Report Overview

2023

Base Year

2018-2023

Historical Year

2024-2032

Forecast Year

Mexico Cake Market Outlook

The Mexico cake market size reached approximately USD 1.56 billion in 2023. The market is further projected to grow at a CAGR of 5.2% between 2024 and 2032, reaching a value of USD 2.50 billion by 2032.

Key Takeaways

  • Mexico's pastry and cake market is highly fragmented.
  • Around 84% (4,200) of all pastry and cake businesses in Mexico are micro businesses. They account for less than 40% of total production value.
  • Classic flavours like vanilla, chocolate, and fruit in sponge cakes are well-received in the Mexican market.

Cakes are available on the Mexican market in a wide variety of flavours, including chocolate, strawberry, black forest, and red velvet. The cake market in Mexico shows a continuous progression due to the increasing demand for cakes, cupcakes, and other high-quality confectionery products. Cakes are often considered an important sweet dish in many celebrations. Spending by consumers on occasion-specific cakes has increased, which is broadening the market.

Some of the factors driving the Mexico cake market growth are the availability of different types of cakes, the growth of artisanal bakers, consumers willing to spend on occasion-specific cakes, and the incorporation of healthier ingredients in cakes.

Key Trends and Developments

Rising demand for cakes and desserts in restaurants, consumer adopting gluten-free and plant-based diets, and local and artisanal ingredients drive the Mexico cake market growth.

Date Company Details
Oct 2023 Northgate Grocery chain Northgate opened a new Mexican Food Hall and Marketplace in Costa Mesa, offering a range of foods, from sweet to savoury.
Trends Impact
Rising demand for healthy cake options Healthy substitutes for high-calorie and high-sugar cakes and other sweets are being offered by several Mexican bakers.
Demand for local ingredients To reduce dependence on the import of raw materials, retail stores in Mexico sell a wide variety of domestically processed raw material products for cake preparation at competitive prices.
Demand for artisanal cakes The majority of the Mexican bakery industry is thought to be an artisan industry made up of local and regional bakeries.

Mexico Cake Market Trends

The trend of consumers favouring a wider range of desserts has led to a rise in the sales of cake products in restaurants, artisan bakeries, hypermarkets, and catering services in Mexico, influencing the Mexico cake market. Mexico's urbanisation and busy lifestyles have led to a surge in the popularity of convenience foods, such as frozen desserts and cakes. Local and international customers are increasing the demand for traditional cakes, such as the Tres Leaches Cake.

The cake market in Mexico is also embracing veganism and plant-based diets, offering gluten-free options, innovative flavours, sustainable packaging, local and artisanal ingredients, customisation, online presence, and collaborations.

Market Segmentation

Mexico Cake Market Report and Forecast 2024-2032 offers a detailed analysis of the market based on the following segments:

Market Breakup Categories
Product Type Sponge Cakes, Cup Cakes, Dessert Cakes, Cheesecakes, Others
Flavour Chocolate, Vanilla, Cheese, Others
Distribution Channel Hypermarkets and Supermarkets, Bakeries, Online Sales, Others
Region Baja California, Northern Mexico, The Bajío, Central Mexico, Pacific Coast, and Yucatan Peninsula

Sponge cakes holds a significant Mexico cake market share as they are primarily offered within the traditional Tres Leaches Cake

The traditional cake “Tres Leches Cake” is a moist sponge cake soaked in a mixture of three types of milk—condensed milk, evaporated milk, and heavy cream that epitomises the fusion of flavours and culinary traditions. The versatility of sponge cakes, allowing customisation caters to a vast audience from home bakers to bakery professionals in Mexico.

Cupcakes are popular for offering a variety of flavours, such as chocolate chip, blueberry, banana muffin and Mantacadas, a sweet and buttery Mexican sugar muffin. Mexican bakery chains and cafes offer seasonal and themed cupcake offerings during holidays and special occasions to boost demand. Cupcakes are a fast-moving confectionery item combined with easy accessibility and affordability.

Dessert cakes have a reputation for having elaborate, extravagant appearances. It typically has several layers, fillings, and toppings that combine to create an eye-catching visual. Mexican dessert cake manufacturers frequently incorporate local flavours and ingredients. According to Mexico cake market analysis, dessert cake demand is driven by Mexican consumers' appreciation of fine, artisanal cakes made with premium ingredients and decorative items.

The demand for cheesecakes in Mexico is supported by the introduction of different flavours by international food chains and the influence of Western cuisine. Post-meal desserts and weekend events among millennials and Generation Z customers across Mexico are also aiding the Mexico cake market development. Pastel de Tres Quesos, or Three-Cheese Cake, is a unique dessert that showcases the versatility of Mexican desserts and has been one of the most popular sweet delights in the region. Key producers of cheesecakes include Cheesecake Factory and Pepperidge Farm Store.

Bakeries are a prominent distribution channel for cakes in Mexico as they specialise in producing a variety of cakes

In Mexico, bakeries play a significant role in preserving and promoting traditional Mexican flavours and recipes. These stores often specialise in producing classic Mexican pastries, such as conchas, pan dulce, and cuernitos.

According to the Mexico cake market report, the trend of consumers favouring a wide range of desserts has led to a rise in the sales and availability of cake products in hypermarkets and supermarkets. Packaged cakes have a longer shelf life and can be stored for a longer period by consumers. A growth in the number of supermarkets and hypermarkets aids the consumption of cakes in Mexico. Further, customers are also encouraged to make purchases through e-commerce platforms due to their convenience and fast delivery.

Competitive Landscape

The market players are increasing their customer base by differentiating their products by offering innovative flavours, using locally sourced raw materials, and using clean-label ingredients.

Company Name Year Founded Headquarters Products/Services
Grupo Bimbo, S.A.B. de C.V 1945 Mexico City, Mexico Sponge cakes: Pastries, sweet bread, cupcakes, and English Muffins
Others: Rolls, tortillas, salty snacks, dairy drinks, etc.
Productos Rich SA de CV 1994 Cuajimalpa de Morelos, Mexico Sponge cakes: American cake bread, sponge bread, cupcakes, cheesecake, and Tres Leches.
Others: Whip cream and base syrup.
DULCIPAN SA de CV 1985 State of Mexico, Mexico Flatbreads, cookies, breads, sandwiches, etc.
Pastelería OK 1990 Jalisco, Mexico Cakes: Party cake, German cake, cappuccino cake, three milk cake, cheesecake, yogurt cake with strawberries, etc.
Others: Pies, jellies, pastries, etc.
El Paso’s Bakery 1990 Texas, United States Pastries, cakes, and breads.

Figure: Top Leading Companies (associated brands) of cake products in Mexico; 2021

Company Brands Retail Sales (USD Million) Market Share (%)
Grupo Bimbo SAB de CV
  • Marinela
  • Bimbo
  • Suandy
835.2 62.4
Artisanal Artisanal - 28
Others Others 503.6 9.5

Mexico Cake Market Analysis by Region

Central Mexico is expected to hold a significant market share due to changing customer demands

In Central Mexico, the most popular cakes are traditional Mexican pastries like empanadas, conchas, and tres leches cake. A diversifying customer demand and a rise in cake shops and bakeries in prominent cities, like Mexico City are contributing to the Mexico cake market development.

Some notable cake companies in Northern Mexico include both international and local brands, such as “Pastelería Suspiros” in Monterrey, and “La Esperanza Panadería y Pastelería” in Ciudad Juárez. Their presence underscores the region's rich culinary tradition and the demand for high-quality baked goods that cater to various tastes and preferences. According to the Mexico cake market report, the Bajío region, encompassing states like Guanajuato, Querétaro, Aguascalientes, and portions of Jalisco and Michoacán, is renowned for its thriving food sector and the presence of a wide range of food-related enterprises. Further, the robustly growing tourism sector in various regions of the country, including the Bajío and the Pacific Coast stimulates the demand for cakes in Mexico.

Key Highlights of the Report

REPORT FEATURES DETAILS
Base Year 2023
Historical Period 2018-2023
Forecast Period 2024-2032
Scope of the Report

Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:

  • Product Type
  • Flavour
  • Distribution Channel
  • Region
Breakup by Product Type
  • Sponge Cakes
  • Cup Cakes
  • Dessert Cakes
  • Cheesecakes
  • Others
Breakup by Flavour
  • Chocolate
  • Vanilla
  • Cheese
  • Others
Breakup by Distribution Channel
  • Hypermarkets and Supermarkets
  • Bakeries
  • Online Sales
  • Others
Breakup by Region
  • Baja California
  • Northern Mexico
  • The Bajío
  • Central Mexico
  • Pacific Coast
  • Yucatan Peninsula
Market Dynamics
  • SWOT Analysis
  • Porter's Five Forces Analysis
  • Key Indicators for Demand
  • Key Indicators for Price
Competitive Landscape
  • Market Structure
  • Company Profiles
    • Company Overview
    • Product Portfolio
    • Demographic Reach and Achievements
    • Certifications
Companies Covered
  • Grupo Bimbo, S.A.B. de C.V
  • Productos Rich SA de CV
  • DULCIPAN SA de CV
  • Pastelería OK
  • El Paso’s Bakery
  • Others

Mexico Cake Market Report Snapshots

Mexico Cake Market Size

Mexico Cake Market Trends

Mexico Cake Market Regional Analysis

Mexico Cake Companies

*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*

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Key Questions Answered in the Report

The market reached a value of approximately USD 1.56 billion in 2023.

The cake market in Mexico is projected to grow at a CAGR of 5.2% between 2024 and 2032.

The market is estimated to witness a healthy growth in the forecast period of 2024-2032 to reach USD 2.50 billion by 2032.

The major drivers of the Mexico cake market include the availability of different cakes, expansion of bakeries, and growth of artisanal bakers.

Key trends aiding market expansion include increasing promotional and marketing activities, availability of healthier cake options, and rising availability of vegan cakes across different distribution channels.

The major regions in the market are Baja California, Northern Mexico, The Bajío, Central Mexico, Pacific Coast, and the Yucatan Peninsula.

The significant distribution channels include hypermarkets and supermarkets, bakeries, and online sales, among others.

The key players in the market are Grupo Bimbo, S.A.B. de C.V, Productos Rich SA de CV, DULCIPAN SA de CV, Pastelería OK, and El Paso’s Bakery, among others.

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