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Report Overview

The Mexico isotonic drinks market size reached around USD 419.47 Million in 2024. The market is estimated to grow at a CAGR of 5.20% between 2025 and 2034, reaching an approximate value of USD 696.40 Million by 2034.

2024

Base Year

2018-2024

Historical Period

2025-2034

Forecast Period

Compound Annual Growth Rate

5.2%

Value in USD Million

2025-2034


Mexico Isotonic Drinks Market Outlook

*this image is indicative*

Key Trends in the Market

Isotonic drinks are specially formulated beverages that aim to replenish energy and maintain proper hydration levels in the body during vigorous physical activity. They are crafted with carbohydrate concentrations that closely match those naturally present in the human body. This balanced composition helps provide the necessary fuel for sustained performance.

  • One of the major factors propelling the Mexico isotonic drinks market development is the increasing concerns regarding the rising levels of obesity among the population. With people becoming more aware of the impact of obesity on one’s health and becoming more fitness conscious, the demand for isotonic drinks is significantly growing. Furthermore, with a growing emphasis on maintaining an active lifestyle, consumers are increasingly adopting healthier beverage options like isotonic drinks.
  • The Mexico isotonic drinks market is being driven by the presence of global leading brands such as Gatorade and Powerade, among others. Moreover, noticing the growth of these products, regional companies are introducing new flavours to establish their presence in the market, which further aids the market demand.
  • Mexico's growing economy, rising disposable income, and rapid urbanisation play an impactful role in the growth of the market for isotonic drinks. As consumers become more affluent, they are willing to spend on premium products that offer health benefits and align with their active lifestyles. The rising urban population with a fast-paced lifestyle seeks convenient and on-the-go hydration options, making isotonic drinks an appealing choice.

Market Segmentation

The EMR’s report titled “Mexico Isotonic Drinks Market Report and Forecast 2025-2034” offers a detailed analysis of the market based on the following segments:

Market Breakup by Form

  • Powder
  • Liquid
  • Others

Market Breakup by Nature

  • Organic
  • Conventional

Market Breakup by Packaging Type

  • Bottled
  • Metal Cans
  • Pouches
  • Others

Market Breakup by Distribution Channel

  • Hypermarkets and Supermarkets
  • Convenience Stores
  • Speciality Stores
  • Online
  • Others

Market Breakup by Region

  • Baja California
  • Northern Mexico 
  • The Bajío
  • Central Mexico 
  • Pacific Coast
  • Yucatan Peninsula

Market Share by Form

The Mexico market for isotonic drinks is experiencing growth due to increasing urbanisation and fast-paced lifestyle of the working population, leading people to favour on-the-go beverages. Isotonic drinks are composed of water and other nutrients that closely resemble the proportions found in the blood. They also efficiently replenish lost fluids due to excessive sweating and provide easily absorbable carbohydrates, specifically glucose, which is the body's preferred source of energy.

Market Share by Nature

The organic segment holds a major portion of the Mexico isotonic drinks market share. The demand for organic drinks is rising rapidly as these drinks have natural preservatives and low amounts of artificial ingredients. The health claims associated with organic isotonic drinks are also boosting their appeal. Moreover, the rising shift towards organic products amid growing eco-consciousness provides growth opportunities to the market.

Competitive Landscape

The comprehensive EMR report provides an in-depth assessment of the market based on the Porter's five forces model along with giving a SWOT analysis. The report gives a detailed analysis of the following key players in the Mexico isotonic drinks market, covering their competitive landscape and latest developments like mergers, acquisitions, investments, and expansion plans.

The Coca-Cola Company

The Coca-Cola Company is recognised worldwide as a prominent beverage giant renowned for its flagship product, Coca-Cola. Since its establishment in 1889 in Georgia, the United States, the company has achieved an iconic status. Embodying its core values, Coca-Cola's mission encompasses refreshing the world, inspiring moments of optimism and happiness, as well as generating value and making a positive impact.

Pepsico Inc

Pepsico Inc is a global company that specialises in the production and distribution of a wide range of food and beverage products. With a rich and varied collection of brands, PepsiCo has established itself as a key player in the consumer goods sector. The company was formed in 1965 following the merger of Pepsi-Cola and Frito-Lay, and since then, it has achieved remarkable growth and success. PepsiCo aims to deliver delightful and sustainable food and beverage options to consumers worldwide.

Grupo Jumex

Grupo Jumex, a Mexican company, has gained recognition for its expertise in manufacturing and distributing fruit-based beverages and juices. Since its establishment in 1961, Jumex has emerged as a significant food and beverage giant, with a particular focus on fruit juices. The company is dedicated to offering consumers top-notch, nourishing, and invigorating fruit-based products.

*Please note that this is only a partial list; the complete list of key players is available in the full report. Additionally, the list of key players can be customized to better suit your needs.*

Other players in the Mexico isotonic drinks market include AJE GLOBAL, Otsuka Pharmaceutical Co., Ltd., Danone S.A., Grupo Pisa, Ceres Pharma, and Una Marca De Ion Hydration SA DE CV, among others.

*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*

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Key Questions Answered in the Report

In 2024, the market reached an approximate value of USD 419.47 Million.

The market is projected to grow at a CAGR of 5.20% between 2025 and 2034.

The market is estimated to witness a healthy growth in the forecast period of 2025-2034 to reach a value of around USD 696.40 Million by 2034.

The market for isotonic drinks in Mexico is being driven by the rising fitness consciousness, increasing disposable incomes, and the surging demand for premium beverages.

The major trends propelling growth in the market include the rising demand for organic isotonic drinks and the presence of major international brands in the country.

The major regional markets include Baja California, Northern Mexico, The Bajío, Central Mexico, Pacific Coast, and Yucatan Peninsula, among others.

The major packaging types of isotonic drinks include bottled, metal cans, and pouches, among others.

The key players in the Mexico isotonic drinks market include The Coca-Cola Company, Pepsico Inc., Grupo Jumex, AJE GLOBAL, Otsuka Pharmaceutical Co., Ltd., Danone S.A., Grupo Pisa, Ceres Pharma, and Una Marca De Ion Hydration SA DE CV, among others.

Report Summary

Explore our key highlights of the report and gain a concise overview of key findings, trends, and actionable insights that will empower your strategic decisions.

Key Highlights of the Report

Please note that the figures mentioned in the description serve as estimates and may vary from the actual figures presented in the final report.

REPORT FEATURES DETAILS
Base Year 2024
Historical Period 2018-2024
Forecast Period 2025-2034
Scope of the Report

Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:

  • Form
  • Nature
  • Packaging Type
  • Distribution Channel
  • Region
Breakup by Form
  • Powder
  • Liquid
  • Others
Breakup by Nature
  • Organic
  • Conventional
Breakup by Packaging Type
  • Bottled
  • Metal Cans
  • Pouches
  • Others
Breakup by Distribution Channel
  • Hypermarkets and Supermarkets
  • Convenience Stores
  • Speciality Stores
  • Online
  • Others
Breakup by Region
  • Baja California
  • Northern Mexico 
  • The Bajío
  • Central Mexico 
  • Pacific Coast
  • Yucatan Peninsula
Market Dynamics
  • SWOT Analysis
  • Porter's Five Forces Analysis
  • Key Indicators for Demand
  • Key Indicators for Price
Competitive Landscape
  • Market Structure
  • Company Profiles
    • Company Overview
    • Product Portfolio
    • Demographic Reach and Achievements
    • Certifications
Companies Covered
  • The Coca-Cola Company
  • Pepsico Inc.
  • Grupo Jumex
  • AJE GLOBAL
  • Otsuka Pharmaceutical Co., Ltd.
  • Danone S.A.
  • Grupo Pisa
  • Ceres Pharma
  • Una Marca De Ion Hydration SA DE CV
  • Others

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