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The global influencer marketing platform market attained a value of almost USD 6 billion in 2019. The market is further expected to grow in the forecast period of 2020-2025 at a CAGR of 32% to reach USD 31.7 billion by 2025.
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Influencer marketing sites provide brands and companies with powerful research resources, some also have comprehensive, searchable databases of potential influencers with sophisticated algorithms. Influencer marketing has helped companies enhance their influence over traditional marketing activities. These favourable properties will affect the growth of the industry positively.
Properties and Applications
A marketing platform for influencers is a software solution that helps companies with their marketing campaigns.
Based on components, the influencer marketing platform industry can be divided into solutions and services.
Services can be further divided into the following:
The industry can be broadly categorised based on its applications into:
Based on organisation size, the influencer marketing platform industry can be segmented into small and medium-sized enterprises and large enterprises.
The industry finds its end-use in the following sectors:
The EMR report looks into the regional markets of influencer marketing platform like North America, Latin America, Europe, the Middle East and Africa, and the Asia Pacific.
The key industry growth factors include consumers’ move to overhead content and the growing use of ad-blocking software to increase the need for new marketing strategies. The growing demand for big data analysis, AI, and machinery training for influencer marketing generates numerous opportunities for suppliers in the industry.
The rise of social media has made it possible for companies, through influence, to expand customer participation. A large number of ages, along with a substantial number of influencers on social media platforms, like Instagram, enable companies to make use of marketing influencers to have a more significant impact on the industry. These factors will have a positive impact on the influencer marketing platform industry. Problems with security and privacy in new advanced technology, however, can hamper the growth of the industry in the coming years.
The report presents a detailed analysis of the following key players in the global influencer marketing platform market, looking into their capacity, competitive landscape, and latest developments like capacity expansions, plant turnarounds, and mergers and acquisitions:
The EMR report gives an in-depth insight into the industry by providing a SWOT analysis as well as an analysis of Porter’s Five Forces model.
Key Questions Answered in the Report:
1.1 Objectives of the Study
1.1.1 Research Objective
1.1.2 Key Findings of the Report
2 Research Methodology
2.1 Data Extraction
2.2 Data Corroboration
2.3 Market Structure
2.5 Market Models
3.1 Market Outlook
3.2 Market Scope and Segmentation
3.3 Additional Insights
4 Executive Summary
4.1 Key Market Developments
4.2 Market Analysis
4.3 Key Players
4.4 Market Revenue and Growth
5 Market Dynamics
5.1 Market Driver Analysis
5.2 Market Restraint Analysis
5.3 Industry Challenges
5.4 Industry Opportunities
6 Global Influencer Marketing Platform Market Analysis
6.1 Global Influencer Marketing Platform Historical Market (2015-2019) & Forecast (2020-2025)
6.2 Global Influencer Marketing Platform Market Breakup by Component
188.8.131.52 Deployment and Integration
184.108.40.206 Support and Maintenance
6.3 Global Influencer Marketing Platform Market Breakup by Component: Historical Market (2015-2019) & Forecast (2020-2025)
220.127.116.11 Deployment and Integration
18.104.22.168 Support and Maintenance
6.4 Global Influencer Marketing Platform Market Breakup by Application
6.4.1 Search and Discovery
6.4.2 Campaign Management
6.4.3 Influencer Relationship Management
6.4.4 Analytics and Reporting
6.4.5 Compliance Management and Fraud Detection
6.5 Global Influencer Marketing Platform Market Breakup by Application: Historical Market (2015-2019) & Forecast (2020-2025)
6.5.1 Search and Discovery
6.5.2 Campaign Management
6.5.3 Influencer Relationship Management
6.5.4 Analytics and Reporting
6.5.5 Compliance Management and Fraud Detection
6.6 Global Influencer Marketing Platform Market Breakup by Organization Size
6.6.1 Small and Medium-Sized Enterprises
6.6.2 Large Enterprises
6.7 Global Influencer Marketing Platform Market Breakup by Organization Size: Historical Market (2015-2019) & Forecast (2020-2025)
6.7.1 Small and Medium-Sized Enterprises
6.7.2 Large Enterprises
6.8 Global Influencer Marketing Platform Market Breakup by End Use
6.8.1 Fashion and Lifestyle
6.8.2 Agencies and Public Relations
6.8.3 Retail and Consumer Goods
6.8.4 Health and Wellness
6.8.6 Banking and Finance
6.8.7 Travel and Tourism
6.9 Global Influencer Marketing Platform Market Breakup by End Use: Historical Market (2015-2019) & Forecast (2020-2025)
6.9.1 Fashion and Lifestyle
6.9.2 Agencies and Public Relations
6.9.3 Retail and Consumer Goods
6.9.4 Health and Wellness
6.9.6 Banking and Finance
6.9.7 Travel and Tourism
6.10 Global Influencer Marketing Platform Market by Region
6.10.1 North America
22.214.171.124 United States of America
126.96.36.199 United Kingdom
6.10.3 Asia Pacific
6.10.4 Latin America
6.10.5 Middle East & Africa
188.8.131.52 Saudi Arabia
184.108.40.206 United Arab Emirates
220.127.116.11 South Africa
6.11 Global Influencer Marketing Platform Market by Region: Historical Market (2015-2019) & Forecast (2020-2025)
6.11.1 North America
18.104.22.168 United States of America
22.214.171.124 United Kingdom
6.11.3 Asia Pacific
6.11.4 Latin America
6.11.5 Middle East & Africa
126.96.36.199 Saudi Arabia
188.8.131.52 United Arab Emirates
184.108.40.206 South Africa
7 SWOT Analysis
8 Porter’s Five Forces Analysis
8.2 Buyer’s Power
8.3 Supplier’s Power
8.4 New Entrants
8.5 Degree of Rivalry
9 EMR’s Key Indicators for Demand
10 EMR’s Key Indicators for Price
11 Competitive Landscape & Supplier Analysis
11.1 Izea [NASDAQ: IZEA]
11.1.1 Company Overview
11.1.2 Financial Analysis
11.2.1 Company Overview
11.2.2 Financial Analysis
11.3.1 Company Overview
11.3.2 Financial Analysis
11.4.1 Company Overview
11.4.2 Financial Analysis
11.5.1 Company Overview
11.5.2 Financial Analysis
11.6.1 Company Overview
11.6.2 Financial Analysis
11.7.1 Company Overview
11.7.2 Financial Analysis
11.8.1 Company Overview
11.8.2 Financial Analysis
12 Events and Developments
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