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Global Liquid Soap Market Share, Size, Growth, Analysis, Trends: By Type: Organic, Conventional; By Product Type: Bath and Body Soaps, Dish Wash Soap, Laundry Soaps, Others; By Application: Households, Commercial; By Distribution Channels; Regional Analysis; Competitive Landscape; Key Trends and Developments in the Market; 2024-2032
Global Liquid Soap Market Outlook
The global liquid soap market size is expected to reach a value of more than USD 25.37 billion in 2023. The global market industry is expected to grow at a CAGR of 6.6% during the forecast period of 2024-2032 to attain a value of USD 45.09 billion by 2032.
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Global Liquid Soap Market Trends
Liquid soap is a cleansing agent that is made from various vegetable salts or animal fats. These cleansing products are effective against bacteria and viruses while being less drying than soaps as they contain moisturisers. Major liquid soap companies include ingredients such as Cocamide MEA, glycerin, and essential oils such as lavender, tea tree or jasmine.
- Liquid soap products are increasingly becoming popular among consumers due to the rising awareness of personal hygiene. Personal hygiene has become increasingly important among the youth and millennials, especially after the COVID-19 pandemic.
- The increasing number of promotional campaigns related to hand hygiene by the market players and government agencies can significantly enhance the liquid soap market growth. Additionally, the recommendations by doctors and healthcare professionals to maintain hand hygiene have propelled the market growth further.
- Consumers are increasingly adopting organic liquid soaps with essential oils, such as lavender, rose, tea tree, and lemon, among others, which has propelled manufacturers to increase the development of such products.
Global Liquid Soap Market Analysis
Based on type, the market can be segmented into organic and conventional. Based on the product type, it can be bifurcated into bath and body soaps, dish wash soap, and laundry soap, among others. Based on application, the market divisions include households and commercial. Based on the distribution channels, the market can be segmented into supermarkets and hypermarkets, convenience stores, speciality stores, and online stores, among others. The regional markets for the liquid soap market can be divided into North America, Europe, the Asia Pacific, Latin America, the Middle East and Africa.
The comprehensive EMR report provides an in-depth assessment of the market based on Porter's five forces model along with giving a SWOT analysis. The report gives a detailed analysis of the following key players in the global market, covering their competitive landscape and the latest developments like mergers, acquisitions, investments, and expansion plans.
- The Procter & Gamble Co.
- Unilever Plc
- Reckitt Benckiser Group plc
- Kimberly-Clark Worldwide, Inc.
- Kao Corporation
- Johnson & Johnson Services, Inc.
- Lion Corporation
- Others
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Product Types in the Liquid Soap Market
Based on product type, the market divisions include bath and body soaps, dish wash soap, and laundry soaps, among others.
The bath and body soap segment is expected to hold the largest market share owing to the increasing utilisation of such products for personal skin care and cleaning. The market players are developing new and innovative products frequently to attract new consumers, which further expands the growth of the market segment. In addition, the easy accessibility to a wide variety of products has significantly aided the market growth.
Various Distribution Channels Used in the Market for Liquid Soaps
The distribution channels can be bifurcated into supermarkets and hypermarkets, convenience stores, speciality stores, and online stores, among others.
Among these, the hypermarket and supermarket channels present significant growth opportunities as they act as a one-stop solution for various types of products. Consumers gain access to a wide variety of personal care and skin care products.
In addition, the rising development of this distribution channel in emerging nations can provide new and positive growth opportunities for the liquid soap market.
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Competitive Landscape
The Procter & Gamble Co. is an American multinational manufacturing company, founded in 1837, and headquartered in Ohio, United States. The company started as a soap and candle manufacturing company and has since developed its expertise in various consumer goods for baby care, fabric care, grooming, hair care, home care, and oral care, among others. They provide the products through some of their most known brands in the world, including Pampers, Ariel, Tide, Gillette, Head and Shoulders, and Safeguard, among others.
Unilever Plc is one of the leading manufacturers of products related to nutrition, hygiene, and personal care. The company was founded in 1872 and they have developed expertise in various fields, such as consumer goods, food, home care, personal care, marketing and advertising, retail, and FMCG, among others. The company is headquartered in London, United Kingdom, and it is one of the largest multinational companies.
Reckitt Benckiser Group plc is a leading global company actively operating in the manufacturing industry to provide health, hygiene, and home care products. The company started operations in the industrial chemical sector and after various developments and mergers between Reckitt & Coleman plc and Benckiser N.V., the Reckitt Benckiser Group was formed in 1999. The company, for the sale of their products, has developed a wide variety of brands, including Dettol, Nurofen, Strepsils, Durex, Nutramigen, Lysol, and Harpic, among others.
Other market players include Kimberly-Clark Worldwide, Inc., Kao Corporation, Johnson & Johnson Services, Inc., and Lion Corporation, among others.
Key Highlights of the Report
| REPORT FEATURES | DETAILS |
| Base Year | 2023 |
| Historical Period | 2018-2023 |
| Forecast Period | 2024-2032 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Breakup by Type |
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| Breakup by Product Type |
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| Breakup by Application |
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| Breakup by Distribution Channels |
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| Breakup by Region |
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| Market Dynamics |
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| Competitive Landscape |
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| Companies Covered |
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*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.
1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Market Snapshot
6.1 Global
6.2 Region
7 Opportunities and Challenges in the Market
8 Global Liquid Soap Market Analysis
8.1 Key Industry Highlights
8.2 Global Liquid Soap Historical Market (2018-2023)
8.3 Global Liquid Soap Market Forecast (2024-2032)
8.4 Global Liquid Soap Market by Type
8.4.1 Organic
8.4.1.1 Historical Trend (2018-2023)
8.4.1.2 Forecast Trend (2024-2032)
8.4.2 Conventional
8.4.2.1 Historical Trend (2018-2023)
8.4.2.2 Forecast Trend (2024-2032)
8.5 Global Liquid Soap Market by Product Type
8.5.1 Bath and Body Soaps
8.5.1.1 Historical Trend (2018-2023)
8.5.1.2 Forecast Trend (2024-2032)
8.5.2 Dish Wash Soap
8.5.2.1 Historical Trend (2018-2023)
8.5.2.2 Forecast Trend (2024-2032)
8.5.3 Laundry Soaps
8.5.3.1 Historical Trend (2018-2023)
8.5.3.2 Forecast Trend (2024-2032)
8.5.4 Others
8.6 Global Liquid Soap Market by Application
8.6.1 Households
8.6.1.1 Historical Trend (2018-2023)
8.6.1.2 Forecast Trend (2024-2032)
8.6.2 Commercial
8.6.2.1 Historical Trend (2018-2023)
8.6.2.2 Forecast Trend (2024-2032)
8.7 Global Liquid Soap Market by Distribution Channels
8.7.1 Supermarkets and Hypermarkets
8.7.1.1 Historical Trend (2018-2023)
8.7.1.2 Forecast Trend (2024-2032)
8.7.2 Convenience Stores
8.7.2.1 Historical Trend (2018-2023)
8.7.2.2 Forecast Trend (2024-2032)
8.7.3 Speciality Stores
8.7.3.1 Historical Trend (2018-2023)
8.7.3.2 Forecast Trend (2024-2032)
8.7.4 Online Stores
8.7.4.1 Historical Trend (2018-2023)
8.7.4.2 Forecast Trend (2024-2032)
8.7.5 Others
8.8 Global Liquid Soap Market by Region
8.8.1 North America
8.8.1.1 Historical Trend (2018-2023)
8.8.1.2 Forecast Trend (2024-2032)
8.8.2 Europe
8.8.2.1 Historical Trend (2018-2023)
8.8.2.2 Forecast Trend (2024-2032)
8.8.3 Asia Pacific
8.8.3.1 Historical Trend (2018-2023)
8.8.3.2 Forecast Trend (2024-2032)
8.8.4 Latin America
8.8.4.1 Historical Trend (2018-2023)
8.8.4.2 Forecast Trend (2024-2032)
8.8.5 Middle East and Africa
8.8.5.1 Historical Trend (2018-2023)
8.8.5.2 Forecast Trend (2024-2032)
9 North America Liquid Soap Market Analysis
9.1 United States of America
9.1.1 Historical Trend (2018-2023)
9.1.2 Forecast Trend (2024-2032)
9.2 Canada
9.2.1 Historical Trend (2018-2023)
9.2.2 Forecast Trend (2024-2032)
10 Europe Liquid Soap Market Analysis
10.1 United Kingdom
10.1.1 Historical Trend (2018-2023)
10.1.2 Forecast Trend (2024-2032)
10.2 Germany
10.2.1 Historical Trend (2018-2023)
10.2.2 Forecast Trend (2024-2032)
10.3 France
10.3.1 Historical Trend (2018-2023)
10.3.2 Forecast Trend (2024-2032)
10.4 Italy
10.4.1 Historical Trend (2018-2023)
10.4.2 Forecast Trend (2024-2032)
10.5 Others
11 Asia Pacific Liquid Soap Market Analysis
11.1 China
11.1.1 Historical Trend (2018-2023)
11.1.2 Forecast Trend (2024-2032)
11.2 Japan
11.2.1 Historical Trend (2018-2023)
11.2.2 Forecast Trend (2024-2032)
11.3 India
11.3.1 Historical Trend (2018-2023)
11.3.2 Forecast Trend (2024-2032)
11.4 ASEAN
11.4.1 Historical Trend (2018-2023)
11.4.2 Forecast Trend (2024-2032)
11.5 Australia
11.5.1 Historical Trend (2018-2023)
11.5.2 Forecast Trend (2024-2032)
11.6 Others
12 Latin America Liquid Soap Market Analysis
12.1 Brazil
12.1.1 Historical Trend (2018-2023)
12.1.2 Forecast Trend (2024-2032)
12.2 Argentina
12.2.1 Historical Trend (2018-2023)
12.2.2 Forecast Trend (2024-2032)
12.3 Mexico
12.3.1 Historical Trend (2018-2023)
12.3.2 Forecast Trend (2024-2032)
12.4 Others
13 Middle East and Africa Liquid Soap Market Analysis
13.1 Saudi Arabia
13.1.1 Historical Trend (2018-2023)
13.1.2 Forecast Trend (2024-2032)
13.2 United Arab Emirates
13.2.1 Historical Trend (2018-2023)
13.2.2 Forecast Trend (2024-2032)
13.3 Nigeria
13.3.1 Historical Trend (2018-2023)
13.3.2 Forecast Trend (2024-2032)
13.4 South Africa
13.4.1 Historical Trend (2018-2023)
13.4.2 Forecast Trend (2024-2032)
13.5 Others
14 Market Dynamics
14.1 SWOT Analysis
14.1.1 Strengths
14.1.2 Weaknesses
14.1.3 Opportunities
14.1.4 Threats
14.2 Porter’s Five Forces Analysis
14.2.1 Supplier’s Power
14.2.2 Buyer’s Power
14.2.3 Threat of New Entrants
14.2.4 Degree of Rivalry
14.2.5 Threat of Substitutes
14.3 Key Indicators for Demand
14.4 Key Indicators for Price
15 Price Analysis
16 Competitive Landscape
16.1 Market Structure
16.2 Company Profiles
16.2.1 The Procter & Gamble Co.
16.2.1.1 Company Overview
16.2.1.2 Product Portfolio
16.2.1.3 Demographic Reach and Achievements
16.2.1.4 Certifications
16.2.2 Unilever Plc
16.2.2.1 Company Overview
16.2.2.2 Product Portfolio
16.2.2.3 Demographic Reach and Achievements
16.2.2.4 Certifications
16.2.3 Reckitt Benckiser Group plc
16.2.3.1 Company Overview
16.2.3.2 Product Portfolio
16.2.3.3 Demographic Reach and Achievements
16.2.3.4 Certifications
16.2.4 Kimberly-Clark Worldwide, Inc.
16.2.4.1 Company Overview
16.2.4.2 Product Portfolio
16.2.4.3 Demographic Reach and Achievements
16.2.4.4 Certifications
16.2.5 Kao Corporation
16.2.5.1 Company Overview
16.2.5.2 Product Portfolio
16.2.5.3 Demographic Reach and Achievements
16.2.5.4 Certifications
16.2.6 Johnson & Johnson Services, Inc.
16.2.6.1 Company Overview
16.2.6.2 Product Portfolio
16.2.6.3 Demographic Reach and Achievements
16.2.6.4 Certifications
16.2.7 Lion Corporation
16.2.7.1 Company Overview
16.2.7.2 Product Portfolio
16.2.7.3 Demographic Reach and Achievements
16.2.7.4 Certifications
16.2.8 Others
17 Key Trends and Developments in the Market
List of Key Figures and Tables
1. Global Liquid Soap Market: Key Industry Highlights, 2018 and 2032
2. Global Liquid Soap Historical Market: Breakup by Type (USD Billion), 2018-2023
3. Global Liquid Soap Market Forecast: Breakup by Type (USD Billion), 2024-2032
4. Global Liquid Soap Historical Market: Breakup by Product Type (USD Billion), 2018-2023
5. Global Liquid Soap Market Forecast: Breakup by Product Type (USD Billion), 2024-2032
6. Global Liquid Soap Historical Market: Breakup by Application (USD Billion), 2018-2023
7. Global Liquid Soap Market Forecast: Breakup by Application (USD Billion), 2024-2032
8. Global Liquid Soap Historical Market: Breakup by Distribution Channels (USD Billion), 2018-2023
9. Global Liquid Soap Market Forecast: Breakup by Distribution Channels (USD Billion), 2024-2032
10. Global Liquid Soap Historical Market: Breakup by Region (USD Billion), 2018-2023
11. Global Liquid Soap Market Forecast: Breakup by Region (USD Billion), 2024-2032
12. North America Liquid Soap Historical Market: Breakup by Country (USD Billion), 2018-2023
13. North America Liquid Soap Market Forecast: Breakup by Country (USD Billion), 2024-2032
14. Europe Liquid Soap Historical Market: Breakup by Country (USD Billion), 2018-2023
15. Europe Liquid Soap Market Forecast: Breakup by Country (USD Billion), 2024-2032
16. Asia Pacific Liquid Soap Historical Market: Breakup by Country (USD Billion), 2018-2023
17. Asia Pacific Liquid Soap Market Forecast: Breakup by Country (USD Billion), 2024-2032
18. Latin America Liquid Soap Historical Market: Breakup by Country (USD Billion), 2018-2023
19. Latin America Liquid Soap Market Forecast: Breakup by Country (USD Billion), 2024-2032
20. Middle East and Africa Liquid Soap Historical Market: Breakup by Country (USD Billion), 2018-2023
21. Middle East and Africa Liquid Soap Market Forecast: Breakup by Country (USD Billion), 2024-2032
22. Global Liquid Soap Market Structure.
Key Questions Answered in the Report
The global market for liquid soap reached a size of USD 25.37 billion in 2023.
The market is expected to grow at a CAGR of 6.6% during the forecast period of 2024-2032.
The market is expected to attain a value of USD 45.09 billion by 2032.
The market is driven by the growing awareness among consumers for personal hygiene and the increasing development of new and innovative products by market players.
The rising number of campaigns by market players and government agencies for hand hygiene and the increasing demand for organic products with essential oils are expected to deliver new growth opportunities to the market.
The regional markets include North America, Europe, the Asia Pacific, Latin America, the Middle East and Africa.
There are two types of liquid soaps available in the market organic and conventional.
The product types available in the market include bath and body soaps, dish wash soap, and laundry soaps, among others.
Liquid soap is widely used in household and commercial sectors.
The various distribution channels used for sales of liquid soaps include supermarkets and hypermarkets, convenience stores, speciality stores, and online stores, among others.
The key players in the market include The Procter & Gamble Co., Unilever Plc, Reckitt Benckiser Group plc, Kimberly-Clark Worldwide, Inc., Kao Corporation, Johnson & Johnson Services, Inc., and Lion Corporation, among others.
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