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The global men’s underwear market size reached a value of approximately USD 37.76 billion in 2023. The market is further expected to grow at a CAGR of 5.90% between 2024 and 2032, reaching a value of USD 63.26 billion by 2032.
Underwear, also referred to as undergarments and underclothing, is a clothing item worn by people beneath their outer clothes. Underwear is worn for a variety of reasons, including to provide support and protection for the genital area, to absorb sweat and moisture, to prevent chafing, and to provide warmth in colder climates.
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Based on type, the market is segmented into briefs, boxer briefs, trunks, and boxers, among others. Based on fabric, the market can be divided into cotton, polyester, modal, and nylon, among others. The regional markets for men’s underwater include North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.
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The comprehensive EMR report provides an in-depth assessment of the market based on Porter's five forces model along with giving a SWOT analysis. The global men’s underwear market report gives a detailed analysis of the following key players in the market, covering their competitive landscape and the latest developments like mergers, acquisitions, investments, and expansion plans.
The men’s underwear market analysis indicates that trunks are expected to display the highest growth rate during the forecast period. The millennials and members of Generation X are increasingly drawn towards this style due to its versatility and suitability for various occasions, including formal and casual wear, as well as athletic activities.
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Trunks are known to accentuate the muscles and slim down the thighs due to their shorter and leaner design, which has become a popular feature among the younger demographic. Given their multi-functional use, trunks are projected to witness a surge in demand, particularly among sports enthusiasts and individuals engaged in aquatic adventures.
The cotton fabric is expected to hold the largest men’s underwear market share during the forecast period. This is because cotton has unique characteristics that make it soft, lightweight, and breathable, resulting in consumers preferring it over other materials. Cotton is highly absorbent, moisture-resistant, and comfortable to wear. Furthermore, cotton is a durable material that can withstand high temperatures, detergent, and bleach, which means it lasts longer and is more cost-effective in the long run.
PVH Corp., formerly known as Phillips-Van Heusen Corporation, is an American clothing company that designs and markets apparel and footwear for men, women, and children. The company operates globally, with a presence in North America, Europe, and Asia, and owns several popular fashion brands such as Calvin Klein, Tommy Hilfiger, Van Heusen, IZOD, Arrow, Warner's, Olga, True&Co., Geoffrey Beene. The company distributes its products through various channels, including wholesale, retail, and e-commerce.
Nike, Inc. is a multinational corporation based in Beaverton, Oregon, USA. The company has been a leading figure in the design and development of different types of footwear, clothing, sports equipment and accessories, and many other services. Since the company's founding in 1964, it has grown to be one of the leading and most recognisable sports organisations in the world.
Nike also offers a variety of services, such as the Nike Run Club and the Nike Training Club apps, which provide personalised training plans, coaching, and community support for runners and athletes.
Jockey International Inc. is an American company that specialises in the design, production, and distribution of undergarments, sleepwear, and sportswear for men, women, and children. The company was founded in 1876 and is currently headquartered in Wisconsin, United States.
Over the years, Jockey has expanded its operations globally and currently has a presence in more than 140 countries worldwide. The company uses sustainable materials in its products and is focused on reducing waste and carbon emissions throughout its supply chain.
Other market players include Levi Strauss & Co., HanesBrands Inc., Ralph Lauren Corporation, Perry Ellis International Inc., AEO Management Co., PEI Operating LLC, and Hugo Boss AG, among others.
REPORT FEATURES | DETAILS |
Base Year | 2023 |
Historical Period | 2018-2023 |
Forecast Period | 2024-2032 |
Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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Breakup by Type |
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Breakup by Fabric |
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Breakup by Region |
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Market Dynamics |
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Competitive Landscape |
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Companies Covered |
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*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.
1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Market Snapshot
6.1 Global
6.2 Regional
7 Opportunities and Challenges in the Market
8 Global Men’s Underwear Market Analysis
8.1 Key Industry Highlights
8.2 Global Men’s Underwear Historical Market (2018-2023)
8.3 Global Men’s Underwear Market Forecast (2024-2032)
8.4 Global Men’s Underwear Market by Type
8.4.1 Briefs
8.4.1.1 Historical Trend (2018-2023)
8.4.1.2 Forecast Trend (2024-2032)
8.4.2 Boxer Brief
8.4.2.1 Historical Trend (2018-2023)
8.4.2.2 Forecast Trend (2024-2032)
8.4.3 Trunks
8.4.3.1 Historical Trend (2018-2023)
8.4.3.2 Forecast Trend (2024-2032)
8.4.4 Boxers
8.4.4.1 Historical Trend (2018-2023)
8.4.4.2 Forecast Trend (2024-2032)
8.4.5 Others
8.5 Global Men’s Underwear Market by Fabric
8.5.1 Cotton
8.5.1.1 Historical Trend (2018-2023)
8.5.1.2 Forecast Trend (2024-2032)
8.5.2 Polyester
8.5.2.1 Historical Trend (2018-2023)
8.5.2.2 Forecast Trend (2024-2032)
8.5.3 Modal
8.5.3.1 Historical Trend (2018-2023)
8.5.3.2 Forecast Trend (2024-2032)
8.5.4 Nylon
8.5.4.1 Historical Trend (2018-2023)
8.5.4.2 Forecast Trend (2024-2032)
8.5.5 Others
8.6 Global Men’s Underwear Market by Region
8.6.1 North America
8.6.1.1 Historical Trend (2018-2023)
8.6.1.2 Forecast Trend (2024-2032)
8.6.2 Europe
8.6.2.1 Historical Trend (2018-2023)
8.6.2.2 Forecast Trend (2024-2032)
8.6.3 Asia Pacific
8.6.3.1 Historical Trend (2018-2023)
8.6.3.2 Forecast Trend (2024-2032)
8.6.4 Latin America
8.6.4.1 Historical Trend (2018-2023)
8.6.4.2 Forecast Trend (2024-2032)
8.6.5 Middle East and Africa
8.6.5.1 Historical Trend (2018-2023)
8.6.5.2 Forecast Trend (2024-2032)
9 North America Men’s Underwear Market Analysis
9.1 United States of America
9.1.1 Historical Trend (2018-2023)
9.1.2 Forecast Trend (2024-2032)
9.2 Canada
9.2.1 Historical Trend (2018-2023)
9.2.2 Forecast Trend (2024-2032)
10 Europe Men’s Underwear Market Analysis
10.1 United Kingdom
10.1.1 Historical Trend (2018-2023)
10.1.2 Forecast Trend (2024-2032)
10.2 Germany
10.2.1 Historical Trend (2018-2023)
10.2.2 Forecast Trend (2024-2032)
10.3 France
10.3.1 Historical Trend (2018-2023)
10.3.2 Forecast Trend (2024-2032)
10.4 Italy
10.4.1 Historical Trend (2018-2023)
10.4.2 Forecast Trend (2024-2032)
10.5 Others
11 Asia Pacific Men’s Underwear Market Analysis
11.1 China
11.1.1 Historical Trend (2018-2023)
11.1.2 Forecast Trend (2024-2032)
11.2 Japan
11.2.1 Historical Trend (2018-2023)
11.2.2 Forecast Trend (2024-2032)
11.3 India
11.3.1 Historical Trend (2018-2023)
11.3.2 Forecast Trend (2024-2032)
11.4 ASEAN
11.4.1 Historical Trend (2018-2023)
11.4.2 Forecast Trend (2024-2032)
11.5 South Korea
11.5.1 Historical Trend (2018-2023)
11.5.2 Forecast Trend (2024-2032)
11.6 Australia
11.6.1 Historical Trend (2018-2023)
11.6.2 Forecast Trend (2024-2032)
11.7 Others
12 Latin America Men’s Underwear Market Analysis
12.1 Brazil
12.1.1 Historical Trend (2018-2023)
12.1.2 Forecast Trend (2024-2032)
12.2 Argentina
12.2.1 Historical Trend (2018-2023)
12.2.2 Forecast Trend (2024-2032)
12.3 Mexico
12.3.1 Historical Trend (2018-2023)
12.3.2 Forecast Trend (2024-2032)
12.4 Others
13 Middle East and Africa Men’s Underwear Market Analysis
13.1 Saudi Arabia
13.1.1 Historical Trend (2018-2023)
13.1.2 Forecast Trend (2024-2032)
13.2 United Arab Emirates
13.2.1 Historical Trend (2018-2023)
13.2.2 Forecast Trend (2024-2032)
13.3 Nigeria
13.3.1 Historical Trend (2018-2023)
13.3.2 Forecast Trend (2024-2032)
13.4 South Africa
13.4.1 Historical Trend (2018-2023)
13.4.2 Forecast Trend (2024-2032)
13.5 Others
14 Market Dynamics
14.1 SWOT Analysis
14.1.1 Strengths
14.1.2 Weaknesses
14.1.3 Opportunities
14.1.4 Threats
14.2 Porter’s Five Forces Analysis
14.2.1 Supplier’s Power
14.2.2 Buyer’s Power
14.2.3 Threat of New Entrants
14.2.4 Degree of Rivalry
14.2.5 Threat of Substitutes
14.3 Key Indicators for Demand
14.4 Key Indicators for Price
15 Competitive Landscape
15.1 Market Structure
15.2 Company Profiles
15.2.1 PVH Corp.
15.2.1.1 Company Overview
15.2.1.2 Product Portfolio
15.2.1.3 Demographic Reach and Achievements
15.2.1.4 Certifications
15.2.2 Nike, Inc.
15.2.2.1 Company Overview
15.2.2.2 Product Portfolio
15.2.2.3 Demographic Reach and Achievements
15.2.2.4 Certifications
15.2.3 Jockey International Inc.
15.2.3.1 Company Overview
15.2.3.2 Product Portfolio
15.2.3.3 Demographic Reach and Achievements
15.2.3.4 Certifications
15.2.4 Levi Strauss & Co.
15.2.4.1 Company Overview
15.2.4.2 Product Portfolio
15.2.4.3 Demographic Reach and Achievements
15.2.4.4 Certifications
15.2.5 HanesBrands Inc.
15.2.5.1 Company Overview
15.2.5.2 Product Portfolio
15.2.5.3 Demographic Reach and Achievements
15.2.5.4 Certifications
15.2.6 Ralph Lauren Corporation
15.2.6.1 Company Overview
15.2.6.2 Product Portfolio
15.2.6.3 Demographic Reach and Achievements
15.2.6.4 Certifications
15.2.7 Perry Ellis International Inc.
15.2.7.1 Company Overview
15.2.7.2 Product Portfolio
15.2.7.3 Demographic Reach and Achievements
15.2.7.4 Certifications
15.2.8 AEO Management Co.
15.2.8.1 Company Overview
15.2.8.2 Product Portfolio
15.2.8.3 Demographic Reach and Achievements
15.2.8.4 Certifications
15.2.9 PEI Operating LLC
15.2.9.1 Company Overview
15.2.9.2 Product Portfolio
15.2.9.3 Demographic Reach and Achievements
15.2.9.4 Certifications
15.2.10 Hugo Boss AG
15.2.10.1 Company Overview
15.2.10.2 Product Portfolio
15.2.10.3 Demographic Reach and Achievements
15.2.10.4 Certifications
15.2.11 Others
16 Key Trends and Developments in the Market
List of Figures and Tables
1. Global Men’s Underwear Market: Key Industry Highlights, 2018 and 2032
2. Global Men’s Underwear Historical Market: Breakup by Type (USD Billion), 2018-2023
3. Global Men’s Underwear Market Forecast: Breakup by Type (USD Billion), 2024-2032
4. Global Men’s Underwear Historical Market: Breakup by Fabric (USD Billion), 2018-2023
5. Global Men’s Underwear Market Forecast: Breakup by Fabric (USD Billion), 2024-2032
6. Global Men’s Underwear Historical Market: Breakup by Region (USD Billion), 2018-2023
7. Global Men’s Underwear Market Forecast: Breakup by Region (USD Billion), 2024-2032
8. North America Men’s Underwear Historical Market: Breakup by Country (USD Billion), 2018-2023
9. North America Men’s Underwear Market Forecast: Breakup by Country (USD Billion), 2024-2032
10. Europe Men’s Underwear Historical Market: Breakup by Country (USD Billion), 2018-2023
11. Europe Men’s Underwear Market Forecast: Breakup by Country (USD Billion), 2024-2032
12. Asia Pacific Men’s Underwear Historical Market: Breakup by Country (USD Billion), 2018-2023
13. Asia Pacific Men’s Underwear Market Forecast: Breakup by Country (USD Billion), 2024-2032
14. Latin America Men’s Underwear Historical Market: Breakup by Country (USD Billion), 2018-2023
15. Latin America Men’s Underwear Market Forecast: Breakup by Country (USD Billion), 2024-2032
16. Middle East and Africa Men’s Underwear Historical Market: Breakup by Country (USD Billion), 2018-2023
17. Middle East and Africa Men’s Underwear Market Forecast: Breakup by Country (USD Billion), 2024-2032
18. Global Men’s Underwear Market Structure
In 2023, the market reached an approximate value of USD 37.76 billion.
The market is expected to grow at a CAGR of 5.9% between 2024 and 2032.
The market is estimated to witness a significant growth in the forecast period of 2024-2032 to reach USD 63.26 billion by 2032.
The market for men’s underwear is being driven by rising brand awareness and increasing demand for comfortable, durable and functional innerwear for men.
The major men’s underwear market trends include the improved customer reach enabled by e-commerce platforms and the rising popularity of eco-friendly and sustainable underwear options.
The major regional markets for men’s underwear include North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.
The types of men’s underwear available in the market include briefs, boxer briefs, trunks, and boxers, among others.
The fabrics utilised for men’s underwear/innerwear include cotton, polyester, modal, and nylon, among others.
The key market players include PVH Corp., Nike, Inc., Jockey International Inc., Levi Strauss & Co., HanesBrands Inc., Ralph Lauren Corporation, Perry Ellis International Inc., AEO Management Co., PEI Operating LLC, and Hugo Boss AG, among others.
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