The India skin care market attained a value of USD 9.27 Billion in 2025 and is projected to expand at a CAGR of around 7.20% through 2035. Rapid e-commerce growth is driving the product uptake across Tier 2 and 3 cities. With rising disposable incomes, increasing awareness of personal grooming, and a growing preference for natural and organic products are further propelling the market to achieve USD 18.58 Billion by 2035.
Consumers are gravitating towards herbal and Ayurvedic ingredients, such as turmeric, neem, sandalwood, and ashwagandha, reflecting a cultural revival of traditional skincare wisdom. Brands combining plant-based formulations with modern biotech actives are experiencing strong growth. Supporting with an instance, in May 2025, DR.Rashel introduced India’s debut plant‑based “bio‑collagen” facial mask, made from ocean-derived vegan collagen and soya fiber.
The India skin care market value is rising with increased internet access and disposable incomes are unlocking potential in smaller cities and rural India. As per DataReportal, there were 751.5 million internet users during the start of 2024 in India. E commerce platforms are reaching new audiences with affordable skincare, leading to significant growth outside metros. Platforms like Nykaa, Amazon, Meesho, and Purplle have tailored their interfaces and logistics to cater to vernacular languages and cash-on-delivery preferences, enhancing trust and accessibility.
The influence of K-beauty and J-beauty is surging the popularity of serums, ampoules, gel-based moisturizers, sleeping masks, and double cleansing rituals among Indian consumers. India skin care brands are increasingly incorporating snail mucin, fermented rice water, ceramides, and hyaluronic acid into their formulations. In December 2024, Nykaa exclusively launched South Korea’s skincare label Numbuzin in India (30‑item range), offering numbered, targeted, K‑beauty routines via its platform. Local players are also launching hydration-centric products inspired by Korean layering techniques.
Base Year
Historical Period
Forecast Period
Compound Annual Growth Rate
7.2%
Value in USD Billion
2026-2035
*this image is indicative*
|
India Skin Care Market Report Summary |
Description |
Value |
|
Base Year |
USD Billion |
2025 |
|
Historical Period |
USD Billion |
2019-2025 |
|
Forecast Period |
USD Billion |
2026-2035 |
|
Market Size 2025 |
USD Billion |
9.27 |
|
Market Size 2035 |
USD Billion |
18.58 |
|
CAGR 2019-2025 |
Percentage |
XX% |
|
CAGR 2026-2035 |
Percentage |
7.20% |
|
CAGR 2026-2035 - Market by Region |
North India |
7.9% |
|
CAGR 2026-2035 - Market by Region |
East India |
6.5% |
|
CAGR 2026-2035 - Market by Distribution Channel |
Supermarkets and Hypermarkets |
6.9% |
|
CAGR 2026-2035 - Market by Type |
Body Care |
7.9% |
The India skin care market is gaining traction with consumers increasingly demanding ingredient‑led and dermatologist‑inspired products. As a result, brands are focusing on transparent labelling, clinical testing, pH-balanced formulas, and science-backed claims. In May 2025, Lotus Herbals introduced Lotus Derma Botanics, India’s first "dermaceutical" brand blending clinical actives with botanical extracts.
The male grooming segment in India is transitioning beyond shaving kits, with growing demand for cleansers, anti‑acne treatments, and anti‑ageing skincare. Brands are launching dedicated men’s lines to capitalize on rising awareness among men about skin health. For instance, in December 2023, premium men’s grooming brand Bravado, a launched in India by introducing 23 eco‑friendly, plant‑based grooming products.
AI‑driven skin diagnostics, virtual try‑ons, and AR/VR tools are transforming product discovery and personalization in the India skin care industry. In June 2025, Taiwan-based skincare‑tech platform Skin Beauty Pal launched in India with AI-powered skin analysis capable of diagnosing acne, pigmentation, wrinkles, and more with dermatologist-level precision. Consumers expect tailored routines based on individual skin needs. Virtual skin analysis and skin-tech platforms are enhancing engagement and conversion for brands.
Consumers favour easy-to-use, multifunctional formats, such as serum-in-oil blends, waterless and hydration boosters. Sheet masks and stick masks offer mess-free application and targeted benefits, ideal for on-the-go use. In January 2025, Skinvest relaunched its signature product, the CEO Serum, with an upgraded formulation featuring 25 active ingredients. The trend toward waterless beauty is driven by sustainability, travel-friendliness, and potency.
Awareness of ingredient safety and environmental impact is accelerating the clean, vegan, and cruelty‑free skin care demand in India. Brands offering toxin‑free, ethically produced products with sustainable packaging are winning preference, especially among millennials and Gen Z. In April 2024, Bengaluru-based AFFOREST launched India’s first-ever Jackfruit Skincare Range, featuring a foaming cleanser, gel crème moisturizer, under-eye crème, and bedtime serum.
The EMR’s report titled “India Skin Care Market Report and Forecast 2026-2035” offers a detailed analysis of the market based on the following segments:
Market Breakup by Type
Key Insight: The facial care segment dominates the market due to consumers’ growing focus on face-specific concerns, such as acne, pigmentation, anti-aging, and hydration. In India, over 4 in 10 consumers experience skin conditions. Additionally, dermatologist-backed products and innovations and AI skin diagnostics have boosted facial care sales, especially among urban millennials and Gen Z consumers prioritizing clear, glowing skin. Rising awareness about sun protection and pollution has pushed demand for SPF-infused creams and antioxidant serums, adding to the India skin care industry value.
Market Breakup by Product Type
Key Insight: Face creams and moisturisers form the most essential skincare segment in India, driven by daily-use habits and broad appeal across age and gender. Products that offer hydration, brightening, and anti-aging benefits are especially popular. Brands like Pond’s Super Light Gel, Lakmé Peach Milk, and Mamaearth Oil-Free Moisturizer are widely consumed. The category has evolved with rising demand for gel-based, non-comedogenic, and SPF-infused formats, especially in hot, humid climates.
Market Breakup by Distribution Channel
Key Insight: Supermarkets and hypermarkets remain the leading offline retail channel for the skin care market in India due to their extensive reach, organized displays, and wide product assortment. Chains like Big Bazaar, Reliance Smart, and DMart attract price-conscious and bulk-buying consumers. These stores offer the benefit of in-store promotions, combo offers, and testers, especially for mass-market brands like Pond’s, Dove, and Nivea. They also serve as an effective platform for brands to launch value packs and seasonal kits.
Market Breakup by Region
Key Insight: North India skin care adoption is driven by high urbanization, purchasing power, and beauty consciousness in Delhi NCR, Chandigarh, Jaipur, and Lucknow. Consumers here actively follow trends in dermatologist-recommended, K-beauty, and natural/Ayurvedic skincare. In May 2025, KorinMi, a Korean skincare clinic brand, launched its first Indian outlet in Delhi. The strong presence of specialty retailers, dermatology clinics, and influencer culture in Delhi further reinforces North India skin care market expansion.
|
CAGR 2026-2035 - Market by |
Region |
|
North India |
7.9% |
|
East India |
6.5% |
|
South India |
XX% |
|
West India |
XX% |
Body Care to Lead in the Market with Innovations
The body care segment is growing steadily in the India skin care industry due to rising health and wellness awareness. Products include body lotions, scrubs, washes, oils, and specialized treatments, such as stretch mark creams. Demand is driven by consumers wanting all-over hydration and smooth skin, especially with increasing use of natural and organic ingredients. Brands have made strides here, tapping into Ayurveda-inspired formulations. In July 2025, Apollo AyurVAID rolled out its first line of clinically validated Ayurveda products, including body creams, foot care, lip balm, and herbal soaps.
Cleansers and Face Wash Leads the Market with Rise in Launches
Cleansers and face washes are a core part of every skincare routine in India, catering to a wide range of skin types and concerns. Popular products include Cetaphil Gentle Cleanser, Himalaya Neem Face Wash, and Minimalist Salicylic Acid Cleanser. Consumer interest in pH-balanced, sulfate-free, and dermatologically tested formulations is on the rise, especially among younger urban audiences. The category is also expanding with oil-based cleansers, foam formats, and double-cleansing routines influenced by Korean and Japanese beauty trends now gaining traction in Indian skincare.
Face masks and packs are driving the India skin care market development due to their instant results and pampering appeal. In February 2025, Beauty by BiE launched its DND Overnight Mask to hydrate, repair, and rejuvenate skin overnight. Sheet masks have surged in popularity for offering hydration, glow, and anti-pigmentation benefits. Clay masks target oily and acne-prone skin. This segment is also growing rapidly, especially among Gen Z and working women who indulge in weekly skincare rituals.
Specialty Beauty Stores Leads the Market via Metro & Tier-1 Cities
Specialty beauty stores have become popular destinations for skincare discovery and experience-led purchases. These stores focus on premium and imported brands, offering curated selections, skin consultations, and product sampling. The environment is tailored for dermatologist-recommended and ingredient-focused brands, such as The Ordinary, Innisfree, Foxtale, and Plum. Specialty stores are primarily found in metros and tier-1 cities, serving skincare-savvy consumers who value guidance and variety.
Online is the fastest-growing channel of the skin care market in India. Several platforms have revolutionized access to both Indian and international skincare brands. In July 2025, Anaaya Cosmetics partnered with Zepto to offer its clean, cruelty-free skincare products with 10-minute delivery across major Indian cities. Online platforms offer personalized recommendations, AI skin assessments, exclusive launches, and discounts. Brands like Minimalist, Dot & Key, and Earth Rhythm are D2C-first and thrive through e-commerce.
West India Leads the Skin Care Market Growth with Higher Incomes
West India, especially Mumbai, Pune, Ahmedabad, and Surat, has a mature and growing market driven by young working professionals, fashion-forward consumers, and high disposable incomes. The humid climate increases demand for lightweight, gel-based, and non-comedogenic skincare. Retail chains like Reliance Tira and Health & Glow are expanding aggressively in this region. In June 2024, Reliance Retail's beauty platform, Tira launched its first skincare brand Akind in Mumbai.
South India skin care industry is witnessing rapid growth, particularly among IT professionals and urban millennials. The warm climate influences preferences for hydrating, non-sticky, and matte-finish products. Bengaluru is a hotbed for green beauty and ingredient-led D2C brands like Afforest and Suganda. The region is also a key market for cosmeceutical and dermatology-driven products, on account of the rising skin health awareness. South India’s adoption of modern skincare practices and e-commerce buying is further making it a high-potential region.
Key players in the market are employing a mix of innovation, localization, and digital transformation to capture diverse consumer segments. Ingredient-led branding is a dominant strategy, with players highlighting actives like niacinamide, hyaluronic acid, and retinol to appeal to educated, efficacy-driven buyers. Simultaneously, Ayurveda and natural formulations continue to thrive, with brands like Kama Ayurveda and Forest Essentials catering to tradition-oriented consumers. Many are launching clinically backed and dermatologist-recommended lines to build trust.
Digital-first and D2C models are accelerating growth, with companies leveraging e-commerce, influencer marketing, and AI-powered skin diagnostics to offer personalized solutions and convenient access. Regional brands are targeting Tier 2 and 3 markets with affordable SKUs, sachets, and vernacular content. Multinational brands entering India are partnering with local retailers like Nykaa, Tira, and Shopper’s Stop to build omnichannel presence. These moves are collectively helping in the growth of the India skin care market.
Founded in 1909 and headquartered in Clichy, France, L’Oréal is a global beauty leader known for L'Oréal Paris and Garnier. It has pioneered beauty tech with AI-based skin diagnostics and sustainable packaging. L’Oréal consistently ranks among top R&D spenders in cosmetics and champions inclusive, science-backed skincare.
Established in 1946 in New York City, Estée Lauder has grown into a luxury beauty powerhouse with brands like Clinique, MAC, and La Mer. Renowned for its premium skincare innovations and personalized beauty experiences, it was among the first to integrate virtual try-on and data-driven customization in high-end skincare.
Procter & Gamble, founded in 1837 and headquartered in Cincinnati, the United States, owns major skincare brands like Olay and SK-II. This India skin care company excels in consumer-focused R&D, advancing tech like skin analysers and smart moisturizers.
Founded in 1882 in Hamburg, Germany, Beiersdorf is best known for its iconic NIVEA brand. The company is recognized for its deep skincare science and focus on skin barrier health and its innovations include microbiome-supporting formulas and eco-conscious packaging.
*Please note that this is only a partial list; the complete list of key players is available in the full report. Additionally, the list of key players can be customized to better suit your needs.*
Other key players in the India skin care market report include L'Occitane International S.A., Groupe Clarins, Unilever Plc, Mountain Valley Springs India Private Limited (Forest Essentials), LVMH Moet Hennessy Louis Vuitton SE (Sephora), Lotus Herbals Pvt Ltd. and others.
Download our comprehensive sample report on India skin care market trends 2026 to gain valuable insights into evolving consumer preferences, competitive strategies, and growth opportunities. Stay ahead with expert analysis on product innovations, distribution channels, and regional dynamics shaping the future of India’s skincare industry. Access trusted market data and forecasts to make informed business decisions today!
Upto 15% Off
USD
$3999 $3599
$2499 $2249
$4999 $4249
$5999 $5099
*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
Get in touch with us for a customized solution tailored to your unique requirements and save upto 35%!
In 2025, the market reached an approximate value of USD 9.27 Billion.
The market is projected to grow at a CAGR of 7.20% between 2026 and 2035.
The key players in the market include L'Oréal S.A, Estee Lauder Companies Inc., Procter & Gamble Co., Beiersdorf AG, L'Occitane International S.A., Groupe Clarins, Unilever Plc, Mountain Valley Springs India Private Limited (Forest Essentials), LVMH Moet Hennessy Louis Vuitton SE (Sephora), Lotus Herbals Pvt Ltd. and others.
The body care segment is expected to grow at 7.9% CAGR through 2035.
Key strategies driving the market include product innovation, digital marketing, influencer collaborations, expansion into tier 2-3 cities, clean and natural formulations, and leveraging e-commerce for wider reach.
Explore our key highlights of the report and gain a concise overview of key findings, trends, and actionable insights that will empower your strategic decisions.
| REPORT FEATURES | DETAILS |
| Base Year | 2025 |
| Historical Period | 2019-2025 |
| Forecast Period | 2026-2035 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
|
| Breakup by Type |
|
| Breakup by Product Type |
|
| Breakup by Distribution Channel |
|
| Breakup by Region |
|
| Market Dynamics |
|
| Competitive Landscape |
|
| Companies Covered |
|
Single User License
One User
USD 3,999
USD 3,599
tax inclusive*
Datasheet
One User
USD 2,499
USD 2,249
tax inclusive*
Five User License
Five User
USD 4,999
USD 4,249
tax inclusive*
Corporate License
Unlimited Users
USD 5,999
USD 5,099
tax inclusive*
*Please note that the prices mentioned below are starting prices for each bundle type. Kindly contact our team for further details.*
Flash Bundle
Small Business Bundle
Growth Bundle
Enterprise Bundle
*Please note that the prices mentioned below are starting prices for each bundle type. Kindly contact our team for further details.*
Flash Bundle
Number of Reports: 3
20%
tax inclusive*
Small Business Bundle
Number of Reports: 5
25%
tax inclusive*
Growth Bundle
Number of Reports: 8
30%
tax inclusive*
Enterprise Bundle
Number of Reports: 10
35%
tax inclusive*
How To Order
Select License Type
Choose the right license for your needs and access rights.
Click on ‘Buy Now’
Add the report to your cart with one click and proceed to register.
Select Mode of Payment
Choose a payment option for a secure checkout. You will be redirected accordingly.
Gain insights to stay ahead and seize opportunities.
Get insights & trends for a competitive edge.
Track prices with detailed trend reports.
Analyse trade data for supply chain insights.
Leverage cost reports for smart savings
Enhance supply chain with partnerships.
Connect For More Information
Our expert team of analysts will offer full support and resolve any queries regarding the report, before and after the purchase.
Our expert team of analysts will offer full support and resolve any queries regarding the report, before and after the purchase.
We employ meticulous research methods, blending advanced analytics and expert insights to deliver accurate, actionable industry intelligence, staying ahead of competitors.
Our skilled analysts offer unparalleled competitive advantage with detailed insights on current and emerging markets, ensuring your strategic edge.
We offer an in-depth yet simplified presentation of industry insights and analysis to meet your specific requirements effectively.
Share