The global lip balm market was valued at USD 2.72 Billion in 2025. The industry is expected to grow at a CAGR of 7.90% during the forecast period of 2026-2035 to attain a valuation of USD 5.82 Billion by 2035.
Base Year
Historical Period
Forecast Period
Japan is a leading destination for major beauty brands, where consumers spend nearly 242 pounds annually on self-care products.
An average American spends nearly 194.17 pounds annually on purchasing personal care and grooming products.
South Korea is another major destination for beauty products, where consumers spend nearly 185.49 pounds annually on grooming products.
Compound Annual Growth Rate
7.9%
Value in USD Billion
2026-2035
*this image is indicative*
| Global Lip Balm Market Report Summary | Description | Value |
| Base Year | USD Billion | 2025 |
| Historical Period | USD Billion | 2019-2025 |
| Forecast Period | USD Billion | 2026-2035 |
| Market Size 2025 | USD Billion | 2.72 |
| Market Size 2035 | USD Billion | 5.82 |
| CAGR 2019-2025 | Percentage | XX% |
| CAGR 2026-2035 | Percentage | 7.90% |
| CAGR 2026-2035 - Market by Region | Asia Pacific | 10.2% |
| CAGR 2026-2035 - Market by Country | India | 11.7% |
| CAGR 2026-2035 - Market by Country | China | 9.8% |
| CAGR 2026-2035 - Market by Product | Solid Cream Lip Balm | 8.7% |
| CAGR 2026-2035 - Market by Type | Coloured | 8.8% |
| Market Share by Country 2025 | Japan | 2.8% |
In countries like the United Kingdom, Australia, and France, the annual spending on personal care products exceeds 180 pounds. Many European consumers from Italy and Spain spend over 130 pounds annually on grooming products. Canada is one of the leading regions in terms of the demand for personal care products, with annual spending exceeding 159 pounds.
The increasing consumer demand for highly refined products is driven by the underlying shift towards more personalised experiences. This has prompted an increase in the demand for flavoured lip balms that blur the lines between sensory indulgence and daily lip care. Popular flavours such as wild cherry, juicy watermelon, and frosted mint embody are driving consumers’ transition toward a gourmet selection of lip care products that offer a novel experience of wearing lip balms.
An average French individual spends nearly 1 hour 45 minutes on personal care and grooming, highlighting the significant potential for new lip balms in the market.
As per the British Skin Foundation, there are 12 cases of lip cancer per 100,000 cancer cases annually in the UK. Increasing lip care awareness is expected to raise the demand for SPF lip balms that protect the lips from 98% of all sunrays and contain hydrating ingredients like jojoba oil, shea butter, honey, vitamin E, and aloe vera that relieve chapped skin and brighten the lip colour naturally.
Global Lip Balm Market Report and Forecast 2026-2035 offers a detailed analysis of the market based on the following segments:
Market Breakup by Product
Market Breakup by Type
Market Breakup by End Users
Market Breakup by Distribution Channel
Market Breakup by Region
| CAGR 2026-2035 - Market by | Product |
| Solid Cream Lip Balm | 8.7% |
| Liquid Gel Lip Balm | XX% |
| CAGR 2026-2035 - Market by | Type |
| Coloured | 8.8% |
| Scented | XX% |
| Others | XX% |
| CAGR 2026-2035 - Market by | Country |
| India | 11.7% |
| China | 9.8% |
| Brazil | 8.6% |
| Mexico | 7.3% |
| Australia | 6.9% |
| USA | XX% |
| Canada | XX% |
| UK | XX% |
| Germany | 5.8% |
| Japan | XX% |
| Saudi Arabia | XX% |
| France | 5.5% |
| Italy | 4.9% |
Based on region, the market is segmented into North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa. Over the forecast period, the Asia Pacific is expected to grow at a CAGR of 10.2% due to increasing consumer spending on premium lip care brands.
| CAGR 2026-2035 - Market by | Region |
| Asia Pacific | 10.2% |
| Latin America | 7.5% |
| Europe | 6.0% |
| North America | XX% |
| Middle East and Africa | XX% |
| 2025 Market Share by | Country |
| Japan | 2.8% |
| USA | XX% |
| Canada | XX% |
| UK | XX% |
Major beauty brands are focusing on employing innovative marketing strategies to enhance the consumer appeal for designer lip balms, which combine aesthetics and lip care into a single product.
Upto 15% Off
USD
$2499 $2249
$3999 $3599
$4999 $4249
$5999 $5099
*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
Get in touch with us for a customized solution tailored to your unique requirements and save upto 35%!
The market is projected to grow at a CAGR of 7.90% between 2026 and 2035.
The different end users of lip balm in the market are men, women, and unisex.
The different distribution channels in the market are supermarkets/ hypermarkets, departmental stores, and online stores, among others.
The different types of lip balm in the market are coloured, and scented, among others.
The different regions covered in the market report are North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.
The key market players are L’Oréal SA, Estée Lauder Inc., The Clorox Company, Beiersdorf AG, Suave Brands Company LLC, Unilever PLC, Shiseido Company, Limited, Johnson & Johnson Consumer Inc., Kao Corp., and eos Products, LLC, among others.
In 2025, the market attained a value of nearly USD 2.72 Billion.
The market is estimated to witness a healthy growth in the forecast period of 2026-2035 to reach about USD 5.82 Billion by 2035.
Explore our key highlights of the report and gain a concise overview of key findings, trends, and actionable insights that will empower your strategic decisions.
| REPORT FEATURES | DETAILS |
| Base Year | 2025 |
| Historical Period | 2019-2025 |
| Forecast Period | 2026-2035 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
|
| Breakup by Product |
|
| Breakup by Type |
|
| Breakup by End User |
|
| Breakup by Distribution Channel |
|
| Breakup by Region |
|
| Market Dynamics |
|
| Competitive Landscape |
|
| Companies Covered |
|
Datasheet
One User
USD 2,499
USD 2,249
tax inclusive*
Single User License
One User
USD 3,999
USD 3,599
tax inclusive*
Five User License
Five User
USD 4,999
USD 4,249
tax inclusive*
Corporate License
Unlimited Users
USD 5,999
USD 5,099
tax inclusive*
*Please note that the prices mentioned below are starting prices for each bundle type. Kindly contact our team for further details.*
Flash Bundle
Small Business Bundle
Growth Bundle
Enterprise Bundle
*Please note that the prices mentioned below are starting prices for each bundle type. Kindly contact our team for further details.*
Flash Bundle
Number of Reports: 3
20%
tax inclusive*
Small Business Bundle
Number of Reports: 5
25%
tax inclusive*
Growth Bundle
Number of Reports: 8
30%
tax inclusive*
Enterprise Bundle
Number of Reports: 10
35%
tax inclusive*
How To Order
Select License Type
Choose the right license for your needs and access rights.
Click on ‘Buy Now’
Add the report to your cart with one click and proceed to register.
Select Mode of Payment
Choose a payment option for a secure checkout. You will be redirected accordingly.
Gain insights to stay ahead and seize opportunities.
Get insights & trends for a competitive edge.
Track prices with detailed trend reports.
Analyse trade data for supply chain insights.
Leverage cost reports for smart savings
Enhance supply chain with partnerships.
Connect For More Information
Our expert team of analysts will offer full support and resolve any queries regarding the report, before and after the purchase.
Our expert team of analysts will offer full support and resolve any queries regarding the report, before and after the purchase.
We employ meticulous research methods, blending advanced analytics and expert insights to deliver accurate, actionable industry intelligence, staying ahead of competitors.
Our skilled analysts offer unparalleled competitive advantage with detailed insights on current and emerging markets, ensuring your strategic edge.
We offer an in-depth yet simplified presentation of industry insights and analysis to meet your specific requirements effectively.
Share