The India teenage skincare market attained a value of INR 5235.23 Crores in 2025 and is projected to expand at a CAGR of around 6.80% through 2035. The e-commerce penetration, personalization trends and demand for dermatologist-backed products are propelling the market to achieve INR 10107.61 Crores by 2035.
The India teenage skincare market share is growing, inspired by Korean beauty routines, including emphasis on hydration and gentle care. For instance, South Korean skincare label Frudia was introduced in India in April 2025 via kindlife. The range includes “Blueberry Hydrating” and “Green Grape Pore Control” lines targeting younger consumers seeking gentle, hydrating routines. This reflects a broader trend of Indian teens adopting K Beauty–inspired multi-step routines and ingredient-focused skincare, prioritizing hydration, barrier care, and skin-friendly formulations.
Some brands offer curated skincare bundles or subscription boxes for teens, enhancing convenience and personalized care. A notable real-life example is the 2022 launch of Elitty, India’s first dedicated teen makeup and skincare brand to offer playful pop colors and gentle formulations designed specifically for teenage skin tones and preferences. The brand emphasizes safe, dermatologist-approved, vegan, and cruelty-free products, using witch hazel for sensitive skin.
Base Year
Historical Period
Forecast Period
Compound Annual Growth Rate
6.8%
Value in INR Crores
2026-2035
*this image is indicative*
|
India Teenage Skincare Market Report Summary |
Description |
Value |
|
Base Year |
INR Crores |
2025 |
|
Historical Period |
INR Crores |
2019-2025 |
|
Forecast Period |
INR Crores |
2026-2035 |
|
Market Size 2025 |
INR Crores |
5235.23 |
|
Market Size 2035 |
INR Crores |
10107.61 |
|
CAGR 2019-2025 |
Percentage |
XX% |
|
CAGR 2026-2035 |
Percentage |
6.80% |
|
CAGR 2026-2035 - Market by Region |
South India |
7.5% |
|
CAGR 2026-2035 - Market by Region |
West India |
7.2% |
|
CAGR 2026-2035 - Market by Product |
Oil Control and Acne Treatment |
7.6% |
|
CAGR 2026-2035 - Market by Gender |
Female |
7.4% |
|
2025 Market Share by Region |
North India |
25.8% |
The India teenage skincare market is witnessing increasing preference for products with natural ingredients and free of harmful chemicals. In December 2023, Davangere-based startup Phases, offering clean, teen- and tween-focused skincare, secured ₹30 Lakhs in angel funding for growth. This reflects the growing investor and consumer confidence in natural, chemical-free skincare solutions tailored for young skin.
As teenagers have varying skin needs, personalized skincare solutions gain traction. Brands offer customized products, tailoring formulations to unique skin types and concerns, a model gaining popularity in India. For example, SkinKraft offers customized skincare regimens. Additionally, Suhi & Sego is another Indian brand providing personalized skincare products tailored to individual skin types, helping teens address specific skin concerns effectively with a customized approach that builds trust and enhances results.
Major India teenage skincare industry players are emphasizing dermatologist approvals and scientifically formulated products to enhance trust among parents and teens. In April 2025, Bengaluru-based TIVA debuted India’s first personal care range for tween girls, featuring dermatologist-tested, chemical-free skincare products designed for transitioning skin and backed by safe, science-led formulations. This highlights a broader industry move toward clean, age-appropriate, and clinically validated solutions for young consumers.
Expanded access through supermarkets, pharmacies, and digital channels helps brands reach teens nationwide, enabling convenient purchases and discovery of new products. For example, in August 2025, Whimsy India launched its teen skincare line featuring sustainable, natural, and gentle formulations designed specifically for adolescent skin. The brand quickly gained shelf space in major supermarket chains and pharmacies across metro and tier-2 cities, adding to the India teenage skincare market growth.
Indian teens increasingly care about environmental impact, favoring cruelty-free and eco-friendly skincare products. Companies adopting sustainable packaging and ethical sourcing stand out, aligning with Gen Z values. Conscious Chemist, for instance, has been expanding its range of ethically sourced, reef-safe formulations packaged in recycled materials, appealing to eco-conscious young consumers.
The EMR’s report titled “India Teenage Skincare Market Report and Forecast 2026-2035” offers a detailed analysis of the market based on the following segments:
Market Breakup by Product
Key Insight: The oil control and acne treatment segment is expanding. Indian adolescents, especially those in urban and peri‑urban areas, face oily skin and frequent breakouts due to hormonal changes, humid climates, and pollution. For instance, CeraVe launched its Blemish Control Range in India, offering a cleanser, gel, and retinol serum designed to treat acne while repairing the skin barrier, providing a science-backed solution for teenagers and young adults managing breakouts.
Market Breakup by Gender
Key Insight: In the India teenage skincare market, the female segment holds the most dominant position. With girls and young women widely engaging in skincare routines ranging from cleansers and serums to sheet‑masks and trendy face kits, brands increasingly target this group. Social‑media influence, beauty challenges, and peer aspirational behavior drive high purchase frequency among teenage girls. For example, teen‑first brands like Snazz have launched clean, teen‑specific personal‑care lines and actively co‑create products with young female consumers.
Market Breakup by Price Range
Key Insight: The premium/luxury segment is the fastest growing. Driven by affluent urban teens and an increasing desire for global skincare standards, this segment is gaining traction. Premium international skincare brands are increasingly being marketed at higher price points and positioned as aspirational purchases. In July 2025, global botanical luxury skincare brand Chantecaille entered the Indian market via a partnership with distributor Luxasia, launching via select retailers, such as Nykaa, Tira and SS Beauty.
Market Breakup by Distribution Channel
Key Insight: The offline channel remains the dominating distribution mode in the India teenage skincare market. A vital example is the successful nationwide launch of Mamaearth’s “Youth Glow” range, which rolled out through major retail stores and pharmacies before expanding online. Offline stores allow teens and their parents to physically examine products, seek guidance, and make impulse purchases. Traditional retail chains, beauty stores, and local chemists continue to capture the largest share of teenage skincare sales in India.
Market Breakup by Region
Key Insight: South India holds solid potential and a growing share in the teenage skincare space. The region is marked by techsavvy youth, wellnessoriented preferences like green/ayurvedic skincare and increasing ecommerce adoption.
For example, the Chennai-based brand Haappy Herbs, founded in Tamil Nadu, has leveraged natural and herbal positioning and digital outreach to reach young consumers in South India and beyond.
Hydration and Moisturizing Products to Drive the Market Due to Innovations
The hydration and moisturizing segment of the India teenage skincare market is growing at a fast pace. In November 2024, Mamaearth, through its parent company Honasa Consumer, launched new light moisturizing creams to address hydration needs across various skin types. These launches reflect how brands are responding to the growing teen demand for effective and accessible moisturizers rather than products focused solely on oil control or acne treatment.
Men Lead the Market Through Gender-specific Products
The men segment is gaining traction as more boys/young men are using cleansers, acne treatments, and basic moisturizers with rising grooming culture and ecommerce access. This trend was reinforced by the 2024 launch of Beardo’s “Skin Revive” range, specifically formulated for younger male consumers seeking simple yet effective skincare solutions. This is prompting brands to develop gender-specific products and marketing campaigns that address their unique skin concerns and grooming habits.
Masstige to Power Market with Broader Consumer Base
The masstige segment of the India teenage skincare market strikes a balance between affordable pricing and aspirational branding. The segment is more dominant than pure luxury, appealing to a broader teen base seeking enhanced quality without ultrahigh prices. This trend is evident from the success of brands like Plum and Minimalist, whose midrange product launches such as the “Plum Green Tea Pore Care” line have resonated strongly with young consumers, reinforcing market growth in this tier.
The mass segment covers affordable, widely distributed skincare products targeted at the broad majority of Indian teens. Brands in this tier focus on accessibility, value, and basic functionalities like cleansing, oil control, and acne treatment. In 2024, Ponds expanded its “Ponds Bright Beauty” range with an affordable antiacne gel and face wash, underscoring the mass segment’s focus on essential, budget-friendly solutions for everyday skincare.
Online Stores to propel the market with High Smartphone Usage
The online channel is swiftly growing segment in the India teenage skincare industry. With increasing smartphone penetration, digital marketing, social‑media influence and D2C brands targeted at Gen Z, online is becoming highly relevant. For example, the home‑grown brand Y Play Z launched in November 2024 positioned itself as a digital‑first, age‑appropriate skincare line for teens, prioritizing its website and e‑commerce platforms before offline roll‑out.
|
CAGR 2026-2035 - Market by |
Region |
|
South India |
7.5% |
|
West India |
7.2% |
|
East India |
XX% |
|
North India |
XX% |
West India Leads the Teenage Skincare Demand with Store Launches
The West India teenage skincare market value is growing due to high urbanization, youthful populations and strong retail infrastructure. For teenagers in cities like Mumbai, Pune and Ahmedabad, exposure to beauty malls, department stores and premium brand outlets is high. For example, in Pune, Plum launched its first standalone store in the Amanora Mall, offering its clean‑skincare‑and‑makeup range to teens and young adults in the region.
North India leads in teenage skincare, driven by a dense concentration of urban centers such as Delhi NCR, Chandigarh, and Jaipur. Brands often launch products in this region first, leveraging both offline retail chains and ecommerce platforms. For example, Nykaa and Mamaearth frequently target Delhi NCR for new teenage skincare releases. Influencer campaigns and experiential pop-ups further strengthen brand visibility.
Major players in the India teenage skincare market are developing science-backed, age-appropriate formulations tailored specifically for adolescent skin, which is more sensitive and prone to issues like acne and irritation. Brands, such as Snazz and Tikitoro focus on clean, chemical-free products free from sulfates, parabens, and endocrine disruptors to appeal to health-conscious teens and their parents. Digital marketing and influencer collaborations on platforms like Instagram reels and TikTok play a crucial role in engaging Gen Z consumers.
Companies also emphasize sustainability through toxin-free, cruelty-free products with eco-friendly packaging, aligning with young consumers’ values. Personalization and product line expansion catering to different age groups within adolescence help brands build long-term loyalty. Additionally, omnichannel distribution and e-commerce presence enable convenient access, while educational messaging about skin health fosters trust and informed usage among teens.
It was founded in 1882 and is headquartered in Hamburg, Germany. Beiersdorf AG is renowned for its NIVEA brand. Its innovations include the emulsifier Eucerit, Thiamidol® for pigment spots, and advanced skincare solutions. The company is recognized for sustainability initiatives and invests in modern research and production facilities globally.
Founded in 1909 and headquartered in Clichy, France, L’Oréal S.A. is the world’s largest beauty company. It is famous for pioneering research & development in cosmetics and owning over 35 global brands. Innovations include Longevity AI Cloud™ for personalized skincare and a strong focus on sustainable and high-tech beauty solutions.
Founded in 1969 and headquartered in São Paulo, Brazil, Natura &Co owns brands like Natura, Avon, and The Body Shop. It is celebrated for sustainability initiatives such as Amazon-biodiversity sourcing and B-Corp certification. Key innovations include refillable packaging, the Chronos skincare line, and eco-conscious products for global markets.
It was founded in 1886 and is headquartered in New Jersey, the United States. Johnson & Johnson Ltd. is known for consumer health, med-tech, and pharmaceuticals. Innovations include sterile surgical products, single-dose COVID-19 vaccines, and wide-ranging skincare and healthcare solutions for both domestic and international markets.
*Please note that this is only a partial list; the complete list of key players is available in the full report. Additionally, the list of key players can be customized to better suit your needs.*
Other key players in the India teenage skincare market report are Coty Inc., Fixderma India Pvt. Ltd., Herbs N Teenz, Unilever PLC, Galderma India Pvt. Ltd., Kenvue Inc. and others.
Download a free sample of our India teenage skincare market trends 2026 report today. Explore in-depth analysis, market forecasts, and segmentation insights. Stay ahead of competitors with key product launches, regional insights, and consumer behavior trends. Get trusted data to plan strategic investments and marketing initiatives in India’s booming teenage skincare sector.
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*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
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In 2025, the market reached an approximate value of INR 5235.23 Crores.
The market is projected to grow at a CAGR of 6.80% between 2026 and 2035.
The key players in the market include Beiersdorf AG, L'Oréal S.A., Natura &Co., Johnson & Johnson Ltd., Coty Inc., Fixderma India Pvt. Ltd., Herbs N Teenz, Unilever PLC, Galderma India Pvt. Ltd., Kenvue Inc. and others.
South India is expected to grow at 7.5% CAGR through 2035 due to
Key strategies driving the market include strategies targeting both teens and their parents. Brands focus on age‑appropriate formulations addressing acne, oiliness, and sensitivity, while emphasizing clean, dermatologist‑approved ingredients. Marketing leverages social‑media influencers, user-generated content, and teen community engagement.
Explore our key highlights of the report and gain a concise overview of key findings, trends, and actionable insights that will empower your strategic decisions.
| REPORT FEATURES | DETAILS |
| Base Year | 2025 |
| Historical Period | 2019-2025 |
| Forecast Period | 2026-2035 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Breakup by Product |
|
| Breakup by Gender |
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| Breakup by Price Range |
|
| Breakup by Distribution Channel |
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| Breakup by Region |
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| Market Dynamics |
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| Competitive Landscape |
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| Companies Covered |
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