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Report Overview
The global Merino wool market was volumed at 305.22 KMT in 2025. The market is expected to grow at a CAGR of 0.40% during the forecast period of 2026-2035 to reach a volume of 317.65 KMT by 2035. The market is growing rapidly, and one of the drivers behind this trend is consumer demand for sustainable, high-performance natural fibers.
Merino wool has gained a reputation for being a soft fiber, due to its soft, breathable, moisture-wicking properties. It now plays a major role in luxury apparel, activewear, and home textiles. There is appeal for Merino wool since it relates to the circular economy and because both brands and consumers want more biodegradable eco-friendly alternatives to synthetics too. Growth is in the premium and high-end segments, with Merino wool preferred for designer wool suits and performance in outdoor gear, along with a stream of innovation in methods of processing and blending for enhanced durability and versatility for consumers.
Key producers of wool, including Australia, New Zealand, and China, are still driving global supply, with demand in emerging economies speeding up. The Merino wool industry is also fueled by the fast growth of e-commerce, which opens up access to high-quality Merino wool goods globally. Significantly, in early 2025, wool prices increased by more than 3% as global demand continued to outstrip supply, reflecting continued popularity of premium attributes of Merino wool. As sustainability and responsible sourcing continue to be core to consumer decisions, Merino wool's natural and sustainable properties put it at the forefront as a key growth driver in the world's textile market. The market growth is driven by a wave of new product innovations and sustainability-focused advancements.
LILYSILK, for example, released its first-ever machine wash Merino wool line in 2024, which not only made luxury wool fashion more accessible to consumers but also greatly enhanced marketability. New breakthroughs in sustainable dyeing methods, such as the use of biodegradable natural dyes including sulphonated lignin, are also significantly reducing the environmental footprint of Merino wool market, contributing to efforts to advance sustainability globally.
2025
Base Year
2019-2025
Historical Period
2026-2035
Forecast Period
Competitive Landscape
In the global Merino wool market, the competitive environment is accentuated by major competitors investing heavily in renewables and innovation, as well as collaboration with other parties, to mitigate rivalry. The commitment to new processing technologies, from environmentally sustainable dyeing techniques, to supply chain traceability engagement, reflects efforts of the companies in the sector to meet consumer expectations and new legislative demands. The contributions of the growth strategies also benefit from collaboration with wool growers, fashion brands and technology companies to design and develop high performance luxury sustainable Merino wool products. The strategies to mitigate competition include expanding product lines of Merino wool, exploring new geographic markets, as well as entering new consumer segments by selling directly to consumers through online selling channels.
Key Players
Südwolle Group
Established in 1983, with headquarters in Germany, Südwolle Group is a worldwide pioneer in processing fine and superfine wool. An industry leader in developing sustainable wool processing, they have introduced innovative dyeing methods and green treatments, improving wool quality while minimizing environmental impact to global markets.
Brown Sheep Company, Inc.
Founded in 1974 and headquartered in the United States, Brown Sheep Company is a wool yarn manufacturer specializing in high-quality hand-knitting wool yarns. They have established themselves for their focus on sustainable sourcing and advancements in wool spinning technology, improving fiber softness and durability for craft and commercial markets.
Indorama Ventures Public Company Limited
Established in 1994 with its headquarters in Thailand, Indorama Ventures is a international chemical manufacturer with a reputation for incorporating sustainability in its operations. Its innovations involve manufacturing recycled fibers and high-performance polyester blends, spearheading circular economy initiatives in textiles and packaging sectors globally.
Europa Wools Ltd.
Europa Wools, established in 1996 and based in the United Kingdom, specializes in sourcing and supplying high-quality wool fibers. The firm has established revolutionary traceability systems and quality control measures to provide excellent wool standards to high-end textile producers and enhance the integrity of the wool supply chain.
Other key players in the market are Xinao Textiles Inc., Yünsa A.S., and Laxtons Limited, among others.
Merino Wool Market Report Snapshots
*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
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Key Questions Answered in the Report
In 2025, the market reached an approximate volume of 305.22 KMT.
Key strategies include a strong focus on sustainability and ethical sourcing, supported by certifications and animal welfare standards. Innovation in textile technology, such as the development of finer fibers and performance-enhancing finishes, is enhancing product appeal. The growing popularity of activewear and outdoor apparel continues to expand Merino wool’s market presence.
The key trends guiding the market growth are the rising trend of internet shopping, the surging population, and the growing usage of natural fibres in in the textile sector.
The major regions in the market are North America, Latin America, the Middle East and Africa, Europe, and the Asia Pacific.
The significant types of merino wool are worsted and wollen.
The major segments based on weaves of merino wool considered in the market report are plain weave and twill.
The various applications of merino wool include woven and knits.
The several end uses of merino wool are apparel, innerwear, socks, home textile, among other accessories.
The key players in the market include Südwolle Group, Brown Sheep Company, Inc., Indorama Ventures Public Company Limited, Europa Wools Ltd., Xinao textiles inc., Yünsa A.S., and Laxtons Limited, among others.
The market is projected to grow at a CAGR of 0.40% between 2026 and 2035.
Significant challenges include the raw wool price volatility caused by climatic factors and associated supply fluctuations. Increased production costs, especially when compared to synthetic production alternatives, limit competitiveness. The wool market also suffers from strong competition from cheaper, high-performance synthetic fibers.
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