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Middle East and Africa Sports and Outdoor Toys Market Share, Analysis, Growth, Report, Trends, Forecast: By Age Group: Less than 5 Years, Between 5 - 10 Years, Above 10 Years; By Distribution Channel: Hypermarkets and Supermarkets, Departmental Stores, Online Channel, Others; Regional Analysis; Competitive Landscape; 2024-2032
Middle East and Africa Sports and Outdoor Toys Market Outlook
The Middle East and Africa sports and outdoor toys market size attained a value of USD 996.01 million in 2023. The market is further expected to grow at a CAGR of 6.6% between 2024 and 2032, to reach a value of USD 1,768.36 million by 2032.
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Key Trends in the Market
Sports and outdoor toys are objects designed to be used by children when playing outside or engaging in sports. They facilitate various outdoor activities for children and encourage children to play sports, helping children develop a love for a particular outdoor activity or sport. Sports and outdoor toys also increase exposure of children to the fresh air and outdoors, improving their health and well-being.
- Improvements in standard of living in multiple countries in the Middle East and Africa are leading to an increase in spending on child-oriented products. The growing awareness amongst parents about the benefits of active play are supporting the growth of the Middle East and Africa sports and outdoor toys market.
- Increasing globalisation in the region is surging the availability of a variety of sports toys and outdoor toys, catering to a wide range of ages and toy preferences. Expansion of distribution channels are further supporting the regional market growth of sports and outdoor toys.
- Heavy penetration of internet in the Middle East and Africa is further bolstering the demand for licensed and branded sports and outdoor toys by increasing their promotional channels, which is also leading to a higher competition between the major toy manufacturers.
Market Analysis
Based on age group, the market is segmented into less than 5 years, between 5 - 10 years, and above 10 years. By distribution channel, the market is divided into hypermarkets and supermarkets, departmental stores, and online channel, among others. The major countries in the sports and outdoor toys market of the Middle East and Africa are Saudi Arabia, the United Arab Emirates, Israel, Nigeria, and South Africa, among others.
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The comprehensive EMR report provides an in-depth assessment of the market based on the Porter's five forces model along with giving a SWOT analysis. The report gives a detailed analysis of the key players in the Middle East and Africa sports and outdoor toys market, covering their competitive landscape and latest developments like mergers, acquisitions, investments and expansion plans.
- Chemeleon Inflatables
- Kidbudddie and T&B Group
- Playsan
- Wasit Saudi Group
- Smoby Toys SAS
- Decathlon
- Hasbro, Inc
- Mattel, Inc.
- The Walt Disney Company
- Others
Market Share by Country
Based on country, United Arab Emirates accounts for a significant share of the Middle East and Africa sports and outdoor toys market. The growth in the country is being propelled by the increasing awareness pertaining to the cognitive and intellectual benefits of sports and outdoor toys. Growing sale of toys, supported by the strong presence of local toy manufacturers is likely to pose a positive influence on the market in the forecast period.
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Competitive Landscape
Chemeleon Inflatables, headquartered in Gauteng, South Africa, is one of the leading manufacturers of inflatables. Founded in 2013, this company provides wedding bouncers, jumping castles, and boxing rings for kids, among other outdoor toys.
Kidbudddie and T&B Group is a jungle gym and playground specialist which offers heavy-duty and long-lasting outdoor play systems. Established in 1993 and headquartered in Western Cape, South Africa, this company offers swings and attachments, rockers and seesaws, and obstacle courses.
Playsan is a leading manufacturer of children playground equipment, outdoor fitness equipment, urban furniture, rubber flooring, and indoor playgrounds. Headquartered in Caerphilly in Wales, the company was founded in 2017.
Other market players include Wasit Saudi Group, Smoby Toys SAS, Decathlon, Hasbro, Inc, Mattel, Inc., and The Walt Disney Company, among others.
Key Highlights of the Report
| REPORT FEATURES | DETAILS |
| Base Year | 2023 |
| Historical Period | 2018-2023 |
| Forecast Period | 2024-2032 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
|
| Breakup by Age Group |
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| Breakup by Distribution Channel |
|
| Breakup by Region |
|
| Market Dynamics |
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| Competitive Landscape |
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| Companies Covered |
|
*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.
1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Market Snapshot
7 Opportunities and Challenges in the Market
8 Global Sports and Outdoor Toys Market Overview
8.1 Key Industry Highlights
8.2 Global Sports and Outdoor Toys Historical Market (2018-2023)
8.3 Global Sports and Outdoor Toys Market Forecast (2024-2032)
9 Middle East and Africa Sports and Outdoor Toys Market Overview
9.1 Key Industry Highlights
9.2 Middle East and Africa Sports and Outdoor Toys Historical Market (2018-2023)
9.3 Middle East and Africa Sports and Outdoor Toys Market Forecast (2024-2032)
10 Middle East and Africa Sports and Outdoor Toys Market by Age Group
10.1 Less than 5 Years
10.1.1 Historical Trend (2018-2023)
10.1.2 Forecast Trend (2024-2032)
10.2 Between 5 - 10 Years
10.2.1 Historical Trend (2018-2023)
10.2.2 Forecast Trend (2024-2032)
10.3 Above 10 Years
10.3.1 Historical Trend (2018-2023)
10.3.2 Forecast Trend (2024-2032)
11 Middle East and Africa Sports and Outdoor Toys Market by Distribution Channel
11.1 Hypermarkets and Supermarkets
11.1.1 Historical Trend (2018-2023)
11.1.2 Forecast Trend (2024-2032)
11.2 Departmental Stores
11.2.1 Historical Trend (2018-2023)
11.2.2 Forecast Trend (2024-2032)
11.3 Online Channel
11.3.1 Historical Trend (2018-2023)
11.3.2 Forecast Trend (2024-2032)
11.4 Others
12 Middle East and Africa Sports and Outdoor Toys Market by Country
12.1 Saudi Arabia
12.1.1 Historical Trend (2018-2023)
12.1.2 Forecast Trend (2024-2032)
12.2 United Arab Emirates
12.2.1 Historical Trend (2018-2023)
12.2.2 Forecast Trend (2024-2032)
12.3 Israel
12.3.1 Historical Trend (2018-2023)
12.3.2 Forecast Trend (2024-2032)
12.4 Nigeria
12.4.1 Historical Trend (2018-2023)
12.4.2 Forecast Trend (2024-2032)
12.5 South Africa
12.5.1 Historical Trend (2018-2023)
12.5.2 Forecast Trend (2024-2032)
12.6 Others
13 Market Dynamics
13.1 SWOT Analysis
13.1.1 Strengths
13.1.2 Weaknesses
13.1.3 Opportunities
13.1.4 Threats
13.2 Porter’s Five Forces Analysis
13.2.1 Supplier’s Power
13.2.2 Buyers Powers
13.2.3 Threat of New Entrants
13.2.4 Degree of Rivalry
13.2.5 Threat of Substitutes
14 Competitive Landscape
14.1 Market Structure
14.2 Company Profiles
14.2.1 Chemeleon Inflatables
14.2.1.1 Company Overview
14.2.1.2 Product Portfolio
14.2.1.3 Demographic Reach and Achievements
14.2.1.4 Certifications
14.2.2 Kidbudddie and T&B Group
14.2.2.1 Company Overview
14.2.2.2 Product Portfolio
14.2.2.3 Demographic Reach and Achievements
14.2.2.4 Certifications
14.2.3 Playsan
14.2.3.1 Company Overview
14.2.3.2 Product Portfolio
14.2.3.3 Demographic Reach and Achievements
14.2.3.4 Certifications
14.2.4 Wasit Saudi Group
14.2.4.1 Company Overview
14.2.4.2 Product Portfolio
14.2.4.3 Demographic Reach and Achievements
14.2.4.4 Certifications
14.2.5 Smoby Toys SAS
14.2.5.1 Company Overview
14.2.5.2 Product Portfolio
14.2.5.3 Demographic Reach and Achievements
14.2.5.4 Certifications
14.2.6 Decathlon
14.2.6.1 Company Overview
14.2.6.2 Product Portfolio
14.2.6.3 Demographic Reach and Achievements
14.2.6.4 Certifications
14.2.7 Hasbro, Inc
14.2.7.1 Company Overview
14.2.7.2 Product Portfolio
14.2.7.3 Demographic Reach and Achievements
14.2.7.4 Certifications
14.2.8 Mattel, Inc.
14.2.8.1 Company Overview
14.2.8.2 Product Portfolio
14.2.8.3 Demographic Reach and Achievements
14.2.8.4 Certifications
14.2.9 The Walt Disney Company
14.2.9.1 Company Overview
14.2.9.2 Product Portfolio
14.2.9.3 Demographic Reach and Achievements
14.2.9.4 Certifications
14.2.10 Others
15 Key Trends and Developments in the Market
List of Key Figures and Tables
1. Global Sports and Outdoor Toys Market: Key Industry Highlights, 2018 and 2032
2. Middle East and Africa Sports and Outdoor Toys Market: Key Industry Highlights, 2018 and 2032
3. Middle East and Africa Sports and Outdoor Toys Historical Market: Breakup by Age Group (USD Million), 2018-2023
4. Middle East and Africa Sports and Outdoor Toys Market Forecast: Breakup by Age Group (USD Million), 2024-2032
5. Middle East and Africa Sports and Outdoor Toys Historical Market: Breakup by Distribution Channel (USD Million), 2018-2023
6. Middle East and Africa Sports and Outdoor Toys Market Forecast: Breakup by Distribution Channel (USD Million), 2024-2032
7. Middle East and Africa Sports and Outdoor Toys Historical Market: Breakup by Country (USD Million), 2018-2023
8. Middle East and Africa Sports and Outdoor Toys Market Forecast: Breakup by Country (USD Million), 2024-2032
9. Middle East and Africa Sports and Outdoor Toys Market Structure
Key Questions Answered in the Report
The market reached a value of USD 996.01 million in 2023.
The market is estimated to grow at a CAGR of 6.6% between 2024 and 2032.
The market is estimated to witness a healthy growth in the forecast period of 2024-2032 to reach a value of USD 1,768.36 million by 2032.
Rising standards of living, substantial presence of resources, increasing awareness about the benefits of sports and outdoor toys, and rising disposable income are the major drivers of the market.
The key trends in the market include the introduction of innovative sports and outdoor toys, expansion of distribution channels, and increasing promotions of various sports and outdoor toys leading to an enhanced demand.
Less than 5 years, between 5 - 10 years, and above 10 years are the different age groups for sports and outdoor toys in the market.
Saudi Arabia, the United Arab Emirates, Israel, Nigeria, and South Africa, among others, are the major countries in the market.
Chemeleon Inflatables, Kidbudddie and T&B Group, Playsan, Wasit Saudi Group, Smoby Toys SAS, Decathlon, Hasbro, Inc, Mattel, Inc., and The Walt Disney Company, are the key players in the Middle East and Africa sports and outdoor toys market, according to the report.
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