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Mezcal Market

Global Mezcal Market Size, Share, Analysis, Growth: By Type: Mezcal Joven, Mezcal Reposado, Mezcal Anejo, Others; By Distribution Channel: Offline Stores, Online Stores; Regional Analysis; Market Dynamics: SWOT Analysis, Porter’s Five Forces Analysis, Key Indicators for Demand; Competitive Landscape; 2024-2032

Global Mezcal Market Outlook

The global mezcal market size is projected to witness a healthy growth over the forecast period of 2024-2032, growing at a CAGR of more than 21%.

 

Mezcal, derived from agave, is a Mexican distilled alcoholic beverage and it is known for its strong, smoky flavour, which is a result of the traditional production process.

 

The market can be divided based on segments like types and distribution channels. A few of the important variables driving the mezcal market growth are the increasing demand for premium spirit goods and the growing focus on sustainable product development methods. The United States, Mexico, the United Kingdom, and France are presently major regions in the market.

 

Global Mezcal Market

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Mezcal can be made from over 30 types of agave, whereas tequila is made only from blue agave. This variety of agave plants contributes to the diverse flavour profiles found in mezcal. Just like Champagne in France, mezcal has a denomination of origin. It is mainly produced in the Oaxaca region of Mexico, although there are other authorised regions.

 

Mezcal is deeply rooted in Mexican culture and tradition, often associated with rituals and celebrations and its robust flavour makes it a popular choice for pairing with food, especially traditional Mexican dishes. In recent years, it has gained international popularity, celebrated for its rich, complex flavours and artisanal production methods. It is enjoyed both neat and in cocktails, appealing to a broad range of palates and contributing to the global appreciation of traditional Mexican spirits.

 

Mezcal Market Segmentation

The market can be divided based on its type into:

  • Mezcal Joven
  • Mezcal Reposado
  • Mezcal Anejo
  • Others

 

Mezcal Joven refers to a type of mezcal that is unaged or very minimally aged. It holds a significant position in the market due to its unique characteristics and traditional representation of mezcal. Mezcal Joven is typically bottled and sold soon after distillation, without undergoing an aging process in barrels. This lack of ageing retains the pure flavours of the agave and the smokiness from the cooking process.

 

It often features a more pronounced agave flavour and the distinctive smokiness that mezcal is known for. The flavours can also include earthy, herbal, and citrus notes, depending on the type of agave used and the production methods. Mezcal Joven is often seen as the most traditional and authentic representation of mezcal. It offers a direct experience of the artisanal methods used in production, especially the influence of the cooking and fermentation processes.

 

It tends to be favoured by purists and traditionalists who appreciate mezcal in its most unaltered form. This audience values the direct expression of agave and the craftsmanship involved. Its clear colour and robust flavour profile make Mezcal Joven a popular choice for mixologists in crafting cocktails as it provides a smoky base that can complement a wide range of ingredients.

 

Global Mezcal Market

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The market can be broadly categorised based on its distribution channel into:

  • Offline Stores
  • Online Stores

 

Offline stores occupy a significant mezcal market share. These stores often have a wide selection of spirits, including a variety of mezcals from different regions and producers. They cater to enthusiasts and connoisseurs looking for specific brands or types. In regions where mezcal is produced, especially in Mexico, local shops often sell artisanal and small-batch mezcals, which might not be available elsewhere.

 

Many speciality liquor stores offer tasting sessions, allowing customers to sample different mezcals before making a purchase. This experience is invaluable for both new and seasoned mezcal drinkers. Staff in these stores can provide customers with valuable information about the different types of mezcal, their flavour profiles, and recommendations based on preferences.

 

Unlike online shopping, offline stores provide the advantage of immediate purchase and possession, which is appealing for last-minute buyers or those who prefer to physically see and choose their bottles. Local shops, especially in mezcal-producing regions, support small-scale producers by offering their products, which might not have wide distribution channels.

 

The report also covers the major regional markets for mezcal, which are as follows:

  • North America
  • Europe
  • Asia Pacific 
  • Latin America
  • Middle East and Africa

 

Mezcal Market Analysis

Sellers are launching extremely differentiated premium mezcal goods to capitalise on the increasing demand for premium and super-premium drinks, particularly targeting the millennials, thus, driving the market growth. This growing demand for premium mezcal spirits can be ascribed to the increasing consumer spending power in the developed economies of North America and Western Europe.

 

Some of the crucial mezcal market trends are consumer events such as the London Mezcal Week and Tequila Mezcal Week that assist in raising awareness of mezcal manufacturing and its differences with other premium drinks among consumers. These events also provide various offers to autonomous mezcal manufacturers. It is anticipated that such advertising experiences will increase the demand for premium mezcal spirits, which will aid the growth of the overall market. The increasing demand for premium spirit goods during the forecast period will considerably boost the development of the market.

 

Global Mezcal Market

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Regional Insights

The demand for mezcal in the North American region, particularly in the United States and Canada, has seen a notable increase in recent years. There is a rising interest in artisanal and craft spirits among consumers, with an emphasis on quality, unique flavours, and authentic production methods. Mezcal, known for its artisanal production and distinct taste profile, fits perfectly into this trend.

 

North American consumers are also increasingly interested in exploring different cultures and cuisines. Mezcal, with its deep roots in Mexican culture and tradition, appeals to this curiosity. The cocktail culture in North America has embraced mezcal as a versatile and unique ingredient, leading to its increased usage in bars and restaurants, which further fuels the mezcal market demand. The smoky flavour of mezcal adds a new dimension to classic and contemporary cocktails. The consumer base for mezcal in the region is diverse, including both younger drinking-age adults interested in new experiences and older consumers who appreciate premium spirits.

 

Competitive Landscape

The report presents a detailed analysis of the following key players in the global market, looking into their capacity, competitive landscape, and latest developments like capacity expansions, plant turnarounds, and mergers and acquisitions:

 

  • Pernod Ricard SA (EPA: RI)
  • Ilegal Mezcal
  • William Grant & Sons Ltd
  • Rey Campero
  • El Silencio Holdings Inc.  
  • Mezcal Vago
  • Others

 

The EMR report gives an in-depth insight into the mezcal market by providing a SWOT analysis as well as an analysis of Porter’s Five Forces model.

 

Key Highlights of the Report

REPORT FEATURES DETAILS
Base Year 2023
Historical Period 2018-2023
Forecast Period 2024-2032
Scope of the Report

Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:

  • Type
  • Distribution Channel
  • Region
Breakup by Type
  • Mezcal Joven
  • Mezcal Reposado
  • Mezcal Anejo
  • Others
Breakup by Distribution Channel
  • Offline Stores
  • Online Stores
Breakup by Region
  • North America
    • United States of America 
    • Canada
  • Europe
    • United Kingdom
    • Germany
    • France
    • Italy
    • Others
  • Asia Pacific
    • China
    • Japan
    • India
    • ASEAN
    • Australia
    • Others
  • Latin America
    • Brazil
    • Argentina
    • Mexico
    • Others
  • Middle East and Africa
    • Saudi Arabia
    • United Arab Emirates
    • Nigeria
    • South Africa
    • Others
Market Dynamics
  • SWOT Analysis
  • Porter's Five Forces Analysis
  • Key Indicators for Demand
  • Key Indicators for Price
Competitive Landscape
  • Market Structure
  • Company Profiles
    • Company Overview
    • Product Portfolio
    • Demographic Reach and Achievements
    • Certifications
Companies Covered
  • Pernod Ricard S.A.
  • Ilegal Mezcal
  • William Grant & Sons Ltd.
  • Rey Campero
  • El Silencio Holdings, INC.
  • Mezcal Vago
  • Others

 

Mezcal Market Report Snapshots

Mezcal Market Size

Mezcal Market Analysis

Mezcal Market Regional Analysis

Mezcal Companies

 

*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.

1    Preface
2    Report Coverage – Key Segmentation and Scope
3    Report Description

    3.1    Market Definition and Outlook
    3.2    Properties and Applications
    3.3    Market Analysis
    3.4    Key Players
4    Key Assumptions
5    Executive Summary

    5.1    Overview
    5.2    Key Drivers
    5.3    Key Developments
    5.4    Competitive Structure
    5.5    Key Industrial Trends
6    Snapshot
    6.1    Global
    6.2    Regional
7    Opportunities and Challenges in the Market
8    Global Mezcal Market Analysis

    8.1    Key Industry Highlights
    8.2    Global Mezcal Historical Market (2018-2023) 
    8.3    Global Mezcal Market Forecast (2024-2032)
    8.4    Global Mezcal Market by Type
        8.4.1    Mezcal Joven
            8.4.1.1    Historical Trend (2018-2023)
            8.4.1.2    Forecast Trend (2024-2032)
        8.4.2    Mezcal Reposado
            8.4.2.1    Historical Trend (2018-2023)
            8.4.2.2    Forecast Trend (2024-2032)
        8.4.3    Mezcal Anejo
            8.4.3.1    Historical Trend (2018-2023)
            8.4.3.2    Forecast Trend (2024-2032)
        8.4.4    Others
    8.5    Global Mezcal Market by Distribution Channel
        8.5.1    Offline Stores
            8.5.1.1    Historical Trend (2018-2023)
            8.5.1.2    Forecast Trend (2024-2032)
        8.5.2    Online Stores
            8.5.2.1    Historical Trend (2018-2023)
            8.5.2.2    Forecast Trend (2024-2032)    
    8.6    Global Mezcal Market by Region
        8.6.1    North America
            8.6.1.1    Historical Trend (2018-2023) 
            8.6.1.2    Forecast Trend (2024-2032)
        8.6.2    Europe
            8.6.2.1    Historical Trend (2018-2023) 
            8.6.2.2    Forecast Trend (2024-2032)
        8.6.3    Asia Pacific
            8.6.3.1    Historical Trend (2018-2023) 
            8.6.3.2    Forecast Trend (2024-2032)
        8.6.4    Latin America
            8.6.4.1    Historical Trend (2018-2023) 
            8.6.4.2    Forecast Trend (2024-2032)
        8.6.5    Middle East and Africa
            8.6.5.1    Historical Trend (2018-2023) 
            8.6.5.2    Forecast Trend (2024-2032) 
9    North America Mezcal Market Analysis
    9.1    United States of America 
        9.1.1    Historical Trend (2018-2023) 
        9.1.2    Forecast Trend (2024-2032)
    9.2    Canada
        9.2.1    Historical Trend (2018-2023) 
        9.2.2    Forecast Trend (2024-2032)
10    Europe Mezcal Market Analysis
    10.1    United Kingdom
        10.1.1    Historical Trend (2018-2023) 
        10.1.2    Forecast Trend (2024-2032)
    10.2    Germany
        10.2.1    Historical Trend (2018-2023) 
        10.2.2    Forecast Trend (2024-2032)
    10.3    France
        10.3.1    Historical Trend (2018-2023) 
        10.3.2    Forecast Trend (2024-2032)
    10.4    Italy
        10.4.1    Historical Trend (2018-2023) 
        10.4.2    Forecast Trend (2024-2032)
    10.5    Others
11    Asia Pacific Mezcal Market Analysis
    11.1    China
        11.1.1    Historical Trend (2018-2023) 
        11.1.2    Forecast Trend (2024-2032)
    11.2    Japan
        11.2.1    Historical Trend (2018-2023) 
        11.2.2    Forecast Trend (2024-2032)
    11.3    India
        11.3.1    Historical Trend (2018-2023) 
        11.3.2    Forecast Trend (2024-2032)
    11.4    ASEAN
        11.4.1    Historical Trend (2018-2023) 
        11.4.2    Forecast Trend (2024-2032)
    11.5    Australia
        11.5.1    Historical Trend (2018-2023) 
        11.5.2    Forecast Trend (2024-2032)
    11.6    Others
12    Latin America Mezcal Market Analysis
    12.1    Brazil
        12.1.1    Historical Trend (2018-2023) 
        12.1.2    Forecast Trend (2024-2032)
    12.2    Argentina
        12.2.1    Historical Trend (2018-2023) 
        12.2.2    Forecast Trend (2024-2032)
    12.3    Mexico
        12.3.1    Historical Trend (2018-2023) 
        12.3.2    Forecast Trend (2024-2032)
    12.4    Others
13    Middle East and Africa Mezcal Market Analysis
    13.1    Saudi Arabia
        13.1.1    Historical Trend (2018-2023) 
        13.1.2    Forecast Trend (2024-2032)
    13.2    United Arab Emirates
        13.2.1    Historical Trend (2018-2023) 
        13.2.2    Forecast Trend (2024-2032)
    13.3    Nigeria
        13.3.1    Historical Trend (2018-2023) 
        13.3.2    Forecast Trend (2024-2032)
    13.4    South Africa
        13.4.1    Historical Trend (2018-2023) 
        13.4.2    Forecast Trend (2024-2032)
    13.5    Others
14    Market Dynamics
    14.1    SWOT Analysis
        14.1.1    Strengths
        14.1.2    Weaknesses
        14.1.3    Opportunities
        14.1.4    Threats
    14.2    Porter’s Five Forces Analysis
        14.2.1    Supplier’s Power
        14.2.2    Buyer’s Power
        14.2.3    Threat of New Entrants
        14.2.4    Degree of Rivalry
        14.2.5    Threat of Substitutes
    14.3    Key Indicators for Demand
    14.4    Key Indicators for Price
15    Value Chain Analysis
16    Competitive Landscape

    16.1    Market Structure
    16.2    Company Profiles
        16.2.1    Pernod Ricard S.A.
            16.2.1.1    Company Overview
            16.2.1.2    Product Portfolio
            16.2.1.3    Demographic Reach and Achievements
            16.2.1.4    Certifications
        16.2.2    Ilegal Mezcal
            16.2.2.1    Company Overview
            16.2.2.2    Product Portfolio
            16.2.2.3    Demographic Reach and Achievements
            16.2.2.4    Certifications
        16.2.3    William Grant & Sons Ltd.
            16.2.3.1    Company Overview
            16.2.3.2    Product Portfolio
            16.2.3.3    Demographic Reach and Achievements
            16.2.3.4    Certifications
        16.2.4    Rey Campero
            16.2.4.1    Company Overview
            16.2.4.2    Product Portfolio
            16.2.4.3    Demographic Reach and Achievements
            16.2.4.4    Certifications
        16.2.5    El Silencio Holdings, INC.
            16.2.5.1    Company Overview
            16.2.5.2    Product Portfolio
            16.2.5.3    Demographic Reach and Achievements
            16.2.5.4    Certifications
        16.2.6    Mezcal Vago
            16.2.6.1    Company Overview
            16.2.6.2    Product Portfolio
            16.2.6.3    Demographic Reach and Achievements
            16.2.6.4    Certifications
        16.2.7    Others
17    Key Trends and Developments in the Market


List of Key Figures and Tables

1.    Global Mezcal Market: Key Industry Highlights, 2018 and 2032
2.    Global Mezcal Historical Market: Breakup by Type (USD Billion), 2018-2023
3.    Global Mezcal Market Forecast: Breakup by Type (USD Billion), 2024-2032
4.    Global Mezcal Historical Market: Breakup by Distribution Channel (USD Billion), 2018-2023
5.    Global Mezcal Market Forecast: Breakup by Distribution Channel (USD Billion), 2024-2032
6.    Global Mezcal Historical Market: Breakup by Region (USD Billion), 2018-2023
7.    Global Mezcal Market Forecast: Breakup by Region (USD Billion), 2024-2032
8.    North America Mezcal Historical Market: Breakup by Country (USD Billion), 2018-2023
9.    North America Mezcal Market Forecast: Breakup by Country (USD Billion), 2024-2032
10.    Europe Mezcal Historical Market: Breakup by Country (USD Billion), 2018-2023
11.    Europe Mezcal Market Forecast: Breakup by Country (USD Billion), 2024-2032
12.    Asia Pacific Mezcal Historical Market: Breakup by Country (USD Billion), 2018-2023
13.    Asia Pacific Mezcal Market Forecast: Breakup by Country (USD Billion), 2024-2032
14.    Latin America Mezcal Historical Market: Breakup by Country (USD Billion), 2018-2023
15.    Latin America Mezcal Market Forecast: Breakup by Country (USD Billion), 2024-2032
16.    Middle East and Africa Mezcal Historical Market: Breakup by Country (USD Billion), 2018-2023
17.    Middle East and Africa Mezcal Market Forecast: Breakup by Country (USD Billion), 2024-2032
18.    Global Mezcal Market Structure

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