The Italy sleepwear market size reached around USD 337.67 Million in 2025. The market is projected to grow at a CAGR of 4.90% between 2026 and 2035 to reach nearly USD 544.81 Million by 2035. The market growth can be attributed to the rising demand for luxury sleepwear and the introduction of gender-neutral styles across various e-commerce platforms.
Base Year
Historical Period
Forecast Period
In Italy, there is a rising demand for knit-based sleepwear such as nightgowns and knit pajamas as they are flexible, soft, and comfortable. In fact, Italy is amongst the highest premium payers for knitwear imports across the EU (EUR 5.95). In 2022, it imported 247 million units of knitwear apparel from developing countries. Moreover, it also has an excellent network of knitters, spinners, dyers, and quality testing labs for producing high-quality sleepwear domestically. This is expected to drive the Italy sleepwear market growth in upcoming years.
As Italian consumers prioritise style, comfort, and premium quality, the demand for luxury sleepwear has risen steadily. These items are made from high-end fabrics, including cashmere and silk, and enjoy significant appeal among affluent consumers. Rising consumer disposable incomes are expected to lead to increasing investment in self-care and wellness solutions, thereby leading to Italy sleepwear market expansion.
As per industry reports, around 49% of Italian consumers prioritise sustainability while choosing their apparel, while 32% regard it as “very important”. This highlights the increasing demand for eco-friendly and ethically produced sleepwear items among consumers. The adoption of sustainable manufacturing practices is also important for enhancing market competitiveness and building brand image in Italy.
Compound Annual Growth Rate
4.9%
Value in USD Million
2026-2035
*this image is indicative*
|
Italy Sleepwear Market Report Summary |
Description |
Value |
|
Base Year |
USD Million |
2025 |
|
Historical Period |
USD Million |
2019-2025 |
|
Forecast Period |
USD Million |
2026-2035 |
|
Market Size 2025 |
USD Million |
337.67 |
|
Market Size 2035 |
USD Million |
544.81 |
|
CAGR 2019-2025 |
Percentage |
XX% |
|
CAGR 2026-2035 |
Percentage |
4.90% |
|
CAGR 2026-2035 - Market by By Raw Material |
Silk |
5.6% |
|
CAGR 2026-2035 - Market by By Distribution Channel |
Online Channel |
5.6% |
The growing popularity of knitwear is driving the market growth. In 2022, Italy imported EUR 2.89 billion of knitwear from countries like China (15.5%) and Bangladesh (14%). This made it Europe’s third-largest knitwear importer. Many domestic brands like OVS, UPIM, and Prada combine their knowledge, creativity, and technological research to produce high-quality knitwear domestically. Based on industry analysis, cashmere and woollen knitwear accounted for nearly 34% of Italy’s knitwear exports in 2022. The country has an excellent supply chain network and is renowned for its durability globally. Thus, knitted sleepwear items are gaining rapid market traction and contributing to the Italy sleepwear market revenue.
Major Italian sleepwear manufacturers are embracing body positivity to provide a comfortable sleeping experience for all consumers. By introducing a wide range of nightdresses and gowns in different sizes and silhouettes, companies are enhancing their brand image by prioritising inclusivity.
The growth of digital shopping platforms has emerged as one of the key trends aiding the market. As per the Italy sleepwear market analysis, around 85% of online shoppers make at least one purchase per month, with fashion and accessories being the most popular segment after electronics items. Moreover, online searches for eco-friendly fabrics made from recycled plastic derivatives and organic cotton have surged by nearly 35%. This has prompted apparel companies to introduce sustainable sleepwear solutions made from reusable/recyclable materials.
Growing demand for tech-infused sleepwear; increasing preference for gender-neutral styles; rising trend of playful colours and bold prints; and the development of versatile loungewear are the major factors driving the Italy sleepwear market growth.
Companies are introducing innovative sleepwear apparel derived from moisture-wicking fabrics and temperature-regulating sensors to ensure a cool sleeping cycle for consumers. Pyjamas infused with aromatherapy are becoming exceedingly popular for their soothing olfactory effects that promote rest and relaxation.
Unisex sleepwear designs that are inclusive and accessible for everyone are creating a favourable Italy sleepwear market outlook. Evolving fashion trends have increased the demand for minimalist and sustainable clothing solutions that resonate with consumers’ personal preferences.
Sleepwear collections featuring unique designs and bold colours add a sense of fun and personality to nightdresses, pyjamas, shirts, and robes. Vibrant floral designs and whimsical patterns have become exceedingly popular among children’s sleepwear, hence driving the market.
The increasing consumer emphasis on comfortable clothing that can be worn as both loungewear and sleepwear has prompted companies to launch stylish and practical sleepwear solutions. This includes oversized shirts, relaxed pants, and cosy robes. Thus, the concept of “all-day comfort” has revolutionised the Italy sleepwear market dynamics.
The demand for children’s sleepwear is expected to witness steady growth in the country. Italy is the EU’s 3rd largest country by the number of children (7.4 million) and accounts for a share of 11.2% in the region. Children account for nearly 12.7% of Italy’s population and rising disposable incomes have prompted consumers to spend lavishly on children’s apparel and fashion accessories. “Mini me” has emerged as one of the key Italy sleepwear market trends, whereby companies are designing clothing that matches garments designed for adults. Companies like Fendi Kids, Dior Baby, and Gucci Kids are introducing limited edition collections of children’s sleepwear in mini-me style, which is leading to the market growth. Over the forecast period, innovations in raw materials for children’s clothing are further expected to propel the market development.
The EMR’s report titled “Italy Sleepwear Market Report and Forecast 2026-2035” offers a detailed analysis of the market based on the following segments:
Breakup by Product Type
Breakup by Raw Material
Breakup by End User
Breakup by Distribution Channel
Based on raw material, the market is segmented into cotton, wool, and silk, among others. Over the forecast period of 2026-2035, the demand for silk and wool is expected to grow at a CAGR of 5.6% and 5.2%, respectively. This can be attributed to the rising demand for luxurious sleepwear fabrics that ensure a comfortable night's sleep.
Based on distribution channel, the market is segmented into hypermarkets/supermarkets, discount stores, and online channel, among others. Over the forecast period of 2026-2035, online channels and discount stores are expected to grow at a CAGR of 5.6% and 5.2%, respectively. This can be attributed to the rising consumer appeal for high-quality and cost-effective sleepwear pieces.
|
CAGR 2026-2035 - Market by |
By Distribution Channel |
|
Online Channel |
5.6% |
|
Discount Stores |
5.2% |
|
Hypermarkets/Supermarkets |
XX% |
|
Others |
XX% |
Major players in the Italy sleepwear market are focusing on innovation by introducing sustainable fabrics, unisex designs, and luxury collections to attract diverse consumer groups. They are also leveraging online platforms and personalised marketing strategies to enhance customer engagement. Collaborations with influencers, eco-friendly production practices, and expanding product portfolios are key strategies to maintain competitiveness and meet evolving consumer demands.
Calida Group was founded in 1941 and is headquartered in Switzerland. It is a leading producer of underwear for men and women and is recognised for brands like Aubade and COSABELLA.
Jockey International, Inc. was founded in 1876 and is headquartered in Wisconsin, United States. It is a third-generation family-owned business that produces intimates, shapewear, and sleepwear, among other items. Its products are sold across 140 countries worldwide.
PVH Corp. was founded in 1881 and is headquartered in New York, United States. It is engaged in designing, manufacturing, and selling branded fashion apparel and accessories.
Calzedonia SpA (Oniverse) was founded in 1986 and is headquartered in Verona, Italy. It specialises in producing and marketing hosiery, beachwear, nightwear, bridal wear, and other forms of apparel. Its products are sold in over 55 countries.
*Please note that this is only a partial list; the complete list of key players is available in the full report. Additionally, the list of key players can be customized to better suit your needs.*
Other players included in the Italy sleepwear market report are Favette srl, Inticom S.p.A. (Yamamay), Collezioni, Srl (Cosabella International), Mazzoni Casa s.r.l., and Catonella S.p.A., among others.
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*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
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In 2025, the market reached an approximate value of USD 337.67 Million.
The market is projected to grow at a CAGR of 4.90% between 2026 and 2035.
The market is estimated to witness healthy growth in the forecast period of 2026-2035 to reach a value of around USD 544.81 Million by 2035.
The key market trends considered in the market report include the growing popularity of tech-infused sleepwear and the rising demand for versatile loungewear.
The different types of products in the market are top wear, bottom wear, night dresses and gowns, and sleepwear set.
The different raw materials used for making sleepwear include cotton, wool, and silk, among others.
The different end users of sleepwear are men, women, and children.
Key players in the market are Calida Group, Calzedonia SpA (Oniverse), Favette srl, Inticom S.p.A. (Yamamay), Collezioni, Srl (Cosabella International), PVH Corp., Mazzoni Casa s.r.l., Catonella S.p.A., and Jockey International, Inc., among others.
Explore our key highlights of the report and gain a concise overview of key findings, trends, and actionable insights that will empower your strategic decisions.
| REPORT FEATURES | DETAILS |
| Base Year | 2025 |
| Historical Period | 2019-2025 |
| Forecast Period | 2026-2035 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
|
| Breakup by Product Type |
|
| Breakup by Raw Material |
|
| Breakup by End User |
|
| Breakup by Distribution Channel |
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| Market Dynamics |
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| Competitive Landscape |
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| Companies Covered |
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