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Mexico Augmented Reality Market Size, Share, Growth, Report: By Component: Hardware, Software; By Display: Head-Mounted Display, Head-Up Display; By End Use: Education, Gaming and Entertainment, Aerospace and Defense, Automotive, Healthcare, Others; Regional Analysis; Market Dynamics; Competitive Landscape; 2024-2032
Mexico Augmented Reality Market Outlook
The Mexico augmented reality market size is projected to grow at a CAGR of 42.30% between 2024 and 2032. The market is being driven by the robust growth of the e-commerce sector in Mexico.
Key Takeaways
- Head-mounted displays are expected to constitute a major portion of the Mexico augmented reality market share.
- The Mexican aerospace and defence sector is expected to become a leading end user of augmented reality tools.
- Increasing investments into development of AR tools is one of the key market trends.
Various e-commerce platforms in Mexico are using AR tools to enable consumers to understand the features and qualities of a product comprehensively while improving their shopping experience, which is fuelling the Mexico augmented reality market growth. In light of the increasing demand for fashion accessories, electronic items, and household goods, companies like Zara, Lego, and The Home Depot are expected to increase their investments in augmented reality in Mexico to capture a greater market share.
Increasing research and investment into augmented reality applications is expected to drive the use of AR tools in the healthcare sector. This has led to a significant breakthrough in Mexico’s healthcare industry and is expected to drive the Mexico augmented reality market expansion in the forecast period. The increasing attempts to reduce the affordability of healthcare are expected to surge the applications of ARs.
The integration of augmented reality with the financial sector is expected to emerge as one of the key Mexico augmented reality market trends. In September 2018, the Mexican government introduced two new 200 and 500 pesos banknotes, which could be examined under an augmented reality-based app for improving awareness regarding the different elements of national banknotes. Further advancements in the financial sector are expected to lead to greater integration of AR tools with banks and other financial entities.
Market Segmentation
Mexico Augmented Reality Market Report and Forecast 2024-2032 offers a detailed analysis of the market based on the following segments:
Market Breakup by Component
- Hardware
- Software
Market Breakup by Display
- Head-Mounted Display
- Head-Up Display
Market Breakup by End Use
- Education
- Gaming and Entertainment
- Aerospace and Defence
- Automotive
- Healthcare
- Others
Market Breakup by Region
- Baja California
- Northern Mexico
- The Bajío
- Central Mexico
- Pacific Coast
- Yucatan Peninsula
Key Mexico augmented reality market players are focusing on various end use segments, including gaming and entertainment and education, to enhance their profitability and reach.
The key market players are Google LLC, Microsoft Corporation, Apple Inc., Meta Platforms, Inc., Lenovo Group Ltd., Seiko Epson Corporation, FYWARE SC, Inmersys, Vuzix Corporation, and RealWear, inc., among others.
Key Highlights of the Report
| REPORT FEATURES | DETAILS |
| Base Year | 2023 |
| Historical Period | 2018-2023 |
| Forecast Period | 2024-2032 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Breakup by Component |
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| Breakup by Display |
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| Breakup by End Use |
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| Breakup by Region |
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| Market Dynamics |
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| Competitive Landscape |
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| Companies Covered |
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*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.
1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Market Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Market Snapshot
7 Opportunities and Challenges in the Market
8 Latin America Augmented Reality Market Overview
8.1 Key Industry Highlights
8.2 Latin America Augmented Reality Historical Market (2018-2023)
8.3 Latin America Augmented Reality Market Forecast (2024-2032)
9 Mexico Augmented Reality Market Overview
9.1 Key Industry Highlights
9.2 Mexico Augmented Reality Historical Market (2018-2023)
9.3 Mexico Augmented Reality Market Forecast (2024-2032)
10 Mexico Augmented Reality Market by Component
10.1 Hardware
10.1.1 Historical Trend (2018-2023)
10.1.2 Forecast Trend (2024-2032)
10.2 Software
10.2.1 Historical Trend (2018-2023)
10.2.2 Forecast Trend (2024-2032)
11 Mexico Augmented Reality Market by Display
11.1 Head-Mounted Display
11.1.1 Historical Trend (2018-2023)
11.1.2 Forecast Trend (2024-2032)
11.2 Head-Up Display
11.2.1 Historical Trend (2018-2023)
11.2.2 Forecast Trend (2024-2032)
12 Mexico Augmented Reality Market by End Use
12.1 Education
12.1.1 Historical Trend (2018-2023)
12.1.2 Forecast Trend (2024-2032)
12.2 Gaming and Entertainment
12.2.1 Historical Trend (2018-2023)
12.2.2 Forecast Trend (2024-2032)
12.3 Aerospace and Defense
12.3.1 Historical Trend (2018-2023)
12.3.2 Forecast Trend (2024-2032)
12.4 Automotive
12.4.1 Historical Trend (2018-2023)
12.4.2 Forecast Trend (2024-2032)
12.5 Healthcare
12.5.1 Historical Trend (2018-2023)
12.5.2 Forecast Trend (2024-2032)
12.6 Others
13 Mexico Augmented Reality Market by Region
13.1 Baja California
13.1.1 Historical Trend (2018-2023)
13.1.2 Forecast Trend (2024-2032)
13.2 Northern Mexico
13.2.1 Historical Trend (2018-2023)
13.2.2 Forecast Trend (2024-2032)
13.3 The Bajío
13.3.1 Historical Trend (2018-2023)
13.3.2 Forecast Trend (2024-2032)
13.4 Central Mexico
13.4.1 Historical Trend (2018-2023)
13.4.2 Forecast Trend (2024-2032)
13.5 Pacific Coast
13.5.1 Historical Trend (2018-2023)
13.5.2 Forecast Trend (2024-2032)
13.6 Yucatan Peninsula
13.6.1 Historical Trend (2018-2023)
13.6.2 Forecast Trend (2024-2032)
14 Market Dynamics
14.1 SWOT Analysis
14.1.1 Strengths
14.1.2 Weaknesses
14.1.3 Opportunities
14.1.4 Threats
14.2 Porter’s Five Forces Analysis
14.2.1 Supplier’s Power
14.2.2 Buyers Powers
14.2.3 Threat of New Entrants
14.2.4 Degree of Rivalry
14.2.5 Threat of Substitutes
14.3 Key Indicators for Demand
14.4 Key Indicators for Price
15 Competitive Landscape
15.1 Market Structure
15.2 Company Profiles
15.2.1 Google LLC
15.2.1.1 Company Overview
15.2.1.2 Product Portfolio
15.2.1.3 Demographic Reach and Achievements
15.2.1.4 Certifications
15.2.2 Microsoft Corporation
15.2.2.1 Company Overview
15.2.2.2 Product Portfolio
15.2.2.3 Demographic Reach and Achievements
15.2.2.4 Certifications
15.2.3 Apple Inc.
15.2.3.1 Company Overview
15.2.3.2 Product Portfolio
15.2.3.3 Demographic Reach and Achievements
15.2.3.4 Certifications
15.2.4 Meta Platforms, Inc.
15.2.4.1 Company Overview
15.2.4.2 Product Portfolio
15.2.4.3 Demographic Reach and Achievements
15.2.4.4 Certifications
15.2.5 Lenovo Group Ltd.
15.2.5.1 Company Overview
15.2.5.2 Product Portfolio
15.2.5.3 Demographic Reach and Achievements
15.2.5.4 Certifications
15.2.6 Seiko Epson Corporation
15.2.6.1 Company Overview
15.2.6.2 Product Portfolio
15.2.6.3 Demographic Reach and Achievements
15.2.6.4 Certifications
15.2.7 FYWARE SC
15.2.7.1 Company Overview
15.2.7.2 Product Portfolio
15.2.7.3 Demographic Reach and Achievements
15.2.7.4 Certifications
15.2.8 Inmersys
15.2.8.1 Company Overview
15.2.8.2 Product Portfolio
15.2.8.3 Demographic Reach and Achievements
15.2.8.4 Certifications
15.2.9 Vuzix Corporation
15.2.9.1 Company Overview
15.2.9.2 Product Portfolio
15.2.9.3 Demographic Reach and Achievements
15.2.9.4 Certifications
15.2.10 RealWear, inc.
15.2.10.1 Company Overview
15.2.10.2 Product Portfolio
15.2.10.3 Demographic Reach and Achievements
15.2.10.4 Certifications
15.2.11 Others
16 Key Trends and Developments in the Market
List of Key Figures and Tables
1. Latin America Augmented Reality Market: Key Industry Highlights, 2018 and 2032
2. Mexico Augmented Reality Market: Key Industry Highlights, 2018 and 2032
3. Mexico Augmented Reality Historical Market: Breakup by Component (USD Million), 2018-2023
4. Mexico Augmented Reality Market Forecast: Breakup by Component (USD Million), 2024-2032
5. Mexico Augmented Reality Historical Market: Breakup by Display (USD Million), 2018-2023
6. Mexico Augmented Reality Market Forecast: Breakup by Display (USD Million), 2024-2032
7. Mexico Augmented Reality Historical Market: Breakup by End Use (USD Million), 2018-2023
8. Mexico Augmented Reality Market Forecast: Breakup by End Use (USD Million), 2024-2032
9. Mexico Augmented Reality Historical Market: Breakup by Region (USD Million), 2018-2023
10. Mexico Augmented Reality Market Forecast: Breakup by Region (USD Million), 2024-2032
11. Mexico Augmented Reality Market Structure
Key Questions Answered in the Report
The market is projected to grow at a CAGR of 42.30% between 2024 and 2032.
The different components of augmented reality include hardware and software.
The major end uses in the market include education, gaming and entertainment, aerospace and defence, automotive, and healthcare, among others.
The different segments considered in the market report are head-mounted display and head-up display.
The major regions in the market include Baja California, Northern Mexico, The Bajío, Central Mexico, Pacific Coast, and Yucatan Peninsula.
The key market players are Google LLC, Microsoft Corporation, Apple Inc., Meta Platforms, Inc., Lenovo Group Ltd., Seiko Epson Corporation, FYWARE SC, Inmersys, Vuzix Corporation, and RealWear, inc., among others.
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