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Report Overview
The Latin America eyewear market attained a value of USD 11.86 Billion in 2025. The market is expected to grow at a CAGR of 5.80% during the forecast period of 2026-2035. By 2035, the market is expected to reach USD 20.84 Billion.
Latin America's expanding middle-class population is significantly boosting demand for eyewear. As disposable incomes rise, consumers are more willing to invest in quality optical products, including designer frames and high-performance lenses. This demographic shift is particularly evident in Brazil, Mexico, and Colombia. As per government data, Brazil’s household per capita income in surged by 11.5% in 2023. Middle-class consumers are becoming more brand conscious, leading to increased purchases of both functional and fashionable eyewear.
The growing prevalence of myopia, hyperopia, and other refractive errors is adding to the Latin America eyewear market revenue. Factors like increased screen time, urbanization, and lifestyle changes have led to a surge in vision problems across all age groups. This has resulted in higher demand for prescription glasses and contact lenses. As diagnosis and access to optometrists improve, more consumers are seeking corrective eyewear, making this a significant driver in the region's optical market growth.
2025
Base Year
2019-2025
Historical Period
2026-2035
Forecast Period
Competitive Landscape
Key participants in the Latin America eyewear market are focusing on expanding accessibility, enhancing digital presence, and catering to local consumer preferences. Many companies are investing in e-commerce platforms and mobile apps to reach a wider audience, especially in urban areas with growing internet penetration. Strategic collaborations with fashion brands and influencers help boost brand visibility and appeal to younger demographics. Localization is offering affordable, yet stylish eyewear tailored to regional tastes and budgets.
Additionally, vertical integration helps in controlling the supply chain from manufacturing to retail and allows firms to reduce costs and ensure quality control. Sustainability is increasingly becoming a key differentiator, with brands incorporating eco-friendly materials and practices to attract environmentally conscious consumers. Some players also offer subscription models or flexible payment plans to appeal to cost-sensitive buyers.
Luxottica Group S.p.A.
Founded in 1961 and headquartered in Milan, Italy, Luxottica is a global leader in eyewear design, manufacturing, and retail. It owns major brands like Ray-Ban and Oakley. Known for vertical integration, it innovated the eyewear supply chain and expanded its global footprint through strategic acquisitions and advanced lens technologies.
Johnson & Johnson Vision Care, Inc.
Established in 1981 and based in Jacksonville, the United States, Johnson & Johnson Vision Care specializes in contact lenses under the ACUVUE brand. The company is recognized for pioneering daily disposable lenses and integrating UV-blocking technology. Its continued investment in eye health research drives innovation in vision correction and ocular wellness.
Lema21 Eyewear
Founded in 2013 and headquartered in São Paulo, Brazil, Lema21 offers fashionable, affordable eyewear online. It introduced a virtual try-on tool to simplify online purchases and reduce returns. The brand's direct-to-consumer model and digital-first strategy have helped it stand out in Latin America’s growing optical retail market.
Karün
Karün, launched in 2012 and based in Patagonia, Chile, focuses on sustainability by crafting eyewear from recycled and natural materials. It partners with local communities for material sourcing and environmental conservation. The brand is internationally recognized for its eco-conscious innovation and commitment to reshaping the eyewear industry sustainably.
Other players in the Latin America eyewear market are Chilis Eyegear, Mita Eyewear, Marchon Eyewear, Inc., and Precise Eyecare, among others.
Latin America Eyewear Market Report Snapshots
*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
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Key Questions Answered in the Report
The market is projected to grow at a CAGR of 5.80% between 2026 and 2035.
The market is expected to reach a value of USD 20.84 Billion by 2035.
Key strategies driving the market include expanding digital retail channels, offering affordable and stylish eyewear, and introducing innovative lenses like blue-light filters. Companies are forming local partnerships, enhancing customer experience through omnichannel models, and promoting sustainability to align with evolving consumer preferences across Brazil, Mexico, and beyond.
The increased usage of digital devices has surged the demand for prescribed spectacles and the rising prevalence of vision impairment can provide the market with development opportunities.
The countries in the market include Brazil, Mexico, Argentina, Colombia, Chile, and Peru, among others.
The products available in the market include spectacles, sunglasses, and contact lenses.
The eyewear market utilizes retail store, online store, and ophthalmic clinics.
The key players in the market report include Sika Limited, Fosroc, Inc., Saint-Gobain Weber Group, Mapei Corporation, Pidilite MEA Chemicals LLC, MBCC Group, Flexcrete Technologies Ltd, The Euclid Chemical Company, and others.
In 2025, the market reached an approximate value of USD 11.86 Billion.
Spectacles dominate the market due to widespread vision correction needs and growing fashion trends.
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