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Malaysia Cereal Bars Market Size, Share, Trends, Forecast: By Product: Snack Bars, Protein Bars, Energy and Nutrition Bars, Others; By Flavour: Caramel, Chocolate, Peanut Butter, Honey, Others; By Distribution Channel: Supermarkets/Hypermarkets, Convenience Stores, Others; Regional Analysis; Competitive Landscape; 2023-2028
Malaysia Cereal Bars Market Outlook
The Malaysia cereal bars market size is estimated to expand at a CAGR of 6.4% between 2023 and 2028. The market is expected to be driven by the increasing consumer demand for heathy food alternatives over traditional snacks that can be consumed on-the-go and taste great as well.
Key Trends in the Market
Cereal bars, as the name suggests, are bar-shaped food products made using cereal grains, such as oats, rice, wheat, and rye, by pressing them together and combining with glucose syrup. Besides staple ingredients, they usually contain dried fruit, berries, and flavouring ingredients. Due to their high nutritional value and convenient nature, many people prefer cereal bars over traditional chocolate bars and crisps. They have become popular as a convenient snacking option that also provides a feeling of satiety.
- One of the key Malaysia cereal bars market trends include the growing consumption of cereal bars as an alternative to processed or less-healthy snacks. They serve as a pre-workout snack or a meal replacement bar, providing a quick source of energy. They are especially popular among fitness enthusiasts due to their nutritious profile and convenient nature that allows consumers to eat them on-the-go.
- To gain customer traction, manufacturers are continuously innovating their offerings, providing an array of options. They are experimenting with diverse ingredients, such as dried fruit and nuts and candies and syrups to provide extra nutritional value as well as improved taste to consumers.
- The growing trend of veganism and vegetarianism is responsible for driving the demand for cereal bars made using plant-based ingredients and plant protein. Further the growing consumer preference for clean labelled products is likely to encourage manufacturers to develop additive-free and gluten-free variants. This is likely to enhance the Malaysia cereal bars market demand in the coming years.
Market Analysis
Based on product, the market is segmented into snack bars, protein bars, and energy and nutrition bars, among others. On the basis of flavour, the market can be divided into caramel, chocolate, peanut butter, and honey, among others. The Malaysia cereal bars market segmentation, based on distribution channel, includes supermarkets/hypermarkets, convenience stores, speciality stores, and online, among others.
The comprehensive EMR report provides an in-depth assessment of the market based on the Porter's five forces model along with giving a SWOT analysis. The report gives a detailed analysis of the following key players in the Malaysia cereal bars market, covering their competitive landscape and latest developments like mergers, acquisitions, investments and expansion plans.
- Nestlé S.A.
- KELLOGG Company
- PepsiCo, Inc.
- General Mills Inc.
- Pristine Gourmet Food Industries Sdn Bhd
- Griffin's Foods Limited
- Kalbe Malaysia Sdn Bhd
- Botany Food Sdn Bhd (d'TIME)
- Others
Market Share by Product
As per the Malaysia cereal bars market analysis, energy and nutrition bars are becoming increasingly popular among the Malaysian population. They are used as an energy source mostly for sports-related activities like cycling, marathon running, mountain climbing, and others. To meet the specific nutritional requirements of the population, they are increasingly being made available in different variants like higher fibre and protein content, additive-free cereal bars, and low-calorie cereal bars.
Market Share by Distribution Channel
The online segment is expected to account for a significant Malaysia cereal bars market share in the forecast period. This can be attributed to the growing popularity of online shopping among consumers, availability of a range of options on online platforms, and the increasing online presence of key market players. The changing shopping behaviour of customers is expected to influence the market dynamics, with most of the sales coming from the online segment in the coming years.
Competitive Landscape
Nestlé S.A., headquartered in Vevey, Switzerland, is a leading global manufacturer of food products such as instant coffee and tea, frozen foods, chocolate, powdered milk, cheese, and baby foods, among others. The company manufactures cereal bars from wheat, oats, and other carefully selected ingredients. Their FITNESS® Chocolate Breakfast Cereal Bars also contain vitamin B, offering improved nutritional value to customers, with no artificial colours or flavours.
KELLOGG Company is one of the leading producers of ready-to-eat (RTE) cereal and convenience foods. Based in America, the company aims to offer nutritious and tasty food options to consumers with busy schedule. Its product portfolio includes a range of items like cookies, savoury snacks, cereal bars, fruit-flavored snacks, and others.
PepsiCo, Inc., founded in 1965, is North America’s leading food and beverage company. Based in Harrison, New York, United States, the products prepared by the company have gained wide popularity globally, with its brands like Pepsi, Frito-Lay, and Quaker Oats becoming a household name.
Other Malaysia cereal bars market players include General Mills Inc., Pristine Gourmet Food Industries Sdn Bhd, Griffin's Foods Limited, Kalbe Malaysia Sdn Bhd, and Botany Food Sdn Bhd (d'TIME).
Key Highlights of the Report
| REPORT FEATURES | DETAILS |
| Base Year | 2022 |
| Historical Period | 2018-2022 |
| Forecast Period | 2023-2028 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Breakup by Product |
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| Breakup by Flavour |
|
| Breakup by Distribution Channel |
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| Market Dynamics |
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| Competitive Landscape |
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| Companies Covered |
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*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.
1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Market Snapshot
7 Opportunities and Challenges in the Market
8 Global Cereal Bars Market Overview
8.1 Key Industry Highlights
8.2 Global Cereal Bars Historical Market (2018-2022)
8.3 Global Cereal Bars Market Forecast (2023-2028)
9 Asia Pacific Cereal Bars Market Overview
9.1 Key Industry Highlights
9.2 Asia Pacific Cereal Bars Historical Market (2018-2022)
9.3 Asia Pacific Cereal Bars Market Forecast (2023-2028)
10 Malaysia Cereal Bars Market Overview
10.1 Key Industry Highlights
10.2 Malaysia Cereal Bars Historical Market (2018-2022)
10.3 Malaysia Cereal Bars Market Forecast (2023-2028)
11 Malaysia Cereal Bars Market by Product
11.1 Snack Bars
11.1.1 Historical Trend (2018-2022)
11.1.2 Forecast Trend (2023-2028)
11.2 Protein Bars
11.2.1 Historical Trend (2018-2022)
11.2.2 Forecast Trend (2023-2028)
11.3 Energy and Nutrition Bars
11.3.1 Historical Trend (2018-2022)
11.3.2 Forecast Trend (2023-2028)
11.4 Others
12 Malaysia Cereal Bars Market by Flavour
12.1 Caramel
12.1.1 Historical Trend (2018-2022)
12.1.2 Forecast Trend (2023-2028)
12.2 Chocolate
12.2.1 Historical Trend (2018-2022)
12.2.2 Forecast Trend (2023-2028)
12.3 Peanut Butter
12.3.1 Historical Trend (2018-2022)
12.3.2 Forecast Trend (2023-2028)
12.4 Honey
12.4.1 Historical Trend (2018-2022)
12.4.2 Forecast Trend (2023-2028)
12.5 Others
13 Malaysia Cereal Bars Market by Distribution Channel
13.1 Supermarkets/Hypermarkets
13.1.1 Historical Trend (2018-2022)
13.1.2 Forecast Trend (2023-2028)
13.2 Convenience Stores
13.2.1 Historical Trend (2018-2022)
13.2.2 Forecast Trend (2023-2028)
13.3 Speciality Stores
13.3.1 Historical Trend (2018-2022)
13.3.2 Forecast Trend (2023-2028)
13.4 Online
13.4.1 Historical Trend (2018-2022)
13.4.2 Forecast Trend (2023-2028)
13.5 Others
14 Market Dynamics
14.1 SWOT Analysis
14.1.1 Strengths
14.1.2 Weaknesses
14.1.3 Opportunities
14.1.4 Threats
14.2 Porter’s Five Forces Analysis
14.2.1 Supplier’s Power
14.2.2 Buyer’s Power
14.2.3 Threat of New Entrants
14.2.4 Degree of Rivalry
14.2.5 Threat of Substitutes
14.3 Key Indicators for Demand
14.4 Key Indicators for Price
15 Competitive Landscape
15.1 Market Structure
15.2 Company Profiles
15.2.1 Nestlé S.A.
15.2.1.1 Company Overview
15.2.1.2 Product Portfolio
15.2.1.3 Demographic Reach and Achievements
15.2.1.4 Certifications
15.2.2 KELLOGG Company
15.2.2.1 Company Overview
15.2.2.2 Product Portfolio
15.2.2.3 Demographic Reach and Achievements
15.2.2.4 Certifications
15.2.3 PepsiCo, Inc.
15.2.3.1 Company Overview
15.2.3.2 Product Portfolio
15.2.3.3 Demographic Reach and Achievements
15.2.3.4 Certifications
15.2.4 General Mills Inc.
15.2.4.1 Company Overview
15.2.4.2 Product Portfolio
15.2.4.3 Demographic Reach and Achievements
15.2.4.4 Certifications
15.2.5 Pristine Gourmet Food Industries Sdn Bhd
15.2.5.1 Company Overview
15.2.5.2 Product Portfolio
15.2.5.3 Demographic Reach and Achievements
15.2.5.4 Certifications
15.2.6 Griffin's Foods Limited
15.2.6.1 Company Overview
15.2.6.2 Product Portfolio
15.2.6.3 Demographic Reach and Achievements
15.2.6.4 Certifications
15.2.7 Kalbe Malaysia Sdn Bhd
15.2.7.1 Company Overview
15.2.7.2 Product Portfolio
15.2.7.3 Demographic Reach and Achievements
15.2.7.4 Certifications
15.2.8 Botany Food Sdn Bhd (d'TIME)
15.2.8.1 Company Overview
15.2.8.2 Product Portfolio
15.2.8.3 Demographic Reach and Achievements
15.2.8.4 Certifications
15.2.9 Others
16 Key Trends and Developments in the Market
List of Key Figures and Tables
1. Global Cereal Bars Market: Key Industry Highlights, 2018 and 2028
2. Asia Pacific Cereal Bars Market: Key Industry Highlights, 2018 and 2028
3. Malaysia Cereal Bars Market: Key Industry Highlights, 2018 and 2028
4. Malaysia Cereal Bars Historical Market: Breakup by Product (USD Million), 2018-2022
5. Malaysia Cereal Bars Market Forecast: Breakup by Product (USD Million), 2023-2028
6. Malaysia Cereal Bars Historical Market: Breakup by Flavour (USD Million), 2018-2022
7. Malaysia Cereal Bars Market Forecast: Breakup by Flavour (USD Million), 2023-2028
8. Malaysia Cereal Bars Historical Market: Breakup by Distribution Channel (USD Million), 2018-2022
9. Malaysia Cereal Bars Market Forecast: Breakup by Distribution Channel (USD Million), 2023-2028
10. Malaysia Cereal Bars Market Structure
Key Questions Answered in the Report
The market is estimated to grow at a CAGR of 6.4% between 2023 and 2028.
The market is being driven by the rising health consciousness, growing demand for healthy snaking options, and increasing innovations by food manufacturers to meet the evolving customer food habit.
The key trends aiding the market expansion include the growing demand for plant-based and clean-label foods, including cereal bars, and increasing sales from online channels.
The different products available in the market are snack bars, protein bars, and energy and nutrition bars, among others.
The various flavours in which cereal bars are available include caramel, chocolate, peanut butter, and honey, among others.
The major distribution channels for the product include supermarkets/hypermarkets, convenience stores, speciality stores, and online, among others.
The major players in the market are Nestlé S.A., KELLOGG Company, PepsiCo, Inc., General Mills Inc., Pristine Gourmet Food Industries Sdn Bhd, Griffin's Foods Limited, Kalbe Malaysia Sdn Bhd, and Botany Food Sdn Bhd (d'TIME), among others.
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