The India sexual health supplements market is expected to expand at a CAGR of 11.60% during the forecast period of 2026-2035 The market growth is attributed to the overlap between the growth of e-commerce and D2C sexual wellness brands that continue to redefine the manner in which products can be accessed and engaged with.
Digital platforms have also made discreet, convenient, and quick access to sexual health supplements possible, which have reduced stigma and promoted their uptake among the younger population who value their privacy. This is seen with the increase in sexual health supplement sales by 40 percent using quick-commerce platforms based on a report at the end of December 2025.
Side by side, consumer brands in the D2C category are also expanding their presence through specialized products in the sexual health segment. In this case, Setu Nutrition formed a partnership with MyMuse in November 2023 with the primary aim of releasing Desire: Boost Gummies, which happens to be a botanical-based supplement that targets the increase of libido levels in women as well as in men. This new wave in the market promises a new level of consumer engagement and significantly contributes to the expansion of the sexual health supplements market in India.
Base Year
Historical Period
Forecast Period
Compound Annual Growth Rate
11.6%
2026-2035
*this image is indicative*
It has been observed that the rising consumer knowledge about the concept of sexual wellness under general wellness has contributed significantly towards increasing the number of companies shifting their nutraceutical development mindset out of the traditional boundaries of general supplement offerings. Acceptance of discussion and wellness-related preventive measures concerning general sexual wellness has facilitated this development largely. Buying sexual wellness products along with general health supplements has gained preference among Indian consumers belonging to the millennials category.
Innovation in certain products like gummies and herbal supplements is driving the rising usage of sexual well-being supplements due to improved convenience and ease of use. Setu Nutrition launched “Desire: Boost Gummies” in November 2023 in collaboration with “MyMuse”. This is an innovation in design since it is consumed in the form of gummies instead of capsules. This is an indication that innovations in design are being incorporated into the industry for improved compliance.
Changes taking place within the culture are ensuring that the stigma associated with sexual wellness is overcome, and thus the wellness industry as a whole will find it less challenging to penetrate online shopping platforms. According to The Economic Times in April 2024, the domain of sexual wellness has been more prominently highlighted on the quick commerce e-commerce sites, establishing the growth associated with the industry.
The India sexual health supplements market is witnessing a notable shift towards plant-based formulations, driven by growing consumer preference for natural solutions targeting menopause, PCOS, sleep, and stress. Hyderabad-based Earthful exemplifies this trend, raising $2.9 million in pre-Series A funding to expand its team, marketing presence in Mumbai, and nationwide product reach. With over 200,000 customers, the brand underscores the increasing adoption of clean-label, plant-based multivitamins and protein supplements tailored for women’s wellness.
The shift towards herbal and plant-derived ingredients in actives is driving the formation of sexual well-being supplements, following the long Ayurvedic tradition of India. According to PharmiWeb in March 2025, there has been an enormous growth in the sales of sexual wellness products that use Ayurvedic ingredients; this is because there has been an increased use of Ashwagandha extract, Shilajit Extract, and Safed Musli Extract by all sorts of firms, leading to the innovation of natural alternatives that act as safe substitutes.
The EMR’s report titled “India Sexual Health Supplements Market Report and Forecast 2026-2035” offers a detailed analysis of the market based on the following segments:
Market Breakup by Ingredient
Key Insights: The India market for sexual health supplements, based on the type of ingredients, is classified into natural and synthetics. The market for natural ingredients, which is led by the likes of Dabur Ltd.'s Dabur Shatavari and Himalaya Wellness Company's Himalaya Ashwagandha, consists of herbal supplements that increase sexual performance. The market is also comprised of Novus Life Sciences' Carbamide Forte, which could be a synthetic or a combination of dietary supplement, aiming at improving efficiency. The market for natural supplements continues to grow at a CAGR greater than the synthetic market.
Market Breakup by Form
Key Insights: Sex health supplements in India are launched in different formats like liquids, capsules, powders, among others. Liquid Tonics are launched by Himalaya Wellness Company in the realm of energy, as well as sexual well-being. Dabur and Emami Group’s Zandu brand launch the capsule formulation of herbal supplements that give energy and sexual power. Himalayan Organics offers powdered herbal formulations, though its positioning is more toward overall wellness and nutrition than explicit sexual health. The herbal blend of powdered supplements helps in the well-being of the customer. Various innovative supplements like effervescents and chewables by new nutraceutical companies maximize convenience.
Market Breakup by Gender
Key Insights: The gender segment comprises male and female-centric products. Health supplements for strength and energy for men and women are marketed and distributed through brands such as "Carbamide Forte" owned by companies such as Dabur Ltd. and Novus Life Sciences. Addressing women's health, Fullife Healthcare Pvt. Ltd. happens to be meeting women's health and energy needs with their health and energy supplements containing vitamins for giving strengths to women's health. Amway India Enterprises Pvt. Ltd. addresses men and women with their women vitality and men health supplements.
Market Breakup by Distribution Channel
Key Insight: The distribution channels in this market are direct to consumer (D2C), supermarket & hypermarket, pharmacies & drug stores, independent & specialist stores, e-commerce & online websites, and other channels of distribution. The D2C brands like Plix, part of Satiya Nutraceuticals, are mainly e-commerce and online websites. Supermarket & hypermarket includes leading brands like Dabur-Zandu sexual wellness supplements. Pharmacies & drug stores serve semi-urban and urban regions with an extensive herbal portfolio. E-commerce sites like Tata 1mg, Amazon, contain an extensive portfolio, covering new age sexual wellness products.
Market Breakup by Region
Key Insight: In terms of regional market trends, the Northern market experiences a rise in demand for popular herbal supplement brands like Dabur Ltd. and Himalaya Wellness Company because of retail and e-commerce distribution channels. The market in the South experiences a rise in demand for herbal supplement product ranges provided by Vlado Sky Enterprises Pvt. Ltd. (Vlado’s Himalayan Organics) and Fullife Healthcare because of the rise in pharmacies and speciality stores. The market in the East experiences growth because of e-commerce expansion and distribution channels for popular as well as speciality brands. The market in the West experiences growth owing to high levels of retail and e-commerce engagement.
By ingredient, the natural category is picking up robust momentum
The natural ingredients category is growing steadily because Indian consumers are tipping towards Ayurveda-inspired and plant-originated sexual wellness offerings that fit clean label and long-term wellness consumer sentiments. The key to a stronger category is to enhance product portfolios around herbs such as shilajit, ashwagandha, safed musli, and maca to target sexual desire, vitality, and hormonal imbalances. Symbolizing the trend, ZeroHarm Sciences showcased their plant-originated sexual wellness and hormonal solutions offerings, combining Ayurveda and advanced absorption-enhancing technologies, to reinforce faith in natural ingredients, during the second week of April 2025.
The synthetics/blend part of the industry is finding more traction among consumers in metropolitan areas that focus on the performance aspect. Bold Care is one of the top-performing examples here; they diversified their product offerings from condoms/sexual lube to performance as well as wellness supplements. They raised USD 5mn in February 2025 to diversify their product offerings for women as well as men. Raising this round of funds is indeed the confidence level of investors in the concept of focus on nutraceutical blends.
By form, capsules witness consistent preference
The capsule form is a principal mode of delivery for sexual wellness supplements because of the ability to accurately measure the dosage and acceptance from consumers. In the month of June 2023, the company Krishma Exports (India) Limited launched the Power X Capsule. This is meant for sexual wellness and boosts stamina, energy, and male sexual wellness according to the Ayurvedic system of treatments. This indicates the innovation and development that continues to happen even at the capsule level.
The “powders” segment is growing rapidly as consumers become more interested in “on-the-go” nutrition solutions that can easily be incorporated into their lifestyle or daily routine. In response to this emerging need, Herbalife India recently introduced “Liftoff”, a carrier-based drink” product with “energy, alertness, and metabolism-related benefits” available as a “zero added sugar and flavored powdered supplement product” as of October 2025. These trends reflect increasing consumer interest among younger generations for healthier lifestyle nutrition supplements apart from capsules or tonics.
By gender, male category witnesses high demand
The male sexual health category is growing quickly as educational efforts increase awareness about the role of testosterone, endurance, and male vigor. There is a growing interest in proven physiological supplements that provide documented benefits in specifically measurable ways related to sexual function, energy, and athletic performance. In October 2024, PLT Health Solutions introduced TestFACTOR Sexual Wellness & Longevity, a proprietary combination of East Indian Globe Thistle and Mango Tree Bark extract, after trials revealing a 19% rise in Total Testosterone, 20% in Free Testosterone, and a 48% improvement in sexual function performance.
The market for women’s sexual health is experiencing intensified growth as education about women’s sexual wellness becomes a popular awareness trend among today’s public, as well as a reflection of the need for comprehensive and non-hormonal products for better sexual well-being and experiences. In line with market trends and needs, brands are creating innovative discoveries with scientifically validated product formulations to improve and optimize libido, sexual performance abilities, and emotional well-being in women. For instance, in July of 2025, O Positiv launched URO Vaginal Moisture + Mood in the market as a daily supplement offered by the brand with GABA, KSM-66 Ashwagandha, Ginkgo Biloba, and its proprietary ingredient Passion Positiv Blend to help stimulate sexual arousal and mood with its products.
By distribution channel, online / e‑commerce platforms amass substantial revenue
E-commerce sites are also promoting accessibility and convenience for Sexual Health supplements, especially among those who are privacy-oriented. For instance, the strategic alliance formed between Bold Care and HealthMug in 2025 is expected to improve access and availability of Sexual Health-related products across the country through the marketing power of the online market place.
Pharmacies and drug stores are also important in establishing trusts and credibility, especially about herbs and OTC sex-related products in particular. Those with strong retail presence in traditional Ayurvedic supplements and health boosters are also aggressively reaching out through physical distribution. Though particular news about recent product launches exclusive to the expansion of pharmacies is not highlighted, this distribution channel has remained important in ensuring steady sales, especially in rural areas beyond urban eCommerce platforms.
By region, North India leads the market growth
North India remains an evolving hotspot in the sector because of its high urbanization rates, increasing disposable incomes, and openness to sexual and male health solutions. The Delhi NCR market is also having high startup-driven growth in the sector with support from venture investments and clinic-based business models. Reaffirming North India’s importance as an innovation and commercialization destination in the sector, the sexual and male-focused startup from Delhi, RxMen, secured an initial investment deal of ₹5 crore in September 2024 through a seed investment round.
South India is becoming a promising growth market for sex wellness products owing to innovative startups and expanding product lines that appeal to South India’s increasing awareness for health and wellness. Bengaluru-based Kindly Health, a sex wellness brand, has forecast sales of Rs 150 crores over a period of three years as they expand key lines of sex performance and fertility and enter new lines of sex pleasure products like Pleaser climax delay wipes. All these trends indicate increasing acceptance and innovation in South India’s sex health market.
India sexual health supplements market players are diversifying their product range and focusing on innovation that is backed by science to enhance their product positioning. Product diversification is being carried out across the range of natural, herbal, and combination supplements, with the introduction of new and easy-to-use forms such as powders, capsules, and effervescent drinks.
Simultaneously, India sexual health supplements companies are focusing on developing omnichannel distribution networks in a bid to ensure greater accessibility and confidentiality. Start-ups and online product launches, direct-to-consumer platforms, and proper connectivity with online retail and pharmacy networks are being focused upon, in addition to regional expansion. Influencer engagement with consumer awareness and women's products offerings are also key in developing competition.
Nutritionalab Private Limited is a health and wellness enterprise conducting its operations under the brand name Wellbeing Nutrition. The key point about this company is that it only focuses on science-supported nutritional supplements and foods. This venture came into existence in 2019, with Mumbai, India, being its location.
Fullife Healthcare Pvt. Ltd. is a nutraceutical brand that offers condition-specific dietary supplements and preventive healthcare solutions across India. It was incorporated in 2009 and is headquartered in Mumbai; hence it has a strong presence in the Indian healthcare and nutrition sector.
Vlado Sky Enterprises Pvt. Ltd., trading as Vlado's Himalayan Organics, is an enterprise involved in the production, processing, and sale of naturals and organics health products, sourced from the Himalayan regions. The date of forming the business was 2015, with its registered office in New Delhi. The enterprise primarily operates in clean label and plant-based nutrition.
Amway India Enterprises Pvt. Ltd. is a leading direct selling business organization in the country that deals in products such as nutrition, skincare, and personal care products offered under the world-famous brands. The company was established in India in 1995, and it has its headquarters in Gurugram, in the state of Haryana in India. Amway has an extensive network across the whole of India.
*Please note that this is only a partial list; the complete list of key players is available in the full report. Additionally, the list of key players can be customized to better suit your needs.*
Other key players in the India Sexual Health Supplements Market are Satiya Nutraceuticals Private Limited (Plix), HealhtyHey foods LLP, Dabur Ltd., Emami Group (Zandu), Novus Life Sciences Pvt Ltd (Carbamide Forte) and Himalaya Wellness Company, among others.
Explore the latest trends shaping the India Sexual Health Supplements Market 2026-2035 with our in-depth report. Gain strategic insights, future forecasts, and key market developments that can help you stay competitive. Download a free sample report or contact our team for customized consultation on India sexual health supplements market trends 2026.
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*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
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The India sexual health supplements market is projected to grow at a CAGR of 11.60% between 2026 and 2035.
Brands focus on natural, plant-based formulations, innovative delivery formats like gummies and effervescent powders, celebrity endorsements, and strong D2C/online presence.
The key players in the market include Nutritionalab Private Limited (Wellbeing Nutrition), Fullife Healthcare Pvt. Ltd., Vlado Sky Enterprises Pvt. Ltd (Vlado's Himalayan Organics), Amway India Enterprises Pvt. Ltd., Satiya Nutraceuticals Private Limited (Plix), HealthyHey Foods LLP, Dabur Ltd., Emami Group (Zandu), Novus Life Sciences Pvt. Ltd (Carbamide Forte), Himalaya Wellness Company, and other notable regional and national players.
Key strategies driving the market include product innovation with natural and science-backed formulations, targeted marketing for male and female consumers, expanding e-commerce and pharmacy distribution channels, strategic collaborations with wellness platforms, and leveraging subscription-based models to increase accessibility and customer loyalty.
The major challenges that the India sexual health supplements market faces include social stigma around sexual wellness, regulatory compliance for supplements, limited awareness in semi-urban and rural areas, competition from unbranded products, and ensuring trust and efficacy among health-conscious consumers.
Explore our key highlights of the report and gain a concise overview of key findings, trends, and actionable insights that will empower your strategic decisions.
| REPORT FEATURES | DETAILS |
| Base Year | 2025 |
| Historical Period | 2019-2025 |
| Forecast Period | 2026-2035 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Breakup by Ingredient |
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| Breakup by Form |
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| Breakup by Gender |
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| Breakup by Distribution Channel |
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| Breakup by Region |
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| Market Dynamics |
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| Competitive Landscape |
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| Companies Covered |
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