The Japan digestive health supplements market was valued at USD 1.44 Billion in 2025 and is expected to grow at a CAGR of 5.20%, reaching USD 2.39 Billion by 2035. The market growth is driven by rising digestive disorders and increasing demand for preventive, gut-focused wellness solutions across the region.
Base Year
Historical Period
Forecast Period
The prevalence of chronic digestive diseases like IBS, Crohn's disease, and GERD is increasing globally, particularly among older populations.
Consumers are becoming more aware of the crucial role gut health plays in overall well-being, including immunity and mental health.
The market is seeing advancements in product development, with companies launching innovative digestive products like probiotics, prebiotics, and digestive enzymes.
Compound Annual Growth Rate
5.2%
Value in USD Billion
2026-2035
*this image is indicative*
The market has been witnessing steady growth, driven by increasing awareness around gut health and lifestyle-related digestive issues. With more consumers focusing on preventive healthcare, there's a rising demand for daily solutions that support overall digestion. Products like probiotics, prebiotics, and enzymes are becoming staples in households. Innovations, such as fermented drinks and functional snacks, are also catching attention. As the market grows, high-end digestive support supplements continue to stand out as a popular choice among health-conscious individuals aiming for long-term wellness.
Increasing Disease Prevalence to Bolster Market Expansion
A sharp increase in gastrointestinal problems is expected to serve as a strong catalyst for growth in the market, as companies capitalize on the rising demand for preventive and wellness-focused solutions. For example, in March 2023, the burden of digestive diseases, including cancer, cirrhosis, and other chronic conditions, had been steadily rising in Japan, particularly among older adults, and was projected to grow further in the future. This trend naturally increased the demand for gut health supplements, as consumers and healthcare providers sought ways to support long-term digestive wellness and enhance quality of life.
Strategic Partnership Propelling Growth in Japan Digestive Health Supplements Market
A growing focus on innovation and functional nutrition is expected to drive strong momentum in the market. For instance, in May 2025, Probi formed a strategic partnership with Nomura Dairy to launch Japan’s first fermented carrot juice enriched with the clinically proven probiotic strain LP299V. By combining wholesome vegetables with scientifically backed digestive benefits, the collaboration met rising demand for convenient wellness solutions. This move further strengthened interest in high-quality probiotic supplements, as health-conscious consumers and forward-looking businesses explored advanced ways to support digestive wellness and long-term preventive healthcare.
The market is witnessing several emerging trends, including product innovation, functional ingredient collaborations, and a growing link between digestive health and emotional well-being.
Strategic Collaborations Driving the Japan Digestive Health Supplements Market Growth
In February 2025, ADM announced its exclusive agreement with Japan’s Asahi Group Foods to distribute a clinically backed postbiotic, Lactobacillus gasseri CP2305, formulated to support stress relief, mood enhancement, and better sleep. The collaboration reflected a growing shift toward holistic approaches that naturally link gut health with emotional balance. This rising focus on digestive wellness was shaping consumer preferences, as people increasingly sought innovative solutions that improve both internal health and overall quality of life in Japan’s evolving digestive health market.
Probiotics to Dominate the Segmentation by Products
Probiotics are expected to lead the segment by product, driven by strong consumer trust in their proven ability to enhance gut microbiota and boost overall digestive health. The segment held a revenue share of 80% during the historical period. The rising focus on maintaining a balanced digestive system and growing awareness around preventive healthcare pushed probiotic products to the forefront of market growth. This surge was supported by continuous innovation and acceptance among health-conscious consumers. Other segments included prebiotics, enzymes, fulvic acid, and others, all contributing to the expanding digestive wellness landscape. The growing interest in top-tier probiotic products underscored their pivotal role in shaping the market’s trajectory.
The key features of the market report comprise funding and investment analysis, and strategic initiatives by the leading players. The major companies in the market are as follows:
Founded in 1888 in Chicago, Abbott Nutrition is headquartered in Abbott Park, Illinois. The company has become a global leader in clinical and consumer nutrition, offering trusted brands like Ensure, Similac, Glucerna, and Pedialyte. It plays a key role in advancing science-based nutrition across life stages. Through innovation and research, Abbott supports modern wellness and therapeutic nutrition. Its contribution to gut health supplements has marked a critical step in addressing digestive wellness for both clinical and general consumer markets.
Established in 1997 and headquartered in Kilkenny, Ireland, Glanbia has global prominence in nutrition. Its performance brands, like Optimum Nutrition and Isopure, are matched by a strong presence in functional ingredients. Glanbia blends dairy expertise with innovation to meet the evolving needs of wellness-focused consumers. By expanding into probiotic supplements, the company directly contributes to improved digestive health, offering solutions that support gut microbiome balance and digestive efficiency, particularly for active lifestyles and recovery nutrition.
Established in 1959 and headquartered in Ada, Michigan, Amway Corporation is the world’s largest direct-selling business. Its Nutrilite brand offers plant-based, traceable vitamins and supplements grown on certified organic farms. Amway’s model empowers global entrepreneurs and helps in expanding access to health products. Its contributions include a growing focus on digestive enzyme supplements, helping consumers manage gut health naturally. By supporting healthy digestion and nutrient absorption, Amway responds to rising global awareness of digestive wellness and functional nutrition.
Founded in 1863 in Germany and headquartered in Leverkusen, Bayer AG is a global leader in life sciences. While known for pharmaceuticals, it also had a strong consumer health division featuring supplements like One A Day and Elevit. Bayer’s science-driven approach extends into the digestive category, with targeted formulations supporting gastrointestinal wellness. Its work in fiber supplements for digestion positions the brand as a reliable name for consumers seeking long-term support for regularity and overall digestive health.
*Please note that this is only a partial list; the complete list of key players is available in the full report. Additionally, the list of key players can be customized to better suit your needs.*
Other key players in the market include Herbalife Nutrition Ltd, Nature’s Bounty, Garden of Life, NU SKIN, and NOW Foods.
The market report offers a detailed analysis of the market based on the following segments:
Market Breakup by Product
Market Breakup by Form
Market Breakup by Distribution Channel
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| REPORT FEATURES | DETAILS |
| Base Year | 2025 |
| Historical Period | 2019-2025 |
| Forecast Period | 2026-2035 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Breakup by Product |
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| Breakup by Form |
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| Breakup by Distribution Channel |
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| Market Dynamics |
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| Supplier Landscape |
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| Companies Covered |
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