The Japan nutritional supplements market was valued at USD 12.18 Billion in 2024 and is expected to grow at a CAGR of 7.10%, reaching USD 24.18 Billion by 2034. The market growth is driven by increasing consumer focus on preventive healthcare, rising demand for natural and functional products, and expanding availability through online and retail channels. Growing awareness of personalized nutrition and innovation in formulations, including plant-based and clean-label products, is expected to enhance market growth, with favorable government support further boosting expansion in the forecast period.
Base Year
Historical Period
Forecast Period
In September 2024, Kaneka Corporation launched “Watashi no Chikara™ - Kaneka Q10™ Fruit Gummies” with active coenzyme Q10 to support skin and stress health. Such functional supplements are expected to drive growth in Japan’s nutritional supplements market.
The rising health awareness, aging population, and increasing demand for immunity-boosting and functional supplements are driving robust growth in the market.
Strategic product innovations, expansions, and distribution initiatives by leading companies are accelerating market growth and enhancing consumer accessibility across Japan.
Compound Annual Growth Rate
7.1%
Value in USD Billion
2025-2034
*this image is indicative*
Nutritional supplements play a vital role in supporting overall health and wellness by providing essential vitamins, minerals, and other beneficial compounds that may be lacking in regular diets. They are widely used to promote energy, immunity, and long-term well-being across various age groups. The market has experienced significant growth due to increasing health awareness, rising preventive healthcare trends, and the demand for personalized nutrition solutions. The market was valued at USD 12.18 Billion in 2024, driven by evolving consumer preferences, expanding product innovations, and growing adoption through both traditional and online distribution channels.
Product Innovations to Drive Growth of the Nutritional Supplements Market in Japan
One of the major drivers of the market is the introduction of advanced clinical nutrition products that enhance patient adherence and nutritional outcomes. For instance, in May 2023, Otsuka Pharmaceutical Factory announced the launch of coffee and tea flavors of its ENORAS® Liquid for Enteral Use, officially released in July 2023. As a concentrated enteral nutrition formula with essential vitamins, trace elements, and added micronutrients, the product supports both oral intake and tube feeding. By expanding flavor choices and improving ease of use, such innovations are strengthening the role of nutritional supplements and driving sustained market growth.
Some of the trends in the market include the rise of direct-to-consumer nutritional supplements for children and the emergence of foodtech-driven nutritional solutions for the elderly.
Growth in Direct-to-Consumer Nutritional Supplements for Children Boosting Market Value
The market is increasingly witnessing growth in the children’s segment, fueled by rising consumer demand for high-quality, health-focused products. In December 2024, USANA Health Sciences’ acquisition of Hiya Health, a leading provider of children’s wellness supplements with a strong direct-to-consumer subscription model, exemplifies this trend. The focus on convenient, subscription-based access to trusted nutritional products is reshaping consumer behavior. Such developments are expected to strengthen product penetration and drive sustainable growth, contributing significantly to the expansion of Japan’s nutritional supplements market.
Foodtech-Driven Nutritional Solutions for the Geriatric Population Accelerating Japan Nutritional Supplements Market Demand
The increasing embrace of foodtech innovations that address the specific dietary needs of the aging population is a significant trend shaping the market. Companies are focusing on creating complete nutritional foods that combine safety, taste, and convenience, offering alternatives to traditional drinks or powders. For instance, in October 2024, Canon Marketing Japan Inc. invested in LacuS, Inc., supporting its development of ice cream-based complete nutrition products for elderly individuals at risk of undernutrition. This approach of merging technology with nutrition is expected to strengthen market expansion and drive long-term growth in elderly-focused supplements.
Sports Nutrition to Lead the Market by Application
The market is segmented by application into gut health, immune health, sports nutrition, skin health, metabolic health, weight management, bone and joint health, and others. Among these, sports nutrition is expected to lead the market, supported by rising fitness awareness and increased adoption of active lifestyles. According to the OECD, obesity prevalence was 4.6%, lower than the OECD average of 25.7%, while 31.3 deaths from air pollution were reported per 100,000 population. These factors reflect a growing focus on preventive health and wellness solutions.
The key features of the market report comprise funding and investment analysis, and strategic initiatives by the leading players. The major companies in the market are as follows:
Glanbia PLC is a leading global nutrition company offering science-backed solutions that support health and wellness across supplements, functional foods, and beverages. Its nutritional supplement portfolio includes innovative bioactive ingredients such as Bioferrin® Lactoferrin for immune health, NeoShield® for maternal and child nutrition, and TruCal® Milk Mineral Complex for bone support. Through continuous R&D and clinical validation, Glanbia advances the nutritional supplement market by delivering high-quality, evidence-based ingredients that address diverse consumer needs.
Nestlé Health Science is a global leader in nutrition, driving innovation in the nutritional supplement market through science-backed products. The company recently launched Muscle Repair+, a bioactive supplement designed to accelerate post-exercise muscle repair and regeneration. Formulated with a unique blend of nicotinamide and pyridoxine, the product enhances muscle stem cell activity and supports cellular recovery. With strong clinical research and collaborations, Nestlé continues to expand its portfolio of advanced supplements aimed at improving health and performance.
Amway Corp., founded in 1959 and headquartered in Ada, Michigan, is a global pioneer in health and wellness, recognized for its Nutrilite™ brand. Nutrilite offers plant-based nutritional supplements developed from botanicals cultivated on Amway’s certified organic farms. By combining rigorous scientific research with sustainably grown natural ingredients, Amway delivers high-quality supplements that support holistic well-being. The company’s commitment to innovation and nature-driven science reinforces its strong position in the nutritional supplement market.
GNC Holdings, LLC is a globally recognized wellness brand known for its commitment to scientifically validated nutritional and performance supplements. With a strong emphasis on clinical research and innovation, GNC develops targeted products that support health, fitness, and overall well-being. Flagship products like GlucaTrim™, backed by scientific evidence, highlight GNC’s dedication to advancing biologically driven supplement solutions. Through trusted formulations, GNC continues to meet the evolving needs of consumers in the global nutritional supplement market.
*Please note that this is only a partial list; the complete list of key players is available in the full report. Additionally, the list of key players can be customized to better suit your needs.*
Other key players in the market include Herbalife International of America, Inc., PepsiCo, NOW Foods, and The Vitamin Shopee.
The market report offers a detailed analysis of the market based on the following segments:
Market Breakup by Type
Market Breakup by Dosage Form
Market Breakup by Age Group
Market Breakup by Application
Market Breakup by Distribution Channel
Upto 15% Off
USD
$1999 $1799
$3099 $2789
$4599 $3909
$5999 $5099
*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
Get in touch with us for a customized solution tailored to your unique requirements and save upto 35%!
Explore our key highlights of the report and gain a concise overview of key findings, trends, and actionable insights that will empower your strategic decisions.
| REPORT FEATURES | DETAILS |
| Base Year | 2024 |
| Historical Period | 2018-2024 |
| Forecast Period | 2025-2034 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
|
| Breakup by Type |
|
| Breakup by Dosage Form |
|
| Breakup by Age Group |
|
| Breakup by Application |
|
| Breakup by Distribution Channel |
|
| Market Dynamics |
|
| Supplier Landscape |
|
| Companies Covered |
|
Datasheet
One User
USD 1,999
USD 1,799
tax inclusive*
Single User License
One User
USD 3,099
USD 2,789
tax inclusive*
Five User License
Five User
USD 4,599
USD 3,909
tax inclusive*
Corporate License
Unlimited Users
USD 5,999
USD 5,099
tax inclusive*
*Please note that the prices mentioned below are starting prices for each bundle type. Kindly contact our team for further details.*
Flash Bundle
Small Business Bundle
Growth Bundle
Enterprise Bundle
*Please note that the prices mentioned below are starting prices for each bundle type. Kindly contact our team for further details.*
Flash Bundle
Number of Reports: 3
20%
tax inclusive*
Small Business Bundle
Number of Reports: 5
25%
tax inclusive*
Growth Bundle
Number of Reports: 8
30%
tax inclusive*
Enterprise Bundle
Number of Reports: 10
35%
tax inclusive*
How To Order
Select License Type
Choose the right license for your needs and access rights.
Click on ‘Buy Now’
Add the report to your cart with one click and proceed to register.
Select Mode of Payment
Choose a payment option for a secure checkout. You will be redirected accordingly.
Gain insights to stay ahead and seize opportunities.
Get insights & trends for a competitive edge.
Track prices with detailed trend reports.
Analyse trade data for supply chain insights.
Leverage cost reports for smart savings
Enhance supply chain with partnerships.
Connect For More Information
Our expert team of analysts will offer full support and resolve any queries regarding the report, before and after the purchase.
Our expert team of analysts will offer full support and resolve any queries regarding the report, before and after the purchase.
We employ meticulous research methods, blending advanced analytics and expert insights to deliver accurate, actionable industry intelligence, staying ahead of competitors.
Our skilled analysts offer unparalleled competitive advantage with detailed insights on current and emerging markets, ensuring your strategic edge.
We offer an in-depth yet simplified presentation of industry insights and analysis to meet your specific requirements effectively.
Share