The global liver health supplements market was valued at USD 877.40 Million in 2025, driven by an increasing prevalence of liver diseases, growing awareness about liver health, and the rising adoption of preventive healthcare measures across the globe. The market is anticipated to grow at a CAGR of 4.30% during the forecast period of 2026-2035 to achieve a value of USD 1336.72 Million by 2035.
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Conditions like liver cancer, fatty liver disease, and cirrhosis are becoming more common, leading to a greater demand for supplements to manage and prevent these ailments.
Growing awareness about the importance of liver health and the potential consequences of liver diseases is encouraging consumers to seek out preventative measures, including supplements.
One of the major market trends include increased research and development efforts, leading to improved supplement formulations and delivery methods and contributing to market growth.
Compound Annual Growth Rate
4.3%
Value in USD Million
2026-2035
*this image is indicative*
Several vitamins and natural supplements can support liver health, including milk thistle, vitamin C, vitamin E, and B vitamins. These supplements often act as antioxidants or support detoxification processes within the liver. Some supplements like milk thistle have a long history of use for liver support, and several research initiatives are ongoing to enhance its effectiveness.
Rising Prevalence of Non-Alcoholic Fatty Liver Disease
The global surge in NAFLD (non-alcoholic fatty liver disease), driven by obesity and metabolic syndrome is the principal market driver. The NIH estimates that 25% of the global population has NAFLD. The rates exceed 30% in regions like Middle East and South Africa. This is a burgeoning public health burden, termed an epidemic by the Lancet fuels demands for hepatoprotective supplements like milk thistle and Vitamin E. This is supported by clinical guidelines suggesting certain supplements for specific NAFLD groups.
Innovation in Supplement Formulas and Combinations to Drive Market Growth
The market is evolving beyond traditional capsules and tablets, embracing innovative formats like powders, teas, gummies, liquid shots, and effervescent tablets. These alternatives cater to consumer preferences for convenience, better taste, and easier absorption. Simultaneously, formulations are becoming more sophisticated, combining antioxidants (like glutathione and vitamin C), anti-inflammatory agents (such as turmeric and ginger), and detoxifying herbs (like milk thistle and dandelion). This multifaceted approach reflects a shift toward holistic liver health, aiming to support liver function, combat oxidative stress, and promote overall wellness in a single, user-friendly product.
Acceleration Efforts Towards Viral Hepatitis Elimination
Driven by WHO’s goal to eliminate viral (B & C) as a public health threat by 2030, national programs are scaling up testing and treatment. The WHO Global Hepatitis Report (2022) noted that 58% of countries have national hepatitis plans, facilitating increased access to affordable generics. Landmark initiatives, like Egypt’s mass screening and treatment campaign treating over 4 million people for HCV since 2014 (New England Journal of Medicine, 2023), demonstrate progress. Recent news highlighted Gilead’s donation allowing Rwanda to launch a similar large-scale HCV elimination program, reflecting ongoing global commitments and market shifts towards curative therapies and diagnostics. This creates market opportunities for adjunct liver supplements aimed at reducing inflammation, supporting regeneration, and managing drug-induced liver stress, particularly in regions adopting large-scale hepatitis interventions and expanding access to care.
Herbal Supplements to Lead the Market by Product
In the global liver health supplements market, herbal supplements lead at present, especially with ingredients like milk thistle and turmeric. However, vitamins and minerals too are a significant category, with vitamins like D, E, zinc, and selenium, being essential for liver health. Herbal supplements lead in terms of market share, vitamins and minerals are experiencing the rapid growth due to better awareness of micronutrient deficiencies.
North America currently dominates the global liver health supplements market. This dominance is attributed to factors like increased awareness of liver health, a higher prevalence of liver-related diseases, and a well-established healthcare system with high healthcare spending in the region. The healthcare infrastructure is advanced and the U.S has the best doctors in the world. Also, all the major players in the GCA market develop and sell their products in the U.S. The government incentivizes innovation with strong IPR protections and provides a structured environment for biomedical research and development.
The key features of the market report comprise patent analysis, clinical trials analysis, funding and investment analysis, and strategic initiatives by the leading players. The major companies in the market are as follows:
Nature's Bounty is a global leader in health and wellness, known for manufacturing, marketing, and selling vitamins, dietary supplements, and other related products. The company, now part of Nestlé Health Science, has a wide portfolio of trusted brands including Nature's Bounty, Pure Protein, Solgar, and Osteo Bi-Flex.
NOW Foods is a family-owned company founded in 1968, specializing in manufacturing and distributing a wide range of natural health products. They offer over 1,400 products including dietary supplements, natural foods, sports nutrition, and personal care items. NOW Foods is known for its commitment to quality, rigorous testing, and affordable pricing, making them a respected leader in the natural products industry.
Jarrow Formulas, Inc. is a formulator and supplier of nutritional supplements, founded in 1977 and incorporated in 1988. The company markets its products in the U.S., Mexico, Canada, and other international markets. They offer a range of products including vitamins, minerals, probiotics, and herbal supplements. Jarrow Formulas was acquired by New Mountain Capital in late 2020. Nina Barton was appointed CEO of both Natrol and Jarrow Formulas in 2021. The company is known for its focus on high-quality, scientifically supported supplements.
Nutralife is a brand name associated with multiple companies involved in the health and wellness industry, including both nutraceuticals and dietary supplements. Specifically, there's NutraLife Health & Fitness, NutraLife Biosciences, and NUTRA LIFE HEALTHCARE PRIVATE LIMITED. The latter, registered in India, focuses on human health activities and is involved in the development, manufacturing, and distribution of various health products.
*Please note that this is only a partial list; the complete list of key players is available in the full report. Additionally, the list of key players can be customized to better suit your needs.*
Other key players include Himalaya Herbal Healthcare, Gaia Herbs, Swanson Health Products, Swisse Wellness PTY LTD, and Irwin Naturals and Nature’s Craft.
Liver health supplements are vitamins and minerals or herbal supplements that are available in liquid, capsuled, and powdered form to promote healthy liver functioning by rejuvenating and cleansing the liver.
Market Breakup by Product
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Market Breakup by Region
South Korea Health Supplements Market
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| REPORT FEATURES | DETAILS |
| Base Year | 2025 |
| Historical Period | 2019-2025 |
| Forecast Period | 2026-2035 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Breakup by Product |
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| Breakup by Dosage Form |
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| Breakup by Type |
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| Breakup by Distribution Channel |
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| Breakup by Region |
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