The global liquid dietary supplements market was valued at USD 34.78 Billion in 2025, driven by rising consumer preference for convenient and easily absorbable nutritional supplements and increasing health awareness and focus on preventive healthcare among aging populations across the globe. The market is anticipated to grow at a CAGR of 8.10% during the forecast period of 2026-2035, with the values likely to reach USD 75.79 Billion by 2035. Product innovations, including organic and plant-based supplements, are expected to enhance market expansion during the forecast period.
Base Year
Historical Period
Forecast Period
According to the Centers for Disease Control and Prevention ( CDC), vitamin A deficiency impacts approximately 190 million preschool-age children worldwide. This significant nutritional gap is boosting demand for liquid dietary supplements, thereby accelerating market growth.
In November 2024, Vantage Nutrition launched a higher concentration VitaCholine® in liquid capsules, enhancing nutrient absorption and convenience. This innovation is expected to drive growth by increasing consumer demand for efficient liquid dietary supplements.
Rising nutritional deficiencies and consumer preference for convenient, fast-absorbing supplements are driving demand in the liquid dietary supplements market, fueling market growth through innovation and increased awareness of health benefits.
Compound Annual Growth Rate
8.1%
Value in USD Billion
2026-2035
*this image is indicative*
Liquid dietary supplements are liquid formulations containing essential nutrients such as vitamins, minerals, and herbs. They support general health and are preferred for their ease of intake and quick absorption. The market is expanding steadily, driven by rising health consciousness, aging demographics, and the growing focus on preventive care. The market was valued at USD 34.78 Billion in 2025. Increased demand for personalized nutrition, innovations in delivery systems, and the rise of e-commerce and direct-to-consumer sales are boosting market growth. Additionally, the shift toward natural and plant-based ingredients is influencing product development and consumer preferences worldwide.
Rising Global Hunger Rates Significantly to Boost Market Growth
The increasing prevalence of global hunger is a major factor driving substantial growth in the liquid dietary supplements market. According to UNICEF data released in June 2024, approximately 733 million people worldwide faced hunger in 2023, equating to 1 in 11 individuals globally. This concerning statistic highlights the urgent and growing need for accessible, nutrient-rich solutions. As a result, demand for liquid dietary supplements, which provide convenient and efficient nutritional support, is rising sharply. This is anticipated to contribute significantly to the overall market expansion in the coming years.
Key trends in the market include the increasing preference for liquid multivitamins and the rapid adoption of liquid dietary supplements by the masses.
"Liquid Dietary Supplements Market Report and Forecast 2026-2035" offers a detailed analysis of the market based on the following segments:
Market Breakup by Ingredients
Market Breakup by Application
Market Breakup by Distribution Channel
Market Breakup by Gender
Breakup by Region
Vitamins and Minerals Expected to Lead the Market by Ingredient
Ingredients such as vitamins and minerals, botanicals, proteins, and amino acids, along with other components, constitute the core foundation of the market share by ingredient. Among these, vitamins and minerals are expected to lead the market, driven by their essential role in promoting overall health, preventing nutrient deficiencies, and enhancing immune function. In February 2024, the United Kingdom witnessed the launch of icesupp, the country’s first frozen oral nutritional supplement. This product uniquely combines vitamins, minerals, and plant-based proteins to deliver a refreshing, easy-to-consume solution specifically designed for patients experiencing difficulties with traditional supplement formats, underscoring the growing demand for convenient, nutrient-rich alternatives in the market.
The liquid dietary supplements market covers major regions including North America, Europe, Asia Pacific, Latin America, and the Middle East and Africa. North America is expected to have a substantial share in the market, driven by increasing health awareness and a significant prevalence of chronic diseases such as diabetes. According to the National Institutes of Health (NIH), in 2021, approximately 38.4 million people in the United States had diabetes, representing 11.6% of the population. This high disease burden fuels demand for liquid dietary supplements aimed at improving health outcomes. Asia Pacific is witnessing significant growth in the market, supported by rapid urbanization, a growing middle class, and rising health consciousness across countries.
The key features of the market report comprise funding and investment analysis, and strategic initiatives by the leading players. The major companies in the market are as follows:
Abbott Laboratories, established in 1888 and headquartered in Abbott Park, Illinois, is a leading player in the liquid dietary supplements market. The company offers Ensure® Liquid, a complete and balanced nutritional supplement available in vanilla and strawberry flavors. Ensure® Liquid supports daily nutrition and tube feeding with 28 essential vitamins and minerals, omega-3 fatty acids, and is lactose- and gluten-free, addressing diverse dietary needs globally.
Established in 1980 and headquartered in Los Angeles, California, Herbalife International of America, Inc., specializes in nutrition and wellness products. The company offers a wide range of liquid dietary supplements, including protein shakes like the Formula 1 Healthy Meal Nutritional Shake Mix and the GLP-1 Nutrition Companion series. Herbalife actively contributes to the global liquid dietary supplements market by providing meal replacements and performance-enhancing nutrition solutions.
BASF SE, established in 1865 and headquartered in Ludwigshafen, Germany, is a global leader in chemical production and animal nutrition. In the liquid dietary supplements market, BASF specializes in high-quality vitamin E acetate products, including oils and powders, designed for use in vitamin blends, premixes, and liquid feeds. Their offerings support nutritional quality and sustainability in animal feed formulations.
Headquartered in London, UK, GlaxoSmithKline plc, is a leading global healthcare company. It offers a diverse product portfolio including vaccines, specialty medicines, and general medicines such as vitamins, minerals, and nutritionals. The company offers a dietary supplements market, GSK’s vitamins and calcium range serves over 10 million patients annually, highlighting its active role in nutritional health solutions worldwide.
*Please note that this is only a partial list; the complete list of key players is available in the full report. Additionally, the list of key players can be customized to better suit your needs.*
Other key players in the market are Koninklijke DSM N.V., Amway Corp., and others.
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*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
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| REPORT FEATURES | DETAILS |
| Base Year | 2025 |
| Historical Period | 2019-2025 |
| Forecast Period | 2026-2035 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Breakup by Ingredients |
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| Breakup by Application |
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| Breakup by Distribution Channel |
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| Breakup by Gender |
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| Breakup by Region |
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| Market Dynamics |
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| Supplier Landscape |
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| Companies Covered |
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