The maternal healthcare products market was valued at USD 47.37 Billion in 2025 and is expected to grow at a CAGR of 6.40%, reaching USD 88.09 Billion by 2035. The market growth is driven by increased digital access to maternal health guidelines and rising government funding across the globe.
Base Year
Historical Period
Forecast Period
In April 2025, the WHO’s launch of the MAGICapp digital platform is transforming access to maternal health guidelines, driving demand for digital maternal health tools, and improving prenatal care worldwide.
In June 2025, the WHO’s global Task Force initiative to include pregnant and breastfeeding women in clinical trials is accelerating innovation in maternal clinical research and enhancing the safety of pregnancy products.
In January 2024, Bloomlife’s FDA clearance for its MFM-Pro wearable fetal monitor is boosting the adoption of wearable pregnancy devices, marking a significant step in remote maternal and fetal health monitoring.
Compound Annual Growth Rate
6.4%
Value in USD Billion
2026-2035
*this image is indicative*
The market is steadily growing as more women seek effective solutions for pregnancy and postpartum care. Rising awareness about maternal health and technological advancements are driving the demand for innovative products like stretch mark minimizers and nipple protection creams. Enhanced focus on personalized care and preventive measures is also shaping consumer preferences. Increasing digital access to healthcare information and strong government support are further accelerating market expansion. With orthopedic care and pregnancy-related products leading the way, this market is expected to see significant growth. The rising interest in prenatal care products highlights the importance of safe, convenient, and effective care options for mothers worldwide.
Rising Digitalization Accelerating Growth in the Market
Rising digital access to clinical guidelines is emerging as a significant catalyst for innovation and growth in the market. For instance, in April 2025, the World Health Organization (WHO) announced that all maternal and perinatal health guidelines are now accessible through an interactive digital platform, MAGICapp. This streamlined, real-time access supports quicker decision-making for healthcare professionals and encourages adoption of evidence-based care solutions. The platform also promotes consistency in maternal health practices across regions, minimizing delays and disparities in care. As a result, demand is rising for smart monitoring tools, clinical support systems, and innovative maternal healthcare products in the market. This digital transformation is set to play a key role in shaping the future of the global maternal healthcare products industry.
Government Funding Propelling the Global Maternal Healthcare Products Market Value
Increased public and private investments focused on maternal health are playing a crucial role in expanding the market for maternal healthcare products. For instance, in August 2024, the U.S. Department of Health and Human Services announced over USD 558 million in funding to improve maternal health, including more than USD 440 million for voluntary home visiting programs. These programs aim to support pregnant and new mothers, infants, and children by providing services that enhance maternal and child health, child development, and school readiness. This investment is expected to drive demand for maternal health technology, including monitoring devices and support systems that help reduce complications. As healthcare providers seek better tools to protect mothers, market demand for innovative maternal healthcare products is set to grow significantly.
The market is witnessing several emerging trends, including expanded clinical trial inclusion and rising regulatory approvals.
Expanded Inclusion in Clinical Trials Boosts Innovation in the Global Maternal Healthcare Market
In June 2025, the World Health Organization (WHO) emphasized the urgent need to include pregnant and breastfeeding women in clinical trials, highlighting that only 4% of such trials have historically involved this group. This exclusion has led to significant gaps in understanding the safety and efficacy of medicines and vaccines during these critical periods. To address this, the WHO has established a global Task Force aiming to achieve the timely and ethical inclusion of pregnant and breastfeeding women in clinical research by 2030. This initiative is expected to drive demand for maternal health technology, including monitoring devices and support systems that help reduce complications. As healthcare professionals look for improved solutions to support mothers, the demand for advanced maternal healthcare products is expected to increase substantially.
Increasing Regulatory Approvals Accelerating Growth in the Maternal Healthcare Market
The rising number of regulatory approvals for innovative medical devices is transforming the market. For instance, in January 2024, Bloomlife announced FDA clearance for its MFM-Pro device, a breakthrough wearable that non-invasively monitors maternal and fetal heart rates at home or in clinics. This marks a shift toward integrating advanced technology in routine prenatal care, offering real-time insights for both patients and healthcare providers. This approval highlights the growing demand for maternal health technology that supports remote monitoring and improves patient care. Such advancements are accelerating market growth by enabling safer, more convenient maternal health management.
Orthopedic Care to Dominate the Segmentation by Application
Orthopedic care is expected to lead the market segment due to its large patient base and increasing demand for advanced treatment options that improve mobility and reduce pain. Orthopedic care accounted for the largest market revenue share of above 30% in the historical period, highlighting its strong impact on overall growth. The rising need for innovative solutions in maternal health technology also drives significant expansion within pregnancy and postpartum care. Other applications like urinary incontinence, breast cancer care, pelvic pain, and lymphedema continue to contribute steadily, supporting the diverse growth of the market.
North America is expected to lead the market due to its advanced healthcare systems, high awareness about maternal health, and rapid adoption of innovative medical technologies. The region benefits from strong government support and increasing funding for maternal health programs, which boost product development and accessibility. Additionally, the presence of major healthcare companies and research institutions accelerates innovation. Europe ranks second, driven by growing investments in healthcare infrastructure and increasing focus on maternal well-being.
The key features of the market report comprise patent analysis, funding and investment analysis, strategic initiatives by the leading players. The major companies in the market are as follows:
Founded in 2009 and headquartered in the United States, Mama Mio U.S. Inc. specializes in skincare products designed specifically for pregnant women and new mothers. The company is known for its natural, safe, and effective formulations that address common pregnancy-related skin concerns such as stretch marks and dryness. Mama Mio’s focus on maternal well-being has made it a trusted brand in the maternal healthcare market, contributing to the growing demand for specialized maternal health products that promote comfort and confidence during pregnancy. Their continuous innovation in product development keeps them relevant in a competitive market.
Established in 1954 and based in France, Clarins Group is a leading player in the beauty and skincare industry, with a dedicated line for maternal care. The company combines science and nature to develop products that support skin health during pregnancy and postpartum. Clarins’ strong global presence and innovation-driven approach have allowed it to contribute significantly to the maternal healthcare sector by offering premium products that meet the evolving needs of mothers worldwide, boosting the market’s overall growth. Their commitment to sustainability also resonates well with modern consumers.
Established in 1988 and headquartered in Singapore, it focuses on health and wellness products, including a notable range of maternity care essentials. With a reputation for quality and safety, Novena offers products that help expectant and new mothers maintain skin elasticity and overall well-being. Their commitment to maternal health has strengthened their position in the market, driving demand for effective and reliable maternal health technology products that support women through pregnancy and beyond. Strategic partnerships with healthcare providers further enhance their market reach.
Founded in 1879 and headquartered in the United States, E.T. Browne Drug Co., Inc. is a long-standing pharmaceutical company specializing in women’s health products. Their portfolio includes trusted remedies for pregnancy-related discomforts and postpartum care. Known for combining traditional and modern medicine, E.T. Browne plays a vital role in the maternal healthcare industry by providing accessible, science-backed solutions, thereby supporting the market’s expansion with a focus on safety and effectiveness. Their long history builds strong brand loyalty among consumers.
*Please note that this is only a partial list; the complete list of key players is available in the full report. Additionally, the list of key players can be customized to better suit your needs.*
Other key players in the market include Expanscience Laboratories, Inc., Noodle & Boo, Abbott, Mankind Pharma, Guangzhou Xiran Cosmetics Co., Ltd., and Hongyu Apparel.
The market report offers a detailed analysis of the market based on the following segments:
Market Breakup by Product
Market Breakup by Application
Market Breakup by Stage of Pregnancy
Market Breakup by Distribution Channel
Market Breakup by Region
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*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
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| REPORT FEATURES | DETAILS |
| Base Year | 2025 |
| Historical Period | 2019-2025 |
| Forecast Period | 2026-2035 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Breakup by Product |
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| Breakup by Application |
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| Breakup by Stage of Pregnancy |
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| Breakup by Distribution Channel |
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| Breakup by Region |
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| Market Dynamics |
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| Supplier Landscape |
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| Companies Covered |
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