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Mexico Isotonic Drinks Market Size, Price, Forecast: By Form: Powder, Liquid, Others; By Nature: Organic, Conventional; By Packaging Type: Bottled, Metal Cans, Pouches, Others; By Distribution Channel: Hypermarkets and Supermarkets, Convenience Stores, Speciality Stores, Online, Others; Regional Analysis; Competitive Landscape; 2024-2032
Mexico Isotonic Drinks Market Outlook
The Mexico isotonic drinks market size reached around USD 398.74 million in 2023. The market is estimated to grow at a CAGR of 5.2% between 2024 and 2032, reaching an approximate value of USD 538.44 million by 2032.
Key Trends in the Market
Isotonic drinks are specially formulated beverages that aim to replenish energy and maintain proper hydration levels in the body during vigorous physical activity. They are crafted with carbohydrate concentrations that closely match those naturally present in the human body. This balanced composition helps provide the necessary fuel for sustained performance.
- One of the major factors propelling the Mexico isotonic drinks market development is the increasing concerns regarding the rising levels of obesity among the population. With people becoming more aware of the impact of obesity on one’s health and becoming more fitness conscious, the demand for isotonic drinks is significantly growing. Furthermore, with a growing emphasis on maintaining an active lifestyle, consumers are increasingly adopting healthier beverage options like isotonic drinks.
- The Mexico isotonic drinks market is being driven by the presence of global leading brands such as Gatorade and Powerade, among others. Moreover, noticing the growth of these products, regional companies are introducing new flavours to establish their presence in the market, which further aids the market demand.
- Mexico's growing economy, rising disposable income, and rapid urbanisation play an impactful role in the growth of the market for isotonic drinks. As consumers become more affluent, they are willing to spend on premium products that offer health benefits and align with their active lifestyles. The rising urban population with a fast-paced lifestyle seeks convenient and on-the-go hydration options, making isotonic drinks an appealing choice.
Market Analysis
Based on form, the market is segmented into powder and liquid, among others. On the basis of nature, the market can be bifurcated into organic and conventional. The market, based on packaging type, is segmented into bottled, metal cans, and pouches, among others.
The market, based on distribution channel, is divided into hypermarkets and supermarkets, convenience stores, speciality stores, and online, among others. The major regional markets for isotonic drinks in Mexico are Baja California, Northern Mexico, The Bajío, Central Mexico, Pacific Coast, and Yucatan Peninsula, among others.
The comprehensive EMR report provides an in-depth assessment of the market based on the Porter's five forces model along with giving a SWOT analysis. The report gives a detailed analysis of the following key players in the Mexico isotonic drinks market, covering their competitive landscape and latest developments like mergers, acquisitions, investments, and expansion plans.
- The Coca-Cola Company
- Pepsico Inc.
- Grupo Jumex
- AJE GLOBAL
- Otsuka Pharmaceutical Co., Ltd.
- Danone S.A.
- Grupo Pisa
- Ceres Pharma
- Una Marca De Ion Hydration SA DE CV
- Others
Market Share by Form
The Mexico market for isotonic drinks is experiencing growth due to increasing urbanisation and fast-paced lifestyle of the working population, leading people to favour on-the-go beverages. Isotonic drinks are composed of water and other nutrients that closely resemble the proportions found in the blood. They also efficiently replenish lost fluids due to excessive sweating and provide easily absorbable carbohydrates, specifically glucose, which is the body's preferred source of energy.
Market Share by Nature
The organic segment holds a major portion of the Mexico isotonic drinks market share. The demand for organic drinks is rising rapidly as these drinks have natural preservatives and low amounts of artificial ingredients. The health claims associated with organic isotonic drinks are also boosting their appeal. Moreover, the rising shift towards organic products amid growing eco-consciousness provides growth opportunities to the market.
Competitive Landscape
The Coca-Cola Company is recognised worldwide as a prominent beverage giant renowned for its flagship product, Coca-Cola. Since its establishment in 1889 in Georgia, the United States, the company has achieved an iconic status. Embodying its core values, Coca-Cola's mission encompasses refreshing the world, inspiring moments of optimism and happiness, as well as generating value and making a positive impact.
Pepsico Inc is a global company that specialises in the production and distribution of a wide range of food and beverage products. With a rich and varied collection of brands, PepsiCo has established itself as a key player in the consumer goods sector. The company was formed in 1965 following the merger of Pepsi-Cola and Frito-Lay, and since then, it has achieved remarkable growth and success. PepsiCo aims to deliver delightful and sustainable food and beverage options to consumers worldwide.
Grupo Jumex, a Mexican company, has gained recognition for its expertise in manufacturing and distributing fruit-based beverages and juices. Since its establishment in 1961, Jumex has emerged as a significant food and beverage giant, with a particular focus on fruit juices. The company is dedicated to offering consumers top-notch, nourishing, and invigorating fruit-based products.
Other players in the Mexico isotonic drinks market include AJE GLOBAL, Otsuka Pharmaceutical Co., Ltd., Danone S.A., Grupo Pisa, Ceres Pharma, and Una Marca De Ion Hydration SA DE CV, among others.
Key Highlights of the Report
| REPORT FEATURES | DETAILS |
| Base Year | 2023 |
| Historical Period | 2018-2023 |
| Forecast Period | 2024-2032 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Breakup by Form |
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| Breakup by Nature |
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| Breakup by Packaging Type |
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| Breakup by Distribution Channel |
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| Breakup by Region |
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| Market Dynamics |
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| Competitive Landscape |
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| Companies Covered |
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*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.
1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Market Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Market Snapshot
7 Opportunities and Challenges in the Market
8 Mexico Isotonic Drinks Market Overview
8.1 Key Industry Highlights
8.2 Mexico Isotonic Drinks Historical Market (2018-2023)
8.3 Mexico Isotonic Drinks Market Forecast (2024-2032)
9 Mexico Isotonic Drinks Market by Form
9.1 Powder
9.1.1 Historical Trend (2018-2023)
9.1.2 Forecast Trend (2024-2032)
9.2 Liquid
9.2.1 Historical Trend (2018-2023)
9.2.2 Forecast Trend (2024-2032)
9.3 Others
10 Mexico Isotonic Drinks Market by Nature
10.1 Organic
10.1.1 Historical Trend (2018-2023)
10.1.2 Forecast Trend (2024-2032)
10.2 Conventional
10.2.1 Historical Trend (2018-2023)
10.2.2 Forecast Trend (2024-2032)
11 Mexico Isotonic Drinks Market by Packaging Type
11.1 Bottled
11.1.1 Historical Trend (2018-2023)
11.1.2 Forecast Trend (2024-2032)
11.2 Metal Cans
11.2.1 Historical Trend (2018-2023)
11.2.2 Forecast Trend (2024-2032)
11.3 Pouches
11.3.1 Historical Trend (2018-2023)
11.3.2 Forecast Trend (2024-2032)
11.4 Others
12 Mexico Isotonic Drinks Market by Distribution Channel
12.1 Hypermarkets and Supermarkets
12.1.1 Historical Trend (2018-2023)
12.1.2 Forecast Trend (2024-2032)
12.2 Convenience Stores
12.2.1 Historical Trend (2018-2023)
12.2.2 Forecast Trend (2024-2032)
12.3 Speciality Stores
12.3.1 Historical Trend (2018-2023)
12.3.2 Forecast Trend (2024-2032)
12.4 Online
12.4.1 Historical Trend (2018-2023)
12.4.2 Forecast Trend (2024-2032)
12.5 Others
13 Mexico Isotonic Drinks Market by Region
13.1 Baja California
13.1.1 Historical Trend (2018-2023)
13.1.2 Forecast Trend (2024-2032)
13.2 Northern Mexico
13.2.1 Historical Trend (2018-2023)
13.2.2 Forecast Trend (2024-2032)
13.3 The Bajío
13.3.1 Historical Trend (2018-2023)
13.3.2 Forecast Trend (2024-2032)
13.4 Central Mexico
13.4.1 Historical Trend (2018-2023)
13.4.2 Forecast Trend (2024-2032)
13.5 Pacific Coast
13.5.1 Historical Trend (2018-2023)
13.5.2 Forecast Trend (2024-2032)
13.6 Yucatan Peninsula
13.6.1 Historical Trend (2018-2023)
13.6.2 Forecast Trend (2024-2032)
14 Market Dynamics
14.1 SWOT Analysis
14.1.1 Strengths
14.1.2 Weaknesses
14.1.3 Opportunities
14.1.4 Threats
14.2 Porter’s Five Forces Analysis
14.2.1 Supplier’s Power
14.2.2 Buyers Powers
14.2.3 Threat of New Entrants
14.2.4 Degree of Rivalry
14.2.5 Threat of Substitutes
14.3 Key Indicators for Demand
14.4 Key Indicators for Price
15 Competitive Landscape
15.1 Market Structure
15.2 Key Company Profiles
15.2.1 The Coca-Cola Company
15.2.1.1 Company Overview
15.2.1.2 Product Portfolio
15.2.1.3 Demographic Reach and Achievements
15.2.1.4 Certifications
15.2.2 Pepsico Inc.
15.2.2.1 Company Overview
15.2.2.2 Product Portfolio
15.2.2.3 Demographic Reach and Achievements
15.2.2.4 Certifications
15.2.3 Grupo Jumex
15.2.3.1 Company Overview
15.2.3.2 Product Portfolio
15.2.3.3 Demographic Reach and Achievements
15.2.3.4 Certifications
15.2.4 AJE GLOBAL
15.2.4.1 Company Overview
15.2.4.2 Product Portfolio
15.2.4.3 Demographic Reach and Achievements
15.2.4.4 Certifications
15.2.5 Otsuka Pharmaceutical Co., Ltd.
15.2.5.1 Company Overview
15.2.5.2 Product Portfolio
15.2.5.3 Demographic Reach and Achievements
15.2.5.4 Certifications
15.2.6 Danone S.A.
15.2.6.1 Company Overview
15.2.6.2 Product Portfolio
15.2.6.3 Demographic Reach and Achievements
15.2.6.4 Certifications
15.2.7 Grupo Pisa
15.2.7.1 Company Overview
15.2.7.2 Product Portfolio
15.2.7.3 Demographic Reach and Achievements
15.2.7.4 Certifications
15.2.8 Ceres Pharma
15.2.8.1 Company Overview
15.2.8.2 Product Portfolio
15.2.8.3 Demographic Reach and Achievements
15.2.8.4 Certifications
15.2.9 Una Marca De Ion Hydration SA DE CV
15.2.9.1 Company Overview
15.2.9.2 Product Portfolio
15.2.9.3 Demographic Reach and Achievements
15.2.9.4 Certifications
15.2.10 Others
16 Key Trends and Developments in the Market
List of Key Figures and Tables
1. Mexico Isotonic Drink Market: Key Industry Highlights, 2018 and 2032
2. Mexico Isotonic Drink Historical Market: Breakup by Form (USD Million), 2018-2023
3. Mexico Isotonic Drink Market Forecast: Breakup by Form (USD Million), 2024-2032
4. Mexico Isotonic Drink Historical Market: Breakup by Nature (USD Million), 2018-2023
5. Mexico Isotonic Drink Market Forecast: Breakup by Nature (USD Million), 2024-2032
6. Mexico Isotonic Drink Historical Market: Breakup by Packaging Type (USD Million), 2018-2023
7. Mexico Isotonic Drink Market Forecast: Breakup by Packaging Type (USD Million), 2024-2032
8. Mexico Isotonic Drink Historical Market: Breakup by Distribution Channel (USD Million), 2018-2023
9. Mexico Isotonic Drink Market Forecast: Breakup by Distribution Channel (USD Million), 2024-2032
10. Mexico Isotonic Drink Historical Market: Breakup by Region (USD Million), 2018-2023
11. Mexico Isotonic Drink Market Forecast: Breakup by Region (USD Million), 2024-2032
12. Mexico Isotonic Drink Market Structure
Key Questions Answered in the Report
In 2023, the market reached an approximate value of USD 398.74 million.
The market is projected to grow at a CAGR of 5.2% between 2024 and 2032.
The market is estimated to witness a healthy growth in the forecast period of 2024-2032 to reach a value of around USD 538.44 million by 2032.
The market for isotonic drinks in Mexico is being driven by the rising fitness consciousness, increasing disposable incomes, and the surging demand for premium beverages.
The major trends propelling growth in the market include the rising demand for organic isotonic drinks and the presence of major international brands in the country.
The major regional markets include Baja California, Northern Mexico, The Bajío, Central Mexico, Pacific Coast, and Yucatan Peninsula, among others.
The major packaging types of isotonic drinks include bottled, metal cans, and pouches, among others.
The key players in the Mexico isotonic drinks market include The Coca-Cola Company, Pepsico Inc., Grupo Jumex, AJE GLOBAL, Otsuka Pharmaceutical Co., Ltd., Danone S.A., Grupo Pisa, Ceres Pharma, and Una Marca De Ion Hydration SA DE CV, among others.
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