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The global location intelligence market size attained a value of approximately USD 20.25 billion in 2023. The market is further expected to grow in the forecast period of 2024-2032 at a CAGR of 16.6%, reaching a value of around USD 80.37 billion by 2032.
Expanding capabilities of location intelligence are surging the demand for the market with a widening range of applications for various end users. Amidst increasing competition, more companies in sectors such as retail, consumer goods, manufacturing, industrial, and IT and telecommunication are adopting location intelligence to enhance their offerings and gain an edge.
The location intelligence market is further being aided by its uses in asset management, workforce management, risk management, and remote monitoring. As values of assets grow, adequate management is necessary to avoid unintended losses. Growing work forces and increase in remote working protocols are heightening the need for workforce management and remote monitoring. In the coming years, rising focus on risk management and sales and marketing optimisation are anticipated to augment the market for location intelligence.
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The market demand for location intelligence (LI) is being augmented by the rising prevalence of Internet of Things (IoT) technology in various business operations. In view of the commonality of smartphones and IoT related devices, retailers can utilise the information derived with advanced location intelligence data to understand the demography of a particular region to provide enhanced customer experience, and boost sales by mapping customer purchase patterns, and time spent by customers in retail outlets.
In addition, location-based advertising is deployed to analyse consumer behaviour, such as visitations, and purchase patterns, thus enabling marketers to optimise sales by understanding their competition. Furthermore, location intelligence enables strategic store planning and inventory management as IoT driven smart shelves can guide customers about the location of a particular product and provide real-time updates to the manager regarding the shortage of inventroy, thereby augmenting the demand for location-driven market intelligence.
Location intelligence (LI) is the information and insights obtained from analysing and visualising geospatial data. Data that is location-specific, such as environment, demographics, traffic, and weather, can be layered to identify useful insights. Location intelligence is commonly associated with business intelligence and has become widely applicable in various end-use industries to derive actionable information.
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On the basis of application, the location intelligence market segmentation is:
Based on end use, the market is divided into:
The EMR report looks into the regional markets of location intelligence like North America, Latin America, the Asia Pacific, Europe, and the Middle East and Africa.
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The growth of the market for location intelligence in the coming years is anticipated to be supported by the increasing deployment of technology in transportation and logistics. With the introduction of logistics automation, technologies like the Internet of Things (IoT) and Artificial Intelligence (AI) are gaining prominence in warehouse management and to streamline operations. Location intelligence in automation is utilised for remote management and tracking of robots, thereby bolstering its application in logistics management. Furthermore, with the growing penetration of smart phones and internet services, geospatial analytics technology is robustly driving the market for location intelligence in the transportation sector to detect traffic patterns, contributing to the location intelligence market revenue.
In addition, with advancements in automobile manufacturing, vehicles are increasingly being manufactured with pre-equipped location trackers to smoothen the driving experience by avoiding traffic. In addition, with the presence of online cab services like Uber, deployment of location intelligence is used to detect waiting time, traffic patterns, map the shortest route possible, and predict an estimated fare, hence providing impetus to market growth.
The report presents a detailed analysis of the following key players in the global location intelligence market, looking into their capacity, market share, and latest developments like capacity expansions, plant turnabouts and mergers and acquisitions.
The comprehensive report looks at the micro and macro aspects of the market. The EMR report gives an in-depth insight into the market by providing a SWOT analysis as well as an analysis of the Porter’s Five Forces Model.
REPORT FEATURES | DETAILS |
Base Year | 2023 |
Historical Period | 2018-2023 |
Forecast Period | 2024-2032 |
Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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Breakup by Application |
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Breakup by End Use |
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Breakup by Region |
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Market Dynamics |
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Competitive Landscape |
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Companies Covered |
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*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.
1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Snapshot
6.1 Global
6.2 Regional
7 Opportunities and Challenges in the Market
8 Global Location Intelligence Market Analysis
8.1 Key Industry Highlights
8.2 Global Location Intelligence Historical Market (2018-2023)
8.3 Global Location Intelligence Market Forecast (2024-2032)
8.4 Global Location Intelligence Market by Application
8.4.1 Workforce Management
8.4.1.1 Historical Trend (2018-2023)
8.4.1.2 Forecast Trend (2024-2032)
8.4.2 Asset Management
8.4.2.1 Historical Trend (2018-2023)
8.4.2.2 Forecast Trend (2024-2032)
8.4.3 Facility Management
8.4.3.1 Historical Trend (2018-2023)
8.4.3.2 Forecast Trend (2024-2032)
8.4.4 Risk Management
8.4.4.1 Historical Trend (2018-2023)
8.4.4.2 Forecast Trend (2024-2032)
8.4.5 Remote Monitoring
8.4.5.1 Historical Trend (2018-2023)
8.4.5.2 Forecast Trend (2024-2032)
8.4.6 Sales and Marketing Optimisation
8.4.6.1 Historical Trend (2018-2023)
8.4.6.2 Forecast Trend (2024-2032)
8.4.7 Customer Management
8.4.7.1 Historical Trend (2018-2023)
8.4.7.2 Forecast Trend (2024-2032)
8.4.8 Others
8.5 Global Location Intelligence Market by End Use
8.5.1 Transportation and Logistics
8.5.1.1 Historical Trend (2018-2023)
8.5.1.2 Forecast Trend (2024-2032)
8.5.2 Retail and Consumer Goods
8.5.2.1 Historical Trend (2018-2023)
8.5.2.2 Forecast Trend (2024-2032)
8.5.3 Government and Defence
8.5.3.1 Historical Trend (2018-2023)
8.5.3.2 Forecast Trend (2024-2032)
8.5.4 Manufacturing and Industrial
8.5.4.1 Historical Trend (2018-2023)
8.5.4.2 Forecast Trend (2024-2032)
8.5.5 IT and Telecommunication
8.5.5.1 Historical Trend (2018-2023)
8.5.5.2 Forecast Trend (2024-2032)
8.5.6 Others
8.6 Global Location Intelligence Market by Region
8.6.1 North America
8.6.1.1 Historical Trend (2018-2023)
8.6.1.2 Forecast Trend (2024-2032)
8.6.2 Europe
8.6.2.1 Historical Trend (2018-2023)
8.6.2.2 Forecast Trend (2024-2032)
8.6.3 Asia Pacific
8.6.3.1 Historical Trend (2018-2023)
8.6.3.2 Forecast Trend (2024-2032)
8.6.4 Latin America
8.6.4.1 Historical Trend (2018-2023)
8.6.4.2 Forecast Trend (2024-2032)
8.6.5 Middle East and Africa
8.6.5.1 Historical Trend (2018-2023)
8.6.5.2 Forecast Trend (2024-2032)
9 North America Location Intelligence Market Analysis
9.1 United States of America
9.1.1 Historical Trend (2018-2023)
9.1.2 Forecast Trend (2024-2032)
9.2 Canada
9.2.1 Historical Trend (2018-2023)
9.2.2 Forecast Trend (2024-2032)
10 Europe Location Intelligence Market Analysis
10.1 United Kingdom
10.1.1 Historical Trend (2018-2023)
10.1.2 Forecast Trend (2024-2032)
10.2 Germany
10.2.1 Historical Trend (2018-2023)
10.2.2 Forecast Trend (2024-2032)
10.3 France
10.3.1 Historical Trend (2018-2023)
10.3.2 Forecast Trend (2024-2032)
10.4 Italy
10.4.1 Historical Trend (2018-2023)
10.4.2 Forecast Trend (2024-2032)
10.5 Others
11 Asia Pacific Location Intelligence Market Analysis
11.1 China
11.1.1 Historical Trend (2018-2023)
11.1.2 Forecast Trend (2024-2032)
11.2 Japan
11.2.1 Historical Trend (2018-2023)
11.2.2 Forecast Trend (2024-2032)
11.3 India
11.3.1 Historical Trend (2018-2023)
11.3.2 Forecast Trend (2024-2032)
11.4 ASEAN
11.4.1 Historical Trend (2018-2023)
11.4.2 Forecast Trend (2024-2032)
11.5 Australia
11.5.1 Historical Trend (2018-2023)
11.5.2 Forecast Trend (2024-2032)
11.6 Others
12 Latin America Location Intelligence Market Analysis
12.1 Brazil
12.1.1 Historical Trend (2018-2023)
12.1.2 Forecast Trend (2024-2032)
12.2 Argentina
12.2.1 Historical Trend (2018-2023)
12.2.2 Forecast Trend (2024-2032)
12.3 Mexico
12.3.1 Historical Trend (2018-2023)
12.3.2 Forecast Trend (2024-2032)
12.4 Others
13 Middle East and Africa Location Intelligence Market Analysis
13.1 Saudi Arabia
13.1.1 Historical Trend (2018-2023)
13.1.2 Forecast Trend (2024-2032)
13.2 United Arab Emirates
13.2.1 Historical Trend (2018-2023)
13.2.2 Forecast Trend (2024-2032)
13.3 Nigeria
13.3.1 Historical Trend (2018-2023)
13.3.2 Forecast Trend (2024-2032)
13.4 South Africa
13.4.1 Historical Trend (2018-2023)
13.4.2 Forecast Trend (2024-2032)
13.5 Others
14 Market Dynamics
14.1 SWOT Analysis
14.1.1 Strengths
14.1.2 Weaknesses
14.1.3 Opportunities
14.1.4 Threats
14.2 Porter’s Five Forces Analysis
14.2.1 Supplier’s Power
14.2.2 Buyer’s Power
14.2.3 Threat of New Entrants
14.2.4 Degree of Rivalry
14.2.5 Threat of Substitutes
14.3 Key Indicators for Demand
14.4 Key Indicators for Price
15 Value Chain Analysis
16 Competitive Landscape
16.1 Market Structure
16.2 Company Profiles
16.2.1 Esri
16.2.1.1 Company Overview
16.2.1.2 Product Portfolio
16.2.1.3 Demographic Reach and Achievements
16.2.1.4 Certifications
16.2.2 Navizon, Inc.
16.2.2.1 Company Overview
16.2.2.2 Product Portfolio
16.2.2.3 Demographic Reach and Achievements
16.2.2.4 Certifications
16.2.3 Tibco Software, Inc.
16.2.3.1 Company Overview
16.2.3.2 Product Portfolio
16.2.3.3 Demographic Reach and Achievements
16.2.3.4 Certifications
16.2.4 CartoDB Inc.
16.2.4.1 Company Overview
16.2.4.2 Product Portfolio
16.2.4.3 Demographic Reach and Achievements
16.2.4.4 Certifications
16.2.5 Microsoft Corporaton
16.2.5.1 Company Overview
16.2.5.2 Product Portfolio
16.2.5.3 Demographic Reach and Achievements
16.2.5.4 Certifications
16.2.6 HERE Global B.V
16.2.6.1 Company Overview
16.2.6.2 Product Portfolio
16.2.6.3 Demographic Reach and Achievements
16.2.6.4 Certifications
16.2.7 Cisco Systems, Inc.
16.2.7.1 Company Overview
16.2.7.2 Product Portfolio
16.2.7.3 Demographic Reach and Achievements
16.2.7.4 Certifications
16.2.8 Google LLC
16.2.8.1 Company Overview
16.2.8.2 Product Portfolio
16.2.8.3 Demographic Reach and Achievements
16.2.8.4 Certifications
16.2.9 TomTom International BV.
16.2.9.1 Company Overview
16.2.9.2 Product Portfolio
16.2.9.3 Demographic Reach and Achievements
16.2.9.4 Certifications
16.2.10 Oracle Corporation
16.2.10.1 Company Overview
16.2.10.2 Product Portfolio
16.2.10.3 Demographic Reach and Achievements
16.2.10.4 Certifications
16.2.11 IBM Corporation
16.2.11.1 Company Overview
16.2.11.2 Product Portfolio
16.2.11.3 Demographic Reach and Achievements
16.2.11.4 Certifications
16.2.12 Precisely
16.2.12.1 Company Overview
16.2.12.2 Product Portfolio
16.2.12.3 Demographic Reach and Achievements
16.2.12.4 Certifications
16.2.13 GeoMoby Pty Ltd
16.2.13.1 Company Overview
16.2.13.2 Product Portfolio
16.2.13.3 Demographic Reach and Achievements
16.2.13.4 Certifications
16.2.14 Mapbox
16.2.14.1 Company Overview
16.2.14.2 Product Portfolio
16.2.14.3 Demographic Reach and Achievements
16.2.14.4 Certifications
16.2.15 Skyhook Holding, Inc.
16.2.15.1 Company Overview
16.2.15.2 Product Portfolio
16.2.15.3 Demographic Reach and Achievements
16.2.15.4 Certifications
16.2.16 Others
17 Key Trends and Developments in the Market
List of Key Figures and Tables
1. Global Location Intelligence Market: Key Industry Highlights, 2018 and 2032
2. Global Location Intelligence Historical Market: Breakup by Application (USD Million), 2018-2023
3. Global Location Intelligence Market Forecast: Breakup by Application (USD Million), 2024-2032
4. Global Location Intelligence Historical Market: Breakup by End Use (USD Million), 2018-2023
5. Global Location Intelligence Market Forecast: Breakup by End Use (USD Million), 2024-2032
6. Global Location Intelligence Historical Market: Breakup by Region (USD Million), 2018-2023
7. Global Location Intelligence Market Forecast: Breakup by Region (USD Million), 2024-2032
8. North America Global Location Intelligence Historical Market: Breakup by Country (USD Million), 2018-2023
9. North America Global Location Intelligence Market Forecast: Breakup by Country (USD Million), 2024-2032
10. Europe Global Location Intelligence Historical Market: Breakup by Country (USD Million), 2018-2023
11. Europe Global Location Intelligence Market Forecast: Breakup by Country (USD Million), 2024-2032
12. Asia Pacific Global Location Intelligence Historical Market: Breakup by Country (USD Million), 2018-2023
13. Asia Pacific Global Location Intelligence Market Forecast: Breakup by Country (USD Million), 2024-2032
14. Latin America Global Location Intelligence Historical Market: Breakup by Country (USD Million), 2018-2023
15. Latin America Global Location Intelligence Market Forecast: Breakup by Country (USD Million), 2024-2032
16. Middle East and Africa Global Location Intelligence Historical Market: Breakup by Country (USD Million), 2018-2023
17. Middle East and Africa Global Location Intelligence Market Forecast: Breakup by Country (USD Million), 2024-2032
18. Global Location Intelligence Market Structure
The global market for location intelligence attained a value of approximately USD 20.25 billion in 2023.
The market is projected to grow at a CAGR of 16.6% in the forecast period of 2024-2032.
The market is estimated to witness a healthy growth in the forecast period of 2024-2032, reaching a value of around USD 80.37 billion by 2032.
The market is being driven by the rising deployment of location intelligence for understanding traffic patterns, growing demands for asset and facility management, and increasing competition in marketing.
The key trends of the market include the increasing deployment of technology in retail management, advancements in technology, and adoption by various governments.
The major regional markets for location intelligence are North America, Latin America, the Asia Pacific, Europe, and the Middle East and Africa.
The various applications of location intelligence are workforce management, asset management, facility management, risk management, remote monitoring, sales and marketing optimisation, and customer management, among others.
The significant end uses of location intelligence are transportation and logistics, retail and consumer goods, government and defence, manufacturing and industrial, and IT and telecommunication, among others.
The key players in the global location intelligence market are Esri, Navizon, Inc., Tibco Software, Inc., and CartoDB Inc., among others.
The global location intelligence market attained a value of approximately USD 20.25 billion in 2023, driven by its applications to enhance customer engagement in retail management. Aided by the emergence of logistics automation in warehouse management, the market is expected to grow at a CAGR of 16.6% in the forecast period of 2024-2032 to reach a value of around USD 80.37 billion by 2032.
EMR’s meticulous research methodology delves deep into the market covering the macro and micro aspects of the market. The market, on the basis of application, is divided into workforce management, asset management, facility management, risk management, remote monitoring, sales and marketing optimisation, and customer management, among others. Based on end use, the market is categorised into transportation and logistics, retail and consumer goods, government and defence, manufacturing and industrial, and IT and telecommunication, among others. The major regional markets for location intelligence are North America, Latin America, the Asia Pacific, Europe, and the Middle East and Africa. The key players in the market are Esri, Navizon, Inc., Tibco Software, Inc., CartoDB Inc., Microsoft Corporation, HERE Global B.V, Cisco Systems, Inc., Google LLC, TomTom International BV., Oracle Corporation, IBM Corporation, Precisely, GeoMoby Pty Ltd, Mapbox, and Skyhook Holding, Inc., among others.
EMR’s research methodology uses a combination of cutting-edge analytical tools and the expertise of their highly accomplished team, thus providing their customers with market insights that are accurate, actionable and help them remain ahead of their competition.
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