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Global K-Beauty Products Market Share, Trends, Forecast: By Product Type: Skincare, Makeup, Haircare, Others; By Distribution Channel: Supermarkets and Hypermarkets, Specialty Stores, Online Stores, Others; By End-Use: Male, Female; Regional Analysis; Market Dynamics: SWOT Analysis; Competitive Landscape; 2024-2032
Global K-Beauty Products Market Outlook
The global K-beauty products market size reached approximately USD 12.39 billion in 2023. The market is assessed to grow at a CAGR of 8.4% between 2024 and 2032 to attain a value of around USD 23.62 billion by 2032.
Key Trends in the Market
K-beauty, variously known as Korean beauty, is a phenomenon that is characterised by a focus on effective formulas and natural ingredients to improve skin health. Some of the leading ingredients used in K-beauty products are rice water, green tea, and ginseng, among others.
- South Korea has emerged as a significant soft power and the popularity of Korean culture across the world has boomed in recent years, buoyed by surging interest in Korean pop music (K-pop) and Korean soap operas (K-dramas). Hence, the flourishing Korean wave and increasing endorsements of skincare and cosmetics by renowned Korean celebrities are fuelling the K-beauty products market demand.
- The growing skin consciousness and increasing concerns regarding the negative impact on the skin due to rising pollution, especially among the young population, are boosting the usage of K-beauty products that are vegan, cruelty-free, and focus on nourishing and hydrating the skin. To capitalise on this trend, various companies in Western countries are also launching their range of Korean cosmetics and skincare products to target the growing millennials and Gen-Zs.
- Innovative digital marketing strategies adopted by key players are also aiding the K-beauty products market growth. In addition, colourful packaging as well as demonstrations and reviews on social media platforms like Facebook and Instagram are also attracting customers towards Korean skincare and cosmetics.
- Some prominent K-beauty products market trends include surging investments in R&D activities and innovations by key players. Manufacturers are increasingly attempting to incorporate natural and organic ingredients that can nourish and protect the skin while offering benefits like sun protection, brightening, and anti-ageing.
- In the forecast period, the rising trend of personalisation and customisation is likely to support the market development. Companies are actively deploying technologies like big data analysis and artificial intelligence to diagnose and analyse the skincare requirements of customers and provide personalised products to customers accordingly.
Besides, the K-beauty products market expansion is further propelled by the growing digitisation of the cosmetics sector, fuelling the usage of technologies such as AR (augmented reality) mirrors to help customers virtually test makeup.
Market Analysis
Based on product type, the market is segmented into skincare, makeup, and haircare, among others. On the basis of distribution channel, the K-beauty products market segmentation includes supermarkets and hypermarkets, speciality stores, and online stores, among others.
Based on end-use, the market is bifurcated into male and female. The major regional markets for K-beauty products include North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.
The comprehensive EMR report provides an in-depth assessment of the market based on the Porter's five forces model along with giving a SWOT analysis. The report gives a detailed analysis of the following key players in the global K-beauty products market, covering their competitive landscape and latest developments like mergers, acquisitions, investments and expansion plans.
- LG H&H Co., Ltd.
- Amorepacific Us, Inc.
- Atomy Co., Ltd.
- Able C&C Co., Ltd.
- It’s Hanbul Co., Ltd.
- Clio Cosmetics Co., Ltd.
- Unilever Plc
- Ceragem Co., Ltd.
- Cosmax Inc.
- Annie’s Way International Co., Ltd.
- Others
Market Share by End-Use
As per the K-beauty products market analysis, women are the major users of Korean cosmetics and skincare products. Beauty products are widely used by women as a form of self-expression and to enhance their overall appearance. The inclination towards natural make-up and no-makeup looks among women is also boosting the demand for Korean skincare products that are made from harsh-free ingredients and create a natural and radiating look.
Meanwhile, the demand for beauty products among men is expected to significantly grow in the forecast period amid the growing trend of grooming. The increasing launches of unisexual cosmetics and skincare products, coupled with the rising awareness regarding the importance of skincare among men, are also likely to favour the market demand in the coming years.
Market Share by Region
The Asia Pacific accounts for a significant portion of the K-beauty products market share. In countries like Indonesia, Cambodia, the Philippines, and Singapore, among others, the popularity of K-beauty is rapidly increasing, supported by the high influence of the Korean wave. The growing association of Korean beauty as clean, organic, functional, and natural products is also aiding the market expansion.
Moreover, the surging availability of innovative K-beauty products on e-commerce platforms in countries like India is further aiding the market growth.
Competitive Landscape
Amorepacific Us, Inc. is a beauty and cosmetics company based in South Korea. It was founded in 1945, and since has expanded its presence in 5 countries across the globe. The company provides customers with health and beauty solutions through its 30 brands, including Innisfree, Sulwhasoo, Mamonde, and Laneige, among others.
Atomy Co., Ltd., established in 2009, is a marketing company with direct operations in 27 regions across the world. It uses consumer-oriented marketing strategies and offers high-quality products at reasonable prices. Headquartered in Chungcheongnam-do, South Korea, the company aims to enhance customer satisfaction through its innovative products.
Able C&C Co., Ltd. is a South Korean cosmetics and beauty company that creates brands and products that can meet evolving customer requirements. Some of its leading brands are The Style, MISSHA, BeautyNET, M, and A'PIEU, among others. Its products are sold through online retail platforms, franchise stores, and retail stores.
Other K-beauty products market players include LG H&H Co., Ltd., It’s Hanbul Co., Ltd., Clio Cosmetics Co., Ltd., Unilever Plc, Ceragem Co., Ltd., Cosmax Inc., and Annie’s Way International Co., Ltd., among others.
Key Highlights of the Report
| REPORT FEATURES | DETAILS |
| Base Year | 2023 |
| Historical Period | 2018-2023 |
| Forecast Period | 2024-2032 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Breakup by Product Type |
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| Breakup by Distribution Channel |
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| Breakup by End-Use |
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| Breakup by Region |
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| Market Dynamics |
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| Competitive Landscape |
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| Companies Covered |
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*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.
1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Market Snapshot
6.1 Global
6.2 Regional
7 Opportunities and Challenges in the Market
8 Global K-Beauty Products Market Analysis
8.1 Key Industry Highlights
8.2 Global K-Beauty Products Historical Market (2018-2023)
8.3 Global K-Beauty Products Market Forecast (2024-2032)
8.4 Global K-Beauty Products Market by Product Type
8.4.1 Skincare
8.4.1.1 Historical Trend (2018-2023)
8.4.1.2 Forecast Trend (2024-2032)
8.4.1.3 Breakup by Type
8.4.1.3.1 Moisturisers
8.4.1.3.2 Cleansers
8.4.1.3.3 Sunscreens or Night Creams
8.4.1.3.4 Serum or Ampoule
8.4.1.3.5 Masks
8.4.1.3.6 Others
8.4.2 Makeup
8.4.2.1 Forecast Trend (2018-2023)
8.4.2.2 Forecast Trend (2024-2032)
8.4.2.3 Breakup by Type
8.4.2.3.1 Face
8.4.2.3.2 Lip
8.4.2.3.3 Eye
8.4.3 Haircare
8.4.3.1 Historical Trend (2018-2023)
8.4.3.2 Forecast Trend (2024-2032)
8.4.3.3 Breakup by Type
8.4.3.3.1 Shampoo
8.4.3.3.2 Conditioner
8.4.3.3.3 Serums
8.4.3.3.4 Others
8.4.4 Others
8.5 Global K-Beauty Products Market by Distribution Channel
8.5.1 Supermarkets and Hypermarkets
8.5.1.1 Historical Trend (2018-2023)
8.5.1.2 Forecast Trend (2024-2032)
8.5.2 Specialty Stores
8.5.2.1 Historical Trend (2018-2023)
8.5.2.2 Forecast Trend (2024-2032)
8.5.3 Online Stores
8.5.3.1 Historical Trend (2018-2023)
8.5.3.2 Forecast Trend (2024-2032)
8.5.4 Others
8.6 Global K-Beauty Products Market by End-Use
8.6.1 Male
8.6.1.1 Historical Trend (2018-2023)
8.6.1.2 Forecast Trend (2024-2032)
8.6.2 Female
8.6.2.1 Historical Trend (2018-2023)
8.6.2.2 Forecast Trend (2024-2032)
8.7 Global K-Beauty Products Market by Region
8.7.1 North America
8.7.1.1 Historical Trend (2018-2023)
8.7.1.2 Forecast Trend (2024-2032)
8.7.2 Europe
8.7.2.1 Historical Trend (2018-2023)
8.7.2.2 Forecast Trend (2024-2032)
8.7.3 Asia Pacific
8.7.3.1 Historical Trend (2018-2023)
8.7.3.2 Forecast Trend (2024-2032)
8.7.4 Latin America
8.7.4.1 Historical Trend (2018-2023)
8.7.4.2 Forecast Trend (2024-2032)
8.7.5 Middle East and Africa
8.7.5.1 Historical Trend (2018-2023)
8.7.5.2 Forecast Trend (2024-2032)
9 North America K-Beauty Products Market Analysis
9.1 United States of America
9.1.1 Historical Trend (2018-2023)
9.1.2 Forecast Trend (2024-2032)
9.2 Canada
9.2.1 Historical Trend (2018-2023)
9.2.2 Forecast Trend (2024-2032)
10 Europe K-Beauty Products Market Analysis
10.1 United Kingdom
10.1.1 Historical Trend (2018-2023)
10.1.2 Forecast Trend (2024-2032)
10.2 Germany
10.2.1 Historical Trend (2018-2023)
10.2.2 Forecast Trend (2024-2032)
10.3 France
10.3.1 Historical Trend (2018-2023)
10.3.2 Forecast Trend (2024-2032)
10.4 Italy
10.4.1 Historical Trend (2018-2023)
10.4.2 Forecast Trend (2024-2032)
10.5 Others
11 Asia Pacific K-Beauty Products Market Analysis
11.1 China
11.1.1 Historical Trend (2018-2023)
11.1.2 Forecast Trend (2024-2032)
11.2 Japan
11.2.1 Historical Trend (2018-2023)
11.2.2 Forecast Trend (2024-2032)
11.3 India
11.3.1 Historical Trend (2018-2023)
11.3.2 Forecast Trend (2024-2032)
11.4 ASEAN
11.4.1 Historical Trend (2018-2023)
11.4.2 Forecast Trend (2024-2032)
11.5 Australia
11.5.1 Historical Trend (2018-2023)
11.5.2 Forecast Trend (2024-2032)
11.6 Others
12 Latin America K-Beauty Products Market Analysis
12.1 Brazil
12.1.1 Historical Trend (2018-2023)
12.1.2 Forecast Trend (2024-2032)
12.2 Argentina
12.2.1 Historical Trend (2018-2023)
12.2.2 Forecast Trend (2024-2032)
12.3 Mexico
12.3.1 Historical Trend (2018-2023)
12.3.2 Forecast Trend (2024-2032)
12.4 Others
13 Middle East and Africa K-Beauty Products Market Analysis
13.1 Saudi Arabia
13.1.1 Historical Trend (2018-2023)
13.1.2 Forecast Trend (2024-2032)
13.2 United Arab Emirates
13.2.1 Historical Trend (2018-2023)
13.2.2 Forecast Trend (2024-2032)
13.3 Nigeria
13.3.1 Historical Trend (2018-2023)
13.3.2 Forecast Trend (2024-2032)
13.4 South Africa
13.4.1 Historical Trend (2018-2023)
13.4.2 Forecast Trend (2024-2032)
13.5 Others
14 Market Dynamics
14.1 SWOT Analysis
14.1.1 Strengths
14.1.2 Weaknesses
14.1.3 Opportunities
14.1.4 Threats
14.2 Porter’s Five Forces Analysis
14.2.1 Supplier’s Power
14.2.2 Buyer’s Power
14.2.3 Threat of New Entrants
14.2.4 Degree of Rivalry
14.2.5 Threat of Substitutes
14.3 Key Indicators for Demand
14.4 Key Indicators for Price
15 Competitive Landscape
15.1 Market Structure
15.2 Company Profiles
15.2.1 LG H&H Co., Ltd.
15.2.1.1 Company Overview
15.2.1.2 Product Portfolio
15.2.1.3 Demographic Reach and Achievements
15.2.1.4 Certifications
15.2.2 Amorepacific Us, Inc.
15.2.2.1 Company Overview
15.2.2.2 Product Portfolio
15.2.2.3 Demographic Reach and Achievements
15.2.2.4 Certifications
15.2.3 Atomy Co., Ltd.
15.2.3.1 Company Overview
15.2.3.2 Product Portfolio
15.2.3.3 Demographic Reach and Achievements
15.2.3.4 Certifications
15.2.4 Able C&C Co., Ltd.
15.2.4.1 Company Overview
15.2.4.2 Product Portfolio
15.2.4.3 Demographic Reach and Achievements
15.2.4.4 Certifications
15.2.5 It’s Hanbul Co., Ltd.
15.2.5.1 Company Overview
15.2.5.2 Product Portfolio
15.2.5.3 Demographic Reach and Achievements
15.2.5.4 Certifications
15.2.6 Clio Cosmetics Co., Ltd.
15.2.6.1 Company Overview
15.2.6.2 Product Portfolio
15.2.6.3 Demographic Reach and Achievements
15.2.6.4 Certifications
15.2.7 Unilever Plc
15.2.7.1 Company Overview
15.2.7.2 Product Portfolio
15.2.7.3 Demographic Reach and Achievements
15.2.7.4 Certifications
15.2.8 Ceragem Co., Ltd.
15.2.8.1 Company Overview
15.2.8.2 Product Portfolio
15.2.8.3 Demographic Reach and Achievements
15.2.8.4 Certifications
15.2.9 Cosmax Inc.
15.2.9.1 Company Overview
15.2.9.2 Product Portfolio
15.2.9.3 Demographic Reach and Achievements
15.2.9.4 Certifications
15.2.10 Annie’s Way International Co., Ltd.
15.2.10.1 Company Overview
15.2.10.2 Product Portfolio
15.2.10.3 Demographic Reach and Achievements
15.2.10.4 Certifications
15.2.11 Others
16 Key Trends and Developments in the Market
List of Key Figures and Tables
1. Global K-Beauty Products Market: Key Industry Highlights, 2018 and 2032
2. Global K-Beauty Products Historical Market: Breakup by Product Type (USD Billion), 2018-2023
3. Global K-Beauty Products Market Forecast: Breakup by Product Type (USD Billion), 2024-2032
4. Global K-Beauty Products Historical Market: Breakup by Distribution Channel (USD Billion), 2018-2023
5. Global K-Beauty Products Market Forecast: Breakup by Distribution Channel (USD Billion), 2024-2032
6. Global K-Beauty Products Historical Market: Breakup by End-Use (USD Billion), 2018-2023
7. Global K-Beauty Products Market Forecast: Breakup by End-Use (USD Billion), 2024-2032
8. Global K-Beauty Products Historical Market: Breakup by Region (USD Billion), 2018-2023
9. Global K-Beauty Products Market Forecast: Breakup by Region (USD Billion), 2024-2032
10. North America K-Beauty Products Historical Market: Breakup by Country (USD Billion), 2018-2023
11. North America K-Beauty Products Market Forecast: Breakup by Country (USD Billion), 2024-2032
12. Europe K-Beauty Products Historical Market: Breakup by Country (USD Billion), 2018-2023
13. Europe K-Beauty Products Market Forecast: Breakup by Country (USD Billion), 2024-2032
14. Asia Pacific K-Beauty Products Historical Market: Breakup by Country (USD Billion), 2018-2023
15. Asia Pacific K-Beauty Products Market Forecast: Breakup by Country (USD Billion), 2024-2032
16. Latin America K-Beauty Products Historical Market: Breakup by Country (USD Billion), 2018-2023
17. Latin America K-Beauty Products Market Forecast: Breakup by Country (USD Billion), 2024-2032
18. Middle East and Africa K-Beauty Products Historical Market: Breakup by Country (USD Billion), 2018-2023
19. Middle East and Africa K-Beauty Products Market Forecast: Breakup by Country (USD Billion), 2024-2032
20. Global K-Beauty Products Market Structure
Key Questions Answered in the Report
In 2023, the market attained a value of nearly USD 12.39 billion.
The market is assessed to grow at a CAGR of 8.4% between 2024 and 2032.
The market is estimated to witness a healthy growth in the forecast period of 2023-2028 to reach about USD 23.62 billion by 2032.
The major market drivers are the growing influence of Korean culture globally and the increasing skin consciousness.
The rising inclination towards natural and organic products, increasing R&D activities by key players, and the growing trend of personalisation are the key trends fuelling the market demand.
The major regions in the market are North America, Latin America, the Middle East and Africa, Europe, and the Asia Pacific.
The various product types considered in the market report are skincare, makeup, and haircare, among others.
The major players in the market are LG H&H Co., Ltd., Amorepacific Us, Inc., Atomy Co., Ltd., Able C&C Co., Ltd., It’s Hanbul Co., Ltd., Clio Cosmetics Co., Ltd., Unilever Plc, Ceragem Co., Ltd., Cosmax Inc., and Annie’s Way International Co., Ltd., among others.
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