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The Mexico cognitive health supplements market was valued at USD 72.21 Million in 2025 and is expected to grow at a CAGR of 4.20%, reaching USD 108.96 Million by 2035. The market is supported by growing consumer awareness of brain health, an aging population seeking memory-enhancing solutions, and innovations in natural and functional ingredients. Expanding product portfolios and the integration of cognitive supplements into daily wellness routines are expected to boost demand, with steady growth projected throughout the forecast period.
Base Year
Historical Period
Forecast Period
The growth in the market is driven by an expanding aging population, heightened awareness of mental wellness, and the rising adoption of preventive healthcare practices.
Several key trends in the market are the increasing demand for natural formulations, the rise of personalized nutrition, and rapid e-commerce penetration.
Continuous innovation, product portfolio expansion, and strategic marketing initiatives by major players are fostering sustained market growth.
Compound Annual Growth Rate
4.2%
Value in USD Million
2026-2035
*this image is indicative*
Cognitive health supplements are formulated to support brain performance, mental clarity, focus, and memory, often targeting age-related decline or lifestyle-related cognitive challenges. The market is experiencing steady growth, driven by rising health awareness, an aging population, and increasing demand for preventive healthcare solutions. The market was valued at USD 72.21 Million in 2025, supported by growing consumer preference for natural ingredients and functional nutrition. Expansion of retail channels, coupled with innovative product formulations, is further fueling adoption, while heightened awareness of mental wellness is expected to sustain market momentum over the coming years.
Regulatory Advancements to Drive the Growth of the Cognitive Health Supplements Market in Mexico
Regulatory approvals of advanced neurological treatments are significantly driving the growth of the market. For example, in December 2024, Eisai Co., Ltd. and Biogen Inc. received approval from the Federal Commission for the Protection Against Sanitary Risk (COFEPRIS) in Mexico for LEQEMBI® (lecanemab), a therapy proven to slow cognitive and functional decline in early Alzheimer’s disease. With an estimated 1.3 million Alzheimer’s patients in the country, such approvals enhance clinical confidence, raise public awareness of cognitive health management, and indirectly boost demand for supportive cognitive health supplements, contributing to consistent market growth.
Some of the trends in the market include the increasing adoption of cognitive health supplements to address mental health concerns and the rising demand driven by the aging population.
Increasing Adoption of Cognitive Health Supplements in Mental Health Concerns to Enhance the Market Growth
The growing prevalence of mental health challenges, particularly among young adults, is emerging as a significant driver in the market. In January 2025, research by Karina Robles-Rivera et al. highlighted alarmingly high rates of depression (49%), anxiety (66.1%), and stress (73.2%) among medical students in Mexico, substantially exceeding global averages. This rising mental health burden is encouraging greater adoption of supplements that support cognitive function, stress management, and emotional well-being, thereby fostering steady market expansion in the coming years.
Rising Need Among the Aging Population to Boost the Mexico Cognitive Health Supplements Market Demand
Mexico is witnessing a growing need for cognitive health supplements driven by its expanding aging population. According to the Pan American Health Organization (PAHO), in 2024, 8.2% of the population was aged 65 years or older, up from 5.0% in 2000. This demographic shift is increasing the focus on brain health solutions that support memory, concentration, and cognitive function. With longevity on the rise and awareness of age-related cognitive decline growing, this trend is set to significantly boost the cognitive health supplements market in the coming years.
Chewables to Dominate the Market Share by Form
By form, the market is segmented into chewable, capsule, tablet, powder, and liquid. Among these, chewable supplements are expected to lead the market, driven by their ease of consumption, appealing taste profiles, and suitability for a broad consumer base, including individuals with swallowing difficulties. Notably, in September 2024, Rejuve+ launched its Focus and Calming Chewable Brain Boost Tablets in Mexico, offering science-backed formulations to enhance cognitive function and emotional balance. This product introduction, backed by strong research, sustainability initiatives, and international distribution, is poised to accelerate the adoption of chewable cognitive supplements. The rising preference for convenient, on-the-go formats, combined with targeted health benefits, positions chewable forms as the frontrunner in Mexico’s expanding cognitive health supplements market.
The key features of the market report comprise funding and investment analysis, and strategic initiatives by the leading players. The major companies in the market are as follows:
NOW Foods is a prominent player in the market, offering a diverse portfolio of brain-support products such as Acetyl-L-Carnitine, DHA Fish Oil, PQQ Energy, Magtein®, Phosphatidyl Serine, and CurcuBrain™. These formulations are designed to promote memory, focus, and overall brain function. The company’s commitment to high-quality, science-backed nutrition strengthens its position in the growing cognitive health segment.
AlternaScript LLC is a prominent developer and manufacturer of nootropic and brain-health supplements tailored to support cognitive performance. The company produces scientifically formulated products, such as acetyl-L-carnitine and citicoline blends, aimed at memory, focus, and mental clarity enhancement. AlternaScript is actively recognized among key players shaping the global cognitive health supplements market, including emerging regions like Mexico.
Onnit Labs is a leading provider in the cognitive health supplements market, known for its flagship product Alpha BRAIN®, a dietary supplement designed to support memory, focus, mental speed, and processing. Featuring L-theanine and other nootropic ingredients, Alpha BRAIN® is caffeine-free and gluten-free, catering to consumers seeking enhanced cognitive performance through premium wellness solutions.
DSM-Firmenich, a global leader in nutritional solutions, offers science-backed ingredients and product development support for brain health and cognitive performance enhancement. With expertise in nootropics, the company addresses mental well-being, energy, mood, and stress management through innovative dietary supplements. Its consumer-driven approach positions DSM-Firmenich as a key player in advancing cognitive health supplement offerings worldwide.
*Please note that this is only a partial list; the complete list of key players is available in the full report. Additionally, the list of key players can be customized to better suit your needs.*
Other key players in the market include Natural Factors Nutritional Products Ltd.
The market report offers a detailed analysis of the market based on the following segments:
Market Breakup by Form
Market Breakup by Product Type
Market Breakup by Functionality
Market Breakup by Distribution Channel
*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
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| REPORT FEATURES | DETAILS |
| Base Year | 2025 |
| Historical Period | 2019-2025 |
| Forecast Period | 2026-2035 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Breakup by Form |
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| Breakup by Product Type |
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| Breakup by Functionality |
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| Breakup by Distribution Channel |
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| Market Dynamics |
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| Supplier Landscape |
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| Companies Covered |
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