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Report Overview

The global lottery market size was around USD 328.10 Billion in the year 2025. The market is estimated to grow at a CAGR of 4.10% between 2026 and 2035, reaching a market value of nearly USD 490.36 Billion by 2035.

This steady growth reflects increasing global interest in lottery games, driven by rising disposable incomes and expanding digital platforms. Governments and private operators are continually innovating to attract players, offering diverse game formats and convenient online access. Additionally, the growing adoption of mobile apps and advancements in secure payment systems are making lottery participation easier and safer than ever. As more regions legalize and regulate lotteries, market opportunities are expanding, creating a promising outlook for investors and players alike. With enhanced transparency and responsible gaming initiatives, the lottery market is set to sustain its growth while building trust and engagement among users worldwide.

2025

Base Year

2019-2025

Historical Period

2026-2035

Forecast Period

Compound Annual Growth Rate

4.1%

Value in USD Billion

2026-2035


*this image is indicative*

Key Trends in the Market

A lottery is a popular game of chance where winners are selected through a random drawing. It represents a low-probability game where luck plays a significant role in determining the outcome. On winning the game, the player is provided with a reward.

  • One of the key lottery market trends is the shift from retail to omnichannel lottery sales. With evolving customer behaviours and the rising reliance on technology, online channels that can complement traditional lottery sales and connect retail and digital experiences are being developed. Moreover, the growing reliance on digital wallets and the development of immersive digital play experiences across all channels are further fuelling the market.
  • The rising trend of personalisation and the surging investments to create ultra-personalised player journeys are significantly influencing the lottery market growth. Brands are utilising innovative technologies to improve data collection, predict the persona of players, create customisable experiences, and offer relevant and personalised engagement strategies to enhance player acquisition and retention.
  • The lottery market demand is being supported by the evolving lottery landscape and improving regulatory compliance due to the emergence of advanced payment methods, tools, and services. In addition, the simplified ticket purchases and surging efficiency, security, and transparency of lotteries are favouring the market expansion.

Market segmentation

The EMR’s report titled “Global Lottery Market Report and Forecast 2026-2035” offers a detailed analysis of the market based on the following segments:

Market Breakup by Type

  • Terminal-Based Games
  • Scratch-Off Games
  • Sports Lotteries
  • Others

Market Breakup by Mode

  • Online
  • Offline

Market Breakup by Region

  • North America
  • Europe
  • Asia Pacific
  • Latin America
  • Middle East and Africa

Market Share by Mode

As per the lottery market analysis, online lottery has gained prevalence in the past few years with advancements in internet connectivity, smart devices, and technologies. The increasing demand for online entertainment and gaming has also favoured the segment’s growth.

Besides, the widespread adoption of smart devices and increased internet accessibility are major factors influencing the popularity of online lottery. As per the World Population Review, the increase in smartphone users has propelled internet usage from 43.7% to 55% in 2019-2025. Moreover, its data suggests that by 2025, approximately 72.6% of global smartphone users are expected to exclusively access the internet through their mobile devices.

Market Share by Region

North America and Europe represent a major portion of the global lottery market share due to the cultural significance of lotteries in the region. Growing disposable incomes and the presence of key players in the region have also positively influenced the market.

Meanwhile, the Asia Pacific is expected to grow immensely in the upcoming years, due to the growing digitisation in countries like China, Australia, and India, amongst others. Although regions like the Middle East have restrictions on gambling and lottery activities, the introduction of favourable government initiatives aimed at creating a well-regulated and socially responsible lottery environment is anticipated to aid the market in the coming years.

Competitive Landscape

The comprehensive EMR report provides an in-depth assessment of the market based on the Porter’s five forces model along with giving a SWOT analysis. The report gives a detailed analysis of the following key players in the global lottery market, covering their competitive landscape and the latest developments like mergers, acquisitions, investments, and expansion plans.

Camelot Group. 

Camelot Group. is a United Kingdom-based company that was established in 1994. It is a commercial organisation that is the operator of the National Lottery for the UK. The company offers over £30 million in Good Causes funding from lotteries every week.

Scientific Games, LLC

Scientific Games, LLC is a global lottery company founded in 1973 that serves in more than 50 countries. It has established its position as a pioneer in technology, digital products, and services that can surge profits for sports betting programmes and government-sponsored lottery.

International Game Technology PLC

International Game Technology PLC, also known as IGT, is the global leader in gaming. The company delivers entertaining and responsible gaming experiences for players across all channels and regulated segments, ranging from lotteries and gaming machines to sports betting and digital. The company has a well-established global presence and relationships with governments and regulators in more than 100 countries around the world.

*Please note that this is only a partial list; the complete list of key players is available in the full report. Additionally, the list of key players can be customized to better suit your needs.*

Other lottery market players include China LotSynergy Holdings Ltd., Lotterywest, Florida Lottery, Lotto NZ, New York State Gaming Commission, Vantage Enterprises Limited (Lotto247), and PLAYUKINTERNET N.V. among others.

Lottery Market Report Snapshots

Lottery Companies

*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*

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Key Questions Answered in the Report

In 2025, the market reached an approximate value of USD 328.10 Billion.

The market is assessed to grow at a CAGR of 4.10% between 2026 and 2035.

The market is estimated to witness a healthy growth in the forecast period of 2026-2035 to reach USD 490.36 Billion by 2035.

The major market drivers are the increasing popularity of online lotteries and the surging accessibility to the internet and smart devices.

The growing trend of personalisation, improving regulatory compliance, and the shift from retail to omnichannel lottery sales are the key trends guiding the market growth.

The major regions in the market are North America, Latin America, the Middle East and Africa, Europe, and the Asia Pacific.

The major types of lottery are terminal-based games, scratch-off games lottery, and sports lotteries, among others.

The key players in the market include Camelot Group., Scientific Games, LLC, International Game Technology PLC, China LotSynergy Holdings Ltd., Lotterywest, Florida Lottery, Lotto NZ, New York State Gaming Commission, Vantage Enterprises Limited (Lotto247), and PLAYUKINTERNET N.V. among others.

Report Summary

Explore our key highlights of the report and gain a concise overview of key findings, trends, and actionable insights that will empower your strategic decisions.

Key Highlights of the Report

Please note that the figures mentioned in the description serve as estimates and may vary from the actual figures presented in the final report.

REPORT FEATURES DETAILS
Base Year 2025
Historical Period 2019-2025
Forecast Period 2026-2035
Scope of the Report

Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:

  • Type
  • Mode
  • Region
Breakup by Type
  • Terminal-Based Games
  • Scratch-Off Games
  • Sports Lotteries
  • Others
Breakup by Mode
  • Online
  • Offline
Breakup by Region
  • North America
    • United States of America 
    • Canada
  • Europe
    • United Kingdom
    • Germany
    • France
    • Italy
    • Others
  • Asia Pacific
    • China
    • Japan
    • India
    • ASEAN
    • Australia
    • Others
  • Latin America
    • Brazil
    • Argentina
    • Mexico
    • Others
  • Middle East and Africa
    • Saudi Arabia
    • United Arab Emirates
    • Nigeria
    • South Africa
    • Others
Market Dynamics
  • SWOT Analysis
  • Porter's Five Forces Analysis
  • Key Indicators for Demand
  • Key Indicators for Price
Competitive Landscape
  • Market Structure
  • Company Profiles
    • Company Overview
    • Product Portfolio
    • Demographic Reach and Achievements
    • Certifications
Companies Covered
  • Camelot Group 
  • Scientific Games, LLC 
  • International Game Technology PLC
  • China LotSynergy Holdings Ltd.
  • Lotterywest 
  • Florida Lottery 
  • Lotto NZ 
  • New York State Gaming Commission 
  • Vantage Enterprises Limited (Lotto247) 
  • PLAYUKINTERNET N.V.
  • Others

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