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The Mexico functional supplements market was valued at USD 9.30 Billion in 2025 and is expected to grow at a CAGR of 6.70%, reaching USD 17.79 Billion by 2035. The market growth benefits from rising consumer interest in wellness and preventive nutrition, supported by increasing disposable income and urbanization. Enhanced access to dietary supplements through retail and online platforms is accelerating demand. Ongoing product innovations in plant-based and natural formulations are anticipated to improve overall market expansion during the forecast period.
Base Year
Historical Period
Forecast Period
According to Mexico’s National Institute of Statistics and Geography, heart diseases caused over 97,000 deaths in 2023, driving demand for functional supplements aimed at supporting cardiovascular health and fueling market growth.
In October 2024, Duas Rodas showcased new natural and functional ingredients at The Food Tech Summit & Expo Mexico. Growing consumer demand for healthier products is expected to accelerate the market growth.
As per Roy Upton et al., 2024, the widespread use of traditional herbal medicine by 80%–90% of Mexico’s population and over 50,000 herbal shops is driving strong growth in the functional supplements market.
Compound Annual Growth Rate
6.7%
Value in USD Billion
2026-2035
*this image is indicative*
Functional supplements are emerging as vital components of wellness routines, providing targeted support for energy, immunity, and general health. The market benefits from growing consumer health consciousness, increasing disposable incomes, and the rising adoption of active lifestyles. Expanding availability through modern retail and e-commerce platforms further bolsters market growth. The market is poised to reach USD 17.79 Billion by 2035.
Rising Childhood Obesity to Enhance the Growth in the Market
The increasing prevalence of childhood obesity in Mexico is a significant driver for the market. According to Gilberto Mercado-Mercado et al., 2023, the country has experienced alarming obesity rates over the last decade, with nearly 4 million children aged 4 to 10 affected. Between 2020 and 2021, Mexico ranked first in Latin America with an obesity rate of 35.20%. This growing health concern is encouraging parents and healthcare providers to seek nutritional interventions, including functional supplements, thereby fueling market growth and creating opportunities for targeted product development.
The market is experiencing key trends, including the increasing adoption of postbiotic-based immune supplements and the growing use of precision prebiotics.
Rising Adoption of Postbiotic-Based Immune Supplements in Mexico Likely to Boost Market Value
The growing trend toward postbiotic-based products that enhance immune health. Consumers are increasingly seeking scientifically backed ingredients that provide comprehensive immune support is a key factor driving growth in the market. In September 2023, Kyowa Hakko USA launched its first postbiotic supplement, Immuse™, in collaboration with Quifaest, marking a significant expansion into the Mexican market. This launch highlights the demand for innovative immune-supporting supplements. As consumer awareness of immunity-focused products rises, the market is expected to experience robust growth, driven by the adoption of advanced, research-backed functional ingredients.
Increasing Preference for Precision Prebiotics to Boost Mexico Functional Supplements Market Demand
The market is witnessing a growing trend toward precision prebiotics, driven by increasing consumer awareness of gut health and immunity. In April 2024, NutriLeads BV partnered with Safe Iberoamericana, SA de CV, to distribute Benicaros®, a clinically proven, low-dose prebiotic for immune and gut health, across Mexico. This collaboration highlights the rising demand for scientifically validated, functional ingredients in the food, beverage, and supplement sectors. Such innovations are expected to enhance product offerings and accelerate market growth in the coming years.
Immune Health to Lead the Segmentation Based on Application
The market includes various applications such as immune health, energy and metabolism, weight management, sports and performance nutrition, digestive and gut health, cognitive and brain health, bone and joint health, cardiovascular health, and others. Among these, Immune Health is expected to lead the market, driven by increasing consumer awareness of preventive healthcare and rising concerns about immunity-related conditions. According to Karla Mayela Bravo-Villagra, et al., 20224, in Mexico, a prevalence of 0.7 to 2.8% of patients was reported suffering from rheumatoid arthritis (RA), highlighting the growing demand for health-supportive applications targeting immune and joint wellness.
The key features of the market report comprise funding and investment analysis, and strategic initiatives by the leading players. The major companies in the market are as follows:
Herbalife Nutrition Ltd. continues to expand its presence in the market with its personalized nutrition and wellness programs. The company’s science-based supplements and lifestyle nutrition products are distributed through a strong network of Herbalife Independent Associates, empowering individuals to achieve balanced health and fitness goals while fostering a culture of wellness.
Amway Corp., a leading global wellness company, is active in the functional supplements market with its Nutrilite brand, known for products that combine science and nature. Its portfolio includes formulations such as Cherry Iron, Concentrated Fruits and Vegetables, and Salmon Omega-3 Softgels, designed to support immunity, vitality, and cardiovascular health. The brand’s holistic approach strengthens its presence among health-conscious consumers.
Abbott continues to strengthen its footprint in the market through innovative nutrition products designed for different age groups and health needs. With a focus on metabolic and specialty nutrition, Abbott’s formulations aid dietary management and wellness maintenance. The company’s research-driven approach supports increasing demand for clinically backed functional supplements.
Bayer AG continues to strengthen its presence in the functional supplements market by offering a diverse range of vitamins and nutritional solutions. Through products like Redoxon™ for immune support, Elevit™ for prenatal health, and Berocca® for energy and focus, Bayer addresses modern health challenges. Its emphasis on science-based innovation aligns with growing consumer interest in preventive and functional health in Mexico.
*Please note that this is only a partial list; the complete list of key players is available in the full report. Additionally, the list of key players can be customized to better suit your needs.*
Other key players in the market include DSM, Glanbia Plc, Nature’s Way Products, LLC, and Nestlé SA.
The market report offers a detailed analysis of the market based on the following segments:
Market Breakup by Product
Market Breakup by Dosage Form
Market Breakup by Application
Market Breakup by Age Group
Market Breakup by Distribution Channel
*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
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| REPORT FEATURES | DETAILS |
| Base Year | 2025 |
| Historical Period | 2019-2025 |
| Forecast Period | 2026-2035 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Breakup by Product |
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| Breakup by Dosage Form |
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| Breakup by Application |
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| Breakup by Age Group |
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| Breakup by Distribution Channel |
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| Market Dynamics |
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| Supplier Landscape |
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| Companies Covered |
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