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Global Influencer Marketing Platform Market: By Component: Solutions, Services; By Application: Search and Discovery, Campaign Management, Analytics and Reporting, Others; By Organization Size; By End Use; Regional Analysis; Historical Market and Forecast (2016-2026); Competitive Landscape; Industry Events and Developments

Global Influencer Marketing Platform Market Outlook

The global influencer marketing platform market attained a value of almost USD 6 billion in 2020. The market is further expected to grow in the forecast period of 2021-2026 at a CAGR of 32% to reach USD 31.7 billion by 2026.

 

Influencer marketing sites provide brands and companies with powerful research resources, some also have comprehensive, searchable databases of potential influencers with sophisticated algorithms. Influencer marketing has helped companies enhance their influence over traditional marketing activities. These favourable properties will affect the growth of the industry positively.

 

Influencer Marketing Platform Market

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Properties and Applications

A marketing platform for influencers is a software solution that helps companies with their marketing campaigns.

Based on components, the influencer marketing platform industry can be divided into solutions and services.

 

Influencer Marketing Platform Market by Source

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Services can be further divided into the following:

  • Consulting
  • Deployment and Integration
  • Support and Maintenance

The industry can be broadly categorised based on its applications into:

  • Search and Discovery 
  • Campaign Management 
  • Influencer Relationship Management 
  • Analytics and Reporting 
  • Compliance Management and Fraud Detection 
  • Others

Based on organisation size, the influencer marketing platform industry can be segmented into small and medium-sized enterprises and large enterprises.

The industry finds its end-use in the following sectors:

  • Fashion and Lifestyle 
  • Agencies and Public Relations 
  • Retail and Consumer Goods 
  • Health and Wellness 
  • Ad-Tech 
  • Banking and Finance 
  • Travel and Tourism 
  • Others

The EMR report looks into the regional markets of influencer marketing platform like North America, Latin America, Europe, the Middle East and Africa, and the Asia Pacific.

 

Influencer Marketing Platform Market by Region

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Market Analysis

The key industry growth factors include consumers’ move to overhead content and the growing use of ad-blocking software to increase the need for new marketing strategies. The growing demand for big data analysis, AI, and machinery training for influencer marketing generates numerous opportunities for suppliers in the industry.

The rise of social media has made it possible for companies, through influence, to expand customer participation. A large number of ages, along with a substantial number of influencers on social media platforms, like Instagram, enable companies to make use of marketing influencers to have a more significant impact on the industry. These factors will have a positive impact on the influencer marketing platform industry. Problems with security and privacy in new advanced technology, however, can hamper the growth of the industry in the coming years.

 

Competitive Landscape

The report presents a detailed analysis of the following key players in the global influencer marketing platform market, looking into their capacity, competitive landscape, and latest developments like capacity expansions, plant turnarounds, and mergers and acquisitions:

  • Izea (NASDAQ: IZEA)
  • Hypr 
  • Traackr 
  • InfluencerDB 
  • Launchmetrics 
  • Julius 
  • Klear 
  • Upfluence
  • Others

The EMR report gives an in-depth insight into the industry by providing a SWOT analysis as well as an analysis of Porter’s Five Forces model.

 

REPORT FEATURES DETAILS
Base Year 2020
Historical Period 2016-2020
Forecast Period 2021-2026
Scope of the Report Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment- Component, Application, Organization Size, End Use, Region
Breakup by Component Solutions, Services
Breakup by Application Search and Discovery, Campaign Management, Influencer Relationship Management, Analytics and Reporting, Compliance Management and Fraud Detection, Others
Breakup by Organization Size Small and Medium-Sized Enterprises, Large Enterprises
Breakup by End Use Fashion and Lifestyle, Agencies and Public Relations, Retail and Consumer Goods, Health and Wellness, Ad-Tech, Banking and Finance, Travel and Tourism, Others
Breakup by Region North America, Europe, Asia Pacific, Latin America, Middle East and Africa
Market Dynamics SWOT, Porter's Five Forces, EMR’s Key Indicators for Price and Demand
Competitive Landscape Market Structure, Company Profiles- Company Overview, Product Portfolio, Demographic Reach and Achievements, Certifications
Companies Covered Izea [NASDAQ: IZEA], Hypr, Traackr, InfluencerDB, Launchmetrics, Julius, Klear, Upfluence, Others
Report Price and Purchase Option Explore our purchase options that are best suited to your resources and industry needs.
Delivery Format Delivered as an attached PDF and Excel through email, with an option of receiving an editable PPT, according to the purchase option.

 

*We at Expert Market Research always thrive to give you the latest information. The numbers in the article are only indicative and may be different from the actual report.

1    Preface
    1.1    Objectives of the Study
        1.1.1    Research Objective
        1.1.2    Key Findings of the Report
2    Research Methodology
    2.1    Data Extraction
    2.2    Data Corroboration
    2.3    Market Structure
    2.4    Assumptions
    2.5    Market Models
3    Introduction
    3.1    Market Outlook
    3.2    Market Scope and Segmentation
    3.3    Additional Insights
4    Executive Summary
    4.1    Key Market Developments
    4.2    Market Analysis
    4.3    Key Players
    4.4    Market Revenue and Growth
5    Market Dynamics
    5.1    Market Driver Analysis
    5.2    Market Restraint Analysis
    5.3    Industry Challenges
    5.4    Industry Opportunities
6    Global Influencer Marketing Platform Market Analysis
    6.1    Global Influencer Marketing Platform Historical Market (2016-2020) & Forecast (2021-2026)
    6.2    Global Influencer Marketing Platform Market Breakup by Component
        6.2.1    Solutions
        6.2.2    Services 
            6.2.2.1    Consulting
            6.2.2.2    Deployment and Integration
            6.2.2.3    Support and Maintenance 
    6.3    Global Influencer Marketing Platform Market Breakup by Component: Historical Market (2016-2020) & Forecast (2021-2026)
        6.3.1    Solutions
        6.3.2    Services 
            6.3.2.1    Consulting
            6.3.2.2    Deployment and Integration
            6.3.2.3    Support and Maintenance 
    6.4    Global Influencer Marketing Platform Market Breakup by Application
        6.4.1    Search and Discovery 
        6.4.2    Campaign Management 
        6.4.3    Influencer Relationship Management 
        6.4.4    Analytics and Reporting 
        6.4.5    Compliance Management and Fraud Detection 
        6.4.6    Others
    6.5    Global Influencer Marketing Platform Market Breakup by Application: Historical Market (2016-2020) & Forecast (2021-2026)
        6.5.1    Search and Discovery 
        6.5.2    Campaign Management 
        6.5.3    Influencer Relationship Management 
        6.5.4    Analytics and Reporting 
        6.5.5    Compliance Management and Fraud Detection 
        6.5.6    Others
    6.6    Global Influencer Marketing Platform Market Breakup by Organization Size
        6.6.1    Small and Medium-Sized Enterprises 
        6.6.2    Large Enterprises
    6.7    Global Influencer Marketing Platform Market Breakup by Organization Size: Historical Market (2016-2020) & Forecast (2021-2026)
        6.7.1    Small and Medium-Sized Enterprises 
        6.7.2    Large Enterprises
    6.8    Global Influencer Marketing Platform Market Breakup by End Use
        6.8.1    Fashion and Lifestyle 
        6.8.2    Agencies and Public Relations 
        6.8.3    Retail and Consumer Goods 
        6.8.4    Health and Wellness 
        6.8.5    Ad-Tech 
        6.8.6    Banking and Finance 
        6.8.7    Travel and Tourism 
        6.8.8    Others
    6.9    Global Influencer Marketing Platform Market Breakup by End Use: Historical Market (2016-2020) & Forecast (2021-2026)
        6.9.1    Fashion and Lifestyle 
        6.9.2    Agencies and Public Relations 
        6.9.3    Retail and Consumer Goods 
        6.9.4    Health and Wellness 
        6.9.5    Ad-Tech 
        6.9.6    Banking and Finance 
        6.9.7    Travel and Tourism 
        6.9.8    Others
    6.10    Global Influencer Marketing Platform Market by Region
        6.10.1    North America 
            6.10.1.1    United States of America
            6.10.1.2    Canada
        6.10.2    Europe 
            6.10.2.1    Germany
            6.10.2.2    United Kingdom
            6.10.2.3    France
            6.10.2.4    Italy
            6.10.2.5    Others
        6.10.3    Asia Pacific
            6.10.3.1    China
            6.10.3.2    Japan
            6.10.3.3    India
            6.10.3.4    ASEAN
            6.10.3.5    Others
        6.10.4    Latin America 
            6.10.4.1    Brazil    
            6.10.4.2    Argentina
            6.10.4.3    Mexico
            6.10.4.4    Others
        6.10.5    Middle East & Africa 
            6.10.5.1    Saudi Arabia  
            6.10.5.2    United Arab Emirates
            6.10.5.3    Nigeria
            6.10.5.4    South Africa
            6.10.5.5    Others
    6.11    Global Influencer Marketing Platform Market by Region: Historical Market (2016-2020) & Forecast (2021-2026)
        6.11.1    North America 
            6.11.1.1    United States of America
            6.11.1.2    Canada
        6.11.2    Europe 
            6.11.2.1    Germany
            6.11.2.2    United Kingdom
            6.11.2.3    France
            6.11.2.4    Italy
            6.11.2.5    Others
        6.11.3    Asia Pacific
            6.11.3.1    China
            6.11.3.2    Japan
            6.11.3.3    India
            6.11.3.4    ASEAN
            6.11.3.5    Others
        6.11.4    Latin America 
            6.11.4.1    Brazil    
            6.11.4.2    Argentina
            6.11.4.3    Mexico
            6.11.4.4    Others
        6.11.5    Middle East & Africa 
            6.11.5.1    Saudi Arabia  
            6.11.5.2    United Arab Emirates
            6.11.5.3    Nigeria
            6.11.5.4    South Africa
            6.11.5.5    Others
7    SWOT Analysis
    7.1    Overview
    7.2    Strengths
    7.3    Weaknesses
    7.4    Opportunities
    7.5    Threats
8    Porter’s Five Forces Analysis
    8.1    Overview
    8.2    Buyer’s Power
    8.3    Supplier’s Power
    8.4    New Entrants
    8.5    Degree of Rivalry
    8.6    Substitutes
9    EMR’s Key Indicators for Demand
10    EMR’s Key Indicators for Price
11    Competitive Landscape & Supplier Analysis

    11.1    Izea [NASDAQ: IZEA]
        11.1.1    Company Overview
        11.1.2    Financial Analysis
    11.2    Hypr 
        11.2.1    Company Overview
        11.2.2    Financial Analysis
    11.3    Traackr 
        11.3.1    Company Overview
        11.3.2    Financial Analysis
    11.4    InfluencerDB 
        11.4.1    Company Overview
        11.4.2    Financial Analysis
    11.5    Launchmetrics 
        11.5.1    Company Overview
        11.5.2    Financial Analysis
    11.6    Julius 
        11.6.1    Company Overview
        11.6.2    Financial Analysis
    11.7    Klear 
        11.7.1    Company Overview
        11.7.2    Financial Analysis
    11.8    Upfluence
        11.8.1    Company Overview
        11.8.2    Financial Analysis
    11.9    Others
12    Industry Events and Developments

Key Questions Answered in the Report

The global influencer marketing platform market attained a value of nearly USD 6 billion in 2020.

The market is projected to grow at a CAGR of 32% between 2021 and 2026.

The market is estimated to witness a healthy growth in the forecast period of 2021-2026 to reach USD 31.7 billion by 2026.

The key industry drivers include rising population, rising popularity of smartphones and internet, consumers’ move to overhead content and the growing use of ad-blocking software to increase the need for new marketing strategies.

Key industry trends driving growth are the rise of social media, substantial number of influencers on social media platforms, like Instagram, and growing demand for big data analysis, AI, and machinery training.

The major regions in the industry are North America, Latin America, the Middle East and Africa, Europe, and the Asia Pacific.

The components in the market can be divided into solutions and services. Services are further divided into consulting, deployment and integration, and support and maintenance.

Leading application sectors include search and discovery, campaign management, influencer relationship management, analytics and reporting, compliance management and fraud detection, among others.

The organisation sizes can be divided into small and medium-sized enterprises, large enterprises.

The major end use sectors include fashion and lifestyle, agencies and public relations, retail and consumer goods, health and wellness, ad-tech, banking and finance and travel and tourism, among others.

The major players in the industry are Izea, Hypr, Traackr, InfluencerDB, Launchmetrics, Julius, Klear and Upfluence, among others.

Analyst Review

The global influencer marketing platform market attained a value of USD 6 billion in 2020, driven by the consumers’ move to overhead content and the growing use of ad-blocking software to increase the need for new marketing strategies. Aided by the rise of social media, substantial number of influencers on social media platforms, like Instagram, and growing demand for big data analysis, AI, and machinery training, the market is expected to witness a further growth in the forecast period of 2021-2026, growing at a CAGR of 32%. The market is projected to reach USD 31.7 billion by 2026.

EMR’s meticulous research methodology delves deep into the market, covering the macro and micro aspects of the industry. The components in the market can be divided into solutions and services. Services are further divided into consulting, deployment and integration, and support and maintenance. The application sectors include search and discovery, campaign management, influencer relationship management, analytics and reporting, compliance management and fraud detection, among others. The major end use sectors include fashion and lifestyle, agencies and public relations, retail and consumer goods, health and wellness, ad-tech, banking and finance and travel and tourism, among others. The major regional markets for influencer marketing platform are North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa. The key players in the above market include Izea, Hypr, Traackr, InfluencerDB, Launchmetrics, Julius, Klear and Upfluence, among others.

EMR’s research methodology uses a combination of cutting-edge analytical tools and the expertise of their highly accomplished team, thus, providing their customers with market insights that are accurate, actionable, and help them remain ahead of their competition.

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