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Men’s Underwear Market

Global Men’s Underwear Market Size, Share, Price, Forecast: By Type: Briefs, Boxer Brief, Trunks, Boxers, Others; By Fabric: Cotton, Polyester, Modal, Nylon, Others; Regional Analysis; Market Dynamics: SWOT Analysis, Porter’s Five Forces Analysis, Key Indicators for Demand, Key Indicators for Price; Competitive Landscape; 2024-2032

Global Men’s Underwear Market Outlook

The global men’s underwear market size reached a value of approximately USD 37.76 billion in 2023. The market is further expected to grow at a CAGR of 5.90% between 2024 and 2032, reaching a value of USD 63.26 billion by 2032.

 

Key Trends in the Market

Underwear, also referred to as undergarments and underclothing, is a clothing item worn by people beneath their outer clothes. Underwear is worn for a variety of reasons, including to provide support and protection for the genital area, to absorb sweat and moisture, to prevent chafing, and to provide warmth in colder climates.

 

Global Men’s Underwear Market

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  • The men's underwear market is influenced by several trends and drivers, including changing fashion trends, increased brand awareness, and growing demand for comfort and functionality. One of the key trends in the market is the growing popularity of sustainable and ethical underwear brands, with organic cotton emerging as a popular fabric choice due to its softness and breathability, apart from its environmental benefits.
  • The growing popularity of e-commerce platforms is one of the major men’s underwear market drivers, providing a new avenue for players to reach consumers and expand their market share. Additionally, e-commerce platforms provide manufacturers with valuable data on consumer preferences, which can be used to develop more targeted marketing strategies and product offerings.
  • Despite the significant men's underwear market growth opportunities, several challenges must be addressed. One of the key challenges is the intense competition in the market, with numerous established and emerging players vying for market share.

 

Market Analysis

Based on type, the market is segmented into briefs, boxer briefs, trunks, and boxers, among others. Based on fabric, the market can be divided into cotton, polyester, modal, and nylon, among others. The regional markets for men’s underwater include North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.

 

Global Men’s Underwear Market

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The comprehensive EMR report provides an in-depth assessment of the market based on Porter's five forces model along with giving a SWOT analysis. The global men’s underwear market report gives a detailed analysis of the following key players in the market, covering their competitive landscape and the latest developments like mergers, acquisitions, investments, and expansion plans.

 

  • PVH Corp.
  • Nike, Inc.
  • Jockey International Inc.
  • Levi Strauss & Co.
  • HanesBrands Inc.
  • Ralph Lauren Corporation
  • Perry Ellis International Inc.
  • AEO Management Co.
  • PEI Operating LLC
  • Hugo Boss AG
  • Others

 

Market Share by Type

The men’s underwear market analysis indicates that trunks are expected to display the highest growth rate during the forecast period. The millennials and members of Generation X are increasingly drawn towards this style due to its versatility and suitability for various occasions, including formal and casual wear, as well as athletic activities.

 

Global Men’s Underwear Market

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Trunks are known to accentuate the muscles and slim down the thighs due to their shorter and leaner design, which has become a popular feature among the younger demographic. Given their multi-functional use, trunks are projected to witness a surge in demand, particularly among sports enthusiasts and individuals engaged in aquatic adventures.

 

Market Share by Fabric

The cotton fabric is expected to hold the largest men’s underwear market share during the forecast period. This is because cotton has unique characteristics that make it soft, lightweight, and breathable, resulting in consumers preferring it over other materials. Cotton is highly absorbent, moisture-resistant, and comfortable to wear. Furthermore, cotton is a durable material that can withstand high temperatures, detergent, and bleach, which means it lasts longer and is more cost-effective in the long run.

 

Competitive Landscape

PVH Corp., formerly known as Phillips-Van Heusen Corporation, is an American clothing company that designs and markets apparel and footwear for men, women, and children. The company operates globally, with a presence in North America, Europe, and Asia, and owns several popular fashion brands such as Calvin Klein, Tommy Hilfiger, Van Heusen, IZOD, Arrow, Warner's, Olga, True&Co., Geoffrey Beene. The company distributes its products through various channels, including wholesale, retail, and e-commerce.

 

Nike, Inc. is a multinational corporation based in Beaverton, Oregon, USA. The company has been a leading figure in the design and development of different types of footwear, clothing, sports equipment and accessories, and many other services. Since the company's founding in 1964, it has grown to be one of the leading and most recognisable sports organisations in the world.

 

Nike also offers a variety of services, such as the Nike Run Club and the Nike Training Club apps, which provide personalised training plans, coaching, and community support for runners and athletes.

 

Jockey International Inc.  is an American company that specialises in the design, production, and distribution of undergarments, sleepwear, and sportswear for men, women, and children. The company was founded in 1876 and is currently headquartered in Wisconsin, United States.

 

Over the years, Jockey has expanded its operations globally and currently has a presence in more than 140 countries worldwide. The company uses sustainable materials in its products and is focused on reducing waste and carbon emissions throughout its supply chain.

 

Other market players include Levi Strauss & Co., HanesBrands Inc., Ralph Lauren Corporation, Perry Ellis International Inc., AEO Management Co., PEI Operating LLC, and Hugo Boss AG, among others.

 

Key Highlights of the Report

REPORT FEATURES DETAILS
Base Year 2023
Historical Period 2018-2023
Forecast Period 2024-2032
Scope of the Report

Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:

  • Type
  • Fabric
Breakup by Type
  • Briefs
  • Boxer Brief
  • Trunks
  • Boxers
  • Others
Breakup by Fabric
  • Cotton
  • Polyester
  • Modal
  • Nylon
  • Others
Breakup by Region
  • North America
    • United States of America 
    • Canada
  • Europe
    • United Kingdom
    • Germany
    • France
    • Italy
    • Others
  • Asia Pacific
    • China
    • Japan
    • India
    • ASEAN
    • Australia
    • Others
  • Latin America
    • Brazil
    • Argentina
    • Mexico
    • Others
  • Middle East and Africa
    • Saudi Arabia
    • United Arab Emirates
    • Nigeria
    • South Africa
    • Others
Market Dynamics
  • SWOT
  • Porter's Five Forces
  • Key Indicators for Demand
  • Key Indicators for Price
Competitive Landscape
  • Market Structure
  • Company Profiles
    • Company Overview
    • Product Portfolio
    • Demographic Reach and Achievements
    • Certifications
Companies Covered
  • PVH Corp.
  • Nike, Inc.
  • Jockey International Inc.
  • Levi Strauss & Co.
  • HanesBrands Inc.
  • Ralph Lauren Corporation
  • Perry Ellis International Inc.
  • AEO Management Co.
  • PEI Operating LLC
  • Hugo Boss AG
  • Others

 

*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.

1    Preface
2    Report Coverage – Key Segmentation and Scope
3    Report Description

    3.1    Market Definition and Outlook
    3.2    Properties and Applications
    3.3    Market Analysis
    3.4    Key Players
4    Key Assumptions
5    Executive Summary

    5.1    Overview
    5.2    Key Drivers    
    5.3    Key Developments
    5.4    Competitive Structure
    5.5    Key Industrial Trends
6    Market Snapshot
    6.1    Global
    6.2    Regional
7    Opportunities and Challenges in the Market
8    Global Men’s Underwear Market Analysis

    8.1    Key Industry Highlights
    8.2    Global Men’s Underwear Historical Market (2018-2023) 
    8.3    Global Men’s Underwear Market Forecast (2024-2032)
    8.4    Global Men’s Underwear Market by Type
        8.4.1    Briefs
            8.4.1.1    Historical Trend (2018-2023)
            8.4.1.2    Forecast Trend (2024-2032)
        8.4.2    Boxer Brief
            8.4.2.1    Historical Trend (2018-2023)
            8.4.2.2    Forecast Trend (2024-2032)
        8.4.3    Trunks
            8.4.3.1    Historical Trend (2018-2023)
            8.4.3.2    Forecast Trend (2024-2032)
        8.4.4    Boxers
            8.4.4.1    Historical Trend (2018-2023)
            8.4.4.2    Forecast Trend (2024-2032)
        8.4.5    Others
    8.5    Global Men’s Underwear Market by Fabric
        8.5.1    Cotton
            8.5.1.1    Historical Trend (2018-2023)
            8.5.1.2    Forecast Trend (2024-2032)
        8.5.2    Polyester
            8.5.2.1    Historical Trend (2018-2023)
            8.5.2.2    Forecast Trend (2024-2032)
        8.5.3    Modal
            8.5.3.1    Historical Trend (2018-2023)
            8.5.3.2    Forecast Trend (2024-2032)
        8.5.4    Nylon
            8.5.4.1    Historical Trend (2018-2023)
            8.5.4.2    Forecast Trend (2024-2032)
        8.5.5    Others
    8.6    Global Men’s Underwear Market by Region
        8.6.1    North America
            8.6.1.1    Historical Trend (2018-2023) 
            8.6.1.2    Forecast Trend (2024-2032)
        8.6.2    Europe
            8.6.2.1    Historical Trend (2018-2023) 
            8.6.2.2    Forecast Trend (2024-2032)
        8.6.3    Asia Pacific
            8.6.3.1    Historical Trend (2018-2023) 
            8.6.3.2    Forecast Trend (2024-2032)
        8.6.4    Latin America
            8.6.4.1    Historical Trend (2018-2023) 
            8.6.4.2    Forecast Trend (2024-2032)
        8.6.5    Middle East and Africa
            8.6.5.1    Historical Trend (2018-2023) 
            8.6.5.2    Forecast Trend (2024-2032)
9    North America Men’s Underwear Market Analysis
    9.1    United States of America 
        9.1.1    Historical Trend (2018-2023) 
        9.1.2    Forecast Trend (2024-2032)
    9.2    Canada
        9.2.1    Historical Trend (2018-2023) 
        9.2.2    Forecast Trend (2024-2032)
10    Europe Men’s Underwear Market Analysis
    10.1    United Kingdom
        10.1.1    Historical Trend (2018-2023) 
        10.1.2    Forecast Trend (2024-2032)
    10.2    Germany
        10.2.1    Historical Trend (2018-2023) 
        10.2.2    Forecast Trend (2024-2032)
    10.3    France
        10.3.1    Historical Trend (2018-2023) 
        10.3.2    Forecast Trend (2024-2032)
    10.4    Italy
        10.4.1    Historical Trend (2018-2023) 
        10.4.2    Forecast Trend (2024-2032)
    10.5    Others
11    Asia Pacific Men’s Underwear Market Analysis
    11.1    China
        11.1.1    Historical Trend (2018-2023) 
        11.1.2    Forecast Trend (2024-2032)
    11.2    Japan
        11.2.1    Historical Trend (2018-2023) 
        11.2.2    Forecast Trend (2024-2032)
    11.3    India
        11.3.1    Historical Trend (2018-2023) 
        11.3.2    Forecast Trend (2024-2032)
    11.4    ASEAN
        11.4.1    Historical Trend (2018-2023) 
        11.4.2    Forecast Trend (2024-2032)
    11.5    South Korea
        11.5.1    Historical Trend (2018-2023) 
        11.5.2    Forecast Trend (2024-2032)
    11.6    Australia
        11.6.1    Historical Trend (2018-2023) 
        11.6.2    Forecast Trend (2024-2032)
    11.7    Others
12    Latin America Men’s Underwear Market Analysis
    12.1    Brazil
        12.1.1    Historical Trend (2018-2023) 
        12.1.2    Forecast Trend (2024-2032)
    12.2    Argentina
        12.2.1    Historical Trend (2018-2023) 
        12.2.2    Forecast Trend (2024-2032)
    12.3    Mexico
        12.3.1    Historical Trend (2018-2023) 
        12.3.2    Forecast Trend (2024-2032)
    12.4    Others
13    Middle East and Africa Men’s Underwear Market Analysis
    13.1    Saudi Arabia
        13.1.1    Historical Trend (2018-2023) 
        13.1.2    Forecast Trend (2024-2032)
    13.2    United Arab Emirates
        13.2.1    Historical Trend (2018-2023) 
        13.2.2    Forecast Trend (2024-2032)
    13.3    Nigeria
        13.3.1    Historical Trend (2018-2023) 
        13.3.2    Forecast Trend (2024-2032)
    13.4    South Africa
        13.4.1    Historical Trend (2018-2023) 
        13.4.2    Forecast Trend (2024-2032)
    13.5    Others
14    Market Dynamics
    14.1    SWOT Analysis
        14.1.1    Strengths
        14.1.2    Weaknesses
        14.1.3    Opportunities
        14.1.4    Threats
    14.2    Porter’s Five Forces Analysis
        14.2.1    Supplier’s Power
        14.2.2    Buyer’s Power
        14.2.3    Threat of New Entrants
        14.2.4    Degree of Rivalry
        14.2.5    Threat of Substitutes
    14.3    Key Indicators for Demand
    14.4    Key Indicators for Price
15    Competitive Landscape
    15.1    Market Structure
    15.2    Company Profiles 
        15.2.1    PVH Corp.
            15.2.1.1    Company Overview
            15.2.1.2    Product Portfolio
            15.2.1.3    Demographic Reach and Achievements
            15.2.1.4    Certifications
        15.2.2    Nike, Inc.
            15.2.2.1    Company Overview
            15.2.2.2    Product Portfolio
            15.2.2.3    Demographic Reach and Achievements
            15.2.2.4    Certifications
        15.2.3    Jockey International Inc.
            15.2.3.1    Company Overview
            15.2.3.2    Product Portfolio
            15.2.3.3    Demographic Reach and Achievements
            15.2.3.4    Certifications
        15.2.4    Levi Strauss & Co.
            15.2.4.1    Company Overview
            15.2.4.2    Product Portfolio
            15.2.4.3    Demographic Reach and Achievements
            15.2.4.4    Certifications
        15.2.5    HanesBrands Inc.
            15.2.5.1    Company Overview
            15.2.5.2    Product Portfolio
            15.2.5.3    Demographic Reach and Achievements
            15.2.5.4    Certifications
        15.2.6    Ralph Lauren Corporation
            15.2.6.1    Company Overview
            15.2.6.2    Product Portfolio
            15.2.6.3    Demographic Reach and Achievements
            15.2.6.4    Certifications
        15.2.7    Perry Ellis International Inc.
            15.2.7.1    Company Overview
            15.2.7.2    Product Portfolio
            15.2.7.3    Demographic Reach and Achievements
            15.2.7.4    Certifications
        15.2.8    AEO Management Co.
            15.2.8.1    Company Overview
            15.2.8.2    Product Portfolio
            15.2.8.3    Demographic Reach and Achievements
            15.2.8.4    Certifications
        15.2.9    PEI Operating LLC
            15.2.9.1    Company Overview
            15.2.9.2    Product Portfolio
            15.2.9.3    Demographic Reach and Achievements
            15.2.9.4    Certifications
        15.2.10    Hugo Boss AG
            15.2.10.1    Company Overview
            15.2.10.2    Product Portfolio
            15.2.10.3    Demographic Reach and Achievements
            15.2.10.4    Certifications
        15.2.11    Others
16    Key Trends and Developments in the Market


List of Figures and Tables

1.    Global Men’s Underwear Market: Key Industry Highlights, 2018 and 2032 
2.    Global Men’s Underwear Historical Market: Breakup by Type (USD Billion), 2018-2023 
3.    Global Men’s Underwear Market Forecast: Breakup by Type (USD Billion), 2024-2032
4.    Global Men’s Underwear Historical Market: Breakup by Fabric (USD Billion), 2018-2023 
5.    Global Men’s Underwear Market Forecast: Breakup by Fabric (USD Billion), 2024-2032
6.    Global Men’s Underwear Historical Market: Breakup by Region (USD Billion), 2018-2023 
7.    Global Men’s Underwear Market Forecast: Breakup by Region (USD Billion), 2024-2032
8.    North America Men’s Underwear Historical Market: Breakup by Country (USD Billion), 2018-2023 
9.    North America Men’s Underwear Market Forecast: Breakup by Country (USD Billion), 2024-2032 
10.    Europe Men’s Underwear Historical Market: Breakup by Country (USD Billion), 2018-2023 
11.    Europe Men’s Underwear Market Forecast: Breakup by Country (USD Billion), 2024-2032 
12.    Asia Pacific Men’s Underwear Historical Market: Breakup by Country (USD Billion), 2018-2023 
13.    Asia Pacific Men’s Underwear Market Forecast: Breakup by Country (USD Billion), 2024-2032 
14.    Latin America Men’s Underwear Historical Market: Breakup by Country (USD Billion), 2018-2023 
15.    Latin America Men’s Underwear Market Forecast: Breakup by Country (USD Billion), 2024-2032 
16.    Middle East and Africa Men’s Underwear Historical Market: Breakup by Country (USD Billion), 2018-2023 
17.    Middle East and Africa Men’s Underwear Market Forecast: Breakup by Country (USD Billion), 2024-2032 
18.    Global Men’s Underwear Market Structure

Key Questions Answered in the Report

In 2023, the market reached an approximate value of USD 37.76 billion.

The market is expected to grow at a CAGR of 5.9% between 2024 and 2032.

The market is estimated to witness a significant growth in the forecast period of 2024-2032 to reach USD 63.26 billion by 2032.

The market for men’s underwear is being driven by rising brand awareness and increasing demand for comfortable, durable and functional innerwear for men.

The major men’s underwear market trends include the improved customer reach enabled by e-commerce platforms and the rising popularity of eco-friendly and sustainable underwear options.

The major regional markets for men’s underwear include North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.

The types of men’s underwear available in the market include briefs, boxer briefs, trunks, and boxers, among others.

The fabrics utilised for men’s underwear/innerwear include cotton, polyester, modal, and nylon, among others.

The key market players include PVH Corp., Nike, Inc., Jockey International Inc., Levi Strauss & Co., HanesBrands Inc., Ralph Lauren Corporation, Perry Ellis International Inc., AEO Management Co., PEI Operating LLC, and Hugo Boss AG, among others.

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