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Global Keto Diet Market Size, Share, Trends, Forecast: By Product Type: Supplements, Beverages, Snacks, Dairy, Others; By Distribution Channel: Supermarkets/Hypermarkets, Convenience Stores, Pharmacy/Drug Stores, Speciality Stores, Online, Others; Regional Analysis; Market Dynamics: SWOT Analysis; Competitive Landscape; 2024-2032
Global Keto Diet Market Outlook
The global keto diet market size reached approximately USD 10.87 billion in 2023. The market is estimated to grow at a CAGR of 5.6% in the forecast period of 2024-2032, reaching a value of around USD 17.72 billion by 2032.
Key Trends in the Market
Keto or ketogenic diet is a low-carb, moderate protein, and high-fat diet that sends the body into a ketosis state. In this state, the body primarily uses fat instead of carbs for fuel and it can potentially lead to weight loss.
- Growing consumer awareness regarding the health benefits of keto diet is one of the crucial keto diet market trends. Several fitness enthusiasts are also incorporating keto diets into their regimes to burn fat and enhance muscle recovery and endurance.
- The demand for keto-based food products such as low carb snacks, beverages, and keto baking mixes, among others, is significantly growing. Many retail stores, supermarkets and speciality stores are expanding their stock of keto-based food products, which increases their visibility among consumers.
- The burgeoning popularity of vegan diets also fuels the demand for plant-based keto food products such as tofu, tempeh, spinach, broccoli, and cauliflower, among others.
- Customised keto diet plans, which are tailored according to an individual’s specific health goal or medical issues, also provide impetus to the keto diet market growth.
Market Analysis
Based on product type, the market is categorised into supplements, beverages, snacks, and dairy, among others. The keto diet market segmentation, based on distribution channel, includes supermarkets/hypermarkets, convenience stores, pharmacy/drug stores, speciality stores, and online, among others. The major regional markets are North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.
The comprehensive EMR report provides an in-depth assessment of the market based on the Porter's five forces model along with giving a SWOT analysis. The report gives a detailed analysis of the following key players in the keto diet market, covering their competitive landscape and latest developments like mergers, acquisitions, investments, and expansion plans.
- Glanbia plc
- Nestlé S.A.
- Danone SA
- Pruvit Ventures, Inc.
- Keto and Company
- Zenwise, LLC
- Perfect Keto Group, LLC
- NOW Health Group, Inc.
- TDN Nutrition
- Miss Jones Baking Co.
- Others
Market Share by Product Type
Supplements occupy a sizeable portion of the keto diet market share owing to the availability of a wide range of keto supplements such as capsules, powders, and oils. These supplements fulfil the dietary requirements of individuals without making any strict changes to their regular meals. Supplements such as exogenous ketones, collagen peptides, and MCT oil, among others, also aid consumers in achieving weight loss by inducing ketosis. Additionally, these supplements are popular among athletes and fitness enthusiasts seeking to enhance their performance.
Market Share by Region
As per the keto diet market analysis, North America accounts for a substantial share of the global market due to growing health awareness among working-class individuals. Moreover, the increasing number of obese or overweight individuals in the region fuels the popularity of keto-based food products in the region.
Many people are incorporating ketogenic coffee and other beverages in their daily meals to promote weight loss and improve digestion. Furthermore, restaurants and other food establishments are offering keto-based meals and beverages to their customers, creating growth opportunities for the market.
Competitive Landscape
Glanbia plc, incorporated in 1997, is a global nutrition company, with its headquarters in Kilkenny, Ireland. Some of its popular products include protein powder, beverages, animal feed, and other nutritional ingredients, among others.
Nestlé S.A., founded in 1866 and based in Switzerland, is a multinational food and beverage corporation. Its product catalogue includes supplements, milk, cheese, coffee, tea, and frozen food, among others.
Danone SA is a multinational food products corporation, headquartered in 1919 and based in Paris, France. Some of its primary products include bottled water, dairy products, medical nutrition, and specialised nutrition products, among others.
Other keto diet market players include Pruvit Ventures, Inc., Keto and Company, Zenwise, LLC, Perfect Keto Group, LLC, NOW Health Group, Inc., TDN Nutrition, and Miss Jones Baking Co., among others.
Key Highlights of the Report
| REPORT FEATURES | DETAILS |
| Base Year | 2023 |
| Historical Period | 2018-2023 |
| Forecast Period | 2024-2032 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Breakup by Product Type |
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| Breakup by Distribution Channel |
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| Breakup by Region |
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| Market Dynamics |
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| Competitive Landscape |
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| Companies Covered |
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*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.
1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Market Snapshot
6.1 Global
6.2 Regional
7 Opportunities and Challenges in the Market
8 Global Keto Diet Market Analysis
8.1 Key Industry Highlights
8.2 Global Keto Diet Historical Market (2018-2023)
8.3 Global Keto Diet Market Forecast (2024-2032)
8.4 Global Keto Diet Market by Product Type
8.4.1 Supplements
8.4.1.1 Historical Trend (2018-2023)
8.4.1.2 Forecast Trend (2024-2032)
8.4.2 Beverages
8.4.2.1 Historical Trend (2018-2023)
8.4.2.2 Forecast Trend (2024-2032)
8.4.3 Snacks
8.4.3.1 Historical Trend (2018-2023)
8.4.3.2 Forecast Trend (2024-2032)
8.4.4 Dairy
8.4.4.1 Historical Trend (2018-2023)
8.4.4.2 Forecast Trend (2024-2032)
8.4.5 Others
8.5 Global Keto Diet Market by Distribution Channel
8.5.1 Supermarkets/Hypermarkets
8.5.1.1 Historical Trend (2018-2023)
8.5.1.2 Forecast Trend (2024-2032)
8.5.2 Convenience Stores
8.5.2.1 Historical Trend (2018-2023)
8.5.2.2 Forecast Trend (2024-2032)
8.5.3 Pharmacy/Drug Stores
8.5.3.1 Historical Trend (2018-2023)
8.5.3.2 Forecast Trend (2024-2032)
8.5.4 Speciality Stores
8.5.4.1 Historical Trend (2018-2023)
8.5.4.2 Forecast Trend (2024-2032)
8.5.5 Online
8.5.5.1 Historical Trend (2018-2023)
8.5.5.2 Forecast Trend (2024-2032)
8.5.6 Others
8.6 Global Keto Diet Market by Region
8.6.1 North America
8.6.1.1 Historical Trend (2018-2023)
8.6.1.2 Forecast Trend (2024-2032)
8.6.2 Europe
8.6.2.1 Historical Trend (2018-2023)
8.6.2.2 Forecast Trend (2024-2032)
8.6.3 Asia Pacific
8.6.3.1 Historical Trend (2018-2023)
8.6.3.2 Forecast Trend (2024-2032)
8.6.4 Latin America
8.6.4.1 Historical Trend (2018-2023)
8.6.4.2 Forecast Trend (2024-2032)
8.6.5 Middle East and Africa
8.6.5.1 Historical Trend (2018-2023)
8.6.5.2 Forecast Trend (2024-2032)
9 North America Keto Diet Market Analysis
9.1 United States of America
9.1.1 Historical Trend (2018-2023)
9.1.2 Forecast Trend (2024-2032)
9.2 Canada
9.2.1 Historical Trend (2018-2023)
9.2.2 Forecast Trend (2024-2032)
10 Europe Keto Diet Market Analysis
10.1 United Kingdom
10.1.1 Historical Trend (2018-2023)
10.1.2 Forecast Trend (2024-2032)
10.2 Germany
10.2.1 Historical Trend (2018-2023)
10.2.2 Forecast Trend (2024-2032)
10.3 France
10.3.1 Historical Trend (2018-2023)
10.3.2 Forecast Trend (2024-2032)
10.4 Italy
10.4.1 Historical Trend (2018-2023)
10.4.2 Forecast Trend (2024-2032)
10.5 Others
11 Asia Pacific Keto Diet Market Analysis
11.1 China
11.1.1 Historical Trend (2018-2023)
11.1.2 Forecast Trend (2024-2032)
11.2 Japan
11.2.1 Historical Trend (2018-2023)
11.2.2 Forecast Trend (2024-2032)
11.3 India
11.3.1 Historical Trend (2018-2023)
11.3.2 Forecast Trend (2024-2032)
11.4 ASEAN
11.4.1 Historical Trend (2018-2023)
11.4.2 Forecast Trend (2024-2032)
11.5 Australia
11.5.1 Historical Trend (2018-2023)
11.5.2 Forecast Trend (2024-2032)
11.6 Others
12 Latin America Keto Diet Market Analysis
12.1 Brazil
12.1.1 Historical Trend (2018-2023)
12.1.2 Forecast Trend (2024-2032)
12.2 Argentina
12.2.1 Historical Trend (2018-2023)
12.2.2 Forecast Trend (2024-2032)
12.3 Mexico
12.3.1 Historical Trend (2018-2023)
12.3.2 Forecast Trend (2024-2032)
12.4 Others
13 Middle East and Africa Keto Diet Market Analysis
13.1 Saudi Arabia
13.1.1 Historical Trend (2018-2023)
13.1.2 Forecast Trend (2024-2032)
13.2 United Arab Emirates
13.2.1 Historical Trend (2018-2023)
13.2.2 Forecast Trend (2024-2032)
13.3 Nigeria
13.3.1 Historical Trend (2018-2023)
13.3.2 Forecast Trend (2024-2032)
13.4 South Africa
13.4.1 Historical Trend (2018-2023)
13.4.2 Forecast Trend (2024-2032)
13.5 Others
14 Market Dynamics
14.1 SWOT Analysis
14.1.1 Strengths
14.1.2 Weaknesses
14.1.3 Opportunities
14.1.4 Threats
14.2 Porter’s Five Forces Analysis
14.2.1 Supplier’s Power
14.2.2 Buyer’s Power
14.2.3 Threat of New Entrants
14.2.4 Degree of Rivalry
14.2.5 Threat of Substitutes
14.3 Key Indicators for Demand
14.4 Key Indicators for Price
15 Competitive Landscape
15.1 Market Structure
15.2 Company Profiles
15.2.1 Glanbia plc
15.2.1.1 Company Overview
15.2.1.2 Product Portfolio
15.2.1.3 Demographic Reach and Achievements
15.2.1.4 Certifications
15.2.2 Nestlé S.A.
15.2.2.1 Company Overview
15.2.2.2 Product Portfolio
15.2.2.3 Demographic Reach and Achievements
15.2.2.4 Certifications
15.2.3 Danone SA
15.2.3.1 Company Overview
15.2.3.2 Product Portfolio
15.2.3.3 Demographic Reach and Achievements
15.2.3.4 Certifications
15.2.4 Pruvit Ventures, Inc.
15.2.4.1 Company Overview
15.2.4.2 Product Portfolio
15.2.4.3 Demographic Reach and Achievements
15.2.4.4 Certifications
15.2.5 Keto and Company
15.2.5.1 Company Overview
15.2.5.2 Product Portfolio
15.2.5.3 Demographic Reach and Achievements
15.2.5.4 Certifications
15.2.6 Zenwise, LLC
15.2.6.1 Company Overview
15.2.6.2 Product Portfolio
15.2.6.3 Demographic Reach and Achievements
15.2.6.4 Certifications
15.2.7 Perfect Keto Group, LLC
15.2.7.1 Company Overview
15.2.7.2 Product Portfolio
15.2.7.3 Demographic Reach and Achievements
15.2.7.4 Certifications
15.2.8 NOW Health Group, Inc.
15.2.8.1 Company Overview
15.2.8.2 Product Portfolio
15.2.8.3 Demographic Reach and Achievements
15.2.8.4 Certifications
15.2.9 TDN Nutrition
15.2.9.1 Company Overview
15.2.9.2 Product Portfolio
15.2.9.3 Demographic Reach and Achievements
15.2.9.4 Certifications
15.2.10 Miss Jones Baking Co.
15.2.10.1 Company Overview
15.2.10.2 Product Portfolio
15.2.10.3 Demographic Reach and Achievements
15.2.10.4 Certifications
15.2.11 Others
16 Key Trends and Developments in the Market
List of Key Figures and Tables
1. Global Keto Diet Market: Key Industry Highlights, 2018 and 2032
2. Global Keto Diet Historical Market: Breakup by Product Type (USD Billion), 2018-2023
3. Global Keto Diet Market Forecast: Breakup by Product Type (USD Billion), 2024-2032
4. Global Keto Diet Historical Market: Breakup by Distribution Channel (USD Billion), 2018-2023
5. Global Keto Diet Market Forecast: Breakup by Distribution Channel (USD Billion), 2024-2032
6. Global Keto Diet Historical Market: Breakup by Region (USD Billion), 2018-2023
7. Global Keto Diet Market Forecast: Breakup by Region (USD Billion), 2024-2032
8. North America Keto Diet Historical Market: Breakup by Country (USD Billion), 2018-2023
9. North America Keto Diet Market Forecast: Breakup by Country (USD Billion), 2024-2032
10. Europe Keto Diet Historical Market: Breakup by Country (USD Billion), 2018-2023
11. Europe Keto Diet Market Forecast: Breakup by Country (USD Billion), 2024-2032
12. Asia Pacific Keto Diet Historical Market: Breakup by Country (USD Billion), 2018-2023
13. Asia Pacific Keto Diet Market Forecast: Breakup by Country (USD Billion), 2024-2032
14. Latin America Keto Diet Historical Market: Breakup by Country (USD Billion), 2018-2023
15. Latin America Keto Diet Market Forecast: Breakup by Country (USD Billion), 2024-2032
16. Middle East and Africa Keto Diet Historical Market: Breakup by Country (USD Billion), 2018-2023
17. Middle East and Africa Keto Diet Market Forecast: Breakup by Country (USD Billion), 2024-2032
18. Global Keto Diet Market Structure
Key Questions Answered in the Report
In 2023, the market reached an approximate value of USD 10.87 billion.
The market is projected to grow at a CAGR of 5.6% between 2024 and 2032.
The market is estimated to witness a healthy growth in the forecast period of 2024-2032, reaching a value of around USD 17.72 billion by 2032.
The major market drivers are the rising health-consciousness and the growing adoption of keto diet to combat obesity, diabetes, cardiovascular diseases, and other health-related issues.
The key trends of the market include growing consumer awareness regarding the health benefits of keto diet, increased availability of keto-based food products, surging demand for plant-based keto diets among vegan people, and the rising popularity of customised keto diet plans.
The major regions in the market are North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.
Various distribution channels are supermarkets/hypermarkets, convenience stores, pharmacy/drug stores, speciality stores, and online, among others.
The key players in the market are Glanbia plc, Nestlé S.A., Danone SA, Pruvit Ventures, Inc., Keto and Company, Zenwise, LLC, Perfect Keto Group, LLC, NOW Health Group, Inc., TDN Nutrition, and Miss Jones Baking Co., among others.
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