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Report Overview

The Kuwait perfume market attained a value of around USD 162.99 million in 2023. The market is projected to grow at a CAGR of 9.6% during the forecast period of 2024-2032 to reach nearly USD 372.30 million by 2032.

2023

Base Year

2018-2023

Historical Year

2024-2032

Forecast Year

  • In Kuwait, the average consumer spending is nearly 8.8 thousand dinars annually, and around 4.79 million citizens and residents spent 42 billion dinars through about 844.5 million purchases in 2022.
  • Kuwait boasts high internet and mobile penetration of less than 90% and 56% of the young population within the age of 35 with high disposable incomes.
  • Perfumes hold a significant place in the Kuwaiti culture, given as gifts and used in social settings.

Kuwait Perfume Market Overview

As of 2023, Kuwait's e-commerce sector is thriving, supported by over 4 million internet users, a high smartphone penetration rate, and a youthful demographic—56% under 35—with considerable disposable income. Public sector initiatives, such as home business licenses and venture capital funds, are fostering the growth of the e-commerce sector. Consumers increasingly prefer online shopping for perfumes due to the extensive selection, convenience, home delivery options, and competitive pricing. Besides, the market is also witnessing a significant shift toward sustainability. According to Visa's December 2023 report, a majority of Kuwaitis believe in individual contributions to decarbonisation, with 84% focusing on reducing paper use and 57% aiming to minimise single-use plastics. This growing environmental awareness is driving key perfume players to adopt natural, recyclable, and organic ingredients. Many brands are also collaborating with local artisans to create unique, sustainable perfumes that reflect Kuwaiti culture while implementing eco-friendly practices. Innovations like refillable and biodegradable packaging are set to shape market trends, aligning with the increasing demand for greener products.

Kuwait Perfume Market

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Kuwait Perfume Market Trends

The expansion of the e-commerce sector

As of 2023, Kuwait boasted over 4 million internet users, high smartphone penetration rate, and a young population base, comprising 56% under the age of 35 with high disposable incomes. The e-commerce sector in the country is dominated by segments like food and beverage and retail, encompassing personal care products (including perfumes), electronics, and grocery. Moreover, public sector initiatives such as home business licenses, venture capital funds, private sector incubators and accelerators, and Kuwait National Fund for Small and Medium Enterprises are further supporting the growth of the Kuwait e-commerce market. Customers in the country are increasingly purchasing perfumes online due to the wide selection of scents and brands and the convenience of shopping anytime and anywhere. Home delivery, attractive prices and discounts, easy comparisons of prices, comprehensive product descriptions, customer reviews, and ingredient lists further boost the appeal of e-commerce channels for buying perfumes. 

Kuwait Perfume Market Growth

Growing trend of sustainability

In December 2023, Visa released the findings of a report, 2023 Sustainable Commerce, which stated that more than two-thirds of consumers in Kuwait believe that decarbonisation is not limited to business entities, but individuals can make a sustainable difference as well. 84% of Kuwaiti customers are focused on lowering paper usage whereas 57% of consumers are attempting to reduce the use of single-use plastics. The growing focus on sustainability and the rising demand for greener products are prompting brands to use natural, recyclable, and organic ingredients in perfumes. Brands are also emphasising sourcing ingredients and raw materials such as oud sustainably and responsibly while integrating CSR initiatives to focus on social equity and environmental conservation. Besides, the surging demand for local products is pushing key players to collaborate with local artisans to develop sustainable and unique perfumes with lowered environmental impact which celebrate local Kuwaiti culture. Besides, advancements in eco-friendly extraction methods like flash extraction are expected to shape the Kuwait perfume market trends and analysis. Refillable, recyclable, and biodegradable packaging solutions for perfumes are likely to gain traction in Kuwait in the forecast period.

Market News

October 2023

The Perfumes and Cosmetics Exhibition was launched in Kuwait, showcasing innovations and advancements in the field of perfumes and cosmetics by 300 local, regional, and international companies.

December 2022

Sarah Baker launched its range of perfumes at the House of Perfume in Kuwait. The company manufactures its fragrances from exquisite materials to offer long-lasting and deeply luxurious olfactory experiences to customers.

Kuwait Perfume Market Analysis

The flourishing Kuwait personal care industry amid the higher willingness among consumers to invest in grooming products such as fragrances, skincare, and spa treatments, is aiding the Kuwait perfume market revenue. The rising penetration of the internet, coupled with the thriving e-commerce sector, is further enabling consumers to buy international brands and premium-category perfumes from their workplaces. Moreover, an increasing shift towards environment-friendly products has led perfume manufacturers in Kuwait to make use of natural resources for fragrances. Leading perfume brands in the country are also focusing on developing unique and personalised fragrances that are extremely preferred by the Kuwaitis. Moreover, the increasing capital investments in research and development activities, improving economic scenario of the country, and high per capita income are anticipated to propel the growth of the Kuwait perfume industry. The rising number of malls and an increasing number of tourists are expected to further create ample opportunities for both regional and international perfume brands in the coming years.

Kuwait Perfume Market Restraints

The Kuwait perfume market growth can be hindered by intense competition between both local and international brands. This makes it difficult for new brands to establish their foothold in the market. The high availability of counterfeit products can reduce customer trust and brand integrity of legitimate brands. Constantly evolving customer preferences and growing concerns regarding economic instability in the country can hamper the market expansion. Furthermore, high cultural sensitivity in the country can make it difficult for international brands to resonate with local values and traditions.

Kuwait Perfume Market By Gender

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Kuwait Perfume Industry Segmentation

The EMR’s report titled “Kuwait Perfume Market Report and Forecast 2024-2032” offers a detailed analysis of the market based on the following segments:

Market Breakup by Product

  • Premium Product
  • Mass Product

Market Breakup by Gender

  • Male
  • Female
  • Unisex

Market Breakup by Perfume Type

  • Arabic
  • French
  • Others

Kuwait Perfume Market By Region

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Kuwait Perfume Market Share

By Gender Insights

Women hold a significant portion of the market share. The surging diversification of women's fragrances and the rising preference for complex and innovative fragrances among women are shaping the Kuwait perfume market trends and dynamics.

Traditional Middle Eastern scents like oud, blended with modern scents, are gaining significant popularity among men in Kuwait. The growing spending on grooming and self-care among men is boosting the Kuwait perfume industry revenue. Men in the country are also seeking personalised and customised scents that can reflect their individuality.

Meanwhile, unisex perfumes are highly preferred by younger consumers, especially millennials and Gen-Z, seeking balanced compositions that combine traditionally feminine and masculine fragrances. In May 2021, Armada Retail Concept signed an exclusive partnership with the Turkish unisex fragrance brand, Atelier Rebul, to roll out its first store at The Avenues Mall – Phase Three in Kuwait.

By Product Insights

There is a rising demand for mass perfumes, marketed to a broader audience, in Kuwait as they are widely accessible in drugstores, supermarkets and hypermarkets, and online platforms. Typically priced under KWD 20, such perfumes use synthetic ingredients and are available in a diverse range of fragrances, ranging from woody to floral scent, to cater to a diverse audience base.

Meanwhile, premium perfumes are associated with exclusivity, and they are typically sold in speciality boutiques and high-end department stores. The growing emphasis on craftsmanship and the rising demand for complex fragrances made with high-quality ingredients and natural essences are boosting the Kuwait perfume market revenue.

The growing availability of premium perfumes in Kuwait is further propelling the market. For instance, Azhrance Spiced Perfume, featuring a sophisticated blend of woody undertones and floral notes, is available in Kuwait.

By Perfume Type Insights

As per the Kuwait perfume market analysis, Arabic perfumes enjoy high popularity in Kuwait due to the growing customer preference for deep and rich scents like oud, integral to social customs and local traditions. Arabic perfumes are typically made from traditional methods and natural ingredients, which leads to long-lasting and unique fragrances.

The country's increasing young population is boosting the demand for French perfumes, which offer sophisticated and floral scents. The luxury packaging and branding of French perfumes also appeal to their appeal. Renowned brands such as Guerlain, Chanel, and Dior offer Eau de Toilette and Eau de Parfum in the country, further boosting the sales of French perfumes.

Competitive Landscape

Key Kuwait perfume market players are developing unique fragrances to appeal to a diverse customer base. They are also investing in e-commerce channels to provide a seamless online shopping experience, extensive product range, and competitive pricing.

Recent Developments

August 2024

A leading perfume company in the Arabian Gulf region, EssilorLuxottica SA, announced the return of its famous perfume, Revive. The perfume offers a vibrant and refreshing aromatic experience and contains ingredients like musk, bergamot, cedar wood, and seaweed.

July 2024

Development Holding (DH) acquired The Fragrance Kitchen (TFK), a Kuwaiti brand known for its range of luxury fragrances. Through the acquisition, the company aims to expand its investment portfolio and reaffirm its support for leading ventures.

*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*

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Key Questions Answered in the Report

The market reached a value of USD 162.99 million in 2023.

The market is expected to grow at a CAGR of 9.6% between 2024 and 2032.

The market is estimated to observe a healthy growth in the forecast period of 2024-2032 to reach a value of about USD 372.30 million by 2032.

The major drivers of the market include rising disposable incomes, growing population, increasing number of malls and tourists, and the rising penetration of the internet.

The increasing capital investments in research and development activities and growing personal grooming market are expected to be key trends guiding the growth of the market.

Premium product and mass product are the various products in the Kuwait perfume market.

Male, female, and unisex are the various genders in the perfume market in Kuwait.

The different perfume types in the market are Arabic, and French, among others.

Report Summary

Explore our key highlights of the report and gain a concise overview of key findings, trends, and actionable insights that will empower your strategic decisions.

Key Highlights of the Report

Please note that the figures mentioned in the description serve as estimates and may vary from the actual figures presented in the final report.

REPORT FEATURES DETAILS
Base Year 2023
Historical Period 2018-2023
Forecast Period 2024-2032
Scope of the Report

Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:

  • Product
  • Gender
  • Perfume Type
Breakup by Product
  • Premium Product
  • Mass Product
Breakup by Gender
  • Male
  • Female
  • Unisex
Breakup by Perfume Type
  • Arabic
  • French
  • Others
Market Dynamics
  • SWOT Analysis
  • Porter's Five Forces Analysis
  • Key Indicators for Demand
  • Key Indicators for Price
Competitive Landscape
  • Market Structure
  • Company Profiles
    • Company Overview
    • Product Portfolio
    • Demographic Reach and Achievements
    • Certifications
Report Price and Purchase Option Explore our purchase options that are best suited to your resources and industry needs.
Delivery Format Delivered as an attached PDF and Excel through email, with an option of receiving an editable PPT, according to the purchase option.

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+61-448-061-727

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+91-858-608-1494

40th Floor, PBCom Tower, 6795 Ayala Avenue Cor V.A Rufino St. Makati City, 1226.

+63-287-899-028, +63-967-048-3306

6 Gardner Place, Becketts Close, Feltham TW14 0BX, Greater London

+44-753-713-2163

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+84-865-399-124