The Middle East and Africa sports and outdoor toys market size attained a value of USD 1061.75 Million in 2025. The market is further expected to grow at a CAGR of 6.60% between 2026 and 2035, to reach a value of USD 2011.84 Million by 2035.
Base Year
Historical Period
Forecast Period
Compound Annual Growth Rate
6.6%
Value in USD Million
2026-2035
*this image is indicative*
Sports and outdoor toys are objects designed to be used by children when playing outside or engaging in sports. They facilitate various outdoor activities for children and encourage children to play sports, helping children develop a love for a particular outdoor activity or sport. Sports and outdoor toys also increase exposure of children to the fresh air and outdoors, improving their health and well-being.
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The EMR’s report titled “Middle East and Africa Sports and Outdoor Toys Market Report and Forecast 2026-2035” offers a detailed analysis of the market based on the following segments:
Market Breakup by Age Group
Market Breakup by Distribution Channel
Market Breakup by Region
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Based on country, United Arab Emirates accounts for a significant share of the Middle East and Africa sports and outdoor toys market. The growth in the country is being propelled by the increasing awareness pertaining to the cognitive and intellectual benefits of sports and outdoor toys. Growing sale of toys, supported by the strong presence of local toy manufacturers is likely to pose a positive influence on the market in the forecast period.
The comprehensive EMR report provides an in-depth assessment of the market based on the Porter's five forces model along with giving a SWOT analysis. The report gives a detailed analysis of the key players in the Middle East and Africa sports and outdoor toys market, covering their competitive landscape and latest developments like mergers, acquisitions, investments and expansion plans.
Chemeleon Inflatables, headquartered in Gauteng, South Africa, is one of the leading manufacturers of inflatables. Founded in 2013, this company provides wedding bouncers, jumping castles, and boxing rings for kids, among other outdoor toys.
Kidbudddie and T&B Group is a jungle gym and playground specialist which offers heavy-duty and long-lasting outdoor play systems. Established in 1993 and headquartered in Western Cape, South Africa, this company offers swings and attachments, rockers and seesaws, and obstacle courses.
Playsan is a leading manufacturer of children playground equipment, outdoor fitness equipment, urban furniture, rubber flooring, and indoor playgrounds. Headquartered in Caerphilly in Wales, the company was founded in 2017.
*Please note that this is only a partial list; the complete list of key players is available in the full report. Additionally, the list of key players can be customized to better suit your needs.*
Other market players include Wasit Saudi Group, Smoby Toys SAS, Decathlon, Hasbro, Inc, Mattel, Inc., and The Walt Disney Company, among others.
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The market reached a value of USD 1061.75 Million in 2025.
The market is estimated to grow at a CAGR of 6.60% between 2026 and 2035.
The market is estimated to witness a healthy growth in the forecast period of 2026-2035 to reach a value of USD 2011.84 Million by 2035.
Rising standards of living, substantial presence of resources, increasing awareness about the benefits of sports and outdoor toys, and rising disposable income are the major drivers of the market.
The key trends in the market include the introduction of innovative sports and outdoor toys, expansion of distribution channels, and increasing promotions of various sports and outdoor toys leading to an enhanced demand.
Less than 5 years, between 5 - 10 years, and above 10 years are the different age groups for sports and outdoor toys in the market.
Saudi Arabia, the United Arab Emirates, Israel, Nigeria, and South Africa, among others, are the major countries in the market.
Chemeleon Inflatables, Kidbudddie and T&B Group, Playsan, Wasit Saudi Group, Smoby Toys SAS, Decathlon, Hasbro, Inc, Mattel, Inc., and The Walt Disney Company, are the key players in the Middle East and Africa sports and outdoor toys market, according to the report.
Explore our key highlights of the report and gain a concise overview of key findings, trends, and actionable insights that will empower your strategic decisions.
| REPORT FEATURES | DETAILS |
| Base Year | 2025 |
| Historical Period | 2019-2025 |
| Forecast Period | 2026-2035 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Breakup by Age Group |
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| Breakup by Distribution Channel |
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| Breakup by Region |
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| Market Dynamics |
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| Competitive Landscape |
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| Companies Covered |
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