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Mexico Craft Beer Market Size, Growth, Report, Analysis: By Product: Ales, Lagers, Others; By Distribution Channel: On-Trade, Off-Trade; Regional Analysis; Market Dynamics: SWOT Analysis, Porter’s Five Forces Analysis, Key Indicators for Demand, Key Indicators for Price; Competitive Landscape; Key Trends and Developments in the Market; 2024-2032
Mexico Craft Beer Market Outlook
The Mexico craft beer market size reached USD 125.60 million in 2023. The market is projected to grow at a CAGR of 7.1% between 2024 and 2032, reaching almost USD 232.86 million by 2032.
Key Takeaways
- ACERMEX estimated that Mexican craft brewers produced 30 million litres of 13.5 billion litres of beer in 2021.
- Off-trade distribution channels are expected to record a rapid increase in sales of craft beer.
- Baja California is expected to dominate the market growth over the forecast period.
The emergence of homebrewing is one of the key Mexico craft beer market trends. The Mexican law considers the production and sale of alcoholic beverages at home as artisanal. According to Acermex, the Mexican beer association, independently-produced brews represent 1 in 100 beers sold in Mexico in 2021.
Baja, Mexico City, Monterrey, and Guadalajara are some of the key regions where the production and distribution of craft beer is concentrated. In 2022, some homebrew clubs across various regions came together to form the Asociación de Cerveceros Caseros de México (ACCA) to promote the sales of craft beers domestically.
With an increasing number of women engaging in the distribution and quality assessment of craft beers, it is expected that employment opportunities are also likely to spur economic growth and contribute to the Mexico craft beer market expansion in the coming years.
Craft beers are especially popular among the younger and affluent Mexican population due to their connection with urban centres and major countries like the USA. Pale ale, stout, amber, and porter are amongst the most widely consumed varieties of craft beer in Mexico.
The Mexico craft beer market growth is also being driven by the incorporation of various flavours such as chilly peppers and coffee in the alcoholic beverage, which reflect the Mexican culture and identity. Moreover, the incorporation of various fruit flavours like berries and mango is also expected to enhance the consumer appeal for craft beer and drive the market growth in the forecast period.
Market Segmentation
Mexico Craft Beer Market Report and Forecast 2024-2032 offers a detailed analysis of the market based on the following segments
Market Breakup by Product
- Ales
- Lagers
- Others
Market Breakup by Distribution Channel
- On-Trade
- Off-Trade
Market Breakup by Region
- Baja California
- Northern Mexico
- The Bajío
- Central Mexico
- Pacific Coast
- Yucatan Peninsula
The key market players are Heineken N.V., Baja Brewing Co., Cervecería Aguamala, Cerveza Minerva SA de CV, Cervecería de Colima, Sierra Madre Brewing Company, and Beer Factory de México, SA de CV, among others.
Key Highlights of the Report
| REPORT FEATURES | DETAILS |
| Base Year | 2023 |
| Historical Period | 2018-2023 |
| Forecast Period | 2024-2032 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
|
| Breakup by Product |
|
| Breakup by Distribution Channel |
|
| Breakup by Region |
|
| Market Dynamics |
|
| Competitive Landscape |
|
| Companies Covered |
|
*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.
1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Market Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Market Snapshot
7 Opportunities and Challenges in the Market
8 Latin America Craft Beer Market Overview
8.1 Key Industry Highlights
8.2 Latin America Craft Beer Historical Market (2018-2023)
8.3 Latin America Craft Beer Market Forecast (2024-2032)
9 Mexico Craft Beer Market Overview
9.1 Key Industry Highlights
9.2 Mexico Craft Beer Historical Market (2018-2023)
9.3 Mexico Craft Beer Market Forecast (2024-2032)
10 Mexico Craft Beer Market by Product
10.1 Ales
10.1.1 Historical Trend (2018-2023)
10.1.2 Forecast Trend (2024-2032)
10.2 Lagers
10.2.1 Historical Trend (2018-2023)
10.2.2 Forecast Trend (2024-2032)
10.3 Others
11 Mexico Craft Beer Market by Distribution Channel
11.1 On-Trade
11.1.1 Historical Trend (2018-2023)
11.1.2 Forecast Trend (2024-2032)
11.2 Off-Trade
11.2.1 Historical Trend (2018-2023)
11.2.2 Forecast Trend (2024-2032)
12 Mexico Craft Beer Market by Region
12.1 Baja California
12.1.1 Historical Trend (2018-2023)
12.1.2 Forecast Trend (2024-2032)
12.2 Northern Mexico
12.2.1 Historical Trend (2018-2023)
12.2.2 Forecast Trend (2024-2032)
12.3 The Bajío
12.3.1 Historical Trend (2018-2023)
12.3.2 Forecast Trend (2024-2032)
12.4 Central Mexico
12.4.1 Historical Trend (2018-2023)
12.4.2 Forecast Trend (2024-2032)
12.5 Pacific Coast
12.5.1 Historical Trend (2018-2023)
12.5.2 Forecast Trend (2024-2032)
12.6 Yucatan Peninsula
12.6.1 Historical Trend (2018-2023)
12.6.2 Forecast Trend (2024-2032)
13 Market Dynamics
13.1 SWOT Analysis
13.1.1 Strengths
13.1.2 Weaknesses
13.1.3 Opportunities
13.1.4 Threats
13.2 Porter’s Five Forces Analysis
13.2.1 Supplier’s Power
13.2.2 Buyers Powers
13.2.3 Threat of New Entrants
13.2.4 Degree of Rivalry
13.2.5 Threat of Substitutes
13.3 Key Indicators for Demand
13.4 Key Indicators for Price
14 Value Chain Analysis
15 Competitive Landscape
15.1 Market Structure
15.2 Company Profiles
15.2.1 Heineken N.V.
15.2.1.1 Company Overview
15.2.1.2 Product Portfolio
15.2.1.3 Demographic Reach and Achievements
15.2.1.4 Certifications
15.2.2 Baja Brewing Co.
15.2.2.1 Company Overview
15.2.2.2 Product Portfolio
15.2.2.3 Demographic Reach and Achievements
15.2.2.4 Certifications
15.2.3 Cervecería Aguamala
15.2.3.1 Company Overview
15.2.3.2 Product Portfolio
15.2.3.3 Demographic Reach and Achievements
15.2.3.4 Certifications
15.2.4 Cerveza Minerva SA de CV
15.2.4.1 Company Overview
15.2.4.2 Product Portfolio
15.2.4.3 Demographic Reach and Achievements
15.2.4.4 Certifications
15.2.5 Cervecería de Colima
15.2.5.1 Company Overview
15.2.5.2 Product Portfolio
15.2.5.3 Demographic Reach and Achievements
15.2.5.4 Certifications
15.2.6 Sierra Madre Brewing Company
15.2.6.1 Company Overview
15.2.6.2 Product Portfolio
15.2.6.3 Demographic Reach and Achievements
15.2.6.4 Certifications
15.2.7 Beer Factory de México, SA de CV
15.2.7.1 Company Overview
15.2.7.2 Product Portfolio
15.2.7.3 Demographic Reach and Achievements
15.2.7.4 Certifications
15.2.8 Others
16 Key Trends and Developments in the Market
List of Key Figures and Tables
1. Latin America Craft Beer Market: Key Industry Highlights, 2018 and 2032
2. Mexico Craft Beer Market: Key Industry Highlights, 2018 and 2032
3. Mexico Craft Beer Historical Market: Breakup by Product (USD Million), 2018-2023
4. Mexico Craft Beer Market Forecast: Breakup by Product (USD Million), 2024-2032
5. Mexico Craft Beer Historical Market: Breakup by Distribution Channel (USD Million), 2018-2023
6. Mexico Craft Beer Market Forecast: Breakup by Distribution Channel (USD Million), 2024-2032
7. Mexico Craft Beer Historical Market: Breakup by Region (USD Million), 2018-2023
8. Mexico Craft Beer Market Forecast: Breakup by Region (USD Million), 2024-2032
9. Mexico Craft Beer Market Structure
Key Questions Answered in the Report
The market was valued at nearly USD 125.60 million in 2023.
The market is projected to grow at a CAGR of 7.1% between 2024 and 2032.
The market is assessed to witness a healthy growth in the forecast period to reach around USD 232.86 million in 2032.
The different distribution channels in the market include on-trade and off-trade.
The major products in the market include ales and lagers, among others.
The major regions in the market include Baja California, Northern Mexico, The Bajío, Central Mexico, Pacific Coast, and Yucatan Peninsula.
The key market players are Heineken N.V., Baja Brewing Co., Cervecería Aguamala, Cerveza Minerva SA de CV, Cervecería de Colima, Sierra Madre Brewing Company, and Beer Factory de México, SA de CV, among others.
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