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The global meditation market size was valued at USD 6.19 billion in 2023, driven by the increasing prevalence of increasing self-awareness among people across the globe. The market size is anticipated to grow at a CAGR of 19.1% during the forecast period of 2024-2032 to achieve a value of USD 29.86 billion by 2032.
The key players in the market are increasingly focusing on developing and launching new software applications for the end users to meditate wherever and whenever they want. The increased influence of social media influencers and other celebrities is also playing a major role in the global meditation market growth. Increased use of meditation by people for overcoming their depression, insomnia, stress, and anxiety among other conditions is a major trend influencing the market growth.
Additionally, the increased awareness among people towards creating healthy mental health is also playing a significant role in the market. The key players in the market are majorly investing in and supporting the development and growth of new products, including devices or software applications, further intensifying the meditation market demand. The market is also witnessing technological development and the escalation of mental disorders among people, further driving the market growth.
Impact of Celebrity Influence on the Market
In August 2023, Bollywood actor and investor Suniel Shetty collaborated with the founder and CEO of Veda Rehabilitation & Wellness, Manun Thakur, to launch a new mental health app called 'Lets Get Happi'. This partnership is focused on supporting mental health, the app is developed to offer 24x7 access to real-time therapy and aims to address the urgent need for affordable, inclusive, and stigma-free mental health care.
The presence of celebrities around the globe has a huge influence on people. With an active presence on social media, people religiously follow celebrities. Another notable factor that is expected to gain traction among people about this app is the focus on providing affordable, inclusive, stigma-free mental health care. Such targets motivate more people to participate and take care of their mental health.
Rise in New Launches
In July 2023, Live Nation, the world’s leading entertainment company that controls the lion’s share of the live events market and counts TicketMaster and Roc Nation as subsidiaries, launched an app called Mindful Nation that blends music and meditation and is targeted at the general population.
Mindful Nation began primarily as a B2B platform bringing live sessions to elevate corporate culture, launched by Niamh McCarthy, a former artist manager who worked for Madonna and U2’s management team at Maverick. The combination of music and meditation will help people reconnect with themselves and their surroundings better, resulting in better mental and physical health. The factors contributing to the increased adaptation of such technologies by people are resulting in heightened global meditation market demand. Such meditation technologies enable people to take care of their mental health at their convenience without having to leave their houses.
Government Initiatives and Elevated Tourism Aiding the Market Growth
People are increasingly choosing to take time off their busy schedules and spend it on mindful practices. In December 2022, the Uttarakhand Tourism Development Board (UTDB) announced a financial incentive scheme of up to INR 5 lakh (USD 6000) per tour operator for tour operators booking international tourists for the International Yoga Festival (IYF) 2023 to be held at Rishikesh. The board offered this incentive scheme to travel operators who are accredited by the International Association of Tour Operators (IATO), Ministry of Tourism (MOT), and UTDB.
Initiatives like this hold promising potential in elevating global yoga and meditation tourism due to factors such as the Indian government offering the scheme to travel operators who are accredited with government bodies, to add credibility, awareness, and reliability among operators and tourists as well. The global recognition of this event is a major factor that contributes to the credibility of India as the yoga and wellness hub, propelling market growth.
Research Studies Adding the Credibility
The global meditation market demand is poised to be driven by several research studies. For instance, in June 2023, a study “Meditation and Its Mental and Physical Health Benefits in 2023” conducted by Internal Medicine, California Institute of Behavioral Neurosciences & Psychology, Fairfield, USA, concluded that meditation practices have several health benefits on an individual’s immune system and genetics. Mindfulness showcased improved anti-inflammatory response and healthy aging by appropriate telomerase regulation. Both physical and mental health were also positively impacted by meditation.
Such studies may spark interest among more researchers to study further the benefits and impact of meditation on people including physical health and neurological aspects, further boosting the meditation awareness among people.
Market Breakup by Delivery Mode
Market Breakup by Meditation Type
Market Breakup by Indication
Market Breakup by Age Group
Market Breakup by End User
Market Breakup by Region
Considering the regional market landscape, North America is dominating the market due to factors such as technological advancements and increasing awareness among people about health and fitness. The increasing prevalence of anxiety disorder, depression, work-life burnout, and lack of motivation and purpose in life are major factors contributing to the increasing adaptation of meditation technologies such as meditation mobile apps, websites, and meditation books in the global market.
Increasing adaptation is adding further growth to the increasing demand for such solutions to overcome the above-mentioned conditions, contributing significantly to the rising meditation market share. Several research focused on mental health have shown that meditation may be a useful addition to the treatment of mental health problems, particularly mood and anxiety disorders. For instance, the findings from a study showed that about 9.3 million US adults used meditation and mental health problems were the most important reason for meditation use. Meditation is a mind-body practice originating from Eastern traditions, with a history spanning more than 3000 years.
In January 2023, Headspace Inc., the provider of the world’s most comprehensive digital mental health platform, announced the expansion of its care services for organizations headquartered outside of the United States.
The key features of the meditation market report include patent analysis, grants analysis, clinical trials analysis, funding and investment analysis, partnerships, and collaborations analysis by the leading key players. The major companies in the market are as follows:
Please note that this only represents a partial list of companies, and the complete list has been provided in the report.
REPORT FEATURES | DETAILS |
Base Year | 2023 |
Historical Period | 2017-2023 |
Forecast Period | 2024-2032 |
Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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Breakup by Delivery Mode |
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Breakup by Meditation Type |
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Breakup by Indication |
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Breakup by Age Group |
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Breakup by End User |
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Breakup by Region |
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Market Dynamics |
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Competitive Landscape |
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Companies Covered |
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*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.
1 Preface
1.1 Objectives of the Study
1.2 Key Assumptions
1.3 Report Coverage – Key Segmentation and Scope
1.4 Research Methodology
2 Executive Summary
3 Global Meditation Market Overview
3.1 Global Meditation Market Historical Value (2017-2023)
3.2 Global Meditation Market Forecast Value (2024-2032)
4 Global Meditation Market Landscape*
4.1 Global Meditation Developers Landscape
4.1.1 Analysis by Year of Establishment
4.1.2 Analysis by Company Size
4.1.3 Analysis by Region
4.2 Global Meditation Product Landscape
4.2.1 Analysis by Delivery Mode
4.2.2 Analysis by Meditation Type
5 Global Meditation Market Dynamics
5.1 Market Drivers and Constraints
5.2 SWOT Analysis
5.2.1 Strengths
5.2.2 Weaknesses
5.2.3 Opportunities
5.2.4 Threats
5.3 Porter’s Five Forces Model
5.3.1 Bargaining Power of Suppliers
5.3.2 Bargaining Power of Buyers
5.3.3 Threat of New Entrants
5.3.4 Threat of Substitutes
5.3.5 Degree of Rivalry
5.4 Key Demand Indicators
5.5 Key Price Indicators
5.6 Industry Events, Initiatives, and Trends
5.7 Value Chain Analysis
6 Global Meditation Market Segmentation (2017-2032)
6.1 Global Meditation Market (2017-2032) by Delivery Mode
6.1.1 Market Overview
6.1.2 Online
6.1.2.1 Apps
6.1.2.2 Websites
6.1.3 Offline
6.2 Global Meditation Market (2017-2032) by Meditation Type
6.2.1 Mindfulness Meditation
6.2.2 Spiritual Meditation
6.2.3 Focused Meditation
6.2.4 Movement Meditation
6.2.5 Mantra Meditation
6.2.6 Transcendental Meditation
6.2.7 Progressive Relaxation
6.2.8 Visual Meditation
6.2.9 Loving-Kindness Meditation
6.3 Global Meditation Market (2017-2032) by Indication
6.3.1 Market Overview
6.3.2 Mental Condition
6.3.3 Physical Condition
6.4 Global Meditation Market (2017-2032) by Age Group
6.4.1 Market Overview
6.4.2 Adults
6.4.3 Children
6.5 Global Meditation Market (2017-2032) by End User
6.5.1 Market Overview
6.5.2 Home Settings
6.5.3 Meditation Centers
6.5.4 Corporates/Schools/Colleges
6.6 Global Meditation Market (2017-2032) by Region
6.6.1 Market Overview
6.6.2 North America
6.6.3 Europe
6.6.4 Asia Pacific
6.6.5 Latin America
6.6.6 Middle East and Africa
7 North America Meditation Market (2017-2032)
7.1 North America Meditation Market (2017-2032) by Delivery Mode
7.1.1 Market Overview
7.1.2 Online
7.1.2.1 Apps
7.1.2.2 Websites
7.1.3 Offline
7.1.3.1 Books
7.1.3.2 Yoga Centers
7.1.3.3 Meditation Programs and Workshops
7.2 North America Meditation Market (2017-2032) by Meditation Type
7.2.1 Market Overview
7.2.2 Mindfulness Meditation
7.2.3 Spiritual Meditation
7.2.4 Focused Meditation
7.2.5 Movement Meditation
7.2.6 Mantra Meditation
7.2.7 Transcendental Meditation
7.2.8 Progressive Relaxation
7.2.9 Visual Meditation
7.2.10 Loving-Kindness Meditation
7.3 North America Meditation Market (2017-2032) by Country
7.3.1 United States of America
7.3.2 Canada
8 Europe Meditation Market (2017-2032)
8.1 Europe Meditation Market (2017-2032) by Delivery Mode
8.1.1 Market Overview
8.1.2 Online
8.1.2.1 Apps
8.1.2.2 Websites
8.1.3 Offline
8.1.3.1 Books
8.1.3.2 Yoga Centers
8.1.3.3 Meditation Programs and Workshops
8.2 Europe Meditation Market (2017-2032) by Meditation Type
8.2.1 Market Overview
8.2.2 Mindfulness Meditation
8.2.3 Spiritual Meditation
8.2.4 Focused Meditation
8.2.5 Movement Meditation
8.2.6 Mantra Meditation
8.2.7 Transcendental Meditation
8.2.8 Progressive Relaxation
8.2.9 Visual Meditation
8.2.10 Loving-Kindness Meditation
8.3 Europe Meditation Market (2017-2032) by Country
8.3.1 United Kingdom
8.3.2 Germany
8.3.3 France
8.3.4 Italy
8.3.5 Others
9 Asia Pacific Meditation Market (2017-2032)
9.1 Asia Pacific Meditation Market (2017-2032) by Delivery Mode
9.1.1 Market Overview
9.1.2 Online
9.1.2.1 Apps
9.1.2.2 Websites
9.1.3 Offline
9.1.3.1 Books
9.1.3.2 Yoga Centers
9.1.3.3 Meditation Programs and Workshops
9.2 Asia Pacific Meditation Market (2017-2032) by Meditation Type
9.2.1 Market Overview
9.2.2 Mindfulness Meditation
9.2.3 Spiritual Meditation
9.2.4 Focused Meditation
9.2.5 Movement Meditation
9.2.6 Mantra Meditation
9.2.7 Transcendental Meditation
9.2.8 Progressive Relaxation
9.2.9 Visual Meditation
9.2.10 Loving-Kindness Meditation
9.3 Asia Pacific Meditation Market (2017-2032) by Country
9.3.1 China
9.3.2 Japan
9.3.3 India
9.3.4 Australia
9.3.5 ASEAN
9.3.6 Others
10 Latin America Meditation Market (2017-2032)
10.1 Latin America Meditation Market (2017-2032) by Delivery Mode
10.1.1 Market Overview
10.1.2 Online
10.1.2.1 Apps
10.1.2.2 Websites
10.1.3 Offline
10.1.3.1 Books
10.1.3.2 Yoga Centers
10.1.3.3 Meditation Programs and Workshops
10.2 Latin America Meditation Market (2017-2032) by Meditation Type
10.2.1 Market Overview
10.2.2 Mindfulness Meditation
10.2.3 Spiritual Meditation
10.2.4 Focused Meditation
10.2.5 Movement Meditation
10.2.6 Mantra Meditation
10.2.7 Transcendental Meditation
10.2.8 Progressive Relaxation
10.2.9 Visual Meditation
10.2.10 Loving-Kindness Meditation
10.3 Latin America Meditation Market (2017-2032) by Country
10.3.1 Brazil
10.3.2 Argentina
10.3.3 Mexico
10.3.4 Others
11 Middle East and Africa Meditation Market (2017-2032)
11.1 Middle East and Africa Meditation Market (2017-2032) by Delivery Mode
11.1.1 Market Overview
11.1.2 Online
11.1.2.1 Apps
11.1.2.2 Websites
11.1.3 Offline
11.1.3.1 Books
11.1.3.2 Yoga Centers
11.1.3.3 Meditation Programs and Workshops
11.2 Middle East and Africa Meditation Market (2017-2032) by Meditation Type
11.2.1 Market Overview
11.2.2 Mindfulness Meditation
11.2.3 Spiritual Meditation
11.2.4 Focused Meditation
11.2.5 Movement Meditation
11.2.6 Mantra Meditation
11.2.7 Transcendental Meditation
11.2.8 Progressive Relaxation
11.2.9 Visual Meditation
11.2.10 Loving-Kindness Meditation
11.3 Middle East and Africa Meditation Market (2017-2032) by Country
11.3.1 Saudi Arabia
11.3.2 United Arab Emirates
11.3.3 Nigeria
11.3.4 South Africa
11.3.5 Others
12 Grants Analysis
12.1 Analysis by year
12.2 Analysis by Amount Awarded
12.3 Analysis by Issuing Authority
12.4 Analysis by Grant Application
12.5 Analysis by Funding Institute
12.6 Analysis by NIH Departments
12.7 Analysis by Recipient Organization
13 Funding Analysis
13.1 Analysis by Funding Instances
13.2 Analysis by Type of Funding
13.3 Analysis by Funding Amount
13.4 Analysis by Leading Players
13.5 Analysis by Leading Investors
13.6 Analysis by Geography
14 Partnership and Collaborations Analysis
14.1 Analysis by Partnership Instances
14.2 Analysis by Type of Partnership
14.3 Analysis by Leading Players
14.4 Analysis by Geography
15 Regulatory Framework
15.1 Regulatory Overview
15.1.1 US FDA
15.1.2 EU EMA
15.1.3 INDIA CDSCO
15.1.4 JAPAN PMDA
15.1.5 Others
16 Supplier Landscape
16.1 Headspace Inc.
16.1.1 Financial Analysis
16.1.2 Product Portfolio
16.1.3 Demographic Reach and Achievements
16.1.4 Mergers and Acquisitions
16.1.5 Certifications
16.2 Simple Habit, Inc.
16.2.1 Financial Analysis
16.2.2 Product Portfolio
16.2.3 Demographic Reach and Achievements
16.2.4 Mergers and Acquisitions
16.2.5 Certifications
16.3 Breathe & Think PBC
16.3.1 Financial Analysis
16.3.2 Product Portfolio
16.3.3 Demographic Reach and Achievements
16.3.4 Mergers and Acquisitions
16.3.5 Certifications
16.4 Inner Explorer Inc.
16.4.1 Financial Analysis
16.4.2 Financial Portfolio
16.4.3 Demographic Reach and Achievements
16.4.4 Mergers and Acquisitions
16.4.5 Certifications
16.5 Inscape
16.5.1 Financial Analysis
16.5.2 Product Portfolio
16.5.3 Demographic Reach and Achievements
16.5.4 Mergers and Acquisitions
16.5.5 Certifications
16.6 Insight Network Inc.
16.6.1 Financial Analysis
16.6.2 Product Portfolio
16.6.3 Demographic Reach and Achievements
16.6.4 Mergers and Acquisitions
16.6.5 Certifications
16.7 Waking Up, LLC
16.7.1 Financial Analysis
16.7.2 Product Portfolio
16.7.3 Demographic Reach and Achievements
16.7.4 Mergers and Acquisitions
16.7.5 Certifications
16.8 MEDITOPIA
16.8.1 Financial Analysis
16.8.2 Product Portfolio
16.8.3 Demographic Reach and Achievements
16.8.4 Mergers and Acquisitions
16.8.5 Certifications
16.9 BetterMe
16.9.1 Financial Analysis
16.9.2 Product Portfolio
16.9.3 Demographic Reach and Achievements
16.9.4 Mergers and Acquisitions
16.9.5 Certifications
16.10 Aura Health
16.10.1 Financial Analysis
16.10.2 Product Portfolio
16.10.3 Demographic Reach and Achievements
16.10.4 Mergers and Acquisitions
16.10.5 Certifications
16.11 Sanity & Self
16.11.1 Financial Analysis
16.11.2 Product Portfolio
16.11.3 Demographic Reach and Achievements
16.11.4 Mergers and Acquisitions
16.11.5 Certifications
16.12 Portal Labs Ltd.
16.12.1 Financial Analysis
16.12.2 Product Portfolio
16.12.3 Demographic Reach and Achievements
16.12.4 Mergers and Acquisitions
16.12.5 Certifications
16.13 MOBIO INTERACTIVE
16.13.1 Financial Analysis
16.13.2 Product Portfolio
16.13.3 Demographic Reach and Achievements
16.13.4 Mergers and Acquisitions
16.13.5 Certifications
16.14 Smiling mind
16.14.1 Financial Analysis
16.14.2 Product Portfolio
16.14.3 Demographic Reach and Achievements
16.14.4 Mergers and Acquisitions
16.14.5 Certifications
16.15 Inward
16.15.1 Financial Analysis
16.15.2 Product Portfolio
16.15.3 Demographic Reach and Achievements
16.15.4 Mergers and Acquisitions
16.15.5 Certifications
List not exhaustive
17 Global Meditation Market (2017-2032) - Distribution Model (Additional Insight)
17.1 Overview
17.2 Potential Distributors
17.3 Key Parameters for Distribution Partner Assessment
18 Key Opinion Leaders (KOL) Insights (Additional Insight)
19 Company Competitiveness Analysis (Additional Insight)
19.1 Very Small Companies
19.2 Small Companies
19.3 Mid-Sized Companies
19.4 Large Companies
19.5 Very Large Companies
20 Payment Methods (Additional Insight)
20.1 Government Funded
20.2 Private Insurance
20.3 Out-of-Pocket
*Additional insights provided are customisable as per client requirements.
* The coverage of the Market Landscape section depends on the data availability and may cover a minimum of 80% of the total market. The EMR team strives to make this section as comprehensive as possible.
The market attained a value of about USD 6.19 billion in 2023, driven by heightened awareness of individual well-being among people.
The market is anticipated to grow at a CAGR of 19.1% during the forecast period of 2024-2032 and is likely to reach a market value of USD 29.86 billion by 2032.
Factors such as the increasing prevalence of mental health disorders, increasing awareness among people about mental health well-being, research studies around the impact of meditation on mental and physical health, increasing government initiatives to boost yoga and meditation tourism, and market players launching meditation platforms such as mobile apps and software are major factors aiding the market demand.
Celebrities initiating actions to spread awareness among people and launching mental health wellness is a major trend influencing market growth.
The major regions of the market include North America, Europe, Asia Pacific, Latin America, Middle East and Africa. North America is currently leading the global market.
Meditation can be used through online platforms such as apps and websites. It is also available offline as people can buy books related to meditation, visit yoga centers, and register for meditation programs and workshops.
There are several types including mindfulness meditation, spiritual meditation, focused meditation, movement meditation, mantra meditation, transcendental meditation, progressive relaxation, visual meditation, and loving-kindness meditation.
Meditation is widely suggested for mental and physical conditions.
Meditation can benefit both adults and children.
Meditation is generally performed by people in home settings, meditation centers, and corporations/schools/colleges.
Key players involved in the market are Headspace Inc., Simple Habit, Inc., Breathe & Think PBC, Inner Explorer Inc., Inscape, Insight Network Inc., Waking Up, LLC, MEDITOPIA, BetterMe, Aura Health, Sanity & Self, Portal Labs Ltd., MOBIO INTERACTIVE, Smiling mind, and Inward.
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