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The Mexico cake market size reached approximately USD 1.56 billion in 2023. The market is further projected to grow at a CAGR of 5.2% between 2024 and 2032, reaching a value of USD 2.50 billion by 2032.
Cakes are available on the Mexican market in a wide variety of flavours, including chocolate, strawberry, black forest, and red velvet. The cake market in Mexico shows a continuous progression due to the increasing demand for cakes, cupcakes, and other high-quality confectionery products. Cakes are often considered an important sweet dish in many celebrations. Spending by consumers on occasion-specific cakes has increased, which is broadening the market.
Some of the factors driving the Mexico cake market growth are the availability of different types of cakes, the growth of artisanal bakers, consumers willing to spend on occasion-specific cakes, and the incorporation of healthier ingredients in cakes.
Rising demand for cakes and desserts in restaurants, consumer adopting gluten-free and plant-based diets, and local and artisanal ingredients drive the Mexico cake market growth.
Date | Company | Details |
Oct 2023 | Northgate | Grocery chain Northgate opened a new Mexican Food Hall and Marketplace in Costa Mesa, offering a range of foods, from sweet to savoury. |
Trends | Impact |
Rising demand for healthy cake options | Healthy substitutes for high-calorie and high-sugar cakes and other sweets are being offered by several Mexican bakers. |
Demand for local ingredients | To reduce dependence on the import of raw materials, retail stores in Mexico sell a wide variety of domestically processed raw material products for cake preparation at competitive prices. |
Demand for artisanal cakes | The majority of the Mexican bakery industry is thought to be an artisan industry made up of local and regional bakeries. |
The trend of consumers favouring a wider range of desserts has led to a rise in the sales of cake products in restaurants, artisan bakeries, hypermarkets, and catering services in Mexico, influencing the Mexico cake market. Mexico's urbanisation and busy lifestyles have led to a surge in the popularity of convenience foods, such as frozen desserts and cakes. Local and international customers are increasing the demand for traditional cakes, such as the Tres Leaches Cake.
The cake market in Mexico is also embracing veganism and plant-based diets, offering gluten-free options, innovative flavours, sustainable packaging, local and artisanal ingredients, customisation, online presence, and collaborations.
Mexico Cake Market Report and Forecast 2024-2032 offers a detailed analysis of the market based on the following segments:
Market Breakup | Categories |
Product Type | Sponge Cakes, Cup Cakes, Dessert Cakes, Cheesecakes, Others |
Flavour | Chocolate, Vanilla, Cheese, Others |
Distribution Channel | Hypermarkets and Supermarkets, Bakeries, Online Sales, Others |
Region | Baja California, Northern Mexico, The Bajío, Central Mexico, Pacific Coast, and Yucatan Peninsula |
Sponge cakes holds a significant Mexico cake market share as they are primarily offered within the traditional Tres Leaches Cake
The traditional cake “Tres Leches Cake” is a moist sponge cake soaked in a mixture of three types of milk—condensed milk, evaporated milk, and heavy cream that epitomises the fusion of flavours and culinary traditions. The versatility of sponge cakes, allowing customisation caters to a vast audience from home bakers to bakery professionals in Mexico.
Cupcakes are popular for offering a variety of flavours, such as chocolate chip, blueberry, banana muffin and Mantacadas, a sweet and buttery Mexican sugar muffin. Mexican bakery chains and cafes offer seasonal and themed cupcake offerings during holidays and special occasions to boost demand. Cupcakes are a fast-moving confectionery item combined with easy accessibility and affordability.
Dessert cakes have a reputation for having elaborate, extravagant appearances. It typically has several layers, fillings, and toppings that combine to create an eye-catching visual. Mexican dessert cake manufacturers frequently incorporate local flavours and ingredients. According to Mexico cake market analysis, dessert cake demand is driven by Mexican consumers' appreciation of fine, artisanal cakes made with premium ingredients and decorative items.
The demand for cheesecakes in Mexico is supported by the introduction of different flavours by international food chains and the influence of Western cuisine. Post-meal desserts and weekend events among millennials and Generation Z customers across Mexico are also aiding the Mexico cake market development. Pastel de Tres Quesos, or Three-Cheese Cake, is a unique dessert that showcases the versatility of Mexican desserts and has been one of the most popular sweet delights in the region. Key producers of cheesecakes include Cheesecake Factory and Pepperidge Farm Store.
Bakeries are a prominent distribution channel for cakes in Mexico as they specialise in producing a variety of cakes
In Mexico, bakeries play a significant role in preserving and promoting traditional Mexican flavours and recipes. These stores often specialise in producing classic Mexican pastries, such as conchas, pan dulce, and cuernitos.
According to the Mexico cake market report, the trend of consumers favouring a wide range of desserts has led to a rise in the sales and availability of cake products in hypermarkets and supermarkets. Packaged cakes have a longer shelf life and can be stored for a longer period by consumers. A growth in the number of supermarkets and hypermarkets aids the consumption of cakes in Mexico. Further, customers are also encouraged to make purchases through e-commerce platforms due to their convenience and fast delivery.
The market players are increasing their customer base by differentiating their products by offering innovative flavours, using locally sourced raw materials, and using clean-label ingredients.
Company Name | Year Founded | Headquarters | Products/Services |
Grupo Bimbo, S.A.B. de C.V | 1945 | Mexico City, Mexico | Sponge cakes: Pastries, sweet bread, cupcakes, and English Muffins Others: Rolls, tortillas, salty snacks, dairy drinks, etc. |
Productos Rich SA de CV | 1994 | Cuajimalpa de Morelos, Mexico | Sponge cakes: American cake bread, sponge bread, cupcakes, cheesecake, and Tres Leches. Others: Whip cream and base syrup. |
DULCIPAN SA de CV | 1985 | State of Mexico, Mexico | Flatbreads, cookies, breads, sandwiches, etc. |
Pastelería OK | 1990 | Jalisco, Mexico | Cakes: Party cake, German cake, cappuccino cake, three milk cake, cheesecake, yogurt cake with strawberries, etc. Others: Pies, jellies, pastries, etc. |
El Paso’s Bakery | 1990 | Texas, United States | Pastries, cakes, and breads. |
Figure: Top Leading Companies (associated brands) of cake products in Mexico; 2021
Company | Brands | Retail Sales (USD Million) | Market Share (%) |
Grupo Bimbo SAB de CV |
|
835.2 | 62.4 |
Artisanal | Artisanal | - | 28 |
Others | Others | 503.6 | 9.5 |
Central Mexico is expected to hold a significant market share due to changing customer demands
In Central Mexico, the most popular cakes are traditional Mexican pastries like empanadas, conchas, and tres leches cake. A diversifying customer demand and a rise in cake shops and bakeries in prominent cities, like Mexico City are contributing to the Mexico cake market development.
Some notable cake companies in Northern Mexico include both international and local brands, such as “Pastelería Suspiros” in Monterrey, and “La Esperanza Panadería y Pastelería” in Ciudad Juárez. Their presence underscores the region's rich culinary tradition and the demand for high-quality baked goods that cater to various tastes and preferences. According to the Mexico cake market report, the Bajío region, encompassing states like Guanajuato, Querétaro, Aguascalientes, and portions of Jalisco and Michoacán, is renowned for its thriving food sector and the presence of a wide range of food-related enterprises. Further, the robustly growing tourism sector in various regions of the country, including the Bajío and the Pacific Coast stimulates the demand for cakes in Mexico.
REPORT FEATURES | DETAILS |
Base Year | 2023 |
Historical Period | 2018-2023 |
Forecast Period | 2024-2032 |
Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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Breakup by Product Type |
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Breakup by Flavour |
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Breakup by Distribution Channel |
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Breakup by Region |
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Market Dynamics |
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Competitive Landscape |
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Companies Covered |
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*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.
1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Market Snapshot
7 Opportunities and Challenges in the Market
8 Mexico Cake Market Overview
8.1 Key Industry Highlights
8.2 Mexico Cake Historical Market (2018-2023)
8.3 Mexico Cake Market Forecast (2024-2032)
9 Mexico Cake Market by Product Type
9.1 Sponge Cakes
9.1.1 Historical Trend (2018-2023)
9.1.2 Forecast Trend (2024-2032)
9.2 Cup Cakes
9.2.1 Historical Trend (2018-2023)
9.2.2 Forecast Trend (2024-2032)
9.3 Dessert Cakes
9.3.1 Historical Trend (2018-2023)
9.3.2 Forecast Trend (2024-2032)
9.4 Cheesecakes
9.4.1 Historical Trend (2018-2023)
9.4.2 Forecast Trend (2024-2032)
9.5 Others
10 Mexico Cake Market by Flavour
10.1 Chocolate
10.1.1 Historical Trend (2018-2023)
10.1.2 Forecast Trend (2024-2032)
10.2 Vanilla
10.2.1 Historical Trend (2018-2023)
10.2.2 Forecast Trend (2024-2032)
10.3 Cheese
10.3.1 Historical Trend (2018-2023)
10.3.2 Forecast Trend (2024-2032)
10.4 Others
11 Mexico Cake Market by Distribution Channel
11.1 Hypermarkets and Supermarkets
11.1.1 Historical Trend (2018-2023)
11.1.2 Forecast Trend (2024-2032)
11.2 Bakeries
11.2.1 Historical Trend (2018-2023)
11.2.2 Forecast Trend (2024-2032)
11.3 Online Sales
11.3.1 Historical Trend (2018-2023)
11.3.2 Forecast Trend (2024-2032)
11.4 Others
12 Mexico Cake Market by Region
12.1 Baja California
12.1.1 Historical Trend (2018-2023)
12.1.2 Forecast Trend (2024-2032)
12.2 Northern Mexico
12.2.1 Historical Trend (2018-2023)
12.2.2 Forecast Trend (2024-2032)
12.3 The Bajío
12.3.1 Historical Trend (2018-2023)
12.3.2 Forecast Trend (2024-2032)
12.4 Central Mexico
12.4.1 Historical Trend (2018-2023)
12.4.2 Forecast Trend (2024-2032)
12.5 Pacific Coast
12.5.1 Historical Trend (2018-2023)
12.5.2 Forecast Trend (2024-2032)
12.6 Yucatan Peninsula
12.6.1 Historical Trend (2018-2023)
12.6.2 Forecast Trend (2024-2032)
13 Market Dynamics
13.1 SWOT Analysis
13.1.1 Strengths
13.1.2 Weaknesses
13.1.3 Opportunities
13.1.4 Threats
13.2 Porter’s Five Forces Analysis
13.2.1 Supplier’s Power
13.2.2 Buyer’s Power
13.2.3 Threat of New Entrants
13.2.4 Degree of Rivalry
13.2.5 Threat of Substitutes
13.3 Key Indicators for Deman
13.4 Key Indicators for Price
14 Competitive Landscape
14.1 Market Structure
14.2 Company Profile
14.2.1 Grupo Bimbo, S.A.B. de C.V
14.2.1.1 Company Overview
14.2.1.2 Product Portfolio
14.2.1.3 Demographic Reach and Achievements
14.2.1.4 Certifications
14.2.2 Productos Rich SA de CV
14.2.2.1 Company Overview
14.2.2.2 Product Portfolio
14.2.2.3 Demographic Reach and Achievements
14.2.2.4 Certifications
14.2.3 DULCIPAN SA de CV
14.2.3.1 Company Overview
14.2.3.2 Product Portfolio
14.2.3.3 Demographic Reach and Achievements
14.2.3.4 Certifications
14.2.4 Pastelería OK
14.2.4.1 Company Overview
14.2.4.2 Product Portfolio
14.2.4.3 Demographic Reach and Achievements
14.2.4.4 Certifications
14.2.5 El Paso’s Bakery
14.2.5.1 Company Overview
14.2.5.2 Product Portfolio
14.2.5.3 Demographic Reach and Achievements
14.2.5.4 Certifications
14.2.6 Others
15 Key Trends and Developments in the Market
List of Key Figures and Tables
1. Mexico Cake Market: Key Industry Highlights, 2018 and 2032
2. Mexico Cake Historical Market: Breakup by Product Type (USD Billion), 2018-2023
3. Mexico Cake Market Forecast: Breakup by Product Type (USD Billion), 2024-2032
4. Mexico Cake Historical Market: Breakup by Flavour (USD Billion), 2018-2023
5. Mexico Cake Market Forecast: Breakup by Flavour (USD Billion), 2024-2032
6. Mexico Cake Historical Market: Breakup by Distribution Channel (USD Billion), 2018-2023
7. Mexico Cake Market Forecast: Breakup by Distribution Channel (USD Billion), 2024-2032
8. Mexico Cake Historical Market: Breakup by Region (USD Billion), 2018-2023
9. Mexico Cake Market Forecast: Breakup by Region (USD Billion), 2024-2032
10. Mexico Cake Market Structure
The market reached a value of approximately USD 1.56 billion in 2023.
The cake market in Mexico is projected to grow at a CAGR of 5.2% between 2024 and 2032.
The market is estimated to witness a healthy growth in the forecast period of 2024-2032 to reach USD 2.50 billion by 2032.
The major drivers of the Mexico cake market include the availability of different cakes, expansion of bakeries, and growth of artisanal bakers.
Key trends aiding market expansion include increasing promotional and marketing activities, availability of healthier cake options, and rising availability of vegan cakes across different distribution channels.
The major regions in the market are Baja California, Northern Mexico, The Bajío, Central Mexico, Pacific Coast, and the Yucatan Peninsula.
The significant distribution channels include hypermarkets and supermarkets, bakeries, and online sales, among others.
The key players in the market are Grupo Bimbo, S.A.B. de C.V, Productos Rich SA de CV, DULCIPAN SA de CV, Pastelería OK, and El Paso’s Bakery, among others.
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