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Middle East and Africa Makeup Market Size, Share, Trends: By Product: Powders, Gels, Lotions, Others; By Application Area: Face, Lips, Eyes, Nails; By Distribution Channel: Supermarkets and Hypermarkets, Convenience Stores, Specialty Stores, Online, Others; Regional Analysis; Market Dynamics: SWOT Analysis; Competitive Landscape; 2024-2032
Middle East and Africa Makeup Market Outlook
The Middle East and Africa makeup market size reached USD 6.04 billion in 2023. The market is expected to grow at a CAGR of 5.1% between 2024 and 2032, reaching almost USD 9.48 billion by 2032.
Key Takeaways:
- The demographic composition plays a crucial role, with females accounting for 48.3% of the population—a key consumer segment in the beauty and personal care industry. The growth of urban populations and the rapid expansion of e-commerce, with an annual growth rate of 11.5%, have significantly boosted sales of these products.
- As per industry reports, Arab countries boast some of the world's wealthiest consumers, with Qatar (USD 66,838), Bahrain (USD 26,562), and Saudi Arabia (USD 23,185) ranking among the top nations in terms of annual GDP per capita in 2021.
The Middle East and Africa makeup market is thriving due to increased consumer awareness and evolving beauty trends. Millennials are driving market growth by integrating beauty and grooming products into their daily routines, with a rising preference for natural and organic cosmetics.
Online accessibility is a key factor, with e-commerce platforms offering convenience and access to a diverse range of products. Male consumers are also contributing to market expansion, focusing more on skincare and grooming.
Specific trends include the growing demand for hair care solutions, particularly natural shampoos, and a rising interest in oral care products due to dental concerns. In Saudi Arabia, the market is buoyed by self-conscious consumers, expanded distribution channels, and a burgeoning interest in sustainable and herbal products.
Social media influencers play a pivotal role in promoting beauty regimens and products, attracting both local and international brands. The cosmetics industry caters to various needs, from enhancing appearance to addressing hygiene and self-care, impacting the Middle East and Africa makeup market growth.
Cosmetics are heavily regulated due to potential health and environmental impacts, with growing scrutiny on ingredients. Recent market growth has been fuelled by a renewed emphasis on hygiene and self-care routines, driven by stress reduction and the desire for improved well-being.
Innovative branding and advertising strategies, leveraging digital technologies and social media, are reshaping consumer engagement. Brands like L'Oréal S.A. are adapting to these trends, enhancing customer experiences and expanding their reach in the dynamic cosmetics market.
Market Segmentation
Middle East and Africa Makeup Market Report and Forecast 2024-2032 offers a detailed analysis of the market based on the following segments:
Market Breakup by Product
- Powders
- Gels
- Lotions
- Others
Market Breakup by Application Area
- Face
- Lips
- Eyes
- Nails
Market Breakup by Distribution Channel
- Supermarkets and Hypermarkets
- Convenience Stores
- Specialty Stores
- Online
- Others
Market Breakup by Country
- Saudi Arabia
- United Arab Emirates
- Nigeria
- South Africa
- Others
Competitive Landscape
Some of the key strategies used by the players to strengthen their positions in the market are technological advancements, new product launches, regional expansion, mergers and acquisitions.
- L’Oréal S.A.
- Shiseido Co. Ltd.
- Estee Lauder Companies Inc.
- Natura &Co (Avon Products, Inc.)
- e.l.f. Cosmetics, Inc.
- LVMH Moet Hennessy Louis Vuitton SA
- Coty Inc.
- Chanel Limited
- HB USA Holdings, Inc.
- KIKO S.p.A.
- Others
Key Highlights of the Report
| REPORT FEATURES | DETAILS |
| Base Year | 2023 |
| Historical Period | 2018-2023 |
| Forecast Period | 2024-2032 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Breakup by Product |
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| Breakup by Application Area |
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| Breakup by Distribution Channel |
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| Breakup by Region |
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| Market Dynamics |
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| Competitive Landscape |
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| Companies Covered |
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*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.
1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Market Snapshot
7 Opportunities and Challenges in the Market
8 Global Makeup Market Overview
8.1 Key Industry Highlights
8.2 Global Makeup Historical Market (2018-2023)
8.3 Global Makeup Market Forecast (2024-2032)
8.4 Global Makeup Market Share by Region
8.4.1 North America
8.4.2 Europe
8.4.3 Asia Pacific
8.4.4 Latin America
8.4.5 Middle East and Africa
9 Middle East and Africa Makeup Market Overview
9.1 Key Industry Highlights
9.2 Middle East and Africa Makeup Historical Market (2018-2023)
9.3 Middle East and Africa Makeup Market Forecast (2024-2032)
10 Middle East and Africa Makeup Market by Product
10.1 Powders
10.1.1 Historical Trend (2018-2023)
10.1.2 Forecast Trend (2024-2032)
10.2 Gels
10.2.1 Historical Trend (2018-2023)
10.2.2 Forecast Trend (2024-2032)
10.3 Lotions
10.3.1 Historical Trend (2018-2023)
10.3.2 Forecast Trend (2024-2032)
10.4 Others
11 Middle East and Africa Makeup Market by Application Area
11.1 Face
11.1.1 Historical Trend (2018-2023)
11.1.2 Forecast Trend (2024-2032)
11.2 Lips
11.2.1 Historical Trend (2018-2023)
11.2.2 Forecast Trend (2024-2032)
11.3 Eyes
11.3.1 Historical Trend (2018-2023)
11.3.2 Forecast Trend (2024-2032)
11.4 Nails
11.4.1 Historical Trend (2018-2023)
11.4.2 Forecast Trend (2024-2032)
12 Middle East and Africa Makeup Market by Distribution Channel
12.1 Supermarkets and Hypermarkets
12.1.1 Historical Trend (2018-2023)
12.1.2 Forecast Trend (2024-2032)
12.2 Convenience Stores
12.2.1 Historical Trend (2018-2023)
12.2.2 Forecast Trend (2024-2032)
12.3 Specialty Stores
12.3.1 Historical Trend (2018-2023)
12.3.2 Forecast Trend (2024-2032)
12.4 Online
12.4.1 Historical Trend (2018-2023)
12.4.2 Forecast Trend (2024-2032)
12.5 Others
13 Middle East and Africa Makeup Market by Country
13.1 Saudi Arabia
13.1.1 Historical Trend (2018-2023)
13.1.2 Forecast Trend (2024-2032)
13.2 United Arab Emirates
13.2.1 Historical Trend (2018-2023)
13.2.2 Forecast Trend (2024-2032)
13.3 Nigeria
13.3.1 Historical Trend (2018-2023)
13.3.2 Forecast Trend (2024-2032)
13.4 South Africa
13.4.1 Historical Trend (2018-2023)
13.4.2 Forecast Trend (2024-2032)
13.5 Others
14 Market Dynamics
14.1 SWOT Analysis
14.1.1 Strengths
14.1.2 Weaknesses
14.1.3 Opportunities
14.1.4 Threats
14.2 Porter’s Five Forces Analysis
14.2.1 Supplier’s Power
14.2.2 Buyer’s Power
14.2.3 Threat of New Entrants
14.2.4 Degree of Rivalry
14.2.5 Threat of Substitutes
14.3 Key Indicators of Demand
14.4 Key Indicators of Price
15 Value Chain Analysis
16 Trade Data Analysis (HS Code – 3304)
16.1 Major Importing Countries
16.1.1 By Volume
16.1.2 By Value
16.2 Major Exporting Countries
16.2.1 By Volume
16.2.2 By Value
17 Competitive Landscape
17.1 Market Structure
17.2 Company Profiles
17.2.1 L’Oréal S.A.
17.2.1.1 Company Overview
17.2.1.2 Product Portfolio
17.2.1.3 Demographic Reach and Achievements
17.2.1.4 Certifications
17.2.2 Shiseido Co. Ltd.
17.2.2.1 Company Overview
17.2.2.2 Product Portfolio
17.2.2.3 Demographic Reach and Achievements
17.2.2.4 Certifications
17.2.3 Estee Lauder Companies Inc.
17.2.3.1 Company Overview
17.2.3.2 Product Portfolio
17.2.3.3 Demographic Reach and Achievements
17.2.3.4 Certifications
17.2.4 Natura &Co (Avon Products, Inc.)
17.2.4.1 Company Overview
17.2.4.2 Product Portfolio
17.2.4.3 Demographic Reach and Achievements
17.2.4.4 Certifications
17.2.5 e.l.f. Cosmetics, Inc.
17.2.5.1 Company Overview
17.2.5.2 Product Portfolio
17.2.5.3 Demographic Reach and Achievements
17.2.5.4 Certifications
17.2.6 LVMH Moet Hennessy Louis Vuitton SA
17.2.6.1 Company Overview
17.2.6.2 Product Portfolio
17.2.6.3 Demographic Reach and Achievements
17.2.6.4 Certifications
17.2.7 Coty Inc.
17.2.7.1 Company Overview
17.2.7.2 Product Portfolio
17.2.7.3 Demographic Reach and Achievements
17.2.7.4 Certifications
17.2.8 Chanel Limited
17.2.8.1 Company Overview
17.2.8.2 Product Portfolio
17.2.8.3 Demographic Reach and Achievements
17.2.8.4 Certifications
17.2.9 HB USA Holdings, Inc.
17.2.9.1 Company Overview
17.2.9.2 Product Portfolio
17.2.9.3 Demographic Reach and Achievements
17.2.9.4 Certifications
17.2.10 KIKO S.p.A.
17.2.10.1 Company Overview
17.2.10.2 Product Portfolio
17.2.10.3 Demographic Reach and Achievements
17.2.10.4 Certifications
17.2.11 Others
18 Key Trends and Developments in the Market
List of Key Figures and Tables
1. Global Makeup Market: Key Industry Highlights, 2018 and 2032
2. Middle East and Africa Makeup Market: Key Industry Highlights, 2018 and 2032
3. Middle East and Africa Makeup Historical Market: Breakup by Product (USD Billion), 2018-2023
4. Middle East and Africa Makeup Market Forecast: Breakup by Product (USD Billion), 2024-2032
5. Middle East and Africa Makeup Historical Market: Breakup by Application Area (USD Billion), 2018-2023
6. Middle East and Africa Makeup Market Forecast: Breakup by Application Area (USD Billion), 2024-2032
7. Middle East and Africa Makeup Historical Market: Breakup by Distribution Channel (USD Billion), 2018-2023
8. Middle East and Africa Makeup Market Forecast: Breakup by Distribution Channel (USD Billion), 2024-2032
9. Middle East and Africa Makeup Historical Market: Breakup by Country (USD Billion), 2018-2023
10. Middle East and Africa Makeup Market Forecast: Breakup by Country (USD Billion), 2024-2032
11. Major Importing Countries by Volume
12. Major Exporting Countries by Volume
13. Major Importing Countries by Value
14. Major Exporting Countries by Value
15. Middle East and Africa Makeup Market Structure
Key Questions Answered in the Report
The market is estimated to be valued at USD 6.04 billion in 2023.
The market is projected to grow at a CAGR of 5.1% between 2024 and 2032.
The makeup market is estimated to witness a healthy growth during 2024-2032 to reach around USD 9.48 billion in 2032.
The market is categorised according to its product, which includes powders, gels, lotions, and others.
The key market players are L’Oréal S.A., Shiseido Co. Ltd., Estee Lauder Companies Inc., Natura &Co (Avon Products, Inc.), e.l.f. Cosmetics, Inc., LVMH Moet Hennessy Louis Vuitton SA, Coty Inc., Chanel Limited, HB USA Holdings, Inc., KIKO S.p.A., and others.
The market is driven by factors that include increased consumer awareness, evolving beauty trends and enhanced millennial preferences, among others.
The market is categorised according to its application area, which includes face, lips, eyes, and nails.
As per the Cosmetify report, the most cost-effective countries for beauty products, with GBP conversions, are Canada at $337 (£197.74), the United States at $265 (£201.67), and Turkey at £214.43. These findings highlight varying affordability across global beauty markets.
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