Reports
Sale
Global Licensed Sports Merchandise Market Size, Share, Growth: By Product: Sports Apparel, Sports Footwear, Toys and Games, Others; By Price Range: Premium, Economic; By Distribution Channel: Online, Offline; Regional Analysis; Market Dynamics: SWOT Analysis, Porter’s Five Forces Analysis; Competitive Landscape; 2024-2032
Global Licensed Sports Merchandise Market Outlook
The global licensed sports merchandise market size reached approximately USD 35.70 billion in 2023. The market is further projected to grow at a CAGR of 5.1% between 2024 and 2032, reaching a value of USD 55.97 billion by 2032.
Key Trends in the Market
Licensed sports merchandise refers to sports equipment, jerseys, apparel, and footwear, among others that are endorsed by athletes and sports teams. The merchandise in available for men, women, and children and the sports entities and professionals receive royalties when it is sold. The merchandise allows fans to express their enthusiasm and loyalty and showcase their support to their favourite sports team and professional.
- The rising participation in different sports activities is aiding the licensed sports merchandise market growth. The feature of sports events across print and electronic media increases the visibility of the sport and the players, resulting in an increased viewership and interest.
- The growing investments towards the advertisement of electronic and traditional sports is providing lucrative growth opportunities to the market. The precise targeting allows brands to target specific demographics depending upon their online behaviour, viewing habits, and interests.
- The increased availability of customised licensed sports merchandise is supporting the market expansion. The customisation allows the customers to add numbers and name of their favourite players and teams on their jerseys, allowing fans to have an immersive experience. Various collectors also perceive licensed merchandise as a valuable investment.
Global Licensed Sports Merchandise Market Analysis
On the basis of product, the market is divided into sports apparel, sports footwear, and toys and games, among others. Sports apparel is sub-divided by type into t-shirts and tops, sweatshirts and hoodies, jackets, and bottom wear, among others.
Based on price range, the market is bifurcated into premium and economic. On the basis of distribution channel, the market is classified into online and offline. Based on region, the licensed sports merchandise market segmentation includes North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.
The comprehensive EMR report provides an in-depth assessment of the market based on the Porter's five forces model along with giving a SWOT analysis. The report gives a detailed analysis of the following key players in the market, covering their competitive landscape and latest developments like mergers, acquisitions, investments, and expansion plans.
- Nike Inc.
- Adidas AG
- PUMA SE
- Fanatics Inc.
- DICK'S Sporting Goods, Inc.
- Iconix International
- New Era Cap Company Limited
- ’47 BRAND, LLC
- G-III Apparel Group, Ltd.
- Others
Market Share by Distribution Channel
Online distribution channels are anticipated to account for a significant licensed sports merchandise market share in the coming years owing to the convenient nature of online shopping and availability of a wide range of products in different sizes. The availability of heavy discounts and free delivery further attracts consumers to shop online for licensed sports merchandise. The worldwide availability and assurance about the originality of the products is further boosting the segment expansion.
Market Share by Region
North America is anticipated to witness significant growth over the forecast period. This growth can be attributed to the increased participation of individuals in various sports activities including soccer, baseball, basketball, and ice hockey, among others. The growing connectivity between players and fans across different social media platforms allows sports teams and players to enhance their visibility, bolstering the licensed sports merchandise market demand. The rising disposable incomes and increasing influence of celebrity endorsements is further supporting the market expansion in the region.
Competitive Landscape
Nike Inc., headquartered in Oregon, United States, is one of the leading distributors, designers, and marketers of authentic athletic equipment, accessories, apparel, and footwear essential for a wide range of sports and fitness activities.
Adidas AG, headquartered in Bavaria, Germany, is known for providing high quality footwear, apparel, licensed sports merchandise, and sports equipment, among others for men, women, and children of all ages.
PUMA SE, headquartered in Bavaria, Germany, is a sporting goods manufacturing company that is dedicated towards delivering high quality products through authentic partnerships and innovative designs. The company was founded in 1948.
Other licensed sports merchandise market key players include Fanatics Inc., DICK'S Sporting Goods, Inc., Iconix International, New Era Cap Company Limited, ’47 BRAND, LLC, and G-III Apparel Group, Ltd., among others.
Key Highlights of the Report
| REPORT FEATURES | DETAILS |
| Base Year | 2023 |
| Historical Period | 2018-2023 |
| Forecast Period | 2024-2032 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
|
| Breakup by Product |
|
| Breakup by Price Range |
|
| Breakup by Distribution Channel |
|
| Breakup by Region |
|
| Market Dynamics |
|
| Competitive Landscape |
|
| Companies Covered |
|
*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.
1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Market Snapshot
6.1 Global
6.2 Regional
7 Opportunities and Challenges in the Market
8 Global Licensed Sports Merchandise Market Analysis
8.1 Key Industry Highlights
8.2 Global Licensed Sports Merchandise Historical Market (2018-2023)
8.3 Global Licensed Sports Merchandise Market Forecast (2024-2032)
8.4 Global Licensed Sports Merchandise Market by Product
8.4.1 Sports Apparel
8.4.1.1 Historical Trend (2018-2023)
8.4.1.2 Forecast Trend (2024-2032)
8.4.1.3 Breakup by Type
8.4.1.3.1 T-Shirts And Tops
8.4.1.3.2 Sweatshirts And Hoodies
8.4.1.3.3 Jackets
8.4.1.3.4 Bottom Wear
8.4.1.3.5 Others
8.4.2 Sports Footwear
8.4.2.1 Historical Trend (2018-2023)
8.4.2.2 Forecast Trend (2024-2032)
8.4.3 Toys and Games
8.4.3.1 Historical Trend (2018-2023)
8.4.3.2 Forecast Trend (2024-2032)
8.4.4 Others
8.5 Global Licensed Sports Merchandise Market by Price Range
8.5.1 Premium
8.5.1.1 Historical Trend (2018-2023)
8.5.1.2 Forecast Trend (2024-2032)
8.5.2 Economic
8.5.2.1 Historical Trend (2018-2023)
8.5.2.2 Forecast Trend (2024-2032)
8.6 Global Licensed Sports Merchandise Market by Distribution Channel
8.6.1 Online
8.6.1.1 Historical Trend (2018-2023)
8.6.1.2 Forecast Trend (2024-2032)
8.6.2 Offline
8.6.2.1 Historical Trend (2018-2023)
8.6.2.2 Forecast Trend (2024-2032)
8.7 Global Licensed Sports Merchandise Market by Region
8.7.1 North America
8.7.1.1 Historical Trend (2018-2023)
8.7.1.2 Forecast Trend (2024-2032)
8.7.2 Europe
8.7.2.1 Historical Trend (2018-2023)
8.7.2.2 Forecast Trend (2024-2032)
8.7.3 Asia Pacific
8.7.3.1 Historical Trend (2018-2023)
8.7.3.2 Forecast Trend (2024-2032)
8.7.4 Latin America
8.7.4.1 Historical Trend (2018-2023)
8.7.4.2 Forecast Trend (2024-2032)
8.7.5 Middle East and Africa
8.7.5.1 Historical Trend (2018-2023)
8.7.5.2 Forecast Trend (2024-2032)
9 North America Licensed Sports Merchandise Market Analysis
9.1 United States of America
9.1.1 Historical Trend (2018-2023)
9.1.2 Forecast Trend (2024-2032)
9.2 Canada
9.2.1 Historical Trend (2018-2023)
9.2.2 Forecast Trend (2024-2032)
10 Europe Licensed Sports Merchandise Market Analysis
10.1 United Kingdom
10.1.1 Historical Trend (2018-2023)
10.1.2 Forecast Trend (2024-2032)
10.2 Germany
10.2.1 Historical Trend (2018-2023)
10.2.2 Forecast Trend (2024-2032)
10.3 France
10.3.1 Historical Trend (2018-2023)
10.3.2 Forecast Trend (2024-2032)
10.4 Italy
10.4.1 Historical Trend (2018-2023)
10.4.2 Forecast Trend (2024-2032)
10.5 Others
11 Asia Pacific Licensed Sports Merchandise Market Analysis
11.1 China
11.1.1 Historical Trend (2018-2023)
11.1.2 Forecast Trend (2024-2032)
11.2 Japan
11.2.1 Historical Trend (2018-2023)
11.2.2 Forecast Trend (2024-2032)
11.3 India
11.3.1 Historical Trend (2018-2023)
11.3.2 Forecast Trend (2024-2032)
11.4 ASEAN
11.4.1 Historical Trend (2018-2023)
11.4.2 Forecast Trend (2024-2032)
11.5 Australia
11.5.1 Historical Trend (2018-2023)
11.5.2 Forecast Trend (2024-2032)
11.6 Others
12 Latin America Licensed Sports Merchandise Market Analysis
12.1 Brazil
12.1.1 Historical Trend (2018-2023)
12.1.2 Forecast Trend (2024-2032)
12.2 Argentina
12.2.1 Historical Trend (2018-2023)
12.2.2 Forecast Trend (2024-2032)
12.3 Mexico
12.3.1 Historical Trend (2018-2023)
12.3.2 Forecast Trend (2024-2032)
12.4 Others
13 Middle East and Africa Licensed Sports Merchandise Market Analysis
13.1 Saudi Arabia
13.1.1 Historical Trend (2018-2023)
13.1.2 Forecast Trend (2024-2032)
13.2 United Arab Emirates
13.2.1 Historical Trend (2018-2023)
13.2.2 Forecast Trend (2024-2032)
13.3 Nigeria
13.3.1 Historical Trend (2018-2023)
13.3.2 Forecast Trend (2024-2032)
13.4 South Africa
13.4.1 Historical Trend (2018-2023)
13.4.2 Forecast Trend (2024-2032)
13.5 Others
14 Market Dynamics
14.1 SWOT Analysis
14.1.1 Strengths
14.1.2 Weaknesses
14.1.3 Opportunities
14.1.4 Threats
14.2 Porter’s Five Forces Analysis
14.2.1 Supplier’s Power
14.2.2 Buyer’s Power
14.2.3 Threat of New Entrants
14.2.4 Degree of Rivalry
14.2.5 Threat of Substitutes
14.3 Key Indicators for Demand
14.4 Key Indicators for Price
15 Competitive Landscape
15.1 Market Structure
15.2 Company Profiles
15.2.1 Nike Inc.
15.2.1.1 Company Overview
15.2.1.2 Product Portfolio
15.2.1.3 Demographic Reach and Achievements
15.2.1.4 Certifications
15.2.2 Adidas AG
15.2.2.1 Company Overview
15.2.2.2 Product Portfolio
15.2.2.3 Demographic Reach and Achievements
15.2.2.4 Certifications
15.2.3 PUMA SE
15.2.3.1 Company Overview
15.2.3.2 Product Portfolio
15.2.3.3 Demographic Reach and Achievements
15.2.3.4 Certifications
15.2.4 Fanatics Inc.
15.2.4.1 Company Overview
15.2.4.2 Product Portfolio
15.2.4.3 Demographic Reach and Achievements
15.2.4.4 Certifications
15.2.5 DICK'S Sporting Goods, Inc.
15.2.5.1 Company Overview
15.2.5.2 Product Portfolio
15.2.5.3 Demographic Reach and Achievements
15.2.5.4 Certifications
15.2.6 Iconix International
15.2.6.1 Company Overview
15.2.6.2 Product Portfolio
15.2.6.3 Demographic Reach and Achievements
15.2.6.4 Certifications
15.2.7 New Era Cap Company Limited
15.2.7.1 Company Overview
15.2.7.2 Product Portfolio
15.2.7.3 Demographic Reach and Achievements
15.2.7.4 Certifications
15.2.8 ’47 BRAND, LLC
15.2.8.1 Company Overview
15.2.8.2 Product Portfolio
15.2.8.3 Demographic Reach and Achievements
15.2.8.4 Certifications
15.2.9 G-III Apparel Group, Ltd.
15.2.9.1 Company Overview
15.2.9.2 Product Portfolio
15.2.9.3 Demographic Reach and Achievements
15.2.9.4 Certifications
15.2.10 Others
16 Key Trends and Developments in the Market
List of Key Figures and Tables
1. Global Licensed Sports Merchandise Market: Key Industry Highlights, 2018 and 2032
2. Global Licensed Sports Merchandise Historical Market: Breakup by Product (USD Billion), 2018-2023
3. Global Licensed Sports Merchandise Market Forecast: Breakup by Product (USD Billion), 2024-2032
4. Global Licensed Sports Merchandise Historical Market: Breakup by Price Range (USD Billion), 2018-2023
5. Global Licensed Sports Merchandise Market Forecast: Breakup by Price Range (USD Billion), 2024-2032
Global Licensed Sports Merchandise Historical Market: Breakup by Distribution Channel (USD Billion), 2018-2023
6. Global Licensed Sports Merchandise Market Forecast: Breakup by Distribution Channel (USD Billion), 2024-2032
7. Global Licensed Sports Merchandise Historical Market: Breakup by Region (USD Billion), 2018-2023
8. Global Licensed Sports Merchandise Market Forecast: Breakup by Region (USD Billion), 2024-2032
9. North America Licensed Sports Merchandise Historical Market: Breakup by Country (USD Billion), 2018-2023
10. North America Licensed Sports Merchandise Market Forecast: Breakup by Country (USD Billion), 2024-2032
11. Europe Licensed Sports Merchandise Historical Market: Breakup by Country (USD Billion), 2018-2023
12. Europe Licensed Sports Merchandise Market Forecast: Breakup by Country (USD Billion), 2024-2032
13. Asia Pacific Licensed Sports Merchandise Historical Market: Breakup by Country (USD Billion), 2018-2023
14. Asia Pacific Licensed Sports Merchandise Market Forecast: Breakup by Country (USD Billion), 2024-2032
15. Latin America Licensed Sports Merchandise Historical Market: Breakup by Country (USD Billion), 2018-2023
16. Latin America Licensed Sports Merchandise Market Forecast: Breakup by Country (USD Billion), 2024-2032
17. Middle East and Africa Licensed Sports Merchandise Historical Market: Breakup by Country (USD Billion), 2018-2023
18. Middle East and Africa Licensed Sports Merchandise Market Forecast: Breakup by Country (USD Billion), 2024-2032
19. Global Licensed Sports Merchandise Market Structure
Key Questions Answered in the Report
The market reached a value of approximately USD 35.70 billion in 2023.
The market is projected to grow at a CAGR of 5.1% between 2024 and 2032.
The market is estimated to witness a healthy growth in the forecast period of 2024-2032 to reach USD 55.97 billion by 2032.
The major market drivers include rising participation in different sports activities and increasing investments towards the advertisement of electronic and traditional sports.
The key trends fuelling the growth of the market include increasing media coverage of different sports activities and availability of customised licensed sports merchandise.
The major regions in the market are North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.
The distribution channels for licensed sports merchandise include online and offline.
The key players in the market are Nike Inc., Adidas AG, PUMA SE, Fanatics Inc., DICK'S Sporting Goods, Inc., Iconix International, New Era Cap Company Limited, ’47 BRAND, LLC, and G-III Apparel Group, Ltd., among others.
Purchase Options 10% off
Call us
Purchase Full Report
Mini Report
$ 2199
$1999
-
Selected Sections, One User
-
Printing Not Allowed
-
Email Delivery in PDF
-
Free Limited Customisation -
Post Sales Analyst Support -
50% Discount on Next Update
Single User License
$ 3299
$2999
-
All Sections, One User
-
One Print Allowed
-
Email Delivery in PDF
-
Free Limited Customisation -
Post Sales Analyst Support -
50% Discount on Next Update
Five User License
$ 4399
$3999
-
All Sections, Five Users
-
Five Prints Allowed
-
Email Delivery in PDF
-
Free Limited Customisation
-
Post Sales Analyst Support
-
50% Discount on Next Update
Corporate License
$ 5499
$4999
-
All Sections, Unlimited Users
-
Unlimited Prints Allowed
-
Email Delivery in PDF + Excel
-
Free Limited Customisation
-
Post Sales Analyst Support
-
50% Discount on Next Update
Any Question? Speak With An Analyst
View A Sample
Did You Miss Anything, Ask Now
Why Expert Market Research?
Right People
We are technically excellent, strategic, practical, experienced and efficient; our analysts are hand-picked based on having the right attributes to work successfully and execute projects based on your expectations.
Right Methodology
We leverage our cutting-edge technology, our access to trusted databases, and our knowledge of the current models used in the market to deliver you research solutions that are tailored to your needs and put you ahead of the curve.
Right Price
We deliver in-depth and superior quality research in prices that are reasonable, unmatchable, and shows our understanding of your resource structure. We, additionally, offer attractive discounts on our upcoming reports.
Right Support
Our team of expert analysts are at your beck and call to deliver you optimum results that are customised to meet your precise needs within the specified timeframe and help you form a better understanding of the industry.
NEWSLETTER