The global men’s underwear industry size reached a value of approximately USD 39.99 Billion in 2025. The market is further expected to grow at a CAGR of 5.90% between 2026 and 2035, reaching a value of USD 70.94 Billion by 2035.
Base Year
Historical Period
Forecast Period
Compound Annual Growth Rate
5.9%
Value in USD Billion
2026-2035
*this image is indicative*
The men's underwear market is experiencing significant growth, driven by increasing demand for comfort, premium fabrics, and fashion-forward designs. With a rising focus on hygiene and lifestyle, consumers are seeking high-quality, breathable fabrics like cotton and microfiber. Market segments such as briefs, boxers, and trunks are witnessing diverse preferences based on regional trends and consumer behavior. E-commerce platforms and digital marketing have played a pivotal role in expanding market reach, as online sales of men’s underwear surge. Brands are leveraging innovations like moisture-wicking technology, sustainability, and body-positive designs to capture market share in both developed and emerging economies.
Underwear, also referred to as undergarments and underclothing, is a clothing item worn by people beneath their outer clothes. Underwear is worn for a variety of reasons, including to provide support and protection for the genital area, to absorb sweat and moisture, to prevent chafing, and to provide warmth in colder climates.
The EMR’s report titled “Global Men’s Underwear Market Report and Forecast 2026-2035” offers a detailed analysis of the market based on the following segments:
Market Breakup by Type
Market Breakup by Fabric
Market Breakup by Region
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The men’s underwear market analysis indicates that trunks are expected to display the highest growth rate during the forecast period. The millennials and members of Generation X are increasingly drawn towards this style due to its versatility and suitability for various occasions, including formal and casual wear, as well as athletic activities.
Trunks are known to accentuate the muscles and slim down the thighs due to their shorter and leaner design, which has become a popular feature among the younger demographic. Given their multi-functional use, trunks are projected to witness a surge in demand, particularly among sports enthusiasts and individuals engaged in aquatic adventures.
The cotton fabric is expected to hold the largest men’s underwear market share during the forecast period. This is because cotton has unique characteristics that make it soft, lightweight, and breathable, resulting in consumers preferring it over other materials. Cotton is highly absorbent, moisture-resistant, and comfortable to wear. Furthermore, cotton is a durable material that can withstand high temperatures, detergent, and bleach, which means it lasts longer and is more cost-effective in the long run.
The comprehensive EMR report provides an in-depth assessment of the market based on Porter's five forces model along with giving a SWOT analysis. The global men’s underwear market report gives a detailed analysis of the following key players in the market, covering their competitive landscape and the latest developments like mergers, acquisitions, investments, and expansion plans.
PVH Corp., formerly known as Phillips-Van Heusen Corporation, is an American clothing company that designs and markets apparel and footwear for men, women, and children. The company operates globally, with a presence in North America, Europe, and Asia, and owns several popular fashion brands such as Calvin Klein, Tommy Hilfiger, Van Heusen, IZOD, Arrow, Warner's, Olga, True&Co., Geoffrey Beene. The company distributes its products through various channels, including wholesale, retail, and e-commerce.
Nike, Inc. is a multinational corporation based in Beaverton, Oregon, USA. The company has been a leading figure in the design and development of different types of footwear, clothing, sports equipment and accessories, and many other services. Since the company's founding in 1964, it has grown to be one of the leading and most recognisable sports organisations in the world.
Nike also offers a variety of services, such as the Nike Run Club and the Nike Training Club apps, which provide personalised training plans, coaching, and community support for runners and athletes.
Jockey International Inc. is an American company that specialises in the design, production, and distribution of undergarments, sleepwear, and sportswear for men, women, and children. The company was founded in 1876 and is currently headquartered in Wisconsin, United States.
Over the years, Jockey has expanded its operations globally and currently has a presence in more than 140 countries worldwide. The company uses sustainable materials in its products and is focused on reducing waste and carbon emissions throughout its supply chain.
*Please note that this is only a partial list; the complete list of key players is available in the full report. Additionally, the list of key players can be customized to better suit your needs.*
Other market players include Levi Strauss & Co., HanesBrands Inc., Ralph Lauren Corporation, Perry Ellis International Inc., AEO Management Co., PEI Operating LLC, and Hugo Boss AG, among others.
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In 2025, the market reached an approximate value of USD 39.99 Billion.
The market is expected to grow at a CAGR of 5.90% between 2026 and 2035.
The market is estimated to witness a significant growth in the forecast period of 2026-2035 to reach USD 70.94 Billion by 2035.
The market for men’s underwear is being driven by rising brand awareness and increasing demand for comfortable, durable and functional innerwear for men.
The major men’s underwear market trends include the improved customer reach enabled by e-commerce platforms and the rising popularity of eco-friendly and sustainable underwear options.
The major regional markets for men’s underwear include North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.
The types of men’s underwear available in the market include briefs, boxer briefs, trunks, and boxers, among others.
The fabrics utilised for men’s underwear/innerwear include cotton, polyester, modal, and nylon, among others.
The key market players include PVH Corp., Nike, Inc., Jockey International Inc., Levi Strauss & Co., HanesBrands Inc., Ralph Lauren Corporation, Perry Ellis International Inc., AEO Management Co., PEI Operating LLC, and Hugo Boss AG, among others.
Explore our key highlights of the report and gain a concise overview of key findings, trends, and actionable insights that will empower your strategic decisions.
| REPORT FEATURES | DETAILS |
| Base Year | 2025 |
| Historical Period | 2019-2025 |
| Forecast Period | 2026-2035 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Breakup by Type |
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| Breakup by Fabric |
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| Breakup by Region |
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| Market Dynamics |
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| Competitive Landscape |
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| Companies Covered |
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