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Global Muffins Market Share, Size, Trends, Analysis, Growth, Forecast: By Product: In-Store, Packaged; By Taste: Savoury, Sweet; By Distribution Channel: Hypermarkets and Supermarkets, Convenience Stores, Speciality Stores, Online Stores; Regional Analysis; Competitive Landscape; Key Trends and Developments in the Market; 2024-2032
Global Muffins Market Outlook
The global muffins market size reached a value of more than USD 10.16 billion in 2023. The market is further expected to grow at a CAGR of 3.30% between 2024 and 2032, reaching a value of USD 13.58 billion by 2032.
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Key Trends in the Market
Muffin is a small baked bread product, typically in the shape of a cup which is available in individual pierces. Common ingredients include eggs, flour, milk, cornmeal, baking powder, butter, and sugar. These small hot cakes are usually consumed with butter and sometimes might contain fruits or bran. Muffins are believed to be well prepared when they have no peaks, the crust of the muffin is neither too rough nor too smooth instead it’s pebbled, the crumb is moist, and it has a chewy texture.
- Muffins are immensely versatile and be customised to suit the preferences of consumers. Bakers are experimenting muffins, increasing their popularity among consumers. Changing taste and preferences of the consumers has encouraged variations in muffins which is thereby helping in the growth of the muffins market.
- Packaged muffins are minimally processed which makes it a healthy and long-lasting food product. Minimally processed muffins can be stored for a greater amount of time allowing it to remain fresh and safe for a longer time increasing its demand from the consumers.
- Specific muffins such as whole wheat English muffins are healthier than bread as they contain less calories, fats, sugar, and carbohydrates and contain manganese which helps in the metabolism, maintaining bone health, and brain functioning.
Market Analysis
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Based on product, the muffins market can be bifurcated into in-store and packaged, among others. On the basis of taste, the market is categorised into savoury and sweet. By distribution channel, the market is segmented into hypermarkets and supermarkets, convenience stores, speciality stores, and online stores. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America, and the Middle East and Africa.
The comprehensive EMR report provides an in-depth assessment of the market based on the Porter's five forces model along with giving a SWOT analysis. The report gives a detailed analysis of the following key players in the global muffins market covering their competitive landscape and latest developments like mergers, acquisitions, investments, and expansion plans.
- Bimbo Bakeries USA, Inc.
- George Weston Foods Limited
- Flowers Foods, Inc.
- Hostess Brands, Inc.
- ARYZTA Food Solutions Schweiz AG
- McKee Foods Corporation
- Others
Market Share by Distribution Channel
Hypermarkets and supermarkets accounted for a significant share in the muffins market and are expected to continue growing in the forecast period as well. The expansion of in-store bakeries inside the supermarkets is a major factor fuelling the growth and flourishment of the market. Construction and opening up of retail stores and new malls have enhanced the supply chain globally which has thereby boosted the market growth. Availability of a wide range of muffins, including savoury and sweet, normal-sized and mini, and with numerous flavours and ingredients under a single roof is further increasing the sale of muffins from the hypermarkets and supermarkets.
Market Share by Region
North America holds a sizable share in the muffins market owing to the cultural preference for muffins, easy availability, and popularity of convenience foods that are easy to prepare. Muffins can be taken on-the-go and consumed as-is, due to which they are preferred by consumers with busy lifestyles. Consumers in countries such as the United States tend to buy muffins in bulk, and use them as breakfast items, as an in-between snack, and as a dessert. Availability of exotic flavours and fillings have further helped in the growth of the market in North America.
Europe is also expected to observe a significant growth in the market in the forecast period owing to the rising demand for artisanal bakery products from the consumers. Muffins are also immensely popular in countries such as the United Kingdom, in the form of English muffins.
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Competitive Landscape
Bimbo Bakeries USA, Inc. is a food and beverage manufacturing company that has its headquarter in Pennsylvania, United States. It was founded in 1988 and is involved in the manufacture and supply of baked products such as English muffins, bagels, breads, buns, and other sweet baked brands to communities, cities, and towns in the United States.
George Weston Foods Limited was founded in 1962 is headquartered in New South Wales in Australia. It is a food processing and distribution company that produces some of the most innovative food items to provide consumers with a healthy and tasty diet. They are a subsidiary of Associated British Foods plc, and have a leading presence in Australia and New Zealand, with brands such as Tip Top, Burgen, Golden, and Sunblest.
Flowers Foods, Inc. was founded in 1919 and is based in Georgia, United States. It is a bakery company that produces and sells frozen and freshly packed bakery products such as bread, rolls, pastries, buns, tortillas, and snack cakes, among others. Some of their best-selling brands for bakery products include Nature’s Own, Wonder, Tastykake, and Canyon Bakehouse.
Other market players include Hostess Brands, Inc., ARYZTA Food Solutions Schweiz AG, and McKee Foods Corporation, among others.
Key Highlights of the Report
| REPORT FEATURES | DETAILS |
| Base Year | 2023 |
| Historical Period | 2018-2023 |
| Forecast Period | 2024-2032 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Breakup by Product |
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| Breakup by Taste |
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| Breakup by Distribution Channel |
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| Breakup by Region |
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| Market Dynamics |
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| Competitive Landscape |
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| Companies Covered |
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*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.
1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Market Snapshot
6.1 Global
6.2 Regional
7 Opportunities and Challenges in the Market
8 Global Muffins Market Analysis
8.1 Key Industry Highlights
8.2 Global Muffins Historical Market (2018-2023)
8.3 Global Muffins Market Forecast (2024-2032)
8.4 Global Muffins Market by Product
8.4.1 In-Store
8.4.1.1 Market Share
8.4.1.2 Historical Trend (2018-2023)
8.4.1.3 Forecast Trend (2024-2032)
8.4.2 Packaged
8.4.2.1 Market Share
8.4.2.2 Historical Trend (2018-2023)
8.4.2.3 Forecast Trend (2024-2032)
8.5 Global Muffins Market by Taste
8.5.1 Savoury
8.5.1.1 Market Share
8.5.1.2 Historical Trend (2018-2023)
8.5.1.3 Forecast Trend (2024-2032)
8.5.2 Sweet
8.5.2.1 Market Share
8.5.2.2 Historical Trend (2018-2023)
8.5.2.3 Forecast Trend (2024-2032)
8.6 Global Muffins Market by Distribution Channel
8.6.1 Hypermarkets and Supermarkets
8.6.1.1 Market Share
8.6.1.2 Historical Trend (2018-2023)
8.6.1.3 Forecast Trend (2024-2032)
8.6.2 Convenience Stores
8.6.2.1 Market Share
8.6.2.2 Historical Trend (2018-2023)
8.6.2.3 Forecast Trend (2024-2032)
8.6.3 Speciality Stores
8.6.3.1 Market Share
8.6.3.2 Historical Trend (2018-2023)
8.6.3.3 Forecast Trend (2024-2032)
8.6.4 Online Stores
8.6.4.1 Market Share
8.6.4.2 Historical Trend (2018-2023)
8.6.4.3 Forecast Trend (2024-2032)
8.7 Global Muffins Market by Region
8.7.1 North America
8.7.1.1 Market Share
8.7.1.2 Historical Trend (2018-2023)
8.7.1.3 Forecast Trend (2024-2032)
8.7.2 Europe
8.7.2.1 Market Share
8.7.2.2 Historical Trend (2018-2023)
8.7.2.3 Forecast Trend (2024-2032)
8.7.3 Asia Pacific
8.7.3.1 Market Share
8.7.3.2 Historical Trend (2018-2023)
8.7.3.3 Forecast Trend (2024-2032)
8.7.4 Latin America
8.7.4.1 Market Share
8.7.4.2 Historical Trend (2018-2023)
8.7.4.3 Forecast Trend (2024-2032)
8.7.5 Middle East and Africa
8.7.5.1 Market Share
8.7.5.2 Historical Trend (2018-2023)
8.7.5.3 Forecast Trend (2024-2032)
9 North America Muffins Market Analysis
9.1 United States of America
9.1.1 Market Share
9.1.2 Historical Trend (2018-2023)
9.1.3 Forecast Trend (2024-2032)
9.2 Canada
9.2.1 Market Share
9.2.2 Historical Trend (2018-2023)
9.2.3 Forecast Trend (2024-2032)
10 Europe Muffins Market Analysis
10.1 United Kingdom
10.1.1 Market Share
10.1.2 Historical Trend (2018-2023)
10.1.3 Forecast Trend (2024-2032)
10.2 Germany
10.2.1 Market Share
10.2.2 Historical Trend (2018-2023)
10.2.3 Forecast Trend (2024-2032)
10.3 France
10.3.1 Market Share
10.3.2 Historical Trend (2018-2023)
10.3.3 Forecast Trend (2024-2032)
10.4 Italy
10.4.1 Market Share
10.4.2 Historical Trend (2018-2023)
10.4.3 Forecast Trend (2024-2032)
10.5 Others
11 Asia Pacific Muffins Market Analysis
11.1 China
11.1.1 Market Share
11.1.2 Historical Trend (2018-2023)
11.1.3 Forecast Trend (2024-2032)
11.2 Japan
11.2.1 Market Share
11.2.2 Historical Trend (2018-2023)
11.2.3 Forecast Trend (2024-2032)
11.3 India
11.3.1 Market Share
11.3.2 Historical Trend (2018-2023)
11.3.3 Forecast Trend (2024-2032)
11.4 ASEAN
11.4.1 Market Share
11.4.2 Historical Trend (2018-2023)
11.4.3 Forecast Trend (2024-2032)
11.5 Australia
11.5.1 Market Share
11.5.2 Historical Trend (2018-2023)
11.5.3 Forecast Trend (2024-2032)
11.6 Others
12 Latin America Muffins Market Analysis
12.1 Brazil
12.1.1 Market Share
12.1.2 Historical Trend (2018-2023)
12.1.3 Forecast Trend (2024-2032)
12.2 Argentina
12.2.1 Market Share
12.2.2 Historical Trend (2018-2023)
12.2.3 Forecast Trend (2024-2032)
12.3 Mexico
12.3.1 Market Share
12.3.2 Historical Trend (2018-2023)
12.3.3 Forecast Trend (2024-2032)
12.4 Others
13 Middle East and Africa Muffins Market Analysis
13.1 Saudi Arabia
13.1.1 Market Share
13.1.2 Historical Trend (2018-2023)
13.1.3 Forecast Trend (2024-2032)
13.2 United Arab Emirates
13.2.1 Market Share
13.2.2 Historical Trend (2018-2023)
13.2.3 Forecast Trend (2024-2032)
13.3 Nigeria
13.3.1 Market Share
13.3.2 Historical Trend (2018-2023)
13.3.3 Forecast Trend (2024-2032)
13.4 South Africa
13.4.1 Market Share
13.4.2 Historical Trend (2018-2023)
13.4.3 Forecast Trend (2024-2032)
13.5 Others
14 Market Dynamics
14.1 SWOT Analysis
14.1.1 Strengths
14.1.2 Weaknesses
14.1.3 Opportunities
14.1.4 Threats
14.2 Porter’s Five Forces Analysis
14.2.1 Supplier’s Power
14.2.2 Buyer’s Power
14.2.3 Threat of New Entrants
14.2.4 Degree of Rivalry
14.2.5 Threat of Substitutes
14.3 Key Indicators for Demand
14.4 Key Indicators for Price
15 Competitive Landscape
15.1 Market Structure
15.2 Company Profiles
15.2.1 Bimbo Bakeries USA, Inc.
15.2.1.1 Company Overview
15.2.1.2 Product Portfolio
15.2.1.3 Demographic Reach and Achievements
15.2.1.4 Certifications
15.2.2 George Weston Foods Limited
15.2.2.1 Company Overview
15.2.2.2 Product Portfolio
15.2.2.3 Demographic Reach and Achievements
15.2.2.4 Certifications
15.2.3 Flowers Foods, Inc.
15.2.3.1 Company Overview
15.2.3.2 Product Portfolio
15.2.3.3 Demographic Reach and Achievements
15.2.3.4 Certifications
15.2.4 Hostess Brands, Inc.
15.2.4.1 Company Overview
15.2.4.2 Product Portfolio
15.2.4.3 Demographic Reach and Achievements
15.2.4.4 Certifications
15.2.5 ARYZTA Food Solutions Schweiz AG
15.2.5.1 Company Overview
15.2.5.2 Product Portfolio
15.2.5.3 Demographic Reach and Achievements
15.2.5.4 Certifications
15.2.6 McKee Foods Corporation
15.2.6.1 Company Overview
15.2.6.2 Product Portfolio
15.2.6.3 Demographic Reach and Achievements
15.2.6.4 Certifications
15.2.7 Others
16 Key Trends and Developments in the Market
List of Key Figures and Tables
1. Global Muffins Market: Key Industry Highlights, 2018 and 2032
2. Global Muffins Historical Market: Breakup by Product (USD Million), 2018-2023
3. Global Muffins Market Forecast: Breakup by Product (USD Million), 2024-2032
4. Global Muffins Historical Market: Breakup by Taste (USD Million), 2018-2023
5. Global Muffins Market Forecast: Breakup by Taste (USD Million), 2024-2032
6. Global Muffins Historical Market: Breakup by Distribution Channel (USD Million), 2018-2023
7. Global Muffins Market Forecast: Breakup by Distribution Channel (USD Million), 2024-2032
8. Global Muffins Historical Market: Breakup by Region (USD Million), 2018-2023
9. Global Muffins Market Forecast: Breakup by Region (USD Million), 2024-2032
10. North America Muffins Historical Market: Breakup by Country (USD Million), 2018-2023
11. North America Muffins Market Forecast: Breakup by Country (USD Million), 2024-2032
12. Europe Muffins Historical Market: Breakup by Country (USD Million), 2018-2023
13. Europe Muffins Market Forecast: Breakup by Country (USD Million), 2024-2032
14. Asia Pacific Muffins Historical Market: Breakup by Country (USD Million), 2018-2023
15. Asia Pacific Muffins Market Forecast: Breakup by Country (USD Million), 2024-2032
16. Latin America Muffins Historical Market: Breakup by Country (USD Million), 2018-2023
17. Latin America Muffins Market Forecast: Breakup by Country (USD Million), 2024-2032
18. Middle East and Africa Muffins Historical Market: Breakup by Country (USD Million), 2018-2023
19. Middle East and Africa Muffins Market Forecast: Breakup by Country (USD Million), 2024-2032
20. Global Muffins Market Structure
Key Questions Answered in the Report
The global market size for muffins reached a value of more than USD 10.16 billion in 2023.
The market is projected to grow at a CAGR of 3.30% between 2024 and 2032.
The global market size for muffins is expected to reach a value of more than USD 13.58 billion by 2032.
The major market drivers are convenience of individually-sized portions, changing taste and preferences, and easy accessibility at stores.
The key trends of the muffins market are rising health consciousness, availability of minimally processed muffins, and innovations in different flavours and sizes.
Key market players include Bimbo Bakeries USA, Inc., George Weston Foods Limited, Flowers Foods, Inc., Hostess Brands, Inc., ARYZTA Food Solutions Schweiz AG, and McKee Foods Corporation, among others.
Muffins are small, round, and individually portioned bread products that may be available in sweet or savoury taste profiles with additional flavourings.
Advantages associated with muffins is that they are prepared in individually sized portions that are portable and can be purchased or prepared in larger volumes.
The global market for muffins is segmented based on product, taste, distribution channel and major regions.
On the basis of product, the market is categorised into in-store and packaged.
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