Indian Exotic Herbs Market: By Variety: Basil, Lemon Grass, Parsley Leaves, Chives, Oregano Fresh, Garlic Chives, Rosemary Fresh; By Sector: Organised Sector, Unorganised Sector; By Distribution Channel Others; Regional Analysis; Historical Market and Forecast (2018-2028); Competitive Landscape; Industry Events and Developments

Indian Exotic Herbs Market Outlook

The Indian exotic herbs market is expected to be driven in the forecast period of 2023-2028 by the rising exports of medicinal herbs by India. India and China are the leading markets for medicinal herbs. India exports nearly 32,000 tonnes of medicinal herb annually.

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The Indian exotic herbs market is supported by India's domestic as well as export markets intended for homoeopathy. Ladakh is witnessing a rising demand and attention for its rich provision of herbs. The Prime Minister declared Ladakh's 'solo' herb as 'sanjeevani' for the security personnel. First Agro, India's first commercial grower organisation, started producing exotic greens in the year 2011 and has adopted 'codex standards' to make sure the product is sans toxin and pesticide. This is expected to affect the exotic herbs industry in the country positively. Herbs are variously used in herbal beauty products whose demand is increasing as the consumers are becoming more aware of the benefits of exotic herbs.

Market Segmentation

Exotic herbs are those herbs that are grown at a land that is not native to that herb. For the growth of the herb to be successful, care and measures are taken to make the environment herb friendly.

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Based on the variety, the Indian exotic herbs market is segmented into:

• Basil
• Lemon Grass
• Parsley Leaves
• Chives
• Oregano Fresh
• Garlic Chives
• Rosemary Fresh
• Others

On the basis of the sector, the market is bifurcated into the organised and unorganised sector.

Based on the distribution channel, the industry is divided into:

• Unorganised Retail
• Supermarket/Hypermarket
• Online
• Others

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Market Analysis

India is the second-largest exporter of medicinal herbs in the world. India is second to China, with a total of 6,600 medicinal plants in the country. They both produce up to 70% demand for herbal medicine over the world. The awareness regarding the strengthening of the traditional medicinal system and its scientific purpose is rising in India, with various programmes taking place in the country, such as 'International Arogya 2017'. Various themes such as Ayurveda, Unani, Yoga and naturopathy, Siddha, and homoeopathy are trending in the Indian sub-continent; thus, promoting the healthy growth of herbs.

In India, Ladakh herbs and medicinal plants are an untapped niche, which is expected to be promoted worldwide to get the recognition they deserve. The outlook is such that the recognition will enhance the Indian exotic herbs market, including people as well as farmers of the region. Herbs have a high demand in Indian as well as international cuisine. Due to the booming restaurant industry, which is a consequence of the rising young population in the country and their inflating disposable incomes, the industry is further improving. The increasing globalisation has also aided the growth of the industry in India.

The herbal beauty industry is rapidly rising in India as the consumers are getting conscious of the health benefits these herbal products serve. The industry exhibits tremendous potential for future growth, further aiding the Indian exotic herbal market. The herbal beauty industry is constantly evolving by coming up with various innovations and new trends, including going organic and eco-friendly products. Consumers are leaning towards "natural" products sans parabens, mineral oil, sulphates, and synthetic colours. They are also getting conscious of the ingredients in the products they apply or consume, further accelerating the Indian exotic herbs market growth.

Competitive Landscape

The report gives a detailed analysis of the following key players in the Indian exotic herbs market, covering their competitive landscape, capacity, and latest developments like mergers, acquisitions, and investments, expansions of capacity, and plant turnarounds:

• Shreenath Agro Tech Pvt Ltd
• Lawrencedale Agro Processing India Pvt Ltd.
• Nisarg Nirman Agro Products Pvt. Ltd.
• S. P. Herbs.
• Anusayafresh
• Green Earth Fresh Produce (P) Ltd.
• Aayurmed Organic Herbals LLP
• Mother Herbs (P) Ltd
• Suminter India Organics
• All-Season Herbs Pvt. Ltd.
• Reliance Retail
• Big Basket
• Natures Basket Limited
• Others

The report by EMR covers the macro and micro aspects of the industry. The comprehensive EMR report provides an in-depth assessment of the industry based on Porter's Five Forces model, along with giving a SWOT analysis. It also analyses the price trends and trade data of the industry.

*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.