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Global Light Beer Market Size, Share, Trends, Forecast: By Production: Macro-Brewery, Micro-Brewery, Craft Brewery, Others; By Package: Glass, PET Bottle, Metal Can, Others; By Distribution Channel: Hypermarkets and Supermarkets, On-Trade, Speciality Stores, Convenience Stores, Others; Regional Analysis; Competitive Landscape; 2024-2032
Global Light Beer Market Outlook
The global light beer market stood at a value of around USD 3,02,220.83 million in 2023. The market is further expected to grow at a CAGR of 2.9% in the forecast period of 2024-2032 to attain a value of USD 3,90,897.39 million by 2032.
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Growing Popularity of Craft Beer among the Millennials to Bolster the Growth of the Light Beer Industry
Based on production, the craft brewery segment accounts for a significant share in the market, owing to the growing popularity of craft beer among consumers between the ages of 18 and 30. The growing inclination towards craft beer can be attributed to its light flavour and rich mouthfeel and its high nutritional value, such as the presence of dietary silicon, which helps improve bone density and lower the risk of arthritis. In addition, the launch of refreshing, light beers that are clean and balanced by various brands is adding to their popularity. Furthermore, the segment growth in the forecast period is expected to be driven by the ability of the product to mimic the taste of standard beers while offering improved health benefits.
North America Accounts for a Significant Share in the Light Beer Industry
The light beer industry in North America witnessed a significant growth in the historical period owing to the increased popularity of beer across various countries, especially in the United States. The market has been driven by the high consumer purchasing power, high standards of living, and a significant investment by the key players in product marketing. Over the forecast period, the market is expected to be aided by the growing risk of diabetes in the region, as light beer is known for its fewer calories compared with a reference, full-strength version.
Light Beer: Market Segmentation
Light beer is defined as a type of beer that has a reduced alcohol content with a meaningful decrease in calories compared to a regular beer. Light beer allows people to consume a moderate amount of beer without being intoxicated. The alcohol content in light beers may vary from 2.2 to 3.2%.
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Based on production, the market is divided into:
- Macro-Brewery
- Micro-Brewery
- Craft Brewery
- Others
On the basis of the package, the industry is segmented into:
- Glass
- PET Bottle
- Metal Can
- Others
The various distribution channels of the product include:
- Hypermarkets and Supermarkets
- On-Trade
- Speciality Stores
- Convenience Stores
- Others
The regional markets for the product include North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.
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Changing Consumer Preference Towards Beverages with Less Alcoholic and Calorific Value to Boost the Growth of the Light Beer Industry
The global market for light beer is driven by the changing consumer preference towards beverages with lower alcohol content, owing to the increasing inclination of people towards health and fitness. As light beer has low alcoholic and calorific value, it allows people to limit alcohol and calorie intake, further helping them control the negative side-effects of excessive beer consumption, such as diarrhoea, weight-gain, and lost-control of the senses, among others. In addition, the rapid expansion of supermarkets and hypermarkets and speciality stores, particularly in emerging nations, is expected to further aid the market growth in the forecast period, as this would enhance the availability of light beer, propelling the sales of the product.
Key Industry Players in the Global Light Beer Market
The report gives a detailed analysis of the following key players in the global light beer market, covering their competitive landscape, capacity, and latest developments like mergers, acquisitions, and investments, expansions of capacity, and plant turnarounds:
- Anheuser-Busch InBev
- Carlsberg Breweries A/S
- HEINEKEN International B.V.
- Diageo
- Molson Coors Beverage Company
- Others
The comprehensive EMR report provides an in-depth assessment of the market based on the Porter's five forces model along with giving a SWOT analysis.
Key Highlights of the Report
| REPORT FEATURES | DETAILS |
| Base Year | 2023 |
| Historical Period | 2018-2023 |
| Forecast Period | 2024-2032 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Breakup by Production |
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| Breakup by Package |
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| Breakup by Distribution Channel |
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| Breakup by Region |
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| Market Dynamics |
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| Competitive Landscape |
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| Companies Covered |
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| Report Price and Purchase Option | Explore our purchase options that are best suited to your resources and industry needs. |
| Delivery Format | Delivered as an attached PDF and Excel through email, with an option of receiving an editable PPT, according to the purchase option. |
*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.
1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Snapshot
6.1 Global
6.2 Regional
7 Opportunities and Challenges in the Market
8 Global Light Beer Market Analysis
8.1 Key Industry Highlights
8.2 Global Light Beer Historical Market (2018-2023)
8.3 Global Light Beer Market Forecast (2024-2032)
8.4 Global Light Beer Market by Production
8.4.1 Macro-Brewery
8.4.1.1 Historical Trend (2018-2023)
8.4.1.2 Forecast Trend (2024-2032)
8.4.2 Micro-Brewery
8.4.2.1 Historical Trend (2018-2023)
8.4.2.2 Forecast Trend (2024-2032)
8.4.3 Craft Brewery
8.4.3.1 Historical Trend (2018-2023)
8.4.3.2 Forecast Trend (2024-2032)
8.4.4 Others
8.5 Global Light Beer Market by Package
8.5.1 Glass
8.5.1.1 Historical Trend (2018-2023)
8.5.1.2 Forecast Trend (2024-2032)
8.5.2 PET Bottle
8.5.2.1 Historical Trend (2018-2023)
8.5.2.2 Forecast Trend (2024-2032)
8.5.3 Metal Can
8.5.3.1 Historical Trend (2018-2023)
8.5.3.2 Forecast Trend (2024-2032)
8.5.4 Others
8.6 Global Light Beer Market by Distribution Channel
8.6.1 Hypermarkets and Supermarkets
8.6.1.1 Historical Trend (2018-2023)
8.6.1.2 Forecast Trend (2024-2032)
8.6.2 On-Trade
8.6.2.1 Historical Trend (2018-2023)
8.6.2.2 Forecast Trend (2024-2032)
8.6.3 Speciality Stores
8.6.3.1 Historical Trend (2018-2023)
8.6.3.2 Forecast Trend (2024-2032)
8.6.4 Convenience Stores
8.6.4.1 Historical Trend (2018-2023)
8.6.4.2 Forecast Trend (2024-2032)
8.6.5 Others
8.7 Global Light Beer Market by Region
8.7.1 North America
8.7.1.1 Historical Trend (2018-2023)
8.7.1.2 Forecast Trend (2024-2032)
8.7.2 Europe
8.7.2.1 Historical Trend (2018-2023)
8.7.2.2 Forecast Trend (2024-2032)
8.7.3 Asia Pacific
8.7.3.1 Historical Trend (2018-2023)
8.7.3.2 Forecast Trend (2024-2032)
8.7.4 Latin America
8.7.4.1 Historical Trend (2018-2023)
8.7.4.2 Forecast Trend (2024-2032)
8.7.5 Middle East and Africa
8.7.5.1 Historical Trend (2018-2023)
8.7.5.2 Forecast Trend (2024-2032)
9 North America Light Beer Market Analysis
9.1 United States of America
9.1.1 Historical Trend (2018-2023)
9.1.2 Forecast Trend (2024-2032)
9.2 Canada
9.2.1 Historical Trend (2018-2023)
9.2.2 Forecast Trend (2024-2032)
10 Europe Light Beer Market Analysis
10.1 United Kingdom
10.1.1 Historical Trend (2018-2023)
10.1.2 Forecast Trend (2024-2032)
10.2 Germany
10.2.1 Historical Trend (2018-2023)
10.2.2 Forecast Trend (2024-2032)
10.3 France
10.3.1 Historical Trend (2018-2023)
10.3.2 Forecast Trend (2024-2032)
10.4 Italy
10.4.1 Historical Trend (2018-2023)
10.4.2 Forecast Trend (2024-2032)
10.5 Others
11 Asia Pacific Light Beer Market Analysis
11.1 China
11.1.1 Historical Trend (2018-2023)
11.1.2 Forecast Trend (2024-2032)
11.2 Japan
11.2.1 Historical Trend (2018-2023)
11.2.2 Forecast Trend (2024-2032)
11.3 India
11.3.1 Historical Trend (2018-2023)
11.3.2 Forecast Trend (2024-2032)
11.4 ASEAN
11.4.1 Historical Trend (2018-2023)
11.4.2 Forecast Trend (2024-2032)
11.5 Australia
11.5.1 Historical Trend (2018-2023)
11.5.2 Forecast Trend (2024-2032)
11.6 Others
12 Latin America Light Beer Market Analysis
12.1 Brazil
12.1.1 Historical Trend (2018-2023)
12.1.2 Forecast Trend (2024-2032)
12.2 Argentina
12.2.1 Historical Trend (2018-2023)
12.2.2 Forecast Trend (2024-2032)
12.3 Mexico
12.3.1 Historical Trend (2018-2023)
12.3.2 Forecast Trend (2024-2032)
12.4 Others
13 Middle East and Africa Light Beer Market Analysis
13.1 Saudi Arabia
13.1.1 Historical Trend (2018-2023)
13.1.2 Forecast Trend (2024-2032)
13.2 United Arab Emirates
13.2.1 Historical Trend (2018-2023)
13.2.2 Forecast Trend (2024-2032)
13.3 Nigeria
13.3.1 Historical Trend (2018-2023)
13.3.2 Forecast Trend (2024-2032)
13.4 South Africa
13.4.1 Historical Trend (2018-2023)
13.4.2 Forecast Trend (2024-2032)
13.5 Others
14 Market Dynamics
14.1 SWOT Analysis
14.1.1 Strengths
14.1.2 Weaknesses
14.1.3 Opportunities
14.1.4 Threats
14.2 Porter’s Five Forces Analysis
14.2.1 Supplier’s Power
14.2.2 Buyer’s Power
14.2.3 Threat of New Entrants
14.2.4 Degree of Rivalry
14.2.5 Threat of Substitutes
14.3 Key Indicators for Demand
14.4 Key Indicators for Price
15 Value Chain Analysis
16 Price Analysis
17 Competitive Landscape
17.1 Market Structure
17.2 Company Profiles
17.2.1 Anheuser-Busch InBev
17.2.1.1 Company Overview
17.2.1.2 Product Portfolio
17.2.1.3 Demographic Reach and Achievements
17.2.1.4 Certifications
17.2.2 Carlsberg Breweries A/S
17.2.2.1 Company Overview
17.2.2.2 Product Portfolio
17.2.2.3 Demographic Reach and Achievements
17.2.2.4 Certifications
17.2.3 HEINEKEN International B.V.
17.2.3.1 Company Overview
17.2.3.2 Product Portfolio
17.2.3.3 Demographic Reach and Achievements
17.2.3.4 Certifications
17.2.4 Diageo
17.2.4.1 Company Overview
17.2.4.2 Product Portfolio
17.2.4.3 Demographic Reach and Achievements
17.2.4.4 Certifications
17.2.5 Molson Coors Beverage Company
17.2.5.1 Company Overview
17.2.5.2 Product Portfolio
17.2.5.3 Demographic Reach and Achievements
17.2.5.4 Certifications
17.2.6 Others
18 Key Trends and Developments in the Market
Additional Customisations Available
1 Manufacturing Process
1.1 Overview
1.2 Detailed Process Flow
1.3 Operation Involved
2 Project Requirement and Cost Analysis
2.1 Land, Location and Site Development
2.2 Construction
2.3 Plant Machinery
2.4 Cost of Raw Material
2.5 Packaging
2.6 Transportation
2.7 Utilities
2.8 Manpower
2.9 Other Capital Investment
List of Key Figures and Tables
1. Global Light Beer Market: Key Industry Highlights, 2018 and 2032
2. Global Light Beer Historical Market: Breakup by Production (USD Million), 2018-2023
3. Global Light Beer Market Forecast: Breakup by Production (USD Million), 2024-2032
4. Global Light Beer Historical Market: Breakup by Package (USD Million), 2018-2023
5. Global Light Beer Market Forecast: Breakup by Package (USD Million), 2024-2032
6. Global Light Beer Historical Market: Breakup by Distribution Channel (USD Million), 2018-2023
7. Global Light Beer Market Forecast: Breakup by Distribution Channel (USD Million), 2024-2032
8. Global Light Beer Historical Market: Breakup by Region (USD Million), 2018-2023
9. Global Light Beer Market Forecast: Breakup by Region (USD Million), 2024-2032
10. North America Light Beer Historical Market: Breakup by Country (USD Million), 2018-2023
11. North America Light Beer Market Forecast: Breakup by Country (USD Million), 2024-2032
12. Europe Light Beer Historical Market: Breakup by Country (USD Million), 2018-2023
13. Europe Light Beer Market Forecast: Breakup by Country (USD Million), 2024-2032
14. Asia Pacific Light Beer Historical Market: Breakup by Country (USD Million), 2018-2023
15. Asia Pacific Light Beer Market Forecast: Breakup by Country (USD Million), 2024-2032
16. Latin America Light Beer Historical Market: Breakup by Country (USD Million), 2018-2023
17. Latin America Light Beer Market Forecast: Breakup by Country (USD Million), 2024-2032
18. Middle East and Africa Light Beer Historical Market: Breakup by Country (USD Million), 2018-2023
19. Middle East and Africa Light Beer Market Forecast: Breakup by Country (USD Million), 2024-2032
20. Global Light Beer Market Structure
Key Questions Answered in the Report
In 2023, the global light beer market attained a value of nearly USD 3,02,220.83 million.
The market is estimated to grow at a CAGR of 2.9% between 2024 and 2032.
The market is estimated to witness a healthy growth in the forecast period of 2024-2032 to reach USD 3,90,897.39 million by 2032.
The major regions in the market are North America, Latin America, the Middle East and Africa, Europe, and the Asia Pacific.
The growing consumer preference for beverages with less alcoholic and calorific value, surging health and fitness consciousness, and the rising popularity of light beer among the millennial and Gen-Z population are the major market drivers.
The key trends guiding the market demand are the rising awareness about the various health benefits offered by the product and the growing sales of light beer from e-commerce channels.
Macro-brewery, micro-brewery, and craft brewery, among others, are the major segments based on the production of light beer considered in the market report.
The significant market segmentations based on package of light beer are glass, PET bottle, and metal can, among others.
Hypermarkets and supermarkets, on-trade, speciality stores, and convenience stores, among others, are the significant distribution channels in the market.
The major players in the light beer market are Anheuser-Busch InBev, Carlsberg Breweries A/S, HEINEKEN International B.V., Diageo, and Molson Coors Beverage Company, among others.
Analyst Review
The global light beer market attained a value of USD 3,02,220.83 million in 2023, driven by the growing consumer demand for beverages with less alcoholic and calorific value. Aided by the growing retail sector, such as the emergence of e-commerce platforms that facilitate door-step delivery of the product, the market is expected to witness a further growth in the forecast period of 2024-2032, growing at a CAGR of 2.9%. The market is projected to reach USD 3,90,897.39 million by 2032.
EMR’s meticulous research methodology delves deep into the market, covering the macro and micro aspects of the industry. On the basis of production, the market is divided into macro-brewery, micro-brewery, and craft brewery, among others. Based on package, the market is divided into glass, PET bottle, and metal can, among others. The significant distribution channels of the product include hypermarkets and supermarkets, on-trade, speciality stores, and convenience stores, among others. The major regional markets for light beer are North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa. The key players in the above market include Anheuser-Busch InBev, Carlsberg Breweries A/S, HEINEKEN International B.V., Diageo, and Molson Coors Beverage Company, among others.
EMR’s research methodology uses a combination of cutting-edge analytical tools and the expertise of their highly accomplished team, thus, providing their customers with market insights that are accurate, actionable, and help them remain ahead of their competition.
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