The India smart speakers market size was valued at USD 113.32 Million in 2025. The industry is expected to grow at a CAGR of 29.80% during the forecast period of 2026-2035. Ease of internet access, rapid urbanisation, the growth of e-commerce and the rise in marketing campaigns have resulted in the market likely attaining a valuation of USD 1538.34 Million by 2035.
The rapid rate of internet penetration is a major factor influencing the India smart speakers market outlook. According to industry reports, India's internet user base is likely to surpass 900 million by 2025. This widespread connectivity has facilitated the adoption of smart devices as consumers increasingly seek internet-enabled solutions for convenience and entertainment. India's linguistic diversity has led to a stronger demand for smart speakers supporting multiple regional languages. Manufacturers are also incorporating regional languages for catering to a wider audience while enhancing user experience and adoption rates.
Further, the surging interest in affordable smart speakers to cater to the low-income population is favouring the India smart speakers industry. In June 2023, Amazon launched its new cost-effective Echo smart speaker supporting Alexa and equipped with a unique semi-sphere design in India.
The younger population of India is highly adaptive to new technologies and prefers voice-driven, hands-free experiences for entertainment, productivity, and smart home control. According to industry reports, over 54% of the Generation Z and millennials across India are using AI-enabled audio devices. The growing purchase of smart speakers by this demographic for streaming music, controlling IoT devices, accessing news and learning new skills via voice assistants will add to the product demand.
The smart speakers demand in India will further gain traction with the expansion of e-commerce platforms to facilitate an easy access to a vast range of speakers. According to industry reports, India's e-commerce platforms attained a significant milestone by striking USD 60 billion in GMV in FY23. This ecommerce expansion is helping consumers to read reviews and compare products for informed purchasing decisions online.
The integration of smart speakers with various content services, including music streaming platforms, podcasts, and audiobooks is also enhancing their utility and attractiveness, encouraging more consumers to adopt these devices. In January 2023, Apple launched HomePod, its new powerful smart speaker with next-level acoustics for offering enhanced listening experiences while supporting immersive Spatial Audio tracks.
Aggressive marketing and awareness campaigns by manufacturers and retailers to educate consumers about benefits and functionalities will uplift the India smart speakers market revenue. Leading brands, such as Amazon, Google, and Xiaomi have invested heavily in both digital and traditional media to showcase the everyday benefits of smart speakers. Campaigns also highlight features, such as hands-free control, voice assistants, integration with smart homes, and streaming capabilities.
Base Year
Historical Period
Forecast Period
Compound Annual Growth Rate
29.8%
Value in USD Million
2026-2035
*this image is indicative*
| India Smart Speakers Market Report Summary |
Description |
Value |
|
Base Year |
USD Million |
2025 |
|
Historical Period |
USD Million |
2019-2025 |
|
Forecast Period |
USD Million |
2026-2035 |
|
Market Size 2025 |
USD Million |
113.32 |
|
Market Size 2035 |
USD Million |
1538.34 |
|
CAGR 2019-2025 |
Percentage |
XX% |
|
CAGR 2026-2035 |
Percentage |
29.80% |
|
CAGR 2026-2035 - Market by Region |
North India |
30.4% |
|
CAGR 2026-2035 - Market by Virtual Personal Assistant |
Amazon Alexa |
33.4% |
The India smart speakers market is poised for expansion with the adoption of artificial intelligence (AI) and natural language processing technologies for significantly improving the performance of the speakers. In May 2025, Bengaluru-based AI startup Sarvam AI introduced its gen-next text-to-speech model Bulbul-v2 to reflect the multilingual and cultural diversity of India. The model accommodates 11 Indian languages to offer a human-like, realistic audio experience.
The surging interest in voice-activated banking and transactions is an important factor driving the India smart speakers industry growth. In May 2025, Indian digital payments frontrunner PhonePe launched its next-gen and upgraded version SmartSpeaker for meeting the emerging business demands of merchants. Smart speakers are also enabling voice-based financial services to assist users to check account balances, track spending, and even initiate transactions hands-free.
The surge in environmental concerns prompting manufacturers to deploy sustainable materials in the production processes will add to the India smart speakers market value. In May 2024, Sony rolled out its new ULT Power Sound speakers across India. The new speakers were developed by using recycled plastic materials as part of Sony’s eco-friendly approach.
The India smart speakers market revenue will increase with the growing trend of smart home adoption across the country. In April 2025, Panasonic unveiled its new smart home experience centre across India to showcase AI-driven living powered by its proprietary IoT-enabled platform Miraie. Smart speakers serve as central hubs for controlling various connected home appliances whilst enhancing user experience and promoting energy efficiency.
The growing urban population, higher disposable incomes, and greater awareness of smart technologies will enhance the India smart speakers market share. As per industry reports, the number of households in the country surpassing USD 10,000 in household incomes has surged twentyfold in 25 years. Urban centers, such as Mumbai, and Bengaluru are also witnessing higher adoption rates of smart speakers due to better infrastructure in these regions.
The EMR’s report titled “India Smart Speakers Market Report and Forecast 2026-2035” offers a detailed analysis of the market based on the following segments:
Breakup by Virtual Assistant
Key Insight: Amazon Alexa is expected to gain substantial ground in the India smart speakers market, led by increasing digital adoption, voice technology maturity, and evolving consumer expectations. In February 2024, Amazon released insightful data about Alexa-powered devices by stating that Alexa smart speakers were purchased by customers in 99% of India’s postal codes ranging from metros to rural villages.
Breakup by Region
Key Insight: North India smart speakers market size will expand with the high urbanization rates and increasing disposable incomes. According to industry reports, the population of New Delhi will account for nearly 38.9 million individuals in the next decade. Consumers in North India are increasingly seeking convenience and connectivity, leading to a rise in smart speaker sales. The integration of smart speakers with other smart home devices has further enhanced their appeal, positioning them as central hubs for modern households.
|
CAGR 2026-2035 - Market by |
Region |
| North India |
30.4% |
| South India |
XX% |
| East India |
XX% |
| West India |
XX% |
Local language support to fuel the preference for Google Assistant
Google Assistant is a dominant voice AI platform in the India smart speakers market, integrated into Google's Nest series and other third-party devices. Google's integration of Assistant into various devices, including smartphones and smart speakers, has expanded its reach among Indian consumers. This virtual assistant remains widely used across the country due to its tight integration with Android phones. Google has also integrated regional content and services, such as railway updates, devotional music, and local news. In June 2024, Google expanded local language capabilities in Nest Mini and Nest Audio speakers, boosting adoption among first-time users in semi-urban areas.
Apple Siri, embedded in the Apple HomePod and HomePod mini, caters to India’s premium smart speaker market. While Apple's market share is smaller compared to Amazon and Google, it appeals to a niche segment of high-income, brand-loyal consumers. HomePod’s seamless integration with iOS devices, high-fidelity sound, and focus on user privacy are its key selling points. In March 2025, Apple revealed plans of releasing the final update to its 18.4. The update is expected offer Apple Intelligence support for Indian English along with enhanced privacy features as well as new customisation options.
Urban population to bolster West India smart speakers market
West India smart speakers demand is poised to expand with the presence of metro hubs, such as Mumbai and Pune, due to high digital penetration and consumer willingness to adopt new technologies. Increased internet connectivity and smart home trends among urban households have led to rising demand for voice-activated devices. According to industry reports, the population of Mumbai city is estimated to reach 18,203,000 in 2025. Retailers and e-commerce platforms are thus expanding their presence across cities in West India to tap into this growing tech-savvy market.
South India has emerged as a significant hub for smart speaker adoption, driven by its tech-savvy population and high smartphone penetration. The regional population’s preference for innovative features and premium devices has led to a surge in demand for smart speakers with advanced functionalities. Additionally, the growing e-commerce presence and targeted marketing campaigns have further fueled adoption, making smart speakers more accessible to a broader audience.
Leading players in the India smart speakers market are engaging in partnerships, capacity expansions and investments for expanding their customer base. These companies are focusing on integrating advanced features, such as multi-device connectivity, enhanced voice recognition, and regional language support to cater to India's linguistic diversity. Collaborations with e-commerce giants like Amazon and Flipkart, as well as traditional retail outlets, have expanded market reach. These partnerships facilitate exclusive launches, promotional offers, and wider product availability, making smart speakers more accessible to a broader audience. To cater to varying income groups, brands are introducing smart speakers across different price segments. Affordable models with essential features are being targeted at price-sensitive consumers, while premium models offer advanced functionalities for tech-savvy users. A large number of manufacturers are positioning smart speakers as central hubs for smart home ecosystems. These strategies collectively aim to address the diverse needs of Indian consumers, driving the growth and adoption of smart speakers across the country.
Founded in 1976, Apple Inc., headquartered in California, the United States, works on designing, manufacturing, and marketing consumer electronics including iPhones, iPads, Mac computers, and smart speakers. Apple also offers services, such as iCloud, Apple Music, and the App Store to focus on an integrated hardware-software ecosystem.
Founded in 1964, Bose Corporation has its headquarters based in Massachusetts, the United States. Bose specializes in audio equipment for offering products, such as noise-cancelling headphones, smart speakers, and home audio systems. The firm also provides automotive audio solutions and professional sound systems for commercial environments.
Alphabet Inc. was founded in 2015 with headquarters in California, the United States. The company operates in technology and innovation for providing products, such as Google Assistant, Nest smart devices, Android OS, and cloud services. Alphabet’s smart speakers include the Google Nest series, integrated with AI-driven voice assistance.
Founded in 1918, Panasonic Holdings Corporation is headquartered in Osaka, Japan. The firm offers a wide range of electronics and appliances, including televisions, cameras, smart home systems, and smart speakers. Panasonic also operates in sectors, such as automotive batteries, industrial systems, and housing, with a focus on sustainable technologies.
*Please note that this is only a partial list; the complete list of key players is available in the full report. Additionally, the list of key players can be customized to better suit your needs.*
Other key players in the India smart speakers market include Amazon.com Inc., Sony Group Corp., Samsung Electronics Co. Ltd., Xiaomi Corp., Sonos Inc., and others.
Explore the latest India smart speakers market trends 2026 with a free sample report from Expert Market Research. Understand voice assistant adoption, price segment dynamics, and the role of regional languages in driving market growth. Get ahead with expert insights, data-backed forecasts, and competitive strategies shaping India's smart home revolution. Download your sample now and stay connected to the future.
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In 2025, the market reached an approximate value of USD 113.32 Million.
The market is projected to grow at a CAGR of 29.80% between 2026 and 2035.
The key players in the market report include Amazon.com Inc., Apple, Inc., Bose Corporation, Alphabet Inc., Panasonic Holdings Corp., Sony Group Corp., Samsung Electronics Co. Ltd., Xiaomi Corp., Sonos Inc., and others.
Amazon Alexa is expected to gain substantial ground in the India smart speakers market, led by increasing digital adoption, voice technology maturity.
The key strategies boosting the market include the rising advancements in AI and voice recognition, higher application in FinTech, surging emphasis on sustainability and strong demand for smart homes.
Explore our key highlights of the report and gain a concise overview of key findings, trends, and actionable insights that will empower your strategic decisions.
| REPORT FEATURES | DETAILS |
| Base Year | 2025 |
| Historical Period | 2019-2025 |
| Forecast Period | 2026-2035 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
|
| Breakup by Virtual Assistant |
|
| Breakup by Region |
|
| Market Dynamics |
|
| Competitive Landscape |
|
| Companies Covered |
|
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