusive experience for fitness enthusiasts and health-conscious consumers alike.
Meanwhile, protein RTDs (ready-to-drink) are witnessing a high demand in the India protein supplements market, amid the rapidly rising consumer preference for fast, simple, and effortless consumption of high-quality nutrition. Urban consumers prefer shakes that deliver muscle-building protein and functional benefits without slowing them down. Not Rocket Science’s Protein Punch, packing 26 grams of protein and stress-relieving adaptogens, launched in July 2025, exemplifies this shift, turning consumer’s busy mornings, commutes, and workouts into opportunities for smart nutrition. With convenience at the core, RTDs are redefining daily protein intake.
By source, animal-based protein supplements gain higher preference
The animal-based protein supplements market is witnessing strong growth due to rising health consciousness, increasing gym culture, and the popularity of high-protein diets. Consumers are actively seeking whey, casein, and milk-based protein powders for muscle building, weight management, and post-workout recovery. Manufacturers are innovating with high-quality, clean-label formulations and convenient formats like shakes and ready-to-drink supplements. This surge in demand is driving investments in production capacity, quality assurance, and distribution networks, making animal-based protein supplements a core growth driver globally.
Meanwhile, the plant-based protein in India is gaining momentum as manufacturers increasingly focus on locally sourced, high-quality protein to reduce dependence on imports and support sustainable agriculture. Start-ups and established companies are investing in indigenous crop cultivation and advanced processing technologies to ensure consistent quality and scalability. For instance, Relsus recently launched a range of non-GMO protein powders from Chickpea, Mung Bean, Pea, and Rapeseed, exemplifying efforts to empower local farmers and strengthen India’s position in the global plant-based food supply chain.
By distribution channel, supermarkets and hypermarkets record substantial sales
Supermarkets and hypermarkets are amassing substantial revenue in the India protein supplements market owing to the increasing protein consumption by offering consumers convenient, one-stop access to a wide range of products. With high footfall and strategic shelf placements, these channels expose shoppers to diverse protein formats, from powders to ready-to-drink beverages. Brands leverage in-store promotions, sampling, and visibility to influence purchasing decisions. For example, protein powders and RTDs are increasingly available in major retail chains across metro cities, making it easier for consumers to explore, compare, and adopt protein solutions as part of their daily nutrition.
The online distribution channels have resulted in a surge in protein consumption by offering convenience and instant access to a wide range of products. Busy, health-conscious consumers increasingly rely on digital channels to purchase protein supplements without geographic or time constraints. Supporting this trend, Nestlé’s Milo Pro, launched in July 2025 in ready-to-drink and easy-to-mix powder formats, leverages online platforms to reach adolescents and young adults efficiently. By combining accessibility with engaging digital campaigns, online distribution is emerging as a key enabler for wider adoption of protein products.
By region, North India leads the product demand
The North India protein supplements industry is witnessing strong growth as increasing health and fitness awareness drives demand for convenient, high-quality protein solutions. Urban consumers in cities like Delhi, Chandigarh, and Lucknow are prioritizing nutrition to support active lifestyles, muscle development, and wellness goals. Fast-absorbing whey proteins and fortified formulations are particularly popular, providing quick nutrient delivery for recovery and performance. Rising fitness culture, gym memberships, and lifestyle-driven consumption are simultaneously fueling the adoption of protein supplements across the region.
Meanwhile, the protein supplements consumption in South India is gaining momentum as urban consumers increasingly seek convenient, nutritious, and balanced meal options. Digital food platforms play a key role in bridging the gap between demand and accessibility, making high-protein meals easy to discover and order. For example, in October 2025, Swiggy’s launch of a dedicated “High Protein” category in Bangalore and Hyderabad allows users to select meals with at least 15 grams of protein per serving, demonstrating how tech-enabled solutions are driving adoption and shaping healthier eating habits.
Top India protein supplements market players are placing their bets on newer formulations to woo evolving consumer preferences. Companies are introducing plant-proteins, clean-label offerings, and functional blends with vitamin, mineral, and probiotic supplements. Participants like OZiva and Immunosciences emphasize natural ingredients and overall well-being, while Myprotein and Herbalife leverage global research & development to provide science-backed, performance-driven offerings. These strategies, aside from targeting fitness enthusiasts, find favor with health-conscious consumers who seek easy, nutritionally correct solutions in emerging economies and urban areas.
Leading companies in India are also putting emphasis on brand engagement and expansion to establish market presence. New-generation companies like The Whole Truth Foods and Trunativ grow businesses with the aid of private investment, while traditional brands use e-commerce, influencer advertising, and omnichannel retail to reach larger audiences. Personalized nutrition, subscription models, and targeted campaigns help players stand out in a crowded market. By bringing accessibility, education, and innovative products together, companies are creating consumer loyalty while driving growth for India's rapidly expanding protein supplement market.
The company was founded in 1980 and is headquartered in Los Angeles, United States. It is a world-class nutrition firm that operates in protein shakes, supplements, and well-being products of a weight loss and fitness category. Its strong brand base in India reflects the mass demographic reach and focus on certified, science-driven formulations.
Established in the year 2004 in Manchester, United Kingdom, Myprotein has come to grow into one of the world's biggest online sports nutrition brands. With its huge line of protein powders, bars, and supplements, it markets products at extremely affordable prices that are of excellent quality, attracting India's fitness-driven customer base. Its certified range resonates very well with sportspeople as well as frequent consumers alike, hence fueling the India protein supplements market revenue.
OZiva, founded in 2016 and headquartered in Mumbai, India, has been at the forefront of clean-label and plant-based nutrition. Its portfolio consists of protein blends, superfoods, and wellness solutions which are popular among millennials and Gen Z. With major emphasis on certifications, sustainability, and overall well-being, OZiva has emerged as a homegrown, authentic brand.
Nutrabox India, established in 2014 and headquartered in Ahmedabad, India, is a young player that retails protein supplements, nutrition bars, and health foods. It serves sportspeople, professionals, and health enthusiasts with new-age offerings and an assertive digital-first strategy. The company's focus on quality and affordability forms the cornerstone for its growing dominance in the home market.
*Please note that this is only a partial list; the complete list of key players is available in the full report. Additionally, the list of key players can be customized to better suit your needs.*
Other places in the India protein supplements market include Nutrabolt, AMCO Proteins, Symrise AG, MusclePharm Corp, and Glanbia PLC are among the prominent companies
Explore the latest trends shaping the India Protein Supplements Market 2025-2034 with our in-depth report. Gain strategic insights, future forecasts, and key market developments that can help you stay competitive. Get a free sample report or contact our team for customized consultation on India protein supplements market trends 2025.
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*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
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The market is projected to grow at a CAGR of 9.10% between 2025 and 2034.
The key players in the market include include Herbalife, Myprotein, OZiva, Nutrabox India, Nutrabolt, AMCO Proteins, Symrise AG, MusclePharm Corp, Glanbia PLC, along with several other emerging brands.
Key strategies driving the market include product innovation with functional and plant-based proteins, targeted launches for specific demographics such as women and adolescents, awareness campaigns on protein and micronutrient deficiencies, partnerships with government and healthcare initiatives, and expansion through both online and retail distribution channels.
North India holds the largest share, driven by high urban population density, rising fitness culture, widespread gym memberships, and strong demand for convenient, high-quality protein solutions.
Explore our key highlights of the report and gain a concise overview of key findings, trends, and actionable insights that will empower your strategic decisions.
| REPORT FEATURES | DETAILS |
| Base Year | 2024 |
| Historical Period | 2018-2024 |
| Forecast Period | 2025-2034 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Breakup by Type |
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| Breakup by Source |
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| Breakup by Distribution Channel |
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| Breakup by Region |
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| Market Dynamics |
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| Competitive Landscape |
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