Explore Our Diverse Range Of Offerings
From detailed reports to experts services offered in 15+ Industry Domains
Report
Press Release
Blogs
Industry Statistics
Add 2 More Reports For 20% off

Report Overview

The Mexico functional supplements market was valued at USD 9.30 Billion in 2025 and is expected to grow at a CAGR of 6.70%, reaching USD 17.79 Billion by 2035. The market growth benefits from rising consumer interest in wellness and preventive nutrition, supported by increasing disposable income and urbanization. Enhanced access to dietary supplements through retail and online platforms is accelerating demand. Ongoing product innovations in plant-based and natural formulations are anticipated to improve overall market expansion during the forecast period.

Key Market Trends and Insights

  • By product, the vitamins and minerals segment accounted for over 25% of the market share in historical period.
  • By dosage form, the tablets segment is estimated to hold a notable share during the forecast period.
  • By application, the immune health segment is expected to emerge as the leading category during the forecast period.

Market Size and Forecast

  • Market Size (2025): USD 9.30 Billion
  • Projected Market Size (2035): USD 17.79 Billion
  • CAGR (2026-2035): 6.70%
2025

Base Year

2019-2025

Historical Period

2026-2035

Forecast Period

  • According to Mexico’s National Institute of Statistics and Geography, heart diseases caused over 97,000 deaths in 2023, driving demand for functional supplements aimed at supporting cardiovascular health and fueling market growth.

  • In October 2024, Duas Rodas showcased new natural and functional ingredients at The Food Tech Summit & Expo Mexico. Growing consumer demand for healthier products is expected to accelerate the market growth.

  • As per Roy Upton et al., 2024, the widespread use of traditional herbal medicine by 80%–90% of Mexico’s population and over 50,000 herbal shops is driving strong growth in the functional supplements market.

Compound Annual Growth Rate

6.7%

Value in USD Billion

2026-2035


*this image is indicative*

Mexico Functional Supplements Market Overview

Functional supplements are emerging as vital components of wellness routines, providing targeted support for energy, immunity, and general health. The market benefits from growing consumer health consciousness, increasing disposable incomes, and the rising adoption of active lifestyles. Expanding availability through modern retail and e-commerce platforms further bolsters market growth. The market is poised to reach USD 17.79 Billion by 2035.

Mexico Functional Supplements Market Growth Drivers

Rising Childhood Obesity to Enhance the Growth in the Market

The increasing prevalence of childhood obesity in Mexico is a significant driver for the market. According to Gilberto Mercado-Mercado et al., 2023, the country has experienced alarming obesity rates over the last decade, with nearly 4 million children aged 4 to 10 affected. Between 2020 and 2021, Mexico ranked first in Latin America with an obesity rate of 35.20%. This growing health concern is encouraging parents and healthcare providers to seek nutritional interventions, including functional supplements, thereby fueling market growth and creating opportunities for targeted product development.

Mexico Functional Supplements Market Trends

The market is experiencing key trends, including the increasing adoption of postbiotic-based immune supplements and the growing use of precision prebiotics.

Rising Adoption of Postbiotic-Based Immune Supplements in Mexico Likely to Boost Market Value

The growing trend toward postbiotic-based products that enhance immune health. Consumers are increasingly seeking scientifically backed ingredients that provide comprehensive immune support is a key factor driving growth in the market. In September 2023, Kyowa Hakko USA launched its first postbiotic supplement, Immuse™, in collaboration with Quifaest, marking a significant expansion into the Mexican market. This launch highlights the demand for innovative immune-supporting supplements. As consumer awareness of immunity-focused products rises, the market is expected to experience robust growth, driven by the adoption of advanced, research-backed functional ingredients.

Increasing Preference for Precision Prebiotics to Boost Mexico Functional Supplements Market Demand

The market is witnessing a growing trend toward precision prebiotics, driven by increasing consumer awareness of gut health and immunity. In April 2024, NutriLeads BV partnered with Safe Iberoamericana, SA de CV, to distribute Benicaros®, a clinically proven, low-dose prebiotic for immune and gut health, across Mexico. This collaboration highlights the rising demand for scientifically validated, functional ingredients in the food, beverage, and supplement sectors. Such innovations are expected to enhance product offerings and accelerate market growth in the coming years.

Mexico Functional Supplements Market Share

Immune Health to Lead the Segmentation Based on Application

The market includes various applications such as immune health, energy and metabolism, weight management, sports and performance nutrition, digestive and gut health, cognitive and brain health, bone and joint health, cardiovascular health, and others. Among these, Immune Health is expected to lead the market, driven by increasing consumer awareness of preventive healthcare and rising concerns about immunity-related conditions. According to Karla Mayela Bravo-Villagra, et al., 20224, in Mexico, a prevalence of 0.7 to 2.8% of patients was reported suffering from rheumatoid arthritis (RA), highlighting the growing demand for health-supportive applications targeting immune and joint wellness.

Leading Players in the Mexico Functional Supplements Market

The key features of the market report comprise funding and investment analysis, and strategic initiatives by the leading players. The major companies in the market are as follows:

Herbalife Nutrition Ltd.

Herbalife Nutrition Ltd. continues to expand its presence in the market with its personalized nutrition and wellness programs. The company’s science-based supplements and lifestyle nutrition products are distributed through a strong network of Herbalife Independent Associates, empowering individuals to achieve balanced health and fitness goals while fostering a culture of wellness.

Amway Corp.

Amway Corp., a leading global wellness company, is active in the functional supplements market with its Nutrilite brand, known for products that combine science and nature. Its portfolio includes formulations such as Cherry Iron, Concentrated Fruits and Vegetables, and Salmon Omega-3 Softgels, designed to support immunity, vitality, and cardiovascular health. The brand’s holistic approach strengthens its presence among health-conscious consumers.

Abbott

Abbott continues to strengthen its footprint in the market through innovative nutrition products designed for different age groups and health needs. With a focus on metabolic and specialty nutrition, Abbott’s formulations aid dietary management and wellness maintenance. The company’s research-driven approach supports increasing demand for clinically backed functional supplements.

Bayer AG

Bayer AG continues to strengthen its presence in the functional supplements market by offering a diverse range of vitamins and nutritional solutions. Through products like Redoxon™ for immune support, Elevit™ for prenatal health, and Berocca® for energy and focus, Bayer addresses modern health challenges. Its emphasis on science-based innovation aligns with growing consumer interest in preventive and functional health in Mexico.

*Please note that this is only a partial list; the complete list of key players is available in the full report. Additionally, the list of key players can be customized to better suit your needs.*

Other key players in the market include DSM, Glanbia Plc, Nature’s Way Products, LLC, and Nestlé SA.

Mexico Functional Supplements Market Segmentation

The market report offers a detailed analysis of the market based on the following segments:

Market Breakup by Product

  • Vitamins & Minerals
  • Botanicals & Herbal Extracts
  • Probiotics & Prebiotics
  • Proteins & Amino Acids
  • Omega-3/ Fish Oil & Fatty Acids
  • Specialty Ingredients
  • Others

Market Breakup by Dosage Form

  • Tablets
  • Capsules
  • Softgels
  • Powders
  • Gummies
  • Chewable
  • Liquids
  • Ready-to-drink functional beverages and bars

Market Breakup by Application

  • Immune health
  • Energy & Metabolism
  • Weight Management
  • Sports & Performance Nutrition
  • Digestive & Gut Health
  • Cognitive & Brain Health
  • Bone & Joint Health
  • Cardiovascular Health
  • Others

Market Breakup by Age Group

  • Pediatrics
  • Adults
  • Geriatrics
  • Athletes
  • Pregnant Women

Market Breakup by Distribution Channel

  • Hospital and Clinic Pharmacies
  • Online Pharmacies
  • Retail Pharmacies
  • Specialty Stores
  • Others

Key Questions Answered in the Mexico Functional Supplements Market Report

  • What was the Mexico functional supplements market value in 2025?
  • What is the Mexico functional supplements market forecast outlook for 2026-2035?
  • What are the major factors aiding the Mexico functional supplements market demand?
  • How has the market performed so far, and how is it anticipated to perform in the coming years?
  • What are the market's major drivers, opportunities, and restraints?
  • What are the major Mexico functional supplements market trends?
  • Which product is expected to dominate the market segment?
  • Which dosage form is projected to lead the market segment?
  • Which application is anticipated to drive the market segment?
  • Which age group is likely to dominate the market segment?
  • Which distribution channel is expected to dominate the market segment?
  • Who are the key players involved in the Mexico functional supplements market?
  • What are the current unmet needs and challenges in the market?
  • How are partnerships, collaborations, mergers, and acquisitions among the key market players shaping the market dynamics?

*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*

Looking for specific insights?

Get in touch with us for a customized solution tailored to your unique requirements and save upto 35%!

Report Summary

Explore our key highlights of the report and gain a concise overview of key findings, trends, and actionable insights that will empower your strategic decisions.

Key Highlights of the Report

Please note that the figures mentioned in the description serve as estimates and may vary from the actual figures presented in the final report.

REPORT FEATURES DETAILS
Base Year 2025
Historical Period 2019-2025
Forecast Period 2026-2035
Scope of the Report

Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:

  • Product
  • Dosage Form
  • Application
  • Age Group
  • Distribution Channel
Breakup by Product
  • Vitamins & Minerals
  • Botanicals & Herbal Extracts
  • Probiotics & Prebiotics
  • Proteins & Amino Acids
  • Omega-3 / Fish Oil & Fatty Acids
  • Specialty Ingredients
  • Others
Breakup by Dosage Form
  • Tablets
  • Capsules
  • Softgels
  • Powders
  • Gummies
  • Chewable
  • Liquids
  • Ready-to-drink functional beverages and bars
Breakup by Application
  • Immune health
  • Energy & Metabolism
  • Weight Management
  • Sports & Performance Nutrition
  • Digestive & Gut Health
  • Cognitive & Brain Health
  • Bone & Joint Health
  • Cardiovascular Health
  • Others
Breakup by Age Group
  • Pediatrics
  • Adults
  • Geriatrics
  • Athletes
  • Pregnant Women
Breakup by Distribution Channel
  • Hospital and Clinic Pharmacies
  • Online Pharmacies
  • Retail Pharmacies
  • Specialty Stores
  • Others
Market Dynamics
  • Market Drivers and Constraints
  • SWOT Analysis
  • PESTEL Analysis
  • Porter’s Five Forces Model 
  • Key Demand Indicators
  • Key Price Indicators
  • Industry Events, Initiatives, and Trends 
  • Value Chain Analysis
Supplier Landscape
  • Market Structure
  • Company Profiles
    • Financial Analysis
    • Product Portfolio
    • Demographic Reach and Achievements
    • Company News and Developments
    • Certifications
Companies Covered
  • Herbalife Nutrition Ltd.
  • Amway Corp.
  • Abbott
  • Bayer AG
  • DSM
  • Glanbia Plc
  • Nature’s Way Products, LLC
  • Nestlé SA

Datasheet

10 % Off

USD

1,999

1,799

Single User License

10 % Off

USD

3,099

2,789

Five User License

15 % Off

USD

4,599

3,909

Corporate License

15 % Off

USD

5,999

5,099

Datasheet

One User

USD 1,999

USD 1,799

tax inclusive*

  • Selected Segments
  • Printing Restrictions
  • Excel Spreadsheet Delivered via Email
  • Full Report
  • Periodic Updates
  • Post Sales Analysts Support
  • Unlimited Prints

Single User License

One User

USD 3,099

USD 2,789

tax inclusive*

  • All Segments
  • Printing Restrictions
  • PDF Delivered via Email
  • Custom Report Layout
  • Post Sales Analysts Support
  • Periodic Updates
  • Unlimited Prints

Five User License

Five User

USD 4,599

USD 3,909

tax inclusive*

  • All Segments
  • Five Prints Available
  • PDF Delivered via Email
  • Limited Free Customization
  • Post Sales Analyst Support
  • Custom Report Layout
  • Periodic Updates
  • Unlimited Prints

Corporate License

Unlimited Users

USD 5,999

USD 5,099

tax inclusive*

  • All Segments
  • Unlimited Prints Available
  • PDF & Excel Delivery via Email
  • Limited Free Customization
  • Post Sales Analysts Support
  • Discount On Next Update
  • Custom Report Layout

*Please note that the prices mentioned below are starting prices for each bundle type. Kindly contact our team for further details.*

Bundle Type

Flash Bundle

20% OFF Number of Reports: 3

Small Business Bundle

25% OFF Number of Reports: 5

Growth Bundle

30% OFF Number of Reports: 8

Enterprise Bundle

35% OFF Number of Reports: 10
Overview
  • Life Time Access
  • Analyst Support Related to Report
  • PDF Version of the Report
  • Complimentary Excel Data Set
  • Free Analyst Hours
  • Complimentary Free 1 Month Subscription to Trade Data Base
  • Complimentary One Month Subscription to Price Database (Chemicals only)
  • Complimentary PPT Version of the Report
  • Complimentary License Upgrade
  • Complimentary Power BI Dashboards
  • Life Time Access
  • Analyst Support Related to Report
  • PDF Version of the Report
  • Complimentary Excel Data Set
  • Free Analyst Hours - 50 Hours
  • Complimentary Free 1 Month Subscription to Trade Data Base
  • Complimentary One Month Subscription to Price Database (Chemicals only)
  • Complimentary PPT Version of the Report
  • Complimentary License Upgrade
  • Complimentary Power BI Dashboards
  • Life Time Access
  • Analyst Support Related to Report
  • PDF Version of the Report
  • Complimentary Excel Data Set
  • Free Analyst Hours - 80 Hours
  • Complimentary Free 1 Month Subscription to Trade Data Base
  • Complimentary One Month Subscription to Price Database (Chemicals only)
  • Complimentary PPT Version of the Report
  • Complimentary License Upgrade
  • Complimentary Power BI Dashboards
  • Life Time Access
  • Analyst Support Related to Report
  • PDF Version of the Report
  • Complimentary Excel Data Set
  • Free Analyst Hours - 100 Hours
  • Complimentary Free 1 Month Subscription to Trade Data Base
  • Complimentary One Month Subscription to Price Database (Chemicals only)
  • Complimentary PPT Version of the Report
  • Complimentary License Upgrade
  • Complimentary Power BI Dashboards

*Please note that the prices mentioned below are starting prices for each bundle type. Kindly contact our team for further details.*

Flash Bundle

Number of Reports: 3

20%

tax inclusive*

  • 3 Reports Included
  • Life Time Acess
  • Analyst Support Related to Report
  • PDF Version of the Report
  • Free 1 Month Subscription to Trade Data Base
  • 1 Month Subscription to Price Database (Chemicals only)
  • Complimentary Excel Data Set
  • PPT Version of the Report
  • Power BI Dashboards
  • License Upgrade
  • Free Analyst Hours

Small Business Bundle

Number of Reports: 5

25%

tax inclusive*

  • 5 Reports Included
  • Life Time Acess
  • Analyst Support Related to Report
  • PDF Version of the Report
  • Complimentary Excel Data Set
  • Free Analyst Hours - 50 Hours
  • Free 1 Month Subscription to Trade Data Base
  • 1 Month Subscription to Price Database (Chemicals only)
  • Complimentary Excel Data Set
  • PPT Version of the Report
  • Power BI Dashboards
  • License Upgrade

Growth Bundle

Number of Reports: 8

30%

tax inclusive*

  • 8 Reports Included
  • Life Time Acess
  • Analyst Support Related to Report
  • PDF Version of the Report
  • Complimentary Excel Data Set
  • Free Analyst Hours - 50 Hours
  • Free 1 Month Subscription to Trade Data Base
  • 1 Month Subscription to Price Database (Chemicals only)
  • License Upgrade
  • Free Analyst Hours - 80 Hours
  • Power BI Dashboards

Enterprise Bundle

Number of Reports: 10

35%

tax inclusive*

  • 10 Reports Included
  • Life Time Acess
  • Analyst Support Related to Report
  • PDF Version of the Report
  • Complimentary Excel Data Set
  • Free Analyst Hours - 50 Hours
  • Free 1 Month Subscription to Trade Data Base
  • 1 Month Subscription to Price Database (Chemicals only)
  • License Upgrade
  • Power BI Dashboards
  • Free Analyst Hours - 100 Hours

How To Order

This is a collaborative report by Neha Gawande and Rakesh Nandi reflecting perspectives and research-driven insights from Expert Market Research.

Our step-by-step guide will help you select, purchase, and access your reports swiftly, ensuring you get the information that drives your decisions, right when you need it.

License Type

Select License Type

Choose the right license for your needs and access rights.

shopping cart

Click on ‘Buy Now’

Add the report to your cart with one click and proceed to register.

Bookmark Icon

Select Mode of Payment

Choose a payment option for a secure checkout. You will be redirected accordingly.

Strategic Solutions for Informed Decision-Making

Connect For More Information

Our expert team of analysts will offer full support and resolve any queries regarding the report, before and after the purchase.

Our expert team of analysts will offer full support and resolve any queries regarding the report, before and after the purchase.

We employ meticulous research methods, blending advanced analytics and expert insights to deliver accurate, actionable industry intelligence, staying ahead of competitors.

Our skilled analysts offer unparalleled competitive advantage with detailed insights on current and emerging markets, ensuring your strategic edge.

We offer an in-depth yet simplified presentation of industry insights and analysis to meet your specific requirements effectively.

We’re here to help answer any questions about our products and services.

Contact us