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Global Lottery Market Size, Share, Analysis, Forecast: By Type: Terminal-Based Games, Scratch-Off Games, Sports Lotteries, Others; By Mode: Online, Offline; Regional Analysis; Market Dynamics: SWOT Analysis, Porter’s Five Forces Analysis, Key Indicators for Demand, Key Indicators for Price; Competitive Landscape; 2024-2032
Global Lottery Market Outlook
The global lottery market size was around USD 315.18 billion in the year 2023. The market is estimated to grow at a CAGR of 4.1% between 2024 and 2032, reaching a market value of nearly USD 452.94 billion by 2032.
Key Trends in the Market
A lottery is a popular game of chance where winners are selected through a random drawing. It represents a low-probability game where luck plays a significant role in determining the outcome. On winning the game, the player is provided with a reward.
- One of the key lottery market trends is the shift from retail to omnichannel lottery sales. With evolving customer behaviours and the rising reliance on technology, online channels that can complement traditional lottery sales and connect retail and digital experiences are being developed. Moreover, the growing reliance on digital wallets and the development of immersive digital play experiences across all channels are further fuelling the market.
- The rising trend of personalisation and the surging investments to create ultra-personalised player journeys are significantly influencing the lottery market growth. Brands are utilising innovative technologies to improve data collection, predict the persona of players, create customisable experiences, and offer relevant and personalised engagement strategies to enhance player acquisition and retention.
- The lottery market demand is being supported by the evolving lottery landscape and improving regulatory compliance due to the emergence of advanced payment methods, tools, and services. In addition, the simplified ticket purchases and surging efficiency, security, and transparency of lotteries are favouring the market expansion.
Market Analysis
Based on type, the lottery market segmentation includes terminal-based games, scratch-off games lottery, and sports lotteries, among others. On the basis of mode, the market is bifurcated into online and offline. The market segmentation, based on region, includes North America, Europe, Asia Pacific, Latin America, and the Middle East and Africa.
The comprehensive EMR report provides an in-depth assessment of the market based on the Porter’s five forces model along with giving a SWOT analysis. The report gives a detailed analysis of the following key players in the global lottery market, covering their competitive landscape and the latest developments like mergers, acquisitions, investments, and expansion plans.
- Camelot Group
- Scientific Games, LLC
- International Game Technology PLC
- China LotSynergy Holdings Ltd.
- Lotterywest
- Florida Lottery
- Lotto NZ
- New York State Gaming Commission
- Vantage Enterprises Limited (Lotto247)
- PLAYUKINTERNET N.V.
- Others
Market Share by Mode
As per the lottery market analysis, online lottery has gained prevalence in the past few years with advancements in internet connectivity, smart devices, and technologies. The increasing demand for online entertainment and gaming has also favoured the segment’s growth.
Besides, the widespread adoption of smart devices and increased internet accessibility are major factors influencing the popularity of online lottery. As per the World Population Review, the increase in smartphone users has propelled internet usage from 43.7% to 55% in 2018-2023. Moreover, its data suggests that by 2025, approximately 72.6% of global smartphone users are expected to exclusively access the internet through their mobile devices.
Market Share by Region
North America and Europe represent a major portion of the global lottery market share due to the cultural significance of lotteries in the region. Growing disposable incomes and the presence of key players in the region have also positively influenced the market.
Meanwhile, the Asia Pacific is expected to grow immensely in the upcoming years, due to the growing digitisation in countries like China, Australia, and India, amongst others. Although regions like the Middle East have restrictions on gambling and lottery activities, the introduction of favourable government initiatives aimed at creating a well-regulated and socially responsible lottery environment is anticipated to aid the market in the coming years.
Competitive Landscape
Camelot Group. is a United Kingdom-based company that was established in 1994. It is a commercial organisation that is the operator of the National Lottery for the UK. The company offers over £30 million in Good Causes funding from lotteries every week.
Scientific Games, LLC is a global lottery company founded in 1973 that serves in more than 50 countries. It has established its position as a pioneer in technology, digital products, and services that can surge profits for sports betting programmes and government-sponsored lottery.
International Game Technology PLC, also known as IGT, is the global leader in gaming. The company delivers entertaining and responsible gaming experiences for players across all channels and regulated segments, ranging from lotteries and gaming machines to sports betting and digital. The company has a well-established global presence and relationships with governments and regulators in more than 100 countries around the world.
Other lottery market players include China LotSynergy Holdings Ltd., Lotterywest, Florida Lottery, Lotto NZ, New York State Gaming Commission, Vantage Enterprises Limited (Lotto247), and PLAYUKINTERNET N.V. among others.
Key Highlights of the Report
| REPORT FEATURES | DETAILS |
| Base Year | 2023 |
| Historical Period | 2018-2023 |
| Forecast Period | 2024-2032 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Breakup by Type |
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| Breakup by Mode |
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| Breakup by Region |
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| Market Dynamics |
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| Competitive Landscape |
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| Companies Covered |
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*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.
1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Market Snapshot
6.1 Global
6.2 Regional
7 Opportunities and Challenges in the Market
8 Global Lottery Market Analysis
8.1 Key Industry Highlights
8.2 Global Lottery Historical Market (2018-2023)
8.3 Global Lottery Market Forecast (2024-2032)
8.4 Global Lottery Market by Type
8.4.1 Terminal-Based Games
8.4.1.1 Historical Trend (2018-2023)
8.4.1.2 Forecast Trend (2024-2032)
8.4.2 Scratch-Off Games
8.4.2.1 Historical Trend (2018-2023)
8.4.2.2 Forecast Trend (2024-2032)
8.4.3 Sports Lotteries
8.4.3.1 Historical Trend (2018-2023)
8.4.3.2 Forecast Trend (2024-2032)
8.4.4 Others
8.5 Global Lottery Market by Mode
8.5.1 Online
8.5.1.1 Historical Trend (2018-2023)
8.5.1.2 Forecast Trend (2024-2032)
8.5.2 Offline
8.5.2.1 Historical Trend (2018-2023)
8.5.2.2 Forecast Trend (2024-2032)
8.6 Global Lottery Market by Region
8.6.1 North America
8.6.1.1 Historical Trend (2018-2023)
8.6.1.2 Forecast Trend (2024-2032)
8.6.2 Europe
8.6.2.1 Historical Trend (2018-2023)
8.6.2.2 Forecast Trend (2024-2032)
8.6.3 Asia Pacific
8.6.3.1 Historical Trend (2018-2023)
8.6.3.2 Forecast Trend (2024-2032)
8.6.4 Latin America
8.6.4.1 Historical Trend (2018-2023)
8.6.4.2 Forecast Trend (2024-2032)
8.6.5 Middle East and Africa
8.6.5.1 Historical Trend (2018-2023)
8.6.5.2 Forecast Trend (2024-2032)
9 North America Lottery Market Analysis
9.1 United States of America
9.1.1 Historical Trend (2018-2023)
9.1.2 Forecast Trend (2024-2032)
9.2 Canada
9.2.1 Historical Trend (2018-2023)
9.2.2 Forecast Trend (2024-2032)
10 Europe Lottery Market Analysis
10.1 United Kingdom
10.1.1 Historical Trend (2018-2023)
10.1.2 Forecast Trend (2024-2032)
10.2 Germany
10.2.1 Historical Trend (2018-2023)
10.2.2 Forecast Trend (2024-2032)
10.3 France
10.3.1 Historical Trend (2018-2023)
10.3.2 Forecast Trend (2024-2032)
10.4 Italy
10.4.1 Historical Trend (2018-2023)
10.4.2 Forecast Trend (2024-2032)
10.5 Others
11 Asia Pacific Lottery Market Analysis
11.1 China
11.1.1 Historical Trend (2018-2023)
11.1.2 Forecast Trend (2024-2032)
11.2 Japan
11.2.1 Historical Trend (2018-2023)
11.2.2 Forecast Trend (2024-2032)
11.3 India
11.3.1 Historical Trend (2018-2023)
11.3.2 Forecast Trend (2024-2032)
11.4 ASEAN
11.4.1 Historical Trend (2018-2023)
11.4.2 Forecast Trend (2024-2032)
11.5 Australia
11.5.1 Historical Trend (2018-2023)
11.5.2 Forecast Trend (2024-2032)
11.6 Others
12 Latin America Lottery Market Analysis
12.1 Brazil
12.1.1 Historical Trend (2018-2023)
12.1.2 Forecast Trend (2024-2032)
12.2 Argentina
12.2.1 Historical Trend (2018-2023)
12.2.2 Forecast Trend (2024-2032)
12.3 Mexico
12.3.1 Historical Trend (2018-2023)
12.3.2 Forecast Trend (2024-2032)
12.4 Others
13 Middle East and Africa Lottery Market Analysis
13.1 Saudi Arabia
13.1.1 Historical Trend (2018-2023)
13.1.2 Forecast Trend (2024-2032)
13.2 United Arab Emirates
13.2.1 Historical Trend (2018-2023)
13.2.2 Forecast Trend (2024-2032)
13.3 Nigeria
13.3.1 Historical Trend (2018-2023)
13.3.2 Forecast Trend (2024-2032)
13.4 South Africa
13.4.1 Historical Trend (2018-2023)
13.4.2 Forecast Trend (2024-2032)
13.5 Others
14 Market Dynamics
14.1 SWOT Analysis
14.1.1 Strengths
14.1.2 Weaknesses
14.1.3 Opportunities
14.1.4 Threats
14.2 Porter’s Five Forces Analysis
14.2.1 Supplier’s Power
14.2.2 Buyer’s Power
14.2.3 Threat of New Entrants
14.2.4 Degree of Rivalry
14.2.5 Threat of Substitutes
14.3 Key Indicators for Demand
14.4 Key Indicators for Price
15 Competitive Landscape
15.1 Market Structure
15.2 Company Profiles
15.2.1 Camelot Group
15.2.1.1 Company Overview
15.2.1.2 Product Portfolio
15.2.1.3 Demographic Reach and Achievements
15.2.1.4 Certifications
15.2.2 Scientific Games, LLC
15.2.2.1 Company Overview
15.2.2.2 Product Portfolio
15.2.2.3 Demographic Reach and Achievements
15.2.2.4 Certifications
15.2.3 International Game Technology PLC
15.2.3.1 Company Overview
15.2.3.2 Product Portfolio
15.2.3.3 Demographic Reach and Achievements
15.2.3.4 Certifications
15.2.4 China LotSynergy Holdings Ltd.
15.2.4.1 Company Overview
15.2.4.2 Product Portfolio
15.2.4.3 Demographic Reach and Achievements
15.2.4.4 Certifications
15.2.5 Lotterywest
15.2.5.1 Company Overview
15.2.5.2 Product Portfolio
15.2.5.3 Demographic Reach and Achievements
15.2.5.4 Certifications
15.2.6 Florida Lottery
15.2.6.1 Company Overview
15.2.6.2 Product Portfolio
15.2.6.3 Demographic Reach and Achievements
15.2.6.4 Certifications
15.2.7 Lotto NZ
15.2.7.1 Company Overview
15.2.7.2 Product Portfolio
15.2.7.3 Demographic Reach and Achievements
15.2.7.4 Certifications
15.2.8 New York State Gaming Commission
15.2.8.1 Company Overview
15.2.8.2 Product Portfolio
15.2.8.3 Demographic Reach and Achievements
15.2.8.4 Certifications
15.2.9 Vantage Enterprises Limited (Lotto247)
15.2.9.1 Company Overview
15.2.9.2 Product Portfolio
15.2.9.3 Demographic Reach and Achievements
15.2.9.4 Certifications
15.2.10 PLAYUKINTERNET N.V.
15.2.10.1 Company Overview
15.2.10.2 Product Portfolio
15.2.10.3 Demographic Reach and Achievements
15.2.10.4 Certifications
15.2.11 Others
16 Key Trends and Developments in the Market
List of Key Figures and Tables
1. Global Lottery Market: Key Industry Highlights, 2018 and 2032
2. Global Lottery Historical Market: Breakup by Type (USD Billion), 2018-2023
3. Global Lottery Market Forecast: Breakup by Type (USD Billion), 2024-2032
4. Global Lottery Historical Market: Breakup by Mode (USD Billion), 2018-2023
5. Global Lottery Market Forecast: Breakup by Mode (USD Billion), 2024-2032
6. Global Lottery Historical Market: Breakup by Region (USD Billion), 2018-2023
7. Global Lottery Market Forecast: Breakup by Region (USD Billion), 2024-2032
8. North America Lottery Historical Market: Breakup by Country (USD Billion), 2018-2023
9. North America Lottery Market Forecast: Breakup by Country (USD Billion), 2024-2032
10. Europe Lottery Historical Market: Breakup by Country (USD Billion), 2018-2023
11. Europe Lottery Market Forecast: Breakup by Country (USD Billion), 2024-2032
12. Asia Pacific Lottery Historical Market: Breakup by Country (USD Billion), 2018-2023
13. Asia Pacific Lottery Market Forecast: Breakup by Country (USD Billion), 2024-2032
14. Latin America Lottery Historical Market: Breakup by Country (USD Billion), 2018-2023
15. Latin America Lottery Market Forecast: Breakup by Country (USD Billion), 2024-2032
16. Middle East and Africa Lottery Historical Market: Breakup by Country (USD Billion), 2018-2023
17. Middle East and Africa Lottery Market Forecast: Breakup by Country (USD Billion), 2024-2032
18. Global Lottery Market Structure
Key Questions Answered in the Report
In 2023, the market reached an approximate value of USD 315.18 billion.
The market is assessed to grow at a CAGR of 4.1% between 2024 and 2032.
The market is estimated to witness a healthy growth in the forecast period of 2023-2028 to reach USD 452.94 billion by 2032.
The major market drivers are the increasing popularity of online lotteries and the surging accessibility to the internet and smart devices.
The growing trend of personalisation, improving regulatory compliance, and the shift from retail to omnichannel lottery sales are the key trends guiding the market growth.
The major regions in the market are North America, Latin America, the Middle East and Africa, Europe, and the Asia Pacific.
The major types of lottery are terminal-based games, scratch-off games lottery, and sports lotteries, among others.
The key players in the market include Camelot Group., Scientific Games, LLC, International Game Technology PLC, China LotSynergy Holdings Ltd., Lotterywest, Florida Lottery, Lotto NZ, New York State Gaming Commission, Vantage Enterprises Limited (Lotto247), and PLAYUKINTERNET N.V. among others.
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