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Report Overview

The Mexico cognitive health supplements market was valued at USD 72.21 Million in 2025 and is expected to grow at a CAGR of 4.20%, reaching USD 108.96 Million by 2035. The market is supported by growing consumer awareness of brain health, an aging population seeking memory-enhancing solutions, and innovations in natural and functional ingredients. Expanding product portfolios and the integration of cognitive supplements into daily wellness routines are expected to boost demand, with steady growth projected throughout the forecast period.

Key Market Trends and Insights

  • Based on formulations, the capsules/tablets segment held around 38% during the historical period.
  • By functionality, the memory support segment is expected to lead the market during the forecast period.
  • The pharmacies/drug stores segment accounted for nearly 30% during the historical period.

Market Size and Forecast

  • Market Size (2025): USD 72.21 Million
  • Projected Market Size (2035): USD 108.96 Million
  • CAGR (2026-2035): 4.20%
2025

Base Year

2019-2025

Historical Period

2026-2035

Forecast Period

  • The growth in the market is driven by an expanding aging population, heightened awareness of mental wellness, and the rising adoption of preventive healthcare practices.

  • Several key trends in the market are the increasing demand for natural formulations, the rise of personalized nutrition, and rapid e-commerce penetration.

  • Continuous innovation, product portfolio expansion, and strategic marketing initiatives by major players are fostering sustained market growth.

Compound Annual Growth Rate

4.2%

Value in USD Million

2026-2035


*this image is indicative*

Mexico Cognitive Health Supplements Market Overview

Cognitive health supplements are formulated to support brain performance, mental clarity, focus, and memory, often targeting age-related decline or lifestyle-related cognitive challenges. The market is experiencing steady growth, driven by rising health awareness, an aging population, and increasing demand for preventive healthcare solutions. The market was valued at USD 72.21 Million in 2025, supported by growing consumer preference for natural ingredients and functional nutrition. Expansion of retail channels, coupled with innovative product formulations, is further fueling adoption, while heightened awareness of mental wellness is expected to sustain market momentum over the coming years.

Mexico Cognitive Health Supplements Market Growth Drivers

Regulatory Advancements to Drive the Growth of the Cognitive Health Supplements Market in Mexico

Regulatory approvals of advanced neurological treatments are significantly driving the growth of the market. For example, in December 2024, Eisai Co., Ltd. and Biogen Inc. received approval from the Federal Commission for the Protection Against Sanitary Risk (COFEPRIS) in Mexico for LEQEMBI® (lecanemab), a therapy proven to slow cognitive and functional decline in early Alzheimer’s disease. With an estimated 1.3 million Alzheimer’s patients in the country, such approvals enhance clinical confidence, raise public awareness of cognitive health management, and indirectly boost demand for supportive cognitive health supplements, contributing to consistent market growth.

Mexico Cognitive Health Supplements Market Trends

Some of the trends in the market include the increasing adoption of cognitive health supplements to address mental health concerns and the rising demand driven by the aging population.

Increasing Adoption of Cognitive Health Supplements in Mental Health Concerns to Enhance the Market Growth

The growing prevalence of mental health challenges, particularly among young adults, is emerging as a significant driver in the market. In January 2025, research by Karina Robles-Rivera et al. highlighted alarmingly high rates of depression (49%), anxiety (66.1%), and stress (73.2%) among medical students in Mexico, substantially exceeding global averages. This rising mental health burden is encouraging greater adoption of supplements that support cognitive function, stress management, and emotional well-being, thereby fostering steady market expansion in the coming years.

Rising Need Among the Aging Population to Boost the Mexico Cognitive Health Supplements Market Demand

Mexico is witnessing a growing need for cognitive health supplements driven by its expanding aging population. According to the Pan American Health Organization (PAHO), in 2024, 8.2% of the population was aged 65 years or older, up from 5.0% in 2000. This demographic shift is increasing the focus on brain health solutions that support memory, concentration, and cognitive function. With longevity on the rise and awareness of age-related cognitive decline growing, this trend is set to significantly boost the cognitive health supplements market in the coming years.

Mexico Cognitive Health Supplements Market Share

Chewables to Dominate the Market Share by Form

By form, the market is segmented into chewable, capsule, tablet, powder, and liquid. Among these, chewable supplements are expected to lead the market, driven by their ease of consumption, appealing taste profiles, and suitability for a broad consumer base, including individuals with swallowing difficulties. Notably, in September 2024, Rejuve+ launched its Focus and Calming Chewable Brain Boost Tablets in Mexico, offering science-backed formulations to enhance cognitive function and emotional balance. This product introduction, backed by strong research, sustainability initiatives, and international distribution, is poised to accelerate the adoption of chewable cognitive supplements. The rising preference for convenient, on-the-go formats, combined with targeted health benefits, positions chewable forms as the frontrunner in Mexico’s expanding cognitive health supplements market.

Leading Players in the Mexico Cognitive Health Supplements Market

The key features of the market report comprise funding and investment analysis, and strategic initiatives by the leading players. The major companies in the market are as follows:

NOW Foods

NOW Foods is a prominent player in the market, offering a diverse portfolio of brain-support products such as Acetyl-L-Carnitine, DHA Fish Oil, PQQ Energy, Magtein®, Phosphatidyl Serine, and CurcuBrain™. These formulations are designed to promote memory, focus, and overall brain function. The company’s commitment to high-quality, science-backed nutrition strengthens its position in the growing cognitive health segment.

AlternaScript LLC

AlternaScript LLC is a prominent developer and manufacturer of nootropic and brain-health supplements tailored to support cognitive performance. The company produces scientifically formulated products, such as acetyl-L-carnitine and citicoline blends, aimed at memory, focus, and mental clarity enhancement. AlternaScript is actively recognized among key players shaping the global cognitive health supplements market, including emerging regions like Mexico.

Onnit Labs

Onnit Labs is a leading provider in the cognitive health supplements market, known for its flagship product Alpha BRAIN®, a dietary supplement designed to support memory, focus, mental speed, and processing. Featuring L-theanine and other nootropic ingredients, Alpha BRAIN® is caffeine-free and gluten-free, catering to consumers seeking enhanced cognitive performance through premium wellness solutions.

DSM Firmenich

DSM-Firmenich, a global leader in nutritional solutions, offers science-backed ingredients and product development support for brain health and cognitive performance enhancement. With expertise in nootropics, the company addresses mental well-being, energy, mood, and stress management through innovative dietary supplements. Its consumer-driven approach positions DSM-Firmenich as a key player in advancing cognitive health supplement offerings worldwide.

*Please note that this is only a partial list; the complete list of key players is available in the full report. Additionally, the list of key players can be customized to better suit your needs.*

Other key players in the market include Natural Factors Nutritional Products Ltd.

Mexico Cognitive Health Supplements Market Segmentation

The market report offers a detailed analysis of the market based on the following segments:

Market Breakup by Form

  • Chewable
  • Capsule
  • Tablet
  • Powder
  • Liquid

Market Breakup by Product Type

  • Omega-3 Fatty Acids
  • Ginkgo Biloba
  • Vitamins and Minerals
  • Herbal Supplement
  • Probiotics and Prebiotics

Market Breakup by Functionality

  • Memory Support
  • Focus and Concentration Improvement
  • Boosting Cognitive Performance
  • Stress and Anxiety Management
  • Mood Enhancement

Market Breakup by Distribution Channel

  • Pharmacies and Drugstores
  • Specialty Health and Wellness Stores
  • Hypermarkets/Supermarkets
  • Online Retailers

Key Questions Answered in the Mexico Cognitive Health Supplements Market Report

  • What was the Mexico cognitive health supplements market value in 2025?
  • What is the Mexico cognitive health supplements market forecast outlook for 2026-2035?
  • What are the major factors aiding the Mexico cognitive health supplements market demand?
  • How has the market performed so far, and how is it anticipated to perform in the coming years?
  • What are the market's major drivers, opportunities, and restraints?
  • What are the major Mexico cognitive health supplements market trends?
  • Which form is expected to dominate the market segment?
  • Which product is projected to lead the market segment?
  • Which functionality is anticipated to drive the market segment?
  • Which distribution channel is likely to dominate the market segment?
  • Who are the key players involved in the Mexico cognitive health supplements market?
  • What are the current unmet needs and challenges in the market?
  • How are partnerships, collaborations, mergers, and acquisitions among the key market players shaping the market dynamics?

*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*

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Report Summary

Explore our key highlights of the report and gain a concise overview of key findings, trends, and actionable insights that will empower your strategic decisions.

Key Highlights of the Report

Please note that the figures mentioned in the description serve as estimates and may vary from the actual figures presented in the final report.

REPORT FEATURES DETAILS
Base Year 2025
Historical Period 2019-2025
Forecast Period 2026-2035
Scope of the Report

Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:

  • Form
  • Product Type
  • Functionality
  • Distribution Channel
Breakup by Form
  • Chewable
  • Capsule
  • Tablet
  • Powder
  • Liquid
Breakup by Product Type
  • Omega-3 Fatty Acids
  • Ginkgo Biloba
  • Vitamins and Minerals
  • Herbal Supplement
  • Probiotics and Prebiotics
Breakup by Functionality
  • Memory Support
  • Focus and Concentration Improvement
  • Boosting Cognitive Performance
  • Stress and Anxiety Management
  • Mood Enhancement
Breakup by Distribution Channel
  • Pharmacies and Drugstores
  • Specialty Health and Wellness Stores
  • Hypermarkets/Supermarkets
  • Online Retailers
Market Dynamics
  • Market Drivers and Constraints
  • SWOT Analysis
  • PESTEL Analysis
  • Porter’s Five Forces Model 
  • Key Demand Indicators
  • Key Price Indicators
  • Industry Events, Initiatives, and Trends 
  • Value Chain Analysis
Supplier Landscape
  • Market Structure
  • Company Profiles
    • Financial Analysis
    • Product Portfolio
    • Demographic Reach and Achievements
    • Company News and Developments
    • Certifications
Companies Covered
  • NOW Foods
  • AlternaScript LLC
  • Onnit Labs
  • DSM Firmenich
  • Natural Factors Nutritional Products Ltd.

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