Reports

Influencer Marketing Platform Market

Global Influencer Marketing Platform Market Size: By Component: Solutions, Services; By Application: Search and Discovery, Campaign Management, Analytics and Reporting, Others; By Organization Size; By End Use; Regional Analysis; Historical Market and Forecast (2018-2028); Competitive Landscape; Industry Events and Developments

Global Influencer Marketing Platform Market Outlook

The global influencer marketing platform market attained a value of almost USD 10.45 billion in 2022. The market is further expected to grow in the forecast period of 2023-2028 at a CAGR of 32% to reach USD 55.23 billion by 2028.

 

Influencer marketing sites provide brands and companies with powerful research resources, some also have comprehensive, searchable databases of potential influencers with sophisticated algorithms. Influencer marketing has helped companies enhance their influence over traditional marketing activities. These favourable properties will affect the growth of the industry positively.

 

Influencer Marketing Platform Market

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Market Segmentation

A marketing platform for influencers is a software solution that helps companies with their marketing campaigns.

Based on components, the influencer marketing platform industry can be divided into solutions and services.

 

Influencer Marketing Platform Market by Source

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Services can be further divided into the following:

  • Consulting
  • Deployment and Integration
  • Support and Maintenance

The industry can be broadly categorised based on its applications into:

  • Search and Discovery 
  • Campaign Management 
  • Influencer Relationship Management 
  • Analytics and Reporting 
  • Compliance Management and Fraud Detection 
  • Others

Based on organisation size, the influencer marketing platform industry can be segmented into small and medium-sized enterprises and large enterprises.

The industry finds its end-use in the following sectors:

  • Fashion and Lifestyle 
  • Agencies and Public Relations 
  • Retail and Consumer Goods 
  • Health and Wellness 
  • Ad-Tech 
  • Banking and Finance 
  • Travel and Tourism 
  • Others

The EMR report looks into the regional markets of influencer marketing platform like North America, Latin America, Europe, the Middle East and Africa, and the Asia Pacific.

 

Influencer Marketing Platform Market by Region

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Market Analysis

The key industry growth factors include consumers’ move to overhead content and the growing use of ad-blocking software to increase the need for new marketing strategies. The growing demand for big data analysis, AI, and machinery training for influencer marketing generates numerous opportunities for suppliers in the industry.

The rise of social media has made it possible for companies, through influence, to expand customer participation. A large number of ages, along with a substantial number of influencers on social media platforms, like Instagram, enable companies to make use of marketing influencers to have a more significant impact on the industry. These factors will have a positive impact on the influencer marketing platform industry. Problems with security and privacy in new advanced technology, however, can hamper the growth of the industry in the coming years.

 

Competitive Landscape

The report presents a detailed analysis of the following key players in the global influencer marketing platform market, looking into their capacity, competitive landscape, and latest developments like capacity expansions, plant turnarounds, and mergers and acquisitions:

  • IZEA Worldwide Inc
  • Mogimo, Inc. (Hypr)
  • Traackr, Inc.
  • Launchmetrics
  • Klear.com Ltd
  • InfluencerDB
  • Julius
  • Upfluence 
  • Others

The EMR report gives an in-depth insight into the industry by providing a SWOT analysis as well as an analysis of Porter’s Five Forces model.

 

REPORT FEATURES DETAILS
Base Year 2022
Historical Period 2018-2022
Forecast Period 2023-2028
Scope of the Report Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment- Component, Application, Organization Size, End Use, Region
Breakup by Component Solutions, Services
Breakup by Application Search and Discovery, Campaign Management, Influencer Relationship Management, Analytics and Reporting, Compliance Management and Fraud Detection, Others
Breakup by Organization Size Small and Medium-Sized Enterprises, Large Enterprises
Breakup by End Use Fashion and Lifestyle, Agencies and Public Relations, Retail and Consumer Goods, Health and Wellness, Ad-Tech, Banking and Finance, Travel and Tourism, Others
Breakup by Region North America, Europe, Asia Pacific, Latin America, Middle East and Africa
Market Dynamics SWOT, Porter's Five Forces, Key Indicators for Price and Demand
Competitive Landscape Market Structure, Company Profiles- Company Overview, Product Portfolio, Demographic Reach and Achievements, Certifications
Companies Covered IZEA Worldwide Inc, Mogimo, Inc. (Hypr), Traackr, Inc., Launchmetrics, Klear.com Ltd, InfluencerDB, Julius, Upfluence, Others
Report Price and Purchase Option Explore our purchase options that are best suited to your resources and industry needs.
Delivery Format Delivered as an attached PDF and Excel through email, with an option of receiving an editable PPT, according to the purchase option.

 

*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.

1    Preface
2    Report Coverage – Key Segmentation and Scope
3    Report Description
    3.1    Market Definition and Outlook
    3.2    Properties and Applications
    3.3    Market Analysis
    3.4    Key Players
4    Key Assumptions
5    Executive Summary
    5.1    Overview
    5.2    Key Drivers
    5.3    Key Developments
    5.4    Competitive Structure
    5.5    Key Industrial Trends
6    Snapshot
    6.1    Global
    6.2    Regional
7    Opportunities and Challenges in the Market
8    Global Influencer Marketing Platform Market Analysis
    8.1    Key Industry Highlights
    8.2    Global Influencer Marketing Platform Historical Market (2018-2022)
    8.3    Global Influencer Marketing Platform Market Forecast (2023-2028)
    8.4    Global Influencer Marketing Platform Market Market by Component
        8.4.1    Solutions
            8.4.1.1    Historical Trend (2018-2022)
            8.4.1.2    Forecast Trend (2023-2028)
        8.4.2    Services
            8.4.2.1    Historical Trend (2018-2022)
            8.4.2.2    Forecast Trend (2023-2028)
            8.4.2.3    Breakup by Type
                8.4.2.3.1    Consulting
                8.4.2.3.2    Deployment and Integration
                8.4.2.3.3    Support and Maintenance
    8.5    Global Influencer Marketing Platform Market by Application
        8.5.1    Search and Discovery
            8.5.1.1    Historical Trend (2018-2022)
            8.5.1.2    Forecast Trend (2023-2028)
        8.5.2    Campaign Management
            8.5.2.1    Historical Trend (2018-2022)
            8.5.2.2    Forecast Trend (2023-2028)
        8.5.3    Influencer Relationship Management
            8.5.3.1    Historical Trend (2018-2022)
            8.5.3.2    Forecast Trend (2023-2028)
        8.5.4    Analytics and Reporting
            8.5.4.1    Historical Trend (2018-2022)
            8.5.4.2    Forecast Trend (2023-2028)
        8.5.5    Compliance Management and Fraud Detection
            8.5.5.1    Historical Trend (2018-2022)
            8.5.5.2    Forecast Trend (2023-2028)
        8.5.6    Others
    8.6    Global Influencer Marketing Platform Market by Organization Size
        8.6.1    Small and Medium-Sized Enterprises
            8.6.1.1    Historical Trend (2018-2022)
            8.6.1.2    Forecast Trend (2023-2028)
        8.6.2    Large Enterprises
            8.6.2.1    Historical Trend (2018-2022)
            8.6.2.2    Forecast Trend (2023-2028)
    8.7    Global Influencer Marketing Platform Market by End Use
        8.7.1    Fashion and Lifestyle
            8.7.1.1    Historical Trend (2018-2022)
            8.7.1.2    Forecast Trend (2023-2028)
        8.7.2    Agencies and Public Relations
            8.7.2.1    Historical Trend (2018-2022)
            8.7.2.2    Forecast Trend (2023-2028)
        8.7.3    Banking and Financial
            8.7.3.1    Historical Trend (2018-2022)
            8.7.3.2    Forecast Trend (2023-2028)
        8.7.4    Retail and Consumer Goods
            8.7.4.1    Historical Trend (2018-2022)
            8.7.4.2    Forecast Trend (2023-2028)
        8.7.5    Health and Wellness
            8.7.5.1    Historical Trend (2018-2022)
            8.7.5.2    Forecast Trend (2023-2028)
        8.7.6    Ad-Tech
            8.7.6.1    Historical Trend (2018-2022)
            8.7.6.2    Forecast Trend (2023-2028)
        8.7.7    Travel and Tourism
            8.7.7.1    Historical Trend (2018-2022)
            8.7.7.2    Forecast Trend (2023-2028)
        8.7.8    Others
    8.8    Global Influencer Marketing Platform Market by Region       
        8.8.1    North America
            8.8.1.1    Historical Trend (2018-2022) 
            8.8.1.2    Forecast Trend (2023-2028)
        8.8.2    Europe
            8.8.2.1    Historical Trend (2018-2022) 
            8.8.2.2    Forecast Trend (2023-2028)
        8.8.3    Asia Pacific
            8.8.3.1    Historical Trend (2018-2022) 
            8.8.3.2    Forecast Trend (2023-2028)
        8.8.4    Latin America
            8.8.4.1    Historical Trend (2018-2022) 
            8.8.4.2    Forecast Trend (2023-2028)
        8.8.5    Middle East and Africa
            8.8.5.1    Historical Trend (2018-2022) 
            8.8.5.2    Forecast Trend (2023-2028)
9    North America Influencer Marketing Platform Market Analysis
    9.1    United States of America 
        9.1.1    Historical Trend (2018-2022) 
        9.1.2    Forecast Trend (2023-2028)
    9.2    Canada
        9.2.1    Historical Trend (2018-2022) 
        9.2.2    Forecast Trend (2023-2028)
10    Europe Influencer Marketing Platform Market Analysis
    10.1    United Kingdom
        10.1.1    Historical Trend (2018-2022) 
        10.1.2    Forecast Trend (2023-2028)
    10.2    Germany
        10.2.1    Historical Trend (2018-2022) 
        10.2.2    Forecast Trend (2023-2028)
    10.3    France
        10.3.1    Historical Trend (2018-2022) 
        10.3.2    Forecast Trend (2023-2028)
    10.4    Italy
        10.4.1    Historical Trend (2018-2022) 
        10.4.2    Forecast Trend (2023-2028)
    10.5   Others
11    Asia Pacific Influencer Marketing Platform Market Analysis
    11.1    China
        11.1.1    Historical Trend (2018-2022) 
        11.1.2    Forecast Trend (2023-2028)
    11.2    Japan
        11.2.1    Historical Trend (2018-2022) 
        11.2.2    Forecast Trend (2023-2028)
    11.3    India
        11.3.1    Historical Trend (2018-2022) 
        11.3.2    Forecast Trend (2023-2028)
    11.4    ASEAN
        11.4.1    Historical Trend (2018-2022) 
        11.4.2    Forecast Trend (2023-2028)
    11.5    Australia
        11.5.1    Historical Trend (2018-2022) 
        11.5.2    Forecast Trend (2023-2028)
    11.6    Others
12    Latin America Influencer Marketing Platform Market Analysis
    12.1    Brazil
        12.1.1    Historical Trend (2018-2022) 
        12.1.2    Forecast Trend (2023-2028)
    12.2    Argentina
        12.2.1    Historical Trend (2018-2022) 
        12.2.2    Forecast Trend (2023-2028)
    12.3    Mexico
        12.3.1    Historical Trend (2018-2022) 
        12.3.2    Forecast Trend (2023-2028)
    12.4    Others
13    Middle East and Africa Influencer Marketing Platform Market Analysis
    13.1    Saudi Arabia
        13.1.1    Historical Trend (2018-2022) 
        13.1.2    Forecast Trend (2023-2028)
    13.2    United Arab Emirates
        13.2.1    Historical Trend (2018-2022) 
        13.2.2    Forecast Trend (2023-2028)
    13.3    Nigeria
        13.3.1    Historical Trend (2018-2022) 
        13.3.2    Forecast Trend (2023-2028)
    13.4    South Africa
        13.4.1    Historical Trend (2018-2022) 
        13.4.2    Forecast Trend (2023-2028)
    13.5    Others
14    Market Dynamics
    14.1    SWOT Analysis
        14.1.1    Strengths
        14.1.2    Weaknesses
        14.1.3    Opportunities
        14.1.4    Threats
    14.2    Porter’s Five Forces Analysis
        14.2.1    Supplier’s Power
        14.2.2    Buyer’s Power
        14.2.3    Threat of New Entrants
        14.2.4    Degree of Rivalry
        14.2.5    Threat of Substitutes
    14.3    Key Indicators for Demand
    14.4    Key Indicators for Price
15    Competitive Landscape
    15.1    Market Structure
    15.2    Company Profiles
        15.2.1    IZEA Worldwide Inc
            15.2.1.1    Company Overview
            15.2.1.2    Product Portfolio
            15.2.1.3    Demographic Reach and Achievements
            15.2.1.4    Certifications
        15.2.2    Mogimo, Inc. (Hypr)
            15.2.2.1    Company Overview
            15.2.2.2    Product Portfolio
            15.2.2.3    Demographic Reach and Achievements
            15.2.2.4    Certifications
        15.2.3    Traackr, Inc.
            15.2.3.1    Company Overview
            15.2.3.2    Product Portfolio
            15.2.3.3    Demographic Reach and Achievements
            15.2.3.4    Certifications
        15.2.4    Launchmetrics
            15.2.4.1    Company Overview
            15.2.4.2    Product Portfolio
            15.2.4.3    Demographic Reach and Achievements
            15.2.4.4    Certifications
        15.2.5    Klear.com Ltd
            15.2.5.1    Company Overview
            15.2.5.2    Product Portfolio
            15.2.5.3    Demographic Reach and Achievements
            15.2.5.4    Certifications
        15.2.6    InfluencerDB
            15.2.6.1    Company Overview
            15.2.6.2    Product Portfolio
            15.2.6.3    Demographic Reach and Achievements
            15.2.6.4    Certifications
        15.2.7    Julius
            15.2.7.1    Company Overview
            15.2.7.2    Product Portfolio
            15.2.7.3    Demographic Reach and Achievements
            15.2.7.4    Certifications
        15.2.8    Upfluence
            15.2.8.1    Company Overview
            15.2.8.2    Product Portfolio
            15.2.8.3    Demographic Reach and Achievements
            15.2.8.4    Certifications
        15.2.9    Others
16    Key Trends and Developments in the Market


List of Key Figures and Tables

1.    Global Influencer Marketing Platform Market: Key Industry Highlights, 2018 and 2028
2.    Global Influencer Marketing Platform Historical Market: Breakup by Component (USD Billion), 2018-2022
3.    Global Influencer Marketing Platform Market Forecast: Breakup by Component (USD Billion), 2023-2028
4.    Global Influencer Marketing Platform Historical Market: Breakup by Application (USD Billion), 2018-2022
5.    Global Influencer Marketing Platform Market Forecast: Breakup by Application (USD Billion), 2023-2028
6.    Global Influencer Marketing Platform Historical Market: Breakup by Organization Size (USD Billion), 2018-2022
7.    Global Influencer Marketing Platform Market Forecast: Breakup by Organization Size (USD Billion), 2023-2028
8.    Global Influencer Marketing Platform Historical Market: Breakup by End Use (USD Billion), 2018-2022
9.    Global Influencer Marketing Platform Market Forecast: Breakup by End Use (USD Billion), 2023-2028
10.    Global Influencer Marketing Platform Historical Market: Breakup by Region (USD Billion), 2018-2022
11.    Global Influencer Marketing Platform Market Forecast: Breakup by Region (USD Billion), 2023-2028
12.    North America Global Influencer Marketing Platform Historical Market: Breakup by Country (USD Billion), 2018-2022
13.    North America Global Influencer Marketing Platform Market Forecast: Breakup by Country (USD Billion), 2023-2028
14.    Europe Influencer Marketing Platform Historical Market: Breakup by Country (USD Billion), 2018-2022
15.    Europe Influencer Marketing Platform Market Forecast: Breakup by Country (USD Billion), 2023-2028
16.    Asia Pacific Influencer Marketing Platform Historical Market: Breakup by Country (USD Billion), 2018-2022
17.    Asia Pacific Influencer Marketing Platform Market Forecast: Breakup by Country (USD Billion), 2023-2028
18.    Latin America Influencer Marketing Platform Historical Market: Breakup by Country (USD Billion), 2018-2022
19.    Latin America Influencer Marketing Platform Market Forecast: Breakup by Country (USD Billion), 2023-2028
20.    Middle East and Africa Influencer Marketing Platform Historical Market: Breakup by Country (USD Billion), 2018-2022
21.    Middle East and Africa Influencer Marketing Platform Market Forecast: Breakup by Country (USD Billion), 2023-2028
22.    Global Influencer Marketing Platform Market Structure

Key Questions Answered in the Report

What was the global influencer marketing platform market size in 2022?

The global influencer marketing platform market attained a value of nearly USD 10.45 billion in 2022.

What is the growth rate of the global influencer marketing platform market?

The market is projected to grow at a CAGR of 32% between 2022 and 2028.

What is the forecast outlook of the global influencer marketing platform market for 2023-2028?

The market is estimated to witness a healthy growth in the forecast period of 2023-2028 to reach USD 55.23 billion by 2028.

What are the major market drivers?

The key market drivers include increasing population, rising popularity of smartphones and internet, consumers’ move to overhead content, and the growing use of ad-blocking software to increase the need for new marketing strategies.

What are the key trends of the global market?

Key trends driving the market’s growth are the rise of social media, substantial number of influencers on social media platforms like Instagram, and growing demand for big data analysis, AI, and machine learning.

What are the major regional markets of influencer marketing platform, according to the EMR report?

The major regions in the market are North America, Latin America, the Middle East and Africa, Europe, and the Asia Pacific.

What are the components of influencer marketing platforms in the market?

The components in the global influencer marketing platform market can be divided into solutions and services. Services are further divided into consulting, deployment and integration, and support and maintenance.

What are the applications of influencer marketing platforms?

Leading applications include search and discovery, campaign management, influencer relationship management, analytics and reporting, and compliance management and fraud detection, among others.

What are the organisation sizes in the market?

The organisation sizes can be divided into small and medium-sized enterprises, and large enterprises.

What are the major end uses in the market?

The major end uses include fashion and lifestyle, agencies and public relations, retail and consumer goods, health and wellness, ad-tech, banking and financial, and travel and tourism, among others.

Who are the key market players, according to the report?

The major players in the market are IZEA Worldwide Inc, Mogimo, Inc. (Hypr), Traackr, Inc., Launchmetrics, Klear.com Ltd, InfluencerDB, Julius, and Upfluence, among others.

Analyst Review

The global influencer marketing platform market attained a value of USD 10.45 billion in 2022, driven by the consumers’ move to overhead content and the growing use of ad-blocking software to increase the need for new marketing strategies. Aided by the rise of social media, substantial number of influencers on social media platforms, like Instagram, and growing demand for big data analysis, AI, and machinery training, the market is expected to witness a further growth in the forecast period of 2023-2028, growing at a CAGR of 32%. The market is projected to reach USD 55.23 billion by 2028.

EMR’s meticulous research methodology delves deep into the market, covering the macro and micro aspects of the industry. The components in the market can be divided into solutions and services. Services are further divided into consulting, deployment and integration, and support and maintenance. The application sectors include search and discovery, campaign management, influencer relationship management, analytics and reporting, compliance management and fraud detection, among others. The major end use sectors include fashion and lifestyle, agencies and public relations, retail and consumer goods, health and wellness, ad-tech, banking and finance and travel and tourism, among others. The major regional markets for influencer marketing platform are North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa. The key players in the above market include IZEA Worldwide Inc, Mogimo, Inc. (Hypr), Traackr, Inc., Launchmetrics, Klear.com Ltd, InfluencerDB, Julius, and Upfluence, among others.

EMR’s research methodology uses a combination of cutting-edge analytical tools and the expertise of their highly accomplished team, thus, providing their customers with market insights that are accurate, actionable, and help them remain ahead of their competition.

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