The Japan functional food for elderly market was valued at USD 554.24 Million in 2025 and is expected to grow at a CAGR of 5.90%, reaching USD 983.24 Million by 2035. The market growth is driven by the rising regulatory approval of functional ingredients and growing aging population across the region.
Base Year
Historical Period
Forecast Period
Regulatory approval of MSM under Japan’s FFC system is expected to accelerate functional food innovation for elderly joint health.
Partnerships like DSM-Firmenich and Rohto’s Vision R launch highlight rising demand for targeted, preventive nutrition among Japan’s ageing population.
Evidence-based, multi-nutrient formulations are poised to drive consumer adoption, expand product portfolios, and strengthen Japan’s functional food for elderly market.
Compound Annual Growth Rate
5.9%
Value in USD Million
2026-2035
*this image is indicative*
The market is growing rapidly, driven by the nation’s aging population and strong focus on preventive healthcare. With over 29% of citizens aged 65 and above, demand for foods enriched with vitamins, probiotics, and omega-3 fatty acids is surging. Consumers prefer easily digestible, nutrient-dense products that support bone, heart, and cognitive health. The market benefits from government initiatives promoting healthy aging and innovation from major companies developing targeted nutrition solutions. Personalized and convenient formats continue to shape Japan’s functional food landscape for seniors. The market is anticipated to grow at a CAGR of 5.90% during the forecast period of 2026-2035.
Rising Regulatory Approvals Boosting the Market Growth
In June 2025, Japan approved OptiMSM® as the first methylsulfonylmethane (MSM) ingredient under the Foods with Functional Claims (FFC) system, enabling joint health claims. This approval is expected to drive innovation and product diversification in the Japan functional food for elderly market, particularly within the joint health and mobility nutrition categories. The regulatory endorsement of MSM supports increased consumer trust and encourages manufacturers to formulate evidence-based supplements targeting age-related conditions, fostering sustained market growth.
Major market trends include evolving regulatory support for functional ingredients and rapid product innovation aimed at healthy ageing among Japan’s elderly population.
Product Innovation Targeting Healthy Ageing to Boost Japan Functional Food for Elderly Market Demand
In November 2024, DSM-Firmenich partnered with Rohto Pharmaceutical to launch Vision R, a multivitamin designed to support healthy longevity among Japan’s senior population. The product uses multi-layered micronutrient granules for optimized nutrient release, targeting cognitive, visual, and immune health. This collaboration reflects a growing focus on preventive nutrition and science-driven innovation in Japan’s functional food for elderly market. Such advancements highlight how global and domestic players are prioritizing specialized formulations to address the unique nutritional needs of the ageing demographic.
Prebiotics and Probiotics to Lead the Segmentation by Product
By product, the market is divided into vitamins and minerals, botanicals and herbal extracts, probiotics and prebiotics, proteins and amino acids, omega-3 / fish oil and fatty acids, specialty ingredients and others. Among these, the prebiotics and probiotics segment dominated, contributing around 33% of the total revenue during the historical period. Rising demand for fermented foods, enhanced gut health awareness, and innovation in functional dairy and beverages continue to support its leading market position.
The key features of the market report comprise funding and investment analysis and strategic initiatives by the leading players. The major companies in the market are as follows:
Herbalife Nutrition Ltd. is a global leader in dietary supplements and functional foods, offering a wide range of vitamins, proteins, and herbal products. In Japan, the company targets the elderly population with formulations supporting immune health, energy, and metabolic wellness. Leveraging direct selling and online channels, Herbalife promotes personalized nutrition plans to address age-related deficiencies. With innovative research and a strong brand presence, the company is well-positioned to capture growth in Japan’s functional food market for the elderly, enhancing adoption of preventive and wellness-focused products.
Amway Corp. is a multinational direct-selling company specializing in health, wellness, and nutritional products. In Japan, it offers functional foods and supplements designed for elderly consumers, focusing on immunity, bone health, and cognitive support. Utilizing both retail and online distribution channels, Amway combines high-quality formulations with consumer education programs to encourage preventive healthcare. With an established brand reputation and robust R&D capabilities, Amway aims to expand its share in the Japanese functional food for elderly market by providing innovative, science-backed products that cater to age-specific nutritional needs.
Abbott is a leading healthcare company providing a range of nutrition, medical, and pharmaceutical solutions. In Japan, Abbott focuses on functional foods and dietary supplements for the elderly, targeting immune health, digestive wellness, and metabolic support. Its product offerings include fortified beverages, ready-to-drink formulas, and specialized supplements, distributed through hospitals, clinics, and retail pharmacies. Leveraging advanced research, global expertise, and localized formulations, Abbott is strategically positioned to capitalize on Japan’s aging population, supporting preventive nutrition and improving quality of life while driving growth in the elderly functional food segment.
Bayer AG is a global life sciences company engaged in health, nutrition, and crop science solutions. In Japan, Bayer targets the elderly market with functional foods and supplements focusing on bone and joint health, cardiovascular wellness, and cognitive function. The company leverages advanced formulations, clinical research, and strategic distribution through pharmacies and specialty stores. With a strong brand presence and commitment to science-based innovation, Bayer is positioned to meet Japan’s growing demand for preventive nutrition solutions among the aging population, driving expansion in the functional food for elderly sector.
*Please note that this is only a partial list; the complete list of key players is available in the full report. Additionally, the list of key players can be customized to better suit your needs.*
Other players in the market include DSM, Glanbia Plc, Nature’s Way Products, LLC, and Nestlé SA.
The market report offers a detailed analysis of the market based on the following segments:
Market Breakup by Product
Market Breakup by Dosage Form
Market Breakup by Application
Market Breakup by Distribution Channel
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*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
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| REPORT FEATURES | DETAILS |
| Base Year | 2025 |
| Historical Period | 2019-2025 |
| Forecast Period | 2026-2035 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Breakup by Product |
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| Breakup by Dosage Form |
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| Breakup by Application |
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| Breakup by Distribution Channel |
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| Market Dynamics |
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| Supplier Landscape |
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| Companies Covered |
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