Global Liquid Dietary Supplements Market Report and Forecast 2024-2032

Global Liquid Dietary Supplements Market Outlook

The global liquid dietary supplements market is estimated to grow at a CAGR of 7.30% in the forecast period of 2024-2032.

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Rising Demand for Vitamins and Minerals Supplements to Propel the Market Growth of Liquid Dietary Supplements

Based on ingredients, the demand for vitamins and minerals-based supplements is significantly increasing. The rising prevalence of deficiency of vitamins and minerals, like iron, calcium and vitamin C that are essential for the body's proper functioning is leading to the increased intake of liquid dietary supplements. There is a growing consumption of vitamin B12 among the expanding vegan population to fulfil the requirements of vitamins found in animal products. Also, athletes are adopting mineral-based supplements like magnesium along with their diet to boost nerve and muscle functioning and produce energy, for instance, female athletes are increasingly adopting iron and calcium supplements to combat their deficiency, which is common among women. Further, the growing awareness about the importance of an efficient immune system in fighting diseases is leading to the growth of the liquid dietary supplements market.

Market Segmentation

A liquid dietary supplement is a drinkable form of nutritional or pharmacologically active ingredients, such as vitamins, minerals, botanicals, proteins, and amino acids, that are added to a standard diet to improve the overall health. The medicinal properties of liquid dietary supplements are easily absorbed into the bloodstream.

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The market for liquid dietary supplements, by ingredient, is divided into:

• Vitamins and Minerals
• Botanical
• Proteins and Amino Acids
• Others

Based on application, the market is segmented into:

• Bone and Joint Health
• Heart Health
• Immune Health
• Sports Nutrition
• Weight Loss
• Digestive Health
• Others

On the basis of distribution channel, the market is classified into:

• Hypermarkets/Supermarkets
• Health and Beauty Retail Stores
• Drug Stores
• Online Pharmacies and E-Commerce Sites

Based on end use, the market is bifurcated into:

• Males
• Females

The regional markets for liquid dietary supplements can be divided into North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.

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Escalating Health Consciousness to Drive the Market Growth of Liquid Dietary Supplements

The escalating health consciousness among the population, coupled with the growing importance of disease prevention is leading to an increased intake of liquid dietary supplements. The elderly and children also prefer liquid dietary supplements due to their inability to consume pills and to avoid the risk of choking. These supplements can be mixed with other non-solid foods or administered with a dropper. Additionally, the bioavailability of liquid supplements is higher than conventional pills, which results in their easy absorption into the bloodstream after ingestion. Also, they are more cost-effective than other forms as it is easier to modify the doses and can be shared safely with proper dosing instructions. The availability of these supplements in varied tastes and flavours is accelerating the liquid dietary supplements market. The expanding distribution channels, like supermarkets/hypermarkets, and the emergence of e-commerce, are resulting in the easy accessibility of dietary supplements. The stringent government regulations over the manufacturing, addition of ingredients, and labelling practices of dietary supplements in order to ensure safe consumption are aiding the market development. Further, numerous initiatives are being taken by the market players to deliver superior quality liquid dietary supplements that meet customer expectations.

Key Players in the Global Market for Liquid Dietary Supplements

The report gives a detailed analysis of the following key players in the global liquid dietary supplements market, covering their competitive landscape, capacity, and latest developments like mergers, acquisitions, and investments, expansions of capacity, and plant turnarounds:

• Abbott Laboratories Co.
• Herbalife International of America, Inc.
• Koninklijke DSM N.V.
• BASF SE
• GlaxoSmithKline plc
• Amway Corp.
• Others

The comprehensive EMR report provides an in-depth assessment of the market based on the Porter's five forces model along with giving a SWOT analysis.

Key Highlights of the Report