The Japan maternal healthcare products market was valued at USD 2.88 Billion in 2025 and is expected to grow at a CAGR of 6.10%, reaching USD 5.21 Billion by 2035. The market growth is driven by strategic acquisitions enhancing advanced prenatal diagnostic services and expanding personalized maternal healthcare access across the region.
Base Year
Historical Period
Forecast Period
In June 2024, Medirom Healthcare Technologies’ acquisition of Japan Gene Medicine Corporation is expected to accelerate market growth by expanding access to advanced prenatal diagnostics and personalized maternal healthcare solutions across Japan.
In February 2025, Nippon Avionics’ launch of Japan’s first portable medical thermography system is driving growth by enabling convenient, real-time maternal health monitoring and improving early detection of pregnancy complications.
In April 2025, DADWAY Co., Ltd.’s introduction of the Maternity Belly Pack sheet mask is shaping market trends, enhancing personalized care, and boosting demand for effective maternal health solutions.
Compound Annual Growth Rate
6.1%
Value in USD Billion
2026-2035
*this image is indicative*
The market is witnessing steady growth, driven by rising awareness around prenatal and postpartum well-being. As more women prioritize self-care during pregnancy, demand has surged for products like stretch mark creams, body firming lotions, and skincare specifically designed for various stages of motherhood. Local brands are also stepping up with targeted solutions tailored to Japanese consumers’ needs. The growing focus on pregnancy-safe skincare is also influencing new product development and brand innovation. Additionally, strategic acquisitions and tech-based health tools are enhancing product accessibility, while a shift toward clean, plant-based formulations continues to shape consumer preferences across the country.
Strategic Acquisitions Driving Growth in the Japan Maternal Healthcare Products Market
Strategic acquisitions are expected to play a pivotal role in accelerating market growth by enhancing innovation and expanding access to advanced solutions. For instance, in June 2024, Medirom Healthcare Technologies Inc. announced its plan to acquire a 70% stake in Japan Gene Medicine Corporation, a company focused on genetic testing for prenatal diagnosis, with an option to acquire the remaining 30% by 2027. This acquisition is expected to strengthen Medirom’s presence in the maternal health space by introducing more precise diagnostic services and expanding access to personalized care options for expecting mothers across Japan.
Strategic Innovation Propelling the Japan Maternal Healthcare Products Market Value
A new wave of compact medical technology is expected to be a growth driver in the market by enhancing care accessibility and early detection. For example, in February 2025, Nippon Avionics unveiled Japan’s first portable medical thermography system, designed for use in homes, clinics, or during house calls. This breakthrough provides a non-invasive method for closely monitoring vital signs, which is particularly crucial for expectant mothers. This innovation enables real-time temperature analysis, improving flexibility and efficiency in maternal health monitoring, which is becoming increasingly important for personalized and convenient care solutions.
The market is witnessing several emerging trends, including adoption of innovative portable medical devices and targeted skincare product launches for maternal care.
New Product Launches Bolstering the Japan Maternal Healthcare Products Market Expansion
Introducing targeted skincare products for expecting mothers is becoming a key trend in maternal healthcare. For instance, in April 2025, DADWAY Co., Ltd. introduced a new skincare product, the Maternity Belly Pack, designed specifically for expectant mothers. This innovative sheet mask aims to address common skin concerns during pregnancy, providing a soothing and hydrating experience. The product was launched at the Maternity & Baby Festa 2025 at Pacifico Yokohama, offering attendees a chance to sample and purchase the product at a special price. This launch reflects a growing trend towards personalized and convenient skincare solutions for maternal health.
Orthopedic Care to Dominate the Segmentation by Application
Orthopedic care is projected to continue leading the segment, driven by the rising number of musculoskeletal issues during and after pregnancy. In fact, orthopedic care accounted for the largest revenue share of around 30% in the historical period, highlighting its strong foundation in maternal health support. As more women seek physical therapy and targeted solutions for joint pain, posture correction, and mobility challenges, the demand in this space continues to grow. The surge in focus on women's health physiotherapy is further reinforcing this trend. Other key segments include urinary incontinence, breast cancer care, pelvic pain, lymphedema, pregnancy and postpartum care, and others.
The key features of the market report comprise funding and investment analysis, and strategic initiatives by the leading players. The major companies in the market are as follows:
Founded in 2004 and headquartered in Costa Mesa, California, Mama Mio U.S. Inc. focuses exclusively on pregnancy-safe skincare. The brand offers a wide range of products such as tummy rubs, oils, and firming lotions designed to support skin elasticity and reduce stretch marks. Its commitment to clean, plant-based formulations has helped it gain popularity among health-conscious mothers. Mama Mio has also expanded globally through e-commerce and maternity wellness partnerships. The brand actively engages with mothers through social platforms and targeted campaigns.
Established in 1954 and based in Paris, France, Clarins Group is a globally recognized skincare and cosmetics company. Known for its focus on plant-based active ingredients, Clarins offers specialized products for pregnant and postpartum women, including stretch mark minimizers and body firming creams. Its strong research capabilities and luxury positioning have allowed it to serve a premium segment of the maternal care market. The company also runs pregnancy-focused skincare workshops and campaigns to boost customer confidence. Clarins continues to invest in sustainable sourcing and ethical product development.
Novena Global Lifecare, founded in 2016 and headquartered in Singapore, has rapidly expanded across Asia through its wellness and aesthetic clinics. The company contributes to the maternal care space by offering targeted skincare products and clinical services to manage pregnancy-related skin and body changes. Its focus on personalized care and technology-driven wellness makes it a strong player in the evolving maternal healthcare ecosystem. Novena has also launched mother-centric wellness packages across its clinics. The brand blends diagnostics, skincare, and medical-grade treatments under one umbrella.
Founded in 1840, with headquarters in Englewood Cliffs, New Jersey, E.T. Browne Drug Co. is best known for its Palmer’s® brand, especially the Cocoa Butter Formula range. These products are widely trusted by pregnant women for preventing and treating stretch marks. The company’s long-standing heritage and focus on affordable, effective skincare have cemented its place in the maternal care market. Palmer’s products are widely distributed in drugstores, supermarkets, and maternity retailers worldwide. E.T. Browne also supports maternal health awareness through community outreach and nonprofit initiatives.
*Please note that this is only a partial list; the complete list of key players is available in the full report. Additionally, the list of key players can be customized to better suit your needs.*
Other key players in the market include Expanscience Laboratories, Inc., Noodle & Boo, Abbott, Mankind Pharma, Guangzhou Xiran Cosmetics Co., Ltd., and Hongyu Apparel.
The market report offers a detailed analysis of the market based on the following segments:
Market Breakup by Product
Market Breakup by Application
Market Breakup by Stage of Pregnancy
Market Breakup by Distribution Channel
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*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
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| REPORT FEATURES | DETAILS |
| Base Year | 2025 |
| Historical Period | 2019-2025 |
| Forecast Period | 2026-2035 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Breakup by Product |
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| Breakup by Application |
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| Breakup by Stage of Pregnancy |
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| Breakup by Distribution Channel |
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| Market Dynamics |
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| Supplier Landscape |
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| Companies Covered |
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