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Global Lipstick Market Size, Price, Trends, Forecast: By Product Type: Shimmer, Matte, Cream, Longwearing; By Applicator: Palette, Pencil, Tube/Stick, Liquid; By Age Group: Under 20, 20-30, 31-50, Above 50; By Distribution Channel: Supermarkets and Hypermarkets, Others; Regional Analysis; Competitive Landscape; 2024-2032
Global Lipstick Market Outlook
The global lipstick market size reached approximately USD 9.75 billion in 2023. The market is further projected to grow at a CAGR of 6.1% between 2024 and 2032, reaching a value of USD 16.55 billion by 2032.
Key Trends in the Market
Lipstick is a coloured cosmetic product that is applied on the lips to change or improve their appearance. Made of oil and wax, it uses different pigments to produce colour and minerals including silica to provide texture. The colour of lipsticks has cultural and aesthetic significance as different colours have different connotations.
- Adoption of aggressive marketing and promotional strategies by various lipstick manufacturers and distributors is a key trend aiding the lipstick market growth. Social media provides brands the perfect platform for enhancing customer-brand relationship and maintaining and generating brand loyalty. Social media platforms also allow brands to reach their most receptive audience directly.
- Increasing emphasis on personal care and rising disposable incomes coupled with growing population of working women are fuelling the market expansion. Additionally, the rising availability of lipsticks with personalised applicators and customised shades are further boosting its utilisation.
- The rising availability of lipsticks across various online distribution channels is allowing the market expansion as they offer a wide range of products from different brands at discounted prices. The provision of easy returns and fast refunds further enhances consumer convenience.
Market Analysis
Based on product type, the market is divided into shimmer, matte, cream, and longwearing. On the basis of applicator, the market is classified into palette, pencil, tube/stick, and liquid. Based on age group, the lipstick market segmentation includes under 20, 20-30, 31-50, and above 50.
On the basis of distribution channel, the market is categorised into supermarkets and hypermarkets, multi branded retail stores, exclusive retail stores, and online, among others. Based on region, the market is divided into North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.
The comprehensive EMR report provides an in-depth assessment of the market based on the Porter's five forces model along with giving a SWOT analysis. The report gives a detailed analysis of the following key players in the global lipstick market, covering their competitive landscape and latest developments like mergers, acquisitions, investments, and expansion plans.
- L'Oréal S.A.
- Chanel S.A.
- Christian Dior SE
- Coty Inc.
- Giorgio Armani S.p.A
- The Estée Lauder Companies
- Unilever plc
- Oriflame Cosmetics AG
- Shiseido Company Limited
- Westman Atelier, LLC
- Other
Market Share by Product Type
Shimmer lipsticks are anticipated to account for a significant lipstick market share in the coming years due to the comfort provided by the product because of their easy application and high moisture content. Along with being suitable for both nighttime and daytime looks, shimmer lipsticks are easier to remove as compared to cream, longwearing, and matte lipsticks. These lipsticks have an extra oomph of colour and act like glosses and can be opaque or sheer. They also reflect light, making the lips look smoother or plumper.
Market Share by Region
As per the lipstick market analysis, the Asia Pacific is expected to account for a significant share of the market over the forecast period owing to the increasing penetration of global brands in the region along with adoption of attractive and innovative packaging. The demand for organic and natural beauty products and cosmetics including lipsticks is rising owing to the growing awareness about the benefits of using organic products over the ones containing harmful chemicals. Increasing purchasing power of consumers along with changing lifestyles and increased emphasis on physical appearance is also booting the lipstick market demand.
Competitive Landscape
L'Oréal S.A. is one of the world’s largest cosmetic companies, specialising in perfumes, skin care, hair colour, sun protection, hair care, and makeup, including lipsticks. The company was founded in 1909 and is headquartered in Paris, France.
Chanel S.A., based in London, England, is a world leader in manufacturing, distributing, and creating luxury products. Chanel was established in 1910 and is known for providing a wide range of high-end creations such as skincare, cosmetics, and jewellery.
Coty Inc., a multinational beauty company, founded in 1904 and headquartered in New York, United States, specialises in manufacturing fragrances, skin and body care products, and cosmetics including lipsticks.
Other market players include Christian Dior SE, Giorgio Armani S.p.A, The Estée Lauder Companies, Unilever plc, Oriflame Cosmetics AG, Shiseido Company Limited, and Westman Atelier, LLC, among others.
Key Highlights of the Report
| REPORT FEATURES | DETAILS |
| Base Year | 2023 |
| Historical Period | 2018-2023 |
| Forecast Period | 2024-2032 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Breakup by Product Type |
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| Breakup by Applicator |
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| Breakup by Age Group |
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| Breakup by Distribution Channel |
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| Breakup by Region |
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| Market Dynamics |
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| Competitive Landscape |
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| Companies Covered |
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*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.
1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Market Snapshot
6.1 Global
6.2 Regional
7 Opportunities and Challenges in the Market
8 Global Lipstick Market Analysis
8.1 Key Industry Highlights
8.2 Global Lipstick Historical Market (2018-2023)
8.3 Global Lipstick Market Forecast (2024-2032)
8.4 Global Lipstick Market by Product Type
8.4.1 Shimmer
8.4.1.1 Historical Trend (2018-2023)
8.4.1.2 Forecast Trend (2024-2032)
8.4.2 Matte
8.4.2.1 Historical Trend (2018-2023)
8.4.2.2 Forecast Trend (2024-2032)
8.4.3 Cream
8.4.3.1 Historical Trend (2018-2023)
8.4.3.2 Forecast Trend (2024-2032)
8.4.4 Longwearing
8.4.4.1 Historical Trend (2018-2023)
8.4.4.2 Forecast Trend (2024-2032)
8.5 Global Lipstick Market by Applicator
8.5.1 Palette
8.5.1.1 Historical Trend (2018-2023)
8.5.1.2 Forecast Trend (2024-2032)
8.5.2 Pencil
8.5.2.1 Historical Trend (2018-2023)
8.5.2.2 Forecast Trend (2024-2032)
8.5.3 Tube/Stick
8.5.3.1 Historical Trend (2018-2023)
8.5.3.2 Forecast Trend (2024-2032)
8.5.4 Liquid
8.5.4.1 Historical Trend (2018-2023)
8.5.4.2 Forecast Trend (2024-2032)
8.6 Global Lipstick Market by Age Group
8.6.1 Under 20
8.6.1.1 Historical Trend (2018-2023)
8.6.1.2 Forecast Trend (2024-2032)
8.6.2 20-30
8.6.2.1 Historical Trend (2018-2023)
8.6.2.2 Forecast Trend (2024-2032)
8.6.3 31-50
8.6.3.1 Historical Trend (2018-2023)
8.6.3.2 Forecast Trend (2024-2032)
8.6.4 Above 50
8.6.4.1 Historical Trend (2018-2023)
8.6.4.2 Forecast Trend (2024-2032)
8.7 Global Lipstick Market by Distribution Channel
8.7.1 Supermarkets and Hypermarkets
8.7.1.1 Historical Trend (2018-2023)
8.7.1.2 Forecast Trend (2024-2032)
8.7.2 Multi Branded Retail Stores
8.7.2.1 Historical Trend (2018-2023)
8.7.2.2 Forecast Trend (2024-2032)
8.7.3 Exclusive Retail Stores
8.7.3.1 Historical Trend (2018-2023)
8.7.3.2 Forecast Trend (2024-2032)
8.7.4 Online
8.7.4.1 Historical Trend (2018-2023)
8.7.4.2 Forecast Trend (2024-2032)
8.7.5 Others
8.8 Global Lipstick Market by Region
8.8.1 North America
8.8.1.1 Historical Trend (2018-2023)
8.8.1.2 Forecast Trend (2024-2032)
8.8.2 Europe
8.8.2.1 Historical Trend (2018-2023)
8.8.2.2 Forecast Trend (2024-2032)
8.8.3 Asia Pacific
8.8.3.1 Historical Trend (2018-2023)
8.8.3.2 Forecast Trend (2024-2032)
8.8.4 Latin America
8.8.4.1 Historical Trend (2018-2023)
8.8.4.2 Forecast Trend (2024-2032)
8.8.5 Middle East and Africa
8.8.5.1 Historical Trend (2018-2023)
8.8.5.2 Forecast Trend (2024-2032)
9 North America Lipstick Market Analysis
9.1 United States of America
9.1.1 Historical Trend (2018-2023)
9.1.2 Forecast Trend (2024-2032)
9.2 Canada
9.2.1 Historical Trend (2018-2023)
9.2.2 Forecast Trend (2024-2032)
10 Europe Lipstick Market Analysis
10.1 United Kingdom
10.1.1 Historical Trend (2018-2023)
10.1.2 Forecast Trend (2024-2032)
10.2 Germany
10.2.1 Historical Trend (2018-2023)
10.2.2 Forecast Trend (2024-2032)
10.3 France
10.3.1 Historical Trend (2018-2023)
10.3.2 Forecast Trend (2024-2032)
10.4 Italy
10.4.1 Historical Trend (2018-2023)
10.4.2 Forecast Trend (2024-2032)
10.5 Others
11 Asia Pacific Lipstick Market Analysis
11.1 China
11.1.1 Historical Trend (2018-2023)
11.1.2 Forecast Trend (2024-2032)
11.2 Japan
11.2.1 Historical Trend (2018-2023)
11.2.2 Forecast Trend (2024-2032)
11.3 India
11.3.1 Historical Trend (2018-2023)
11.3.2 Forecast Trend (2024-2032)
11.4 ASEAN
11.4.1 Historical Trend (2018-2023)
11.4.2 Forecast Trend (2024-2032)
11.5 Australia
11.5.1 Historical Trend (2018-2023)
11.5.2 Forecast Trend (2024-2032)
11.6 Others
12 Latin America Lipstick Market Analysis
12.1 Brazil
12.1.1 Historical Trend (2018-2023)
12.1.2 Forecast Trend (2024-2032)
12.2 Argentina
12.2.1 Historical Trend (2018-2023)
12.2.2 Forecast Trend (2024-2032)
12.3 Mexico
12.3.1 Historical Trend (2018-2023)
12.3.2 Forecast Trend (2024-2032)
12.4 Others
13 Middle East and Africa Lipstick Market Analysis
13.1 Saudi Arabia
13.1.1 Historical Trend (2018-2023)
13.1.2 Forecast Trend (2024-2032)
13.2 United Arab Emirates
13.2.1 Historical Trend (2018-2023)
13.2.2 Forecast Trend (2024-2032)
13.3 Nigeria
13.3.1 Historical Trend (2018-2023)
13.3.2 Forecast Trend (2024-2032)
13.4 South Africa
13.4.1 Historical Trend (2018-2023)
13.4.2 Forecast Trend (2024-2032)
13.5 Others
14 Market Dynamics
14.1 SWOT Analysis
14.1.1 Strengths
14.1.2 Weaknesses
14.1.3 Opportunities
14.1.4 Threats
14.2 Porter’s Five Forces Analysis
14.2.1 Supplier’s Power
14.2.2 Buyer’s Power
14.2.3 Threat of New Entrants
14.2.4 Degree of Rivalry
14.2.5 Threat of Substitutes
14.3 Key Indicators for Demand
14.4 Key Indicators for Price
15 Trade Data Analysis (HS Code – 330410)
15.1 Major Exporting Countries
15.1.1 by Value
15.1.2 by Volume
15.2 Major Importing Countries
15.2.1 by Value
15.2.2 by Volume
16 Price Analysis
17 Competitive Landscape
17.1 Market Structure
17.2 Company Profiles
17.2.1 L'Oréal S.A.
17.2.1.1 Company Overview
17.2.1.2 Product Portfolio
17.2.1.3 Demographic Reach and Achievements
17.2.1.4 Certifications
17.2.2 Chanel S.A.
17.2.2.1 Company Overview
17.2.2.2 Product Portfolio
17.2.2.3 Demographic Reach and Achievements
17.2.2.4 Certifications
17.2.3 Christian Dior SE
17.2.3.1 Company Overview
17.2.3.2 Product Portfolio
17.2.3.3 Demographic Reach and Achievements
17.2.3.4 Certifications
17.2.4 Coty Inc.
17.2.4.1 Company Overview
17.2.4.2 Product Portfolio
17.2.4.3 Demographic Reach and Achievements
17.2.4.4 Certifications
17.2.5 Giorgio Armani S.p.A
17.2.5.1 Company Overview
17.2.5.2 Product Portfolio
17.2.5.3 Demographic Reach and Achievements
17.2.5.4 Certifications
17.2.6 The Estée Lauder Companies
17.2.6.1 Company Overview
17.2.6.2 Product Portfolio
17.2.6.3 Demographic Reach and Achievements
17.2.6.4 Certifications
17.2.7 Unilever plc
17.2.7.1 Company Overview
17.2.7.2 Product Portfolio
17.2.7.3 Demographic Reach and Achievements
17.2.7.4 Certifications
17.2.8 Oriflame Cosmetics AG
17.2.8.1 Company Overview
17.2.8.2 Product Portfolio
17.2.8.3 Demographic Reach and Achievements
17.2.8.4 Certifications
17.2.9 Shiseido Company Limited
17.2.9.1 Company Overview
17.2.9.2 Product Portfolio
17.2.9.3 Demographic Reach and Achievements
17.2.9.4 Certifications
17.2.10 Westman Atelier, LLC
17.2.10.1 Company Overview
17.2.10.2 Product Portfolio
17.2.10.3 Demographic Reach and Achievements
17.2.10.4 Certifications
17.2.11 Others
18 Key Trends and Developments in the Market
List of Key Figures and Tables
1. Global Lipstick Market: Key Industry Highlights, 2018 and 2032
2. Global Lipstick Historical Market: Breakup by Product Type (USD Billion), 2018-2023
3. Global Lipstick Market Forecast: Breakup by Product Type (USD Billion), 2024-2032
4. Global Lipstick Historical Market: Breakup by Applicator (USD Billion), 2018-2023
5. Global Lipstick Market Forecast: Breakup by Applicator (USD Billion), 2024-2032
6. Global Lipstick Historical Market: Breakup by Age Group (USD Billion), 2018-2023
7. Global Lipstick Market Forecast: Breakup by Age Group (USD Billion), 2024-2032
8. Global Lipstick Historical Market: Breakup by Distribution Channel (USD Billion), 2018-2023
9. Global Lipstick Market Forecast: Breakup by Distribution Channel (USD Billion), 2024-2032
10. Global Lipstick Historical Market: Breakup by Region (USD Billion), 2018-2023
11. Global Lipstick Market Forecast: Breakup by Region (USD Billion), 2024-2032
12. North America Lipstick Historical Market: Breakup by Country (USD Billion), 2018-2023
13. North America Lipstick Market Forecast: Breakup by Country (USD Billion), 2024-2032
14. Europe Lipstick Historical Market: Breakup by Country (USD Billion), 2018-2023
15. Europe Lipstick Market Forecast: Breakup by Country (USD Billion), 2024-2032
16. Asia Pacific Lipstick Historical Market: Breakup by Country (USD Billion), 2018-2023
17. Asia Pacific Lipstick Market Forecast: Breakup by Country (USD Billion), 2024-2032
18. Latin America Lipstick Historical Market: Breakup by Country (USD Billion), 2018-2023
19. Latin America Lipstick Market Forecast: Breakup by Country (USD Billion), 2024-2032
20. Middle East and Africa Lipstick Historical Market: Breakup by Country (USD Billion), 2018-2023
21. Middle East and Africa Lipstick Market Forecast: Breakup by Country (USD Billion), 2024-2032
22. Major Exporting Countries by Value
23. Major Importing Countries by Value
24. Major Exporting Countries by Volume
25. Major Importing Countries by Volume
26. Global Lipstick Market Structure
Key Questions Answered in the Report
The market reached a value of approximately USD 9.75 billion in 2023.
The market is projected to grow at a CAGR of 6.1% between 2024 and 2032.
The market is estimated to witness a healthy growth in the forecast period of 2024-2032 to reach USD 16.55 billion by 2032.
The major market drivers include increased utilisation due to growing emphasis on physical appearance and rising purchasing power of consumers.
The key trends fuelling the growth of the market include adoption of aggressive marketing and promotional strategies, introduction of novel lipstick colours, and increased product availability across online distribution channels.
The major regions in the market are North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.
The various product types available in the market include shimmer, matte, cream, and longwearing.
The key players in the market are L'Oréal S.A., Chanel S.A., Christian Dior SE, Coty Inc., Giorgio Armani S.p.A, The Estée Lauder Companies, Unilever plc, Oriflame Cosmetics AG, Shiseido Company Limited, and Westman Atelier, LLC, among others.
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