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The India sports nutrition market is poised to grow at a CAGR of 9.40% during the forecast period of 2026-2035. The market growth is propelled by increasing health awareness, rising gym memberships, and growing adoption of protein supplements and energy drinks. Expansion of online retail platforms and rising participation in competitive sports are expected to further boost market growth in the forecast period, supporting product accessibility and consumer engagement across urban and semi-urban regions.
Base Year
Historical Period
Forecast Period
Rising health awareness, increasing gym memberships, and growing participation in sports are driving demand for protein powders, energy bars, and supplements, significantly boosting the market growth.
The market is witnessing trends such as personalized nutrition, plant-based protein products, and fortified supplements, reflecting changing consumer preferences and fueling expansion in sports nutrition consumption across urban and semi-urban regions.
The key players in the market are contributing by innovating product portfolios, expanding distribution channels, and launching targeted marketing campaigns, thereby enhancing consumer accessibility and accelerating overall growth in the India sports nutrition market.
Compound Annual Growth Rate
9.4%
2026-2035
*this image is indicative*
Sports nutrition centers around supporting individuals engaged in physical activity by providing targeted nourishment that enhances energy levels and recovery. In India, growing interest in fitness, bodybuilding, and competitive sports has accelerated product demand. The sports nutrition market in India is expected to grow at a CAGR of 9.40% during the forecast period of 2026-2035, supported by the increasing gym memberships, influencer-driven awareness, and rising disposable incomes. Companies are introducing affordable, locally tailored products and leveraging e-commerce platforms to reach diverse consumer groups. Urbanization and lifestyle shifts continue to strengthen market growth and broaden adoption beyond professional athletes.
Robust Regulatory Approvals Propelling Growth and Innovation in the Market
The increasing regulatory support for scientifically validated ingredients, which enhances consumer confidence and encourages domestic innovation is a significant growth driver in the market. For instance, in October 2024, PEAK ATP, a clinically studied sports nutrition ingredient, received approval from the Food Safety Standards Authority of India (FSSAI), allowing exclusive distribution through GCV Life. This approval followed rigorous evaluation of safety, clinical efficacy, and manufacturing practices, reflecting India’s commitment to evidence-based sports nutrition. Such endorsements enhance product availability, encourage adoption, and drive sustained market growth.
Some of the notable trends in the market include the increasing demand for premium and international sports nutrition products, alongside the expansion of local manufacturing within the sports nutrition sector.
Rising Demand for Premium and Global Sports Nutrition Products to Boost the Market Expansion
The market is increasingly witnessing a trend towards premium and globally recognized supplements, driven by growing fitness awareness and consumer preference for high-quality formulations. In September 2025, Bright Lifecare (HealthKart) partnered with Ronnie Coleman Signature Series to introduce internationally trusted sports nutrition products, including Yeah Buddy, King Whey, and Pro-Antium, to India. By combining global formulation expertise with local manufacturing, distribution, and retail capabilities, such collaborations enhance product credibility, ensure wider accessibility for fitness enthusiasts, and significantly contribute to the sustained growth of India’s sports nutrition market.
Growing Local Manufacturing is Likely to Accelerate the India Sports Nutrition Market Value
The shift toward localized manufacturing, driven by increasing demand for high-quality, accessible supplements is a key trend in the market. In December 2024, Evogen Nutrition launched its “Made in India” product line at the IHFF Sheru Classic in Mumbai, highlighting the shift toward domestic production of premium sports nutrition products. This initiative ensures freshness, affordability, and tailored formulations for Indian consumers. Such strategic moves by global brands are enhancing product availability and consumer trust, a factor expected to significantly contribute to sustained growth in the market.
Market Breakup by Ingredients
Market Breakup by Formulation
Market Breakup by Source
Market Breakup by End User
Market Breakup by Distribution Channel
Liquids Expected to Dominate the Market Share by Formulation
Powder, liquid, tablets/capsules, gummies, and other formulations define the market breakup. Among these, the liquid segment is anticipated to lead, supported by its substantial 45% market share in the historical period. Its dominance is driven by rising consumer preference for convenient, ready-to-drink nutritional options that offer faster absorption and immediate energy support. Growing adoption among fitness enthusiasts, athletes, and individuals with active lifestyles further strengthens demand. This continued shift toward portability and quick nutrient delivery is expected to reinforce the segment’s leadership throughout the forecast period.
The key features of the market report comprise strategic initiatives by the leading players. The major companies in the market are as follows:
Glanbia plc is a leading global nutrition company actively involved in the sports nutrition market through its performance and lifestyle portfolio. The company offers protein-rich supplements and convenient functional snacks under brands such as BSN, Nutramino, and Think, supporting muscle development, endurance, and recovery. Its focus on innovation and market insights enables the introduction of products aligned with rising interest in healthier eating and active lifestyles. Glanbia’s continued investment in product development and consumer-focused nutrition solutions strengthens its presence and supports the growth of the sports nutrition segment.
DSM, a global leader in nutritional ingredients, plays a significant role in the India sports nutrition market by supplying advanced formulations to support performance-focused products. The company offers PeptoPro®, a soluble dairy-based peptide that enhances endurance, muscle function, and recovery in sports drinks, along with hydrocolloids and plant-based protein options that improve texture and taste. Its ingredient portfolio enables Indian brands to develop more appealing and functional sports beverages and shakes, strengthening product quality and consumer satisfaction across the market.
BASF SE, a global leader in human nutrition solutions, plays a growing role in the sports nutrition market through its advanced ingredient portfolio, including plant-based peptides, vitamins, carotenoids, and omega-3 fatty acids. The company’s focus on innovative, natural, and performance-oriented ingredients supports the rising demand for clean-label and functional sports nutrition products in the country. BASF’s expertise and partnerships enable manufacturers to enhance product formulations aimed at recovery, endurance, and overall athletic performance, strengthening its involvement in the Indian market.
Cargill, Inc. plays an active role in the market by offering a diverse range of plant-based protein ingredients designed to support muscle development, recovery, and overall performance. The company provides pea protein isolates under the Puris™ and RadiPure® brands, along with wheat protein solutions such as Gluvital® and Prowliz®, which are widely used in protein beverages, powders, and bars. These products deliver enhanced solubility, texture, and amino acid balance, allowing manufacturers to develop high-quality sports nutrition formulations. Cargill’s continued product innovation strengthens its position as a key contributor to the growing sports nutrition segment.
*Please note that this is only a partial list; the complete list of key players is available in the full report. Additionally, the list of key players can be customized to better suit your needs.*
Other key players in the market are Jubilant Life Sciences, MuscleBlaze, Herbalife Nutrition, Olympia Nutrition, PepsiCo Inc., and The Coca-Cola Company.
*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
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| REPORT FEATURES | DETAILS |
| Base Year | 2025 |
| Historical Period | 2019-2025 |
| Forecast Period | 2026-2035 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Breakup by Ingredients |
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| Breakup by Formulation |
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| Breakup by Source |
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| Breakup by End User |
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| Breakup by Distribution Channel |
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| Market Dynamics |
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| Supplier Landscape |
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| Companies Covered |
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